Membership Development PlanPresenter Date

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Overview

• Background to the plan• How the plan was developed• The Membership Development Plan• How the plan will be implemented• Budget for implementation

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Background – Membership: where are we now?

• Continue to achieve great outcomes for communities locally and abroad

• Membership continues to be rewarding• However, we face the challenge of a

slowly declining membership. On average:– Our clubs are getting smaller– Our membership is aging– We lose as many members as we attract

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Background - membership development plan

• Responds to the need to increase membership

• Based on a target of 3% net growth each year over the next three years

• Endorsed by Governors, Governors Elect and Governors Nominee in November 2012

• The plan was endorsed by the RI board in October 2012• Consistent with RI’s goal for 3% growth each year

for next three years

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How the plan was developed

• Planning workshop in Sydney – August 2012

• 22 participants:– Past District Governors– Rotarians– Rotaractors (2)– Senior management staff from RI and

RDU offices in Parramatta

• Group broadly representing Australia, New Zealand and South Pacific Islands

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Our vision for the future

Diverse membership

Informed and skilled

Rotarians

Innovative and flexible

structures and operations

Recognised and trusted brand

Strategic partnerships

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Strategic priorities

• Increase membership diversity• Develop skilled and informed Rotarians• Support innovative and flexible clubs• Build strategic partnerships• Enhance brand recognition,

understanding and trust

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Increase membership diversity

• Develop clubs which are more reflective of their local community

• Identify and act on opportunities to increase diversity

• Provide additional opportunities for non-Rotarians to participate in activities and projects

• Investigate innovative membership types, club structures and operations

• Promote inter-club support and activities

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Develop skilled and informed Rotarians

• Develop effective training teams at District and club level

• Increase members’ knowledge of Rotary• Encourage participation in events and programs

which enhance Rotary awareness• Promote Rotary information sharing between

clubs• Encourage and support new members to learn

about Rotary• Provide additional, quality resources to clubs

and districts

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Support innovative and flexible clubs

• Conduct regular club forums to review and improve club health

• Adopt a three year planning process

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Create strategic partnerships

• Provide resources and support to clubs and districts to enable partnership development

• Develop strategic partnerships at national, districts and club level

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Build brand awareness, understanding and trust

• Develop an ambassador’s club to promote membership of Rotary

• Promote Rotary week and Rotary achievements

• Rejuvenate websites, social media and public image assets

• Establish and publicise ‘whole of club’ projects

• Support non-Rotarians to attend District Conferences

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Getting started

• ‘Spread the word’: e.g. – Club assemblies– District Assemblies– Membership Seminars– District Conferences

• Access the supporting resources: e.g.– PowerPoint presentations– Membership Plan Brochures– ‘Top 10’ membership resources– Zone Membership Plan webinars– Zone Membership team members

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Getting started in the club

• At District and Club levels:– Set realistic and measurable goals– Get organised - plan your approach– Get the right people on board– Get started!– Regularly review progress– Recognise, reward and communicate

success

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Getting started

• Conduct the Club Health Check:– Use the results to identify priorities

• Participate in ‘Club Visioning’ – or another strategic planning process

• Learn how others have succeeded. Visit:–www.RotaryAustralia.org.au–www. RotarySouthPacific.org

• Get started!

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Rewards of increased membership

• New energy and ideas• Increased effectiveness• Enhanced ability to serve• Even greater impact