memoways presentation august 2013
DESCRIPTION
A short presentation of Memoways: who, what, why, how and when...TRANSCRIPT
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Your content organized in the cloud to deliver interactive & contextual stories
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Memoways is a cloud platform for delivering interactive video for mobile use.
PITCH
Made for content producers: tag, organize & distribute content to engage mobile audiences.
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Team
•Ulrich Fischer. Founder & CEO. Filmmaker, artist and media entrepreneur.Loves walking movies (with Walking the Edit).
•Nicolas Goy. Founder & CTO. Software architect and server programmer.Transforms weird concepts into code.
PROFILE
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Team
•Fabrice Truillot de Chambrier. PartnerExtraordinaire Application programmer.OS X & Apple environment specialist.
•Amos Wenger. PartnerAwesome UI designer and programmer.Creator of http://movies.io/
PROFILE
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Company
•Founded in 2011
•1 Mio CHF since 2008 (with the Walking the Edit project)
•9 demo projects: several hundred movies & users
PROFILE
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The web video problem (Adam Westbrook http://journal.adamwestbrook.co.uk/ )
PROBLEM SETTING
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The mobile & contextual data problem
PROBLEM SETTING
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Push the limits beyond the known:
•Focus on extensive metadata -> “intelligent & independent data” •Focus on the context of the user -> “personal & unique interactions”
To bring our relation to computing (back) to a human scale
MISSION
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Game changers for storytelling:
•Focus on location -> “spaceline editing”•Focus on algorithms -> “responsive storytelling”
To tell stories with data feeds
MISSION
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THE SOFTWARE PLATFORM
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THE SOFTWARE PLATFORM
Memoways editing software
Native OS X Application:
•Batch upload•Automatic transcode•Manual & automatic tagging•Create your own taxonomies•Smart filters & playlists•Unlimited users & projects•Generate a mobile app (iOS only for the moment) directly from a project
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THE SOFTWARE PLATFORM
Memoways Cloud Platform
Responsive admin web front end:
•Administrate users, projects, assets & access rights•Statistics & analytics•Smart playlist creation (Beams)
REST API and Javascript Libraries available to developers.
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THE SOFTWARE PLATFORM
The detailed workflow
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Customers & clients
•Content creators (from small producers to TV networks, agencies)
•Institutions (cities, museums, touristic agencies, schools)
TARGET
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Walk your movie… … and then watch your movie(s)
USE CASES
“Walking the Edit” project
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USE CASES
“Smartmap"
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ROADMAP
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“What holds the collective intelligence is not the possession of knowledge…
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“What holds the collective intelligence is not the possession of knowledge… but the dynamic process of knowledge“
Henry Jenkins