membership trends & tools 1 joe gallagher get a copy of this presentation @
TRANSCRIPT
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Membership Trends&
Tools
Joe Gallagher
Get a copy of this presentation @
www.members.legion.org/legion/ws2015.zip
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• Metrics and TrendsVeteran Population
By StateChange since 2000
Market penetrationEligible Veterans by War EraTake another look at “THE GAP”• Tools to grow membershipIncreasing RenewalsIncreasing Traditional Post Membership
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Actual Decrease of 3-million Eligible Veterans
5Source : VA Vet Pop Study and National Membership Database
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Legion Members-to-Eligible Veterans by War Era
WW
II
Korea
Vietnam
Per Gulf/
GWOT
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
352,171 471,061
1,162,563
204,860
941,9421,296,743
5,530,645
5,491,474 Remaining EligibleLegion Members
* VA data for WWII, Korea, Vietnam, PGulf/GWOT only•Excludes Panama, Leb/Grenada & Unknown
Source : VA Vet Pop Study and National Membership Database
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WHAT’S THE HARDEST GROUP TO RENEWREMEMBER “THE GAP?”
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20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
82,505
71,005
145,770
#Continuous Years
1st Year 2 & 3 Year > 3 Years
Where do you get the Data?
myLegion.org
- Departments- “Find Members in my Area”- “DMS Eligible for Transfer”- “Members in Direct Renewal”
- Districts- “Find Members in my Area”- “New Report Server Feature”- Retrieve Listings by Post (Excel)
- Posts- “Find Members in my Area”- “New Report Server Feature”- Print 3 x 10 labels directly to your printer (PDF)
Department - myLegion
Available DataKey Data to use
- Snail mail address- Email Address- Telephone number
append using www.411.com
www.whitepages.com- Continuous Years- War Era
Most popular contact methods
- Email- **Telephone**
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Best way to grow Post Membership
• District/Post Revitalization– 300,000+ Active Members in HQ Posts– Program has been very successful– Many Departments have implemented their own..
• It’s called a “District Open House” in Colorado and Tennessee
• How are they distributed across the country?
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Active HQ Members by County
Source : VA Vet Pop Study and National Membership Database
Notice theHeavy Population
Areas
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Success Stories• SAMPLE :Transferred HQ mbrs now paid to local Post– Source : DMS Campaigns of 2010, 2011, 2012, 2013
• Illinois– Post 60 Rockford : Transferred 86 HQ Members• 54% Increase
– Post 1492 Savoy : Transferred 25 HQ Members• 44% Increase
– Post 635 Normal : Transferred 59 HQ Members• 15% Increase
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Success Stories• Colorado– Post 23 Aurora : Transferred 110 HQ Members• 29% Increase
– Post 322 Thornton : Transferred 45 HQ Mbrs• 340% Increase
– Post 209 Colorado Springs : Transferred 403 HQ Mbrs• 73% Increase
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Success Stories• Florida– Post 347 Lady Lake : Transferred 634 HQ Members
• 46% Increase
• Very Active Programs – Georgia, California, Kansas, Colorado, Illinois, Tenn.
• Just to name a few
• Observation: – All Departments are working their HQ Members– We just need to ramp-it-up…IT WORKS!