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FOUNDING PARTNERS SUMMIT SPONSORS

© Global Sustainable Events Summit Partnership Ltd

Melville | GES Living Case Study

Sustainability Summit 2013


Summit Sponsors

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MELVILLE | GES

Melville | GES is a leading provider of

exhibitions, exhibits, and events service.

Providing the full spectrum of events

services to customers nationally and

internationally which supports many of

the world’s best-known shows including

the UK’s largest exhibition, the Spring

Fair, London International Boat show,

Clothes Show Live and IPEX.

include.....

.

Why go sustainable

Services include.....

• Stand design and build,

• Electrical installations

• Specialist lighting,

• Graphic services

• Logistics,

• Furniture hire,

• Floor coverings

• Venue services,

• Data and registration

• Floor planning services.



EXHIBITIONS

• Exhibit Design/Creative

• Fabrication/ Rentals

• Exhibit Leasing Programs

• Graphic Production

• Multimedia Production

• Program Management

• Logistics Management

• Installation & Dismantle

• Storage

• Integrated Marketing

• eService Technologies

• Staff Training

• Measurement

• General Contracting Services

EVENTS

• Private Events

• Galas

• Mobile Marketing

• PR/Media Events

• Sales Meetings

• Private Corporate Trade Shows

• Consumer Events

Global In-house Capabilities

EXPERIENCES

• Mobile Marketing Tours

• Consumer Event Marketing

• Museum Interactives

• Sport Entertainment Based Activations

• Executive Briefing Centers

GES

• Over 80 year history

• 59 global locations

• More than 3,500 Employees

• Executing 5,000 projects +

annually in 45 countries

• Division of Viad Corporation

(NYSE:VVI)

• Financial Stability



GES International Offices

Germany Dusseldorf, Germany

Full turnkey services including:

• State of the art manufacturing

• Project Management



• Storage

• Show & Logistics Management

• Multi-lingual staff

• Green Facility

UK Various locations


•Design

•State of the art Manufacturing

•Project Management

•Graphic Production

•Installation & Dismantle

•Storage

•Show & Logistics Management

•Multi-lingual staff

Middle East Various locations


• Design

• Manufacturing

• Project Management



• Storage

• Show & Logistics Management

• Multi-lingual staff

NEW : Netherlands - Amsterdam



GES Global Locations



Why Melville Went Sustainable

Why go sustainable

Three years ago, Melville recognised that the need to make the business more

sustainable. This decision was made because, ethically, it was the right thing to

do and also because it would enable us to help clients on their own sustainability

journey. Three other drivers that we identified were...

Waste of resources. The industry was enormously wasteful due to the bespoke

and short-lived nature of events;

Reputation. Increased concern among the public and other stakeholders,

including customers, regarding sustainability issues;

Payback. As a driver of resource efficiency and a better quality of service,

sustainability offers access to new markets, customer retention and ultimately

payback



Sustainability Credentials

2010 Melville | GES have been implementing BS8901

2011 Melville | GES became the one of the first UK companies to be externally

certified to obtain the BS 8901 standard.

2012 Melville | GES were one of the first companies to achieve ISO 20121 3rd party

certification.

We are striving to transform the sustainability of the entire events industry. We are doing

this one step at a time by working closely with our customers, suppliers and trade

associations to share best practice, learn from others and transfer our own experiences.

Our recent certification to ISO20121 is just one of the many steps we are taking on our

sustainability journey which includes monitoring, measuring and providing staff training.



Copyright © 2013. Global Experience Specialists, Inc. (GES) All Rights Reserved. Proprietary and confidential, not for distribution.

Social | Economic | Environment



Summary of Melville Sustainability

• We service more than 400 events each year and we apply our processes to reduce the

environmental footprint of every event we service.

• We work closely with customers, suppliers and trade associations to share best practice, learn

from others and transfer our own experiences, and so help raise the level of sustainability

knowledge across the whole industry.

• We actively encourage and train our staff to seek innovative solutions that reduce the

environmental impact of our business and hence the businesses of our customers.

• We work with suppliers to identify and source sustainable products and so help the industry

become far less wasteful.

• We measure what we do and monitor our progress so that we can demonstrate to everyone how

we are helping them improve industry sustainability.

• We are contributing to help build an events industry that is much more environmentally friendly,

• Our legacy is to have helped change the culture of the events industry to act sustainably.



Journey

Melville worked to make a framework relevant to its

day to day operations.

A spreadsheet captured all aspects of sustainability

performance and sets out clear roles and

responsibilities for Melville employees

identifying and ranking sustainability issues that matter

to the business.

60 issues were identified. The list was then narrowed

down to 17 material issues

Scoring each issue on how important it is for the

business and how much control Melville has over it.

.

Issue Control/I

nfluence Importance

Total

Score

Materials 5 5 25

Transport vehicles 5 5 25

Waste:

Landfill/Recycling

/Reuse 5 5 25

Water 4 5 20

Protest 2 5 10

Recession 0 5 0



Achievements The focus on sustainability has led to several changes in the business.

• Waste mapping and segregation - Virtually all materials are re-used or re-cycled

• Stands - All modular stand systems are now made entirely from reusable materials

• Printed boards: Melville is experimenting with biodegradable products in graphics

• Carpets Melville developed a recyclable carpet , approx one million sq metres of

carpet laid each year is now recyclable. The polypropylene backing is used to

produce plastic pellets that can in turn be reused for plastic products.

• Paper - Melville is about to have a compactor on site allowing for close to 100% of

paper while at the same time minimising the need for transportation;

• Wiring Melville developed its own system for power and lighting for shell scheme

stands, Smartwire. It is totally reusable with no cable wastage. Smartwire also uses

low energy 35w lamps that reduce energy consumption



Event KPI’s

Each show that Melville organises now comes with a

sustainability score card.

As illustrated, the score card shows the KPIs of a given

event and meets the increasing demand of customers

to be able to demonstrate their sustainability

performance.

The score card captures all significant impacts

systematically and makes it easy to compare and

manage these over time.

Producing the score card is now business as usual

and poses little administrative burden since it is

integrated into the planning process.



Transportation

Melville is working actively to bring down its carbon footprint, both through technical upgrades

and better planning.

Technological improvements. to use Euro 5 engines – a cleaner, more efficient engine –

reducing fuel consumption and carbon emissions;

Training and awareness. Commercial vehicle drivers have attended a training course,

delivered by a specialised external provider, on driving techniques to reduce carbon footprint

and fuel usage;

Improved planning. working to reduce its transport-related carbon footprint through systematic

planning efforts. The two key priorities are about avoiding empty runs and limiting the use of

external vehicles

Transport CO2 footprint

Example

Litre Gallon LONG TERM VEHICLESPetrol 0.00231 4.546092 0.01050147

Diesel 0.00263 4.546092 0.01195622

Conversion

Weekly CO2 Tonnes as at :Year to Date CO2 Tonnes :

Weekly CO2 Tonnes :

174.365

11.252

Yearly CO2 Tonnes : 697.458

28/03/2011



London 2012 Olympic Games

INTRODUCTION

We are very proud of the successful delivery of our largest ever single UK project –

the temporary fit out of the venues for the London 2012 Olympic Games. As the

recent recipient of the ISO20121 accreditation, Melville | GES are considered

leaders in the industry and as such wanted to not only meet, but to exceed where

possible, the LOCOG sustainability goals.

AIMS & OBJECTIVES

The project was to deliver the simultaneous temporary fit out of 27 Olympic venues

as well as create and develop a unique panel system specifically for the Olympics,

all within strict sustainability guidelines.

RESULTS & BENEFITS

200,000m2 of flooring was laid, 30,000 m2 of partitioning built and 4,900m2 of

drape was hung; more than 800 doors were installed, over 1,200m2 of platforms

were built and some £2m worth of electrics were installed; while planned vehicle

journeys helped notch up nearly 60,000 miles of travel.



CASE STUDY – Olympic Legacy

London 2012 laid claim to be the most sustainable games in history

and to set a benchmark against which all other events will be judged.

The materials supplied, installed, removed and carefully disposed of

are ....

• Over 200,000 square metres of floor covering was laid of which over

97% was recycled.

• Melville GES Logistics totalled a staggering 60,000 miles, all

vehicles were Euro 4 /5 and fully compliant with the London

emissions Code Of Practice.



CASE STUDY – Olympic Legacy

The innovative approach of Melville | GES by creatiing a new walling

system, known as MelTrad, specifically for the Olympic fit out.

Used with existing aluminium framework systems, the Meltrad panels

were created by us to meet all of LOCOG’s fire, aesthetic and

sustainability requirements. The panels exceeded 30,000 square metres.

One of the greatest legacies to come from the Olympics project for us to

keep the true vision of the London Olympics by continuing to “Inspire a

Generation”..

For a small investment we have been able to ensure that our walling will

inspire generations to come by being used to complete the building of

The Heart of Love School and orphanages in Nigeria. While the

remainder of the £250k worth of Meltrad will see new life in projects by

14 other well deserving charities including another school in the Republic

of Burundi



CONCLUSIONS

“Giving World is delighted to work with Melville | GES to

redistribute Mel Trad boards once used during the Olympics.

Almost 10,000 Mel Trad boards have been given a new lease

of life by 14 UK charities. The boards have been used

diversely from dry lining buildings, partitioning and creating

shelving to refurbishing caravans as temporary

accommodation for the homeless. 3,000 boards have winged

their way to Nigeria for building an orphanage and school in a

remote area of Enugu.”

Rama Bhalla

Projects Director

Partners

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