memory perspectives: data analysis week 9 practical

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MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

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Page 1: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

MEMORY PERSPECTIVES:

DATA ANALYSIS

Week 9 Practical

Page 2: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

WEEK 9 PRACTICALMEMORY PERSPECTIVES

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

WEEK 7

WEEK 8

WEEK 9

WEEK 10

LECTURE 1 PRACTICAL

NONPARAMETRICS 1 1ST PRACTICAL

NONPARAMETRICS 2 1ST ANALYSIS

SAMPLING DISTRIBUTIONS

1ST ANALYSIS + PROBLEMS 1

HYPOTHESIS TESTING

2ND PRACTICAL

RELATED T-TEST

2ND ANALYSIS + SOLUTIONS 1

INDEPENDENT T-TEST

INDEPENDENT ANOVA

DEPENDENT ANOVA

2ND ANALYSIS + PROBLEMS 2

3RD PRACTICAL

3RD ANALYSIS + SOLUTIONS 2

3RD ANALYSIS + PROBLEMS 3

NO LECTURE NO PRACTICAL

Page 3: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

LEARNING OUTCOMES

BY THE END OF THE SESSION, YOU SHOULD BE ABLE TO:

Produce a (very nice) graph in Excel which assists in the interpretation of the data.

Use SPSS to test the second hypothesis in the memory perspectives practical and interpret the output.

Use SPSS to test the first hypothesis in the memory perspectives practical and interpret the output.

Make a start on writing up your RESULTS and DISCUSSION sections for your lab report.

MEMORY PERSPECTIVES

Page 4: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

The first 2 columns show subject id and group membership.

The last two columns show recall for LIST A (BURGLAR) and LIST B (BUYER).

MEMORY PERSPECTIVES

(Perspect 0 = BURGLAR; Perspect 1 = BUYER)

Page 5: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

In SPSS, Independent t-test may be found under analysis >

compare means > independent-samples t test.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

Q1: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST A (burglar relevant items)?

MEMORY PERSPECTIVES

Page 6: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

SPSS would like to know what the test variables (DV) is. At the moment, we’re just interested in LIST A recall.

We also need to define our ‘grouping variable’ (IV) which is BURGLAR (0)

or BUYER (1).

We have to tell SPSS that our first group is assigned to the number

value 0 and the second group to the number value 1.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

Q1: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST A (burglar relevant items)?

MEMORY PERSPECTIVES

Page 7: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

Remember that Levene’s test assesses whether our two groups have equivalent variance. If Levene’s is NON-SIGNIFICANT we assume equality.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

Q1: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST A (burglar relevant items)?

With Levene’s F = 1.60, p = .207, we arrive at t(151) = 6.64, p < .001.

MEMORY PERSPECTIVES

Page 8: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

In SPSS, Independent t-test may be found under analysis >

compare means > independent-samples t test.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

Let’s repeat this exercise for the second hypothesis.

MEMORY PERSPECTIVES

Q2: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST B (home-buyer relevant items)?

Page 9: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

Now, we’re interested in LIST B (buy_fea) recall rather than LIST A

(burg_fea) recall, so switch these test variables around.

Everything else can stay as is.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

MEMORY PERSPECTIVES

Q2: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST B (home-buyer relevant items)?

Page 10: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

Once again, Levene’s test comes through for us, supporting equal variance between the burglars and the buyers.

Independent t-testINTERVAL + BETWEEN Ss + 2 GROUPS

With Levene’s F = 1.12, p = .291, we arrive at t(151) = -3.90, p < .001.

MEMORY PERSPECTIVES

Q2: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST B (home-buyer relevant items)?

Page 11: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

Q2: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST B (home-buyer relevant items)?

Q1: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST A (burglar relevant items)?

If you’re hungry for the stats, and wanted to spit out both SPSS output

to Q1 and Q2, then all you have to do is define multiple test variables…

So, everything’s significant, but what are the directions

of these effects?

Excel to the rescue.

MEMORY PERSPECTIVES

DOWNLOAD AND SAVE THE FILE ‘MEMPER_ANALYSIS’

Page 12: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

DOWNLOAD AND SAVE THE FILE ‘MEMPER_INEXCEL’

To calculate mean:

AVERAGE(cellab:cellcd)

To calculate standard deviation:

STDEV(cellab:cellcd)

To calculate standard error:

=STDEV(cell) / sqrt (no. observations)

To start graphing:

Select means and labels

THIS SHEET CONTAINS THE SAME DATA AS IN SPSS

MEMORY PERSPECTIVES

Page 13: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

COLUMN

MEMORY PERSPECTIVES

Page 14: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

SELECT SERIES IN COLUMNS > NEXT

MEMORY PERSPECTIVES

Page 15: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

MODIFY

MEMORY PERSPECTIVES

Page 16: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

DOUBLE CLICK ONE SET OF BARS (BURGLARS ARE HIGHLIGHTED)

MEMORY PERSPECTIVES

Page 17: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

ADD CUSTOM +/- STANDARD ERROR RELATED TO THOSE BARS

MEMORY PERSPECTIVES

Page 18: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

REPEAT FOR THE OTHER SET OF BARS (BUYERS ARE HIGHLIGHTED)

MEMORY PERSPECTIVES

Page 19: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

RESULTS

Q2: Do ‘BURGLARS’ and ‘BUYERS’ have different levels of recall for LIST B

(home-buyer relevant items)?

Q1: Do ‘BURGLARS’ and ‘BUYERS’ have different levels

of recall for LIST A (burglar relevant items)?

LIST A BURGLARS > BUYERS

0

2

4

6

8

10

12

List A (Burglar) List B (Buyer)

Memory Perspective

Lis

t R

ec

all

BURGLARS

BUYERS

MEMORY PERSPECTIVES

LIST B BURGLARS < BUYERS

What implications do these two hypotheses have for the memory

perspectives account?

Page 20: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

LEARNING OUTCOMESMEMORY PERSPECTIVES

BY THE END OF THE SESSION, YOU SHOULD BE ABLE TO:

Produce a (very nice) graph in Excel which assists in the interpretation of the data.

Use SPSS to test the second hypothesis in the memory perspectives practical and interpret the output.

Use SPSS to test the first hypothesis in the memory perspectives practical and interpret the output.

Make a start on writing up your RESULTS and DISCUSSION sections for your lab report.

Page 21: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

MEMORY PERSPECTIVES

THERE IS NO PRACTICAL SESSION IN WEEK 10

CLARIFY ANY OUTSTANDING ISSUES YOU HAVE WITH YOUR TUTORS NOW...

Page 22: MEMORY PERSPECTIVES: DATA ANALYSIS Week 9 Practical

DISCUSSION

GET TOGETHER IN GROUPS OF THREE OR FOUR AND REFLECT ON TODAY’S EXPERIENCE USING THE FOLLOWING QUESTIONS

What are the combined factors that justify this

statistical test?

Are there any interesting observations to be made

from the data?

Could I have made one-tailed hypotheses? How would this have changed

the p value?

MEMORY PERSPECTIVES