Membership

Responsibility

• At Board level• Responsibility for our membership development plan has two

clear levels of responsibility. The first rests with my portfolio as our club’s Chair for membership. It is my responsibility to:

• Convince the Board and members that membership growth is important

• Convince members that it is every members responsibility for membership development

• establish a plan ,• have it agreed by the Board ,• regularly review progress • report progress to the board and the club members • provide encouragement to all and recognise achievements

At club level

• Every member has the responsibility to seek out and bring new members to the club.

showed that:Recent Research carried out for Rotary

We are also seen as a “secret” organisation.

36% believed that “ethnics” were not welcome.

36% thought that women were still not allowed.

We are seen as elitist.

16% of Australians have not heard of Rotary.

Over the past few years there was a loss of 1.6% of members worldwide.

We need to improve our image now to regain positive growth.

It is your responsibility to promote Rotary and its benefits so as to attract

new members to strengthen our numbers, especially younger members.

NEW MEMBERS = GROWTH

“the vision of our public image should be an

attractive one to those outside Rotary.

We were all non-Rotarians once who found something attractive from outside the club that made us want to

come into the family of Rotary.”

The Vision

Our brand?

• “To be a club that is recognised by the community for its support of humanitarian activities, local, Australian and International, made possible by a diverse, high quality membership who provide drive and leadership through strong fellowship

and commitment.”

What is our value proposition?

• What will attract new members?

• How do we retain our present members ?

• How well are we known and valued by our community?

• Do we match the community profile?

• What is our ROI from publicity?

Membership development and PR go hand in hand

• We have a great bulletin

• We have a great website

• However we need even more visibility to the public in our community

• We need to be better know for what we do

• We need to have people wanting to join us

Inviting More Women and Younger Professionals

• 15 percent of all Rotarians worldwide are women.

• Younger members are another underrepresented group in Rotary.

• Younger members offer a host of benefits for our Club. They bring fresh ideas for weekly programs, fellowship events,and service projects.

Our strategy

• Attracting new members

• Retaining our present members;• to achieve

• A membership of about 50 by 2015 where there was a high percentage of younger people and also more females

• To gain a net 5 this year

Our plan

• Every member to invite a prospect to the Club this year

• Target what Classifications we don’t have Dentist, Physiotherapist, Plumber, Carpenter, Lawyer, Accountant, Pilot,

• Attracting Members through Public Relations

• Make use of our satisfaction survey• Do we need to change anything to be

attractive to prospective members?

Mentoring

• New member

• Longer serving members

Our membership development plan

• action steps:• Identify• Introduce• Invite• Induct• Inform and orient• Mentor• Involve• Educate• Undertake exit interviews as necessary learn from the

output and make necessary changes

Club Budget

• Breakdown of budget:• Every member invite a prospect, say 40 attend 40 x

$23= $920 • Female evening say 8 attend 8X $23

= $184• Young prospects evening say 6 attend 6 x

$23= $138• Say two advertisements to promote special evenings

$ 258 •• TOTAL

$1500.00

ACTION

• It’s up to each one of us

• “Potential club members are everywhere. But to get them to join Rotary, clubs must use creativity and imagination. If Rotary is to grow, we all must take action”

From Past RI President Cliff Dochterman

Our plan

• Every member to invite a prospect to the Club this year

• Target what Classifications we don’t have Dentist, Physiotherapist, Plumber, Carpenter, Lawyer, Accountant, Pilot,

• Attracting Members through Public Relations

• Make use of our satisfaction survey• Do we need to change anything to be

attractive to prospective members?

The Four Way Test

• Is it the truth?

• Is it fair to all concerned?

• Will it build goodwill and

• better friendships?

• Will it be beneficial to all?