how to get and keep your membership

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How to get and keep your membership Col Stan Skrabut, CAP [email protected] @wywgcap

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Page 1: How to get and keep your membership

How to get and keep your membership

Col Stan Skrabut, [email protected]@wywgcap

Page 2: How to get and keep your membership

Civil Air Patrol turns over its membership (61,000) every three years.

Page 3: How to get and keep your membership

You are in a leadership role within a local unit.

Page 4: How to get and keep your membership

You are struggling with getting members in the door and keeping them.

Page 5: How to get and keep your membership

You want a successful recruiting campaign as well as a membership that stays.

Page 6: How to get and keep your membership

Let me show you how the Laramie Squadron recruits, and how we try to keep our members.

Page 7: How to get and keep your membership

Successful open houses are based

on thorough planning and preparation.

Page 8: How to get and keep your membership

Here are tasks to complete 31-90 days out.

Page 9: How to get and keep your membership

Most importantly agree to date and place it on your annual calendar. Hold it on meeting night.

Page 10: How to get and keep your membership

Order your recruiting materials from National or print your own.

Page 11: How to get and keep your membership

Assign tasks to members; develop displays, sending out materials, planning refreshments.

Page 12: How to get and keep your membership

Have public affairs officer send out press releases.

Page 13: How to get and keep your membership

Compile lists of government officials, principals, and school administrators.

Page 14: How to get and keep your membership

Send invitation letters to local officials

Page 15: How to get and keep your membership

Print out posters for distribution throughout town.

Page 16: How to get and keep your membership

Here are tasks to complete 10-30 days out.

Page 17: How to get and keep your membership

Send packets to schools including information letter, school announcements, cadet recruiting brochures, open house

posters, and teacher recruiting brochures.

Page 18: How to get and keep your membership

Go business to business to post posters in the window.

Page 19: How to get and keep your membership

Assemble new member packets.

Page 20: How to get and keep your membership

Here are tasks to complete in the last week to 10 days.

Page 21: How to get and keep your membership

Have cadets wear uniforms to school the day prior to open house.

Page 22: How to get and keep your membership

Review schedule and assignments with unit members.

Page 23: How to get and keep your membership

Explain how open house displays will be set up.

Page 24: How to get and keep your membership

Assign door guard/ greeter and display presenter positions.

Page 25: How to get and keep your membership

It is important to put on the most

professional presentation

possible.

Page 26: How to get and keep your membership

Arrive early to set up for open house.

Page 27: How to get and keep your membership

Set up displays and seating, if you did it right plan for 40 or more visitors.

Page 28: How to get and keep your membership

When visitors arrive, have escorts guide them to their seats of display area.

Page 29: How to get and keep your membership

Ensure all members are briefed to engage with visitors not fellow members.

Page 30: How to get and keep your membership

Ensure you develop displays that focus on all three missions.

Page 31: How to get and keep your membership

Set up displays with attractive posters.

Page 32: How to get and keep your membership

Set up displays with typical CAP equipment and resources.

Page 33: How to get and keep your membership

Set up displays with handouts and takeaways.

Page 34: How to get and keep your membership

Give a presentation that clearly spells out CAP’s capabilities and missions.

Page 35: How to get and keep your membership

Either create or modify a visual presentation that shows the CAP missions.

Page 36: How to get and keep your membership

If possible, have a couple cadets give a presentation from their perspective.

Page 37: How to get and keep your membership

An open house is an ideal time to have a promotion or award ceremony.

Page 38: How to get and keep your membership

Once you get members, it is now a matter of keeping

them.

Page 39: How to get and keep your membership

One of the most important things to do is establish squadron goals.

70102189

Page 40: How to get and keep your membership

Work with members to establish goals for Aerospace Education program.

Page 41: How to get and keep your membership

Work with members to establish goals for cadet program.

Page 42: How to get and keep your membership

Work with members to establish goals for emergency services program.

Page 43: How to get and keep your membership

Work with members to establish goals for other programs such as public affairs, professional development, etc.

Page 44: How to get and keep your membership

Once you have your goals in place, start building a plan to meet the goals.

Page 45: How to get and keep your membership

Start with an annual plan and identify your core focus for each quarter.

Page 46: How to get and keep your membership

Identify the wing and squadron monthly activities aligning with quarterly activities.

Page 47: How to get and keep your membership

Have a set meeting schedule, each week a different focus.

Page 48: How to get and keep your membership

Let the members know what is on the schedule.

Page 49: How to get and keep your membership

Now it is a matter of executing your plan and measuring the results.

Page 50: How to get and keep your membership

Naturally, you will have to make adjustments to your plan; however, they should not be radical changes.

Page 51: How to get and keep your membership

Periodically, review your goals to see if you are making a difference.

Page 52: How to get and keep your membership

Recognize individual efforts throughout the process.

Page 53: How to get and keep your membership

Questions?