men and fashion survey -...
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![Page 1: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/1.jpg)
03.05.2013
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
1
Men and fashion survey
![Page 2: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/2.jpg)
Project Characteristics
03.05.2013 2
Project Men and fashion survey
Goal Measuring sponsoring awareness and effect of sponsoring
Countries DE, CH, BE, NL, FR, FI, NO
Survey period 16.04.2013 – 21.04.2013
Sample description Men, aged between 18-49 years
Sample size n = 3.500,
(500 respondents per country)
Method Online Survey via Consumer Panel Respondi AG
Contact [email protected]
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
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Executive summary
303.05.2013
• Men in BE, FI and NO don‘t seem as fashion interested as men from the other countries
• More than half of the respondents from FR generally wait until clothes and shoes are reduced before buying them• More than half in DE, CH and NL buy clothes/shoes immediately if they really like it
• In all countries the partner is the most trusted source for fashion advices• 42%/43% in FI/NO don‘t need advice when it comes to fashion
• Half of the respondents from DE and CH state that they talk about fashion• If men talk about fashion it’s mainly with the partner or friends
• Most men in all countries don‘t have a fashion icon
• A men‘s skirt is the worst fashion no go across all countries• One third of the respondents from FI think that a man can wear anything he likes
• Men in DE and CH own the most pairs of shoes with 10 pairs on average
• Blue Jeans is the all time favorite fashion item in all countries• Black and blue are the most favorite colors for fashion
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
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Do you like shopping clothes/shoes?
03.05.2013 4
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
Do you like buying clothes/shoes for yourself ?
70%66%
39%
61%
71%
35%
30%34%
62%
39%
29%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
No
Yes
No data for FI
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Buying clothes/shoes need driven?
03.05.2013 5
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
Do you buy clothes/shoes only if you need them?
41% 44%
62%
51% 53% 56% 52%
51% 47%
29%41% 37%
40%42%
8% 9% 9% 8% 11%4% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
no requirement needed tobuy clothes/shoes
spontaneous purchasesare possible
only if required
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Immediate purchase or waiting for reduction?
03.05.2013 6
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
Do you wait until clothes/shoes are reduced ?
62%
56%
46%
50%
39%
45%
44%
30%
39%
43%
41%
57%
44%
46%
9%
6%
11%
10%
4%
11%
11%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
If I really like it I buy itimmediately
I'll wait until it is cheaper
Don't know
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Accepted fashion advice
03.05.2013 7Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
64%
26%
28%
1%
1%
22%
0% 100%
I don't need
advices
when it
comes to
fashion
partner
friends
family
fashion
magazines
online
fashion
blogs and
websites
64%
17%
18%
1%
1%
23%
0% 100%
62%
18%
17%
4%
1%
25%
0% 100%
60%
28%
24%
2%
1%
25%
0% 100%
44%
17%
16%
1%
1%
42%
0% 100%
65%
21%
24%
4%
1%
22%
0% 100%
37%
25%
15%
7%
3%
43%
0% 100%
Whom do you trust when it comes to fashion advice? – multiple answers were possible
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Fashion Icon existent?
03.05.2013 8Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
4% 6% 4% 6% 8%4% 5%
96% 94% 96% 94% 92%96% 96%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
No
Yes
Do you have a fashion-icon?
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Fashion Icons
03.05.2013 9Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
Fashion-icons open answers
(Here respondents who answered with
“yes” on the slide before)
n=20 n=29 n=21
n=29n=36
n=18 n=21
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Opinion of fashion-conscious men
03.05.2013 10
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
What do you think about fashion-conscious men.
17%
17%
8%
6%
17%
13%
7%
30%
31%
21%
26%
29%
21%
20%
47%
44%
48%
51%
46%
53%
54%
5%
6%
9%
8%
4%
8%
10%
2%
3%
14%
10%
5%
5%
10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
DE
CH
BE
NL
FR
FI
NO
Great
2
I don't care
4
I despise fashion
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Importance of fashion minded women
03.05.2013 11Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
How important do you find fashion minded women?
45%
50%
59%
41%
55%
48%
42%
54%
47%
40%
57%
41%
50%
56%
1%
3%
1%
2%
4%
3%
2%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
More important thanfashionminded man
As important as for men
Men should be morefashionminded than women.
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Importance of fashion aspects
03.05.2013 12Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
8%4% 3% 4%
9%4% 5%
17%
16%12%
17%
24%
20%12%
20%
20%23%
25%
21%
19%
24%
40%42%
38%
39%
32%
38%38%
16% 19%25%
15% 14%19% 21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
4% 3% 2% 3%7%
0% 1%
10% 11%7%
12%
18%
6% 6%
20% 22%
21%
28%
23%
12%
20%
42%42%
44%
41% 35%
42%
48%
24% 22%26%
16% 17%
41%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Specific brands Most current trends
How important do you find the following about clothing and shoes?
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Importance of fashion aspects
03.05.2013 13Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
33% 35%30%
16%
45%41%
33%
39%41%
37%
41%
35%37%
41%
25%20%
27%
35%
16% 19%21%
3% 3%5% 6%
3% 2% 3%1% 1% 2% 2% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
13%7%
3% 5%12%
6%10%
23%
21%
15%
22%
22%
15%
23%
24%
26%
26%
36% 25%
19%
31%
29%33%
38%
28%
28%
41%
26%
11% 13%19%
8%13%
19%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Good quality Individual style
How important do you find the following about clothing and shoes?
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Importance of fashion aspects
03.05.2013 14Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
17% 16%10%
14%19%
13% 12%
30% 30%
30%30%
30%
28% 26%
35%35%
40%
41% 31%
30% 36%
15%14% 14%
9%14%
21%16%
4% 6% 6% 4% 6% 8% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
That everything fits together
How important do you find the following about clothing and shoes?
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Talking about fashion?
03.05.2013 15Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
50% 50%
31%
47% 44%
35%
13%
50% 50%
69%
54% 56%
65%
87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
No
Yes
Do you talk about fashion?
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64%
46%
14%
28%
61%
22%
17%
35%
1%
0% 100%
Talking about fashion withL
03.05.2013 16Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
69%
53%
25%
19%
59%
37%
22%
46%
0%
0% 100%
Best
female
friend
partner
family
parents
Own
children
friends
With whom do you talk about fashion? – multiple answers were possible (Here respondents who answered with “yes” on the slide before)
Best male
friend
colleagues
others
66%
39%
10%
22%
52%
22%
15%
44%
0%
0% 100%
70%
46%
19%
24%
54%
21%
15%
33%
1%
0% 100%
62%
43%
17%
15%
53%
23%
18%
42%
1%
0% 100%
58%
33%
15%
11%
64%
27%
8%
40%
2%
0% 100%
58%
33%
9%
13%
70%
34%
8%
48%
0%
0% 100%
Low sample
size fo NO!
n=64
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Feeling uncomfortable when receiving compliments?
03.05.2013 17
Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
Do you feel uncomfortable receiving compliments for your outfit?
8%
6%
5%
8%
7%
6%
6%
8%
7%
9%
7%
8%
7%
11%
39%
34%
46%
43%
37%
50%
39%
44%
52%
38%
38%
45%
35%
43%
1%
1%
2%
4%
3%
2%
2%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
Yes
Compliments of men areawkward
I don't care
No, that pleases me
No, that's my aim
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A compliment by whom is more pleasing?
03.05.2013 18Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
47%
48%
5%
A compliment of who is more pleasing?
57%
1%
42%
42%
56%
2%
45%
51%
4%
57%
2%
41%
40%
3%
57%
44%
2%
54%
DE
FRBE
NL
CH
FI
NO
Women Men both genders equally
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Complimenting on perfect outfitL
03.05.2013 19Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
83%
50%
50%
52%
33%
10%
15%
6%
0% 100%
Even
strangers if
I really like
the outfit
partner
friends
Close
friends
family
My boss
colleagues
No one
82%
47%
42%
54%
35%
10%
16%
6%
0% 100%
75%
35%
33%
51%
20%
6%
8%
11%
0% 100%
72%
47%
36%
48%
30%
8%
11%
10%
0% 100%
77%
37%
35%
41%
23%
5%
7%
9%
0% 100%
66%
41%
36%
40%
30%
12%
15%
18%
0% 100%
61%
53%
32%
45%
39%
12%
11%
16%
0% 100%
Who would you compliment on a perfect outfit / piece, or nice shoes? – multiple answers were possible
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Fashion no-gos for men
03.05.2013 20Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
13%
10%
6%
4%
5%
6%
4%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
40%
33%
35%
43%
41%
13%
42%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
14%
16%
18%
18%
13%
12%
8%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
What, according to you, should a man never wear? – multiple answers were possible
A silk scarfMen’s purse/bagFlip Flops
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Fashion no-gos for men
03.05.2013 21Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
6%
5%
4%
5%
5%
8%
26%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
2%
2%
2%
3%
3%
2%
2%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
9%
8%
6%
15%
4%
2%
3%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
What, according to you, should a man never wear? – multiple answers were possible
Sleeveless shirt Shirt with short sleeves Sandals
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Fashion no-gos for men
03.05.2013 22Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
13%
9%
12%
5%
4%
8%
15%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
46%
53%
58%
49%
56%
42%
51%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
54%
54%
62%
56%
59%
48%
58%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
What, according to you, should a man never wear? – multiple answers were possible
Salmon-colored polo shirts Make-up Men skirts
![Page 23: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/23.jpg)
Fashion no-gos for men
03.05.2013 23Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
36%
23%
12%
2%
20%
22%
16%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
12%
18%
17%
22%
17%
33%
17%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
A man can wear anything he
likes
What, according to you, should a man never wear? – multiple answers were possible
Short suit trousers
![Page 24: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/24.jpg)
Men’s accessories and frequency of wearing them
03.05.2013 24Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
2%
8%
2%
5%
6%
4%
4%
31%
40%
27%
33%
39%
46%
47%
53%
43%
54%
50%
44%
40%
43%
11%
7%
15%
12%
11%
8%
6%
2%
1%
2%
1%
1%
1%
1%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO Always
Often
Some times
Not at all
Would never cometo my mind
4%
4%
3%
3%
3%
6%
2%
12%
20%
15%
9%
18%
29%
14%
42%
50%
48%
35%
54%
52%
52%
34%
21%
29%
41%
24%
11%
29%
8%
5%
5%
12%
2%
2%
3%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
sun glasseshat/cap
How often do you wear these accessories?
![Page 25: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/25.jpg)
Men’s accessories and frequency of wearing them
03.05.2013 25Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
1%
0%
1%
1%
2%
1%
2%
15%
17%
16%
7%
26%
22%
16%
59%
52%
57%
39%
48%
48%
49%
20%
25%
20%
38%
21%
25%
29%
6%
6%
6%
14%
3%
4%
4%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO Always
Often
Some times
Not at all
Would never cometo my mind
0%
0%
1%
0%
1%
0%
1%
4%
4%
4%
5%
7%
7%
2%
22%
19%
16%
14%
21%
19%
9%
50%
55%
57%
53%
54%
53%
64%
24%
22%
22%
28%
17%
21%
25%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
scarf shawl
How often do you wear these accessories?
![Page 26: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/26.jpg)
Men’s accessories and frequency of wearing them
03.05.2013 26Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
5%
5%
1%
5%
8%
3%
3%
10%
11%
16%
11%
13%
12%
15%
22%
19%
57%
18%
21%
31%
46%
41%
46%
20%
44%
39%
43%
31%
22%
18%
6%
22%
19%
12%
5%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO Always
Often
Some times
Not at all
Would never cometo my mind
49%
53%
52%
37%
46%
30%
39%
11%
11%
10%
11%
16%
13%
14%
19%
13%
14%
18%
16%
20%
21%
19%
20%
22%
31%
21%
35%
26%
2%
3%
2%
4%
2%
2%
1%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
bag watch
How often do you wear these accessories?
![Page 27: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/27.jpg)
Men’s accessories and frequency of wearing them
03.05.2013 27Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
6%
9%
6%
7%
15%
3%
3%
7%
6%
3%
7%
10%
4%
4%
16%
19%
17%
18%
18%
16%
16%
50%
49%
55%
51%
49%
61%
63%
21%
17%
20%
17%
9%
15%
15%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO Always
Often
Some times
Not at all
Would never cometo my mind
13%
15%
11%
22%
13%
7%
9%
5%
6%
5%
7%
5%
3%
4%
10%
15%
12%
14%
12%
17%
15%
57%
52%
61%
46%
59%
63%
64%
15%
12%
13%
11%
11%
10%
9%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
How often do you wear these accessories?
braceletsring
![Page 28: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/28.jpg)
Men’s accessories and frequency of wearing them
03.05.2013 28Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
17%
25%
17%
20%
21%
21%
13%
6%
7%
3%
8%
9%
4%
4%
14%
16%
12%
19%
14%
21%
20%
46%
42%
54%
43%
49%
47%
54%
17%
11%
15%
11%
8%
8%
9%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO Always
Often
Some times
Not at all
Would never cometo my mind
11%
16%
2%
11%
6%
8%
4%
2%
3%
1%
4%
2%
1%
2%
4%
4%
1%
8%
3%
4%
5%
47%
48%
47%
50%
55%
50%
63%
36%
30%
48%
27%
34%
37%
26%
0% 20% 40% 60% 80% 100%
DE
CH
BE
NL
FR
FI
NO
necklaces Ear rings
How often do you wear these accessories?
![Page 29: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/29.jpg)
None of
these
25% 32% 8% 7% 13% 12% 21% 17% 1% 1% 16% 18% 17% 14%
31% 34% 7% 8% 12% 12% 17% 18% 1% 2% 17% 17% 14% 11%
34% 35% 9% 8% 11% 12% 18% 18% 0% 0% 13% 13% 14% 13%
18% 20% 8% 8% 5% 9% 31% 28% 2% 1% 21% 21% 15% 14%
40% 38% 5% 6% 15% 15% 17% 19% 1% 1% 11% 13% 11% 9%
18% 21% 4% 6% 21% 22% 19% 18% 2% 1% 14% 13% 23% 20%
14% 16% 5% 3% 18% 15% 25% 27% 1% 1% 16% 18% 20% 19%
Which Outfit would you wear on a first date and which one to meet your future in-laws?
03.05.2013 29Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
In which outfit would you might go to a first date? Which outfit would you choose for a first visit to the parents of your partner?
![Page 30: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/30.jpg)
Average numbers
of shoes at home
Average cost of the
most expensive pair
10 pairs 181,41 €
10 pairs 291,93 €
6 pairs 153,87 €
6 pairs 208,52 €
6 pairs 153,53 €
8 pairs 145,71 €
9 pairs 249,57€(1919,66 NOK)
Men and shoes
03.05.2013 30Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
How much where your most expensive pair of shoes? – open question
How many pair of shoes do you have at home at the moment? (Only your shoes) – open question
![Page 31: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/31.jpg)
Most expensive clothing piece on average
03.05.2013 31Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
How much was your most expensive clothing piece? And what was it?
361€
597€
290€
347 €
252€
368€
(4712 NOK)
618€
![Page 32: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/32.jpg)
Favorite clothing item?
03.05.2013 32Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
17%
5%
12%
12%
11%
3%
6%
7%
2%
0%
1%
2%
5%
25%
0% 50%
Jeans
Trousers
Suits
I don't have a
favorite item
Do you have one or more favorite clothing items? From which category comes your favorite clothing item?
T-shirts
Shirts
Shoes
Jumpers &
Cardigans
Jackets
Coats
Swimwear
Underwear
Accessoiries
Sports
clothing
13%
5%
6%
13%
13%
5%
3%
8%
2%
0%
1%
0%
6%
24%
0% 50%
10%
5%
6%
7%
15%
5%
5%
6%
2%
0%
2%
1%
3%
31%
0% 50%
17%
5%
12%
12%
11%
3%
6%
7%
2%
0%
1%
2%
5%
25%
0% 50%
16%
5%
2%
13%
7%
6%
3%
7%
2%
0%
3%
1%
10%
24%
0% 50%
13%
5%
7%
11%
13%
6%
5%
6%
3%
0%
3%
1%
4%
23%
0% 50%
10%
6%
3%
13%
9%
4%
5%
8%
2%
0%
0%
1%
7%
31%
0% 50%
![Page 33: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/33.jpg)
All-time favorite fashion item
03.05.2013 33Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
4%
17%
3%
15%
60%
12%
10%
0% 100%
1%
17%
4%
5%
51%
16%
9%
0% 100%
2%
18%
3%
7%
53%
18%
13%
0% 100%
2%
15%
6%
10%
53%
11%
7%
0% 100%
3%
21%
4%
6%
51%
18%
23%
0% 100%
2%
18%
5%
6%
53%
17%
3%
0% 100%
4%
10%
6%
14%
63%
15%
7%
0% 100%
Trends come and go. What is your all-time favorite, that you always wear, no matter what trend it is? – multiple answers were possible
Converse
Chucks
Leather
jacket
Tracksuit
top
Sweat
jacket
Blue
jeans
Suits
Hat/
cap
![Page 34: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/34.jpg)
54%
9%
3%
13%11%
33%
3%
4%
9%
2%
6%
11%
2%
2%
21%
0% 100%
Favorite clothing color
03.05.2013 34Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
35%
6%
3%
9%
9%
39%
2%
1%
6%
2%
3%
6%
0%
1%
24%
0% 100%
Lila
Brown
I don't have
a favorite
color. What is your favorite color when it comes to clothes? – multiple answers were possible
Pink
Black
Grey
Beige
Blue
White
Turquoise
Green
Petrol
Yellow
Red
Orange
43%
9%
10%11%10%
43%
3%
3%
5%
3%
4%
7%
1%
3%
18%
0% 100%
28%
6%
5%
13%
5%
45%
2%
1%
5%
1%
2%
8%
0%
2%
20%
0% 100%
32%
4%
2%
5%
7%
37%
2%
3%
3%
1%
1%
5%
2%
2%
23%
0% 100%
40%
8%
8%
13%
9%
35%
2%
1%
2%
1%
2%
6%
2%
3%
20%
0% 100%
42%
10%
5%
16%13%
46%
2%
1%
8%
2%
4%
11%
2%
3%
21%
0% 100%
![Page 35: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/35.jpg)
Fashion self-confidence
03.05.2013 35Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
40%
50%
40%48% 51%
30%26%
23%
22%
20%
18%17%
45% 53%
37%
28%
40%34% 33%
26%21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Don't know
No
Yes
Would you describe yourself as being stylish and having a good taste?
![Page 36: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/36.jpg)
Brand awareness of clothing and shoes
03.05.2013 36Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
24% 22%28%
34% 31% 34%
20%
52%50% 39%
41%40%
47%
46%
23%29%
33%26% 29%
19%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
No, I don't knowit
More or less
Yes, obviously
Do you always know which brands you're wearing and where you bought your clothing or shoes?
![Page 37: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/37.jpg)
Average expenses for clothes per month
03.05.2013 37Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
How much do you spend in average per month on clothing?
101.00
127.00
95.00
108.00
88.00
57.00
103.00
- 50.00 100.00 150.00
DE
CH
BE
NL
FR
FI
NO
€€€
€
€
0€
€
€
€
€
€
![Page 38: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/38.jpg)
Importance of life aspects
03.05.2013 38Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
9% 7%3%
10%5% 4% 4%
26%20%
12%
23%
13% 15% 16%
39%
37%
43%
45%
36%29%
38%
24%
30%
32%
19%
38%44%
35%
3% 5%10%
3%8% 8% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
19%13%
9%15% 13% 13% 14%
36%
32%
23%
28%25% 26%
30%
34%
37%
47%
40%
41%36%
38%
11%17%
19%14%
18%22%
15%
1% 1% 3% 3% 3% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Fashion/shoes Technology (e.g. multimedia, computer, gaming)
How important are the following aspects in your life?
![Page 39: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/39.jpg)
Importance of life aspects
03.05.2013 39Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
10% 7% 6%10% 7% 10% 7%
23%
16%12%
17%
13%
18%17%
33%
33%40%
34%
37%27% 38%
27%
31% 31%30%
32%29%
29%
8%13% 12% 10% 11%
16%10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
21% 19%
9%14% 13% 15% 12%
21%19%
21%
24%
16%
22%25%
29%30%
34%
34%
32%
26% 27%
21% 25%
23%
21%
27% 26% 21%
8% 8%13%
8%12% 11%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Cars Sports
How important are the following aspects in your life?
![Page 40: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/40.jpg)
Importance of life aspects
03.05.2013 40Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
26%23%
13%21%
17%24%
19%
38%
37%
38%
40%42%
36%
37%
30%35%
40%
32% 35%29% 35%
5% 5%9% 5% 6%
10% 8%
1% 1% 1% 2% 0% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important68%
58%54%
48%
57%61% 62%
17%
25%29%
25%
25% 17%21%
10% 13% 13%
22%12%
14%14%
4% 4% 3% 4% 5% 6%3%1% 1% 1% 2% 1% 2% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Hobbies Family
How important are the following aspects in your life?
![Page 41: Men and fashion survey - media.ztat.netmedia.ztat.net/media/teaser/pdf/press-no/Men_survey_all_Apr13.pdf · Men and fashion survey. Project Characteristics 03.05.2013 2 Project Men](https://reader031.vdocuments.site/reader031/viewer/2022022510/5adb121e7f8b9aee348d9543/html5/thumbnails/41.jpg)
Importance of life aspects
03.05.2013 41Men survey DE/CH/BE/NL/FR/FI/NO 04/2013; Survey period: 16:04.- 21.04.2013; n=3500 (500 participants per country)
33%26% 23%
27%
18% 19% 20%
31%
32%
30%
32%
26%
35%39%
25%28%
32%
35%
36%
28%
32%
7% 9% 9%
4%
13% 12%
8%5% 5% 6%
3%8% 7%
2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DE CH BE NL FR FI NO
Absolutely notimportant
Rather unimportant
important
more important
very important
Job
How important are the following aspects in your life?