meltemi d2.1 final · transnational cooperation programme interreg v-b ... (pim). evaluation...

Projectco-fundedbytheEuropeanUnionandNationalFundsoftheparticipatingcountries

Deliverable:D2.1DisseminationandOutreachStrategy


DOCUMENTDATATitle DeliverableD2.1:DisseminationandOutreachStrategyAuthors NikosStreftaris&AmaliaVenetsanopoulouAffiliation 1HCMRReference MELTEMIDisseminationandOutreachStrategy.MELTEMIproject,

DeliverableD2.1,February2018,23pAuthors:N.Streftaris&A.Venetsanopoulou

PointofContact [email protected]

Duedateofdeliverable

February2018

Deliverydate February2018Version V1.0Theresearchleadingtotheseresultshasbeenco-fundedbytheEuropeanUnionandNationalFundsoftheparticipatingcountriesunderSubsidyContractNumberNoBMP1/23/2231/2017oftheTransnationalCooperationProgrammeInterregV-B‘Balkan-Mediterranean2014-2020’-

The materials in this document reflect only the author’s views and the ProgrammeAuthoritiesarenotliableforanyusethatmaybemadeoftheinformationcontainedtherein.


DisseminationLevelPU Public √RE Restrictedtoagroupspecifiedbytheconsortium(includingthe

ProgrammeAuthorities)

CO Confidential,onlyformembersoftheconsortium(includingtheProgrammeAuthorities)

Projectacronym

MELTEMI

Projecttitle

MarinElittertransnationalLegislaTionEnhanceMentandImprovement

Coordinator MrNikosStreftaris(HCMR)

Instrument

TransnationalCooperationProgrammeInterregV-B‘Balkan-Mediterranean2014-2020’-

PriorityAxis:

2:Environment

ThematicObjective: 11:Enhancinginstitutionalcapacityofpublicauthoritiesandstakeholdersandefficientpublicadministration

SubsidyContractNumberNo

BMP1/23/2231/2017

StartDate 15September2017

Duration

24months


TableofContents1. Scope 12. Summary 13. OverviewofMELTEMIproject 34. IntroductiontoDOS 35. DisseminationandOutreachStrategy(DOS) 4

5.1.DOSmaingoalandobjectives 45.2.Audience 55.3.ExternalStakeholderAnalysis 6

5.3.1MainGroupsofStakeholders 65.3.2Levelofengagement 95.3.3ApproachingExternalStakeholders 12

6. Communicationactivitiesandtools 156.1BlueCafes 156.2.MELTEMI@School 176.3.InformationandExhibitionCentres 206.4.CommunicationToolsandMaterials 20

7. Monitoring&EvaluationoftheDisseminationstrategy 228. CommunicationandoutreachOfficer&communicationcontactpersons 239. Budget 23

Projectco-fundedbytheEuropeanUnionandNationalFundsoftheparticipatingcountries1

1. ScopeTheMELTEMIDisseminationandOutreachStrategy(DOS)presentsthemainguidelinesto

maximize the dissemination of the purpose and outcomes of MELTEMI within the

constraintsoftimeandresourcesallocatedtotheproject.

2. SummaryDissemination&OutreachStrategy(ataglance)

Maingoal&objectives

● Connecttheprojectwithkeyactors● Communicateproject’sresults● Engagesociety● Increasepublicawareness● Capacitybuildingofpublicauthoritiesandlocalstakeholders● Boostenvironmentaleducationpractices● PromoteOceanliteracy

Stakeholders&Audience:

● Authorities,Central&Local● Education,Institution&Academia● SocietalAwarenessGroups● PrimarySector● Industry● Retail● TourismSector● LocalMedia● OtherResearchProjects● GeneralPublic

CommunicationTools&Methods:

● Internalcommunicationrepositoryanddocuments(e.g.:CommunicationMaterialFolder,CommunicationRepresentativesDocument)

● ProjectandPartnersMailinglistsDocument● Listoflocalandnationalpress● Electroniccommunicationmaterial:logos,electronicbrochures,electronicleaflets● Printedmaterial:Brochures,Leaflets,etc


● Pressreleases● Promotionalarticles● Newsletter● Website(http://meltemi-balkanmed.eu)● Project’sSocialMedia(Facebook,Twitter)● BMP’sCommunicationGuideprinciples● InformationCentres● BlueCafes● MELTEMI@School

DOSsupplementstheBMPIntegratedCommunicationGuideforProjectsoftheProgrammeand

tailors it to the specific nature and needs of the MELTEMI project adhering to the

Communication, Dissemination of Information and Publicity principles stipulated in Project

ImplementationManual(PIM).

Evaluationmeasures&AssessmentMethodology:

Apartfromtheindicatorsofachievements(asdescribedintheapplicationform)toolssuchas

tracking documents e.g. the Dissemination Strategy Table, Impact Assessment, Publication

Tracking, etc.will be created to evaluate project’s communication activities andmeasure our

impact.

Follow-Up&UpdateoftheDisseminationStrategy:ThisDisseminationStrategyDocumentwillbereviewedandupdatedonbiannualbasisas

part of theProject’sPublicityReport. TheCommunication andoutreachofficerwill be in

closecontactwiththepartners’communicationcontactpersonsforaconstantevaluationof

theDOS.


3. OverviewofMELTEMIproject"MELTEMI" (MarinE litter transnational LegislaTionEnhanceMent and Improvement) is a

projectunder theTransnationalCooperation Program InterregV-BBalkan-Mediterranean

2014-2020anditsthematicobjective‘Enhancinginstitutionalcapacityofpublicauthorities

and stakeholders and efficient public administration’.MELTEMI project seeks to actively

engagesocietyandkey-actorsthroughinformation,education,trainingandnetworkingon

ascienceandpolicyassessmentframeworkofmarinelitter.

4. IntroductiontoDOSMarine litter is among the Good Environmental Status (GES) descriptors for the

implementationoftheEUMarineStrategyFrameworkDirective(MSFD,2008/56/EC)and

alsoamongtheecologicalobjectivesfortheGESfortheEcosystemApproach(EcAp)inthe

Mediterranean under the Barcelona Convention, UNEP/MAP).Since marine litter is a

complex and transboundary environmental problem that requires international

cooperation,MELTEMI’sfoundationistheestablishmentoftransnationalnetworksamong

Greece,Cyprus,BulgariaandAlbania.Underthelackofcommonpoliciesandmethodologies

regardingmarinelitter,MELTEMIwillsupporttheactivitiesofMSFD/TGMLbyestablishing

andperforming for the first time commonand comparablemethodologies in theEastern

Mediterranean,AdriaticandBlackSea.

Forthispurpose,MELTEMIaimstotrainandassistlocalauthoritiestotakedecisionsand

adapt themost suitable tools and practices in order to develop a local specific National

ActionPlanProposal(NAPP)foreachcountry.MELTEMIalsoseekstoengagesocietyatall

levelsofNAPPdevelopmentthroughawareness,educationanddisseminationactions.The

final goal is to combine NAPPs in order to assemble an integrated and coherent single

TransnationalActionPlanProposal(TAPP)onmarinelittermanagement.

InordertoapproachsocietyandcommunicateMELTEMIprojectactivitiesandoutcomes,a

Dissemination and Outreach Strategy (DOS) has been developed following also the

principles of the BMP’sIntegrated Communication Guide for Projects. The DOS was

discussedindetailamongallpartnersattheSettingtheStrategyWorkshopsheldon29-30


January 2018 atHCMRpremises and particular at the ‘Designing the Communication and

OutreachStrategyworkshopon30/1/18.

Beingpartof thePublicityReportof theProject theDOSwillbeupatedandvalidatedonbiannualbasis.

5. DisseminationandOutreachStrategy(DOS)

5.1. DOSmaingoalandobjectivesDisseminationandOutreachStrategy(DOS)presentsthemainguidelinestomaximizethe

disseminationofthepurposeandoutcomesofMELTEMIwithintheconstraintsoftimeand

resources allocated to the project. All dissemination actions should support or inform

projectdevelopmentandmaximizeproject’simpact.

TheDOScontainsasetofguidingprinciplestoensurethat:

● the objectives ofMELTEMI project will be communicated effectively to all relevant

stakeholders(localauthorities,schools,localsocietyetc)

● stakeholderswillbeefficientlyengagedinordertoparticipateandsupportproject's

actions

● public awareness will be succeeded and environmental education practices will be

boostedtowardsanoceanliteratesocietyonmarinelitterissues

● alloutputsandresourcesproducedintheprojectwillbetransferredtotargetusers

All project partners are involved in dissemination and exploitation, in order to foster

awareness and transfer results for impact, especially in their own countries and in their

owncommunities.

DOSsupplementstheBMPIntegratedCommunicationGuideforProjectsoftheProgramme

and tailors it to the specific nature and needs of the MELTEMI project adhering to the

Communication, Dissemination of Information and Publicity principles stipulated in

ProjectImplementationManual(PIM)


5.2. Audience

The different individuals, groups, and organizations thatwill be interested in the project

and its results need to be identified and informed. The following audiences may be

considered:

5.2.1InternalAudiences

Internalaudiencesarethemembersoftheprojectconsortium.Internalaudiencesshouldbe

well informed about the progress of the dissemination activities. Adequate internal

dissemination can also ensure that the project has a high profile within our research

networks. For this purpose the Leading partner will hire a Communication Officer to

coordinatetheactivitiesacrossthepartnersandbecomethefocalcommunicationpointof

theproject.

Thus all partners should inform/notify inwriting theCommunicationOfficer about a) all

pending dissemination activities in order CO promotes the information where needed

(website,pressetc)andb)disseminationactivitiesaftermathinorderCOevaluatestheDOS

andincludesthemtotheproject'sprogressreports.

Partnersshouldalsoappointaspecificpersonwhowilberesponsibleforcarryingoutthe

communicationactivitiesintheirarea.

5.2.2ExternalAudiences-Stakeholders

Anexternalstakeholderisanyoneoutsidetheprojectconsortiumwhohasavestedinterest

in the project or will be affected by its outcomes. Stakeholders can be individuals or

organizations who are actively involved with the project and can play a key role in

achievingtheobjectivesoftheproject.Involvingthemduringplanningandimplementation

canbeanaddedvalueby:

• SharingKnowledge.

• Buildinglong-termrelationshipswhichcanultimatelyleadtoincreasedconsensusfor

effectiveandlong-termresults.


• Promotingmeaningfulcontributiontotheproject'soutputs.

• Increasingtransparencyandleadtobetterdecisionmaking.

• Optimizinguseofresources.

Different stakeholders will be engaged for different purposes and at different phases of

project’splanningandimplementationanditisimportanttorecognizethelevelofinfluence

eachonehason theproject. Itmaynotbe feasibleorappropriate toengageallpotential

stakeholders.Stakeholdersanalysisandengagementisdescribedindetailbelow(§5.3)

5.3. ExternalStakeholderAnalysis

A comprehensive stakeholder database will be created, in order to facilitate the

communicationwithallthestakeholdersinvolvedinMELTEMI,byintegratingtheircontact

details and classifying them according to their level of engagement with the project.

Depending on their level of engagement, different dissemination and exploitation

mechanismswillbeemployed.ThepartnersoftheMELTEMIwillhelptocreatethelistat

nationalandinternationallevel.

Duringthe“SettingtheStrategy”workshopthatwasheldon29-30JanuaryinAthensthe

projectconsortiumfocusedontheidentificationofpotentialstakeholdersfortheMELTEMI

project.Themainaspectsofstakeholderanalysiswere:

• thedefinitionofthemaingroupsofstakeholders,

• the identification of the level of engagement of each group according to the key

messageaddressingthem

• andfinallytheappropriatewayofapproachingeachgroup.

5.3.1MainGroupsofStakeholdersThefirstcrucialsteptowardsthecreationoftheMELTEMIStakeholderDatabasehadbeen

achieved(duringthefirstWorkshopbyallpartners,asdescribedabove)byrecognizingthe


main groups of potential stakeholders for the project. This first list at national and

internationallevelincludeseight(8)groupsnamely:

GroupA:Authorities,Central&Local1. Municipality

2. Localauthorities

3. Port/Harbourauthorities

4. Wastemanagementauthorities

5. NATURA2000protectedareamanagementoffice

6. Marineadministration

7. Executiveagencyoffisheries

8. Beachcleaningcompanies

9. BISAC(BlackSeaAdvisoryCouncil)

10. Chiosprefecture

GroupB:Education,Institution&Academia

1. Universitiesofthearea

2. Schools

3. Researchers

4. LegalExperts

GroupC:SocietalAwarenessGroups

1. Citizens&society

2. LocalNGOs/environmentNGOs

3. Consumerscommunity


GroupD:PrimarySector

1. Fishermen

2. Aquacultures

3. Agricultures

GroupE:Industry

1. Localindustry

2. Shiprepairingindustry

3. Industriesnearcoast

4. Plasticindustry

5. Maritimesector

6. Marineadministration

GroupF:Retail

1. Supermarkets

2. Artcrafts&traditionalfood

3. Shopowners/chambersofcommerce

GroupG:TourismSector

1. Hotels

2. Cafe,bars,restaurants

3. Coastalshopowners

4. Touristicagencies

5. Recreationcruisecompanies

6. Maritimesportsassociations

7. Tourists

8. Divers


The list will be further developed as part of deliverable 4.1 (Training and Networking

Roadmap towards Action Plan Proposal) and a detailed map of stakeholders will be

preparedwiththeircontactdetailspercountry

5.3.2Levelofengagement

I.Keymessages

Once the purpose and the audience of the dissemination were clear, MELTEMI partners

definedthekeymessages.Tothatend,thefollowingcommunicationprincipleswerekeptin

mind:

MessagesShouldBe

Clear: Messages should be clear, simple, and easy to understand. Use language

appropriate for the target audience, and use non-technical language where

possible.

Targeted: Tailormessagestothereceiver(s).Carefullyconsiderwhattheyshouldknow

about the project. It is possible to send the same message to different

audiences,butchecktherelevanceofthemessagetothereceivereachtime.

Actionable: After hearing the message, the target audience should understand what

action(s)totake.

GroupH:LocalMedia

1. Newspapers

2. Onlinenewsportals

3. LocalTV&RadioStations


Repeated: Enhance impact by coordinatingmessages of different projects related to the

samesubject.Repeatingkeymessagesovertimereinforcesthemessageswith

thetargetaudiences.

FactuallyCorrect:Useplainlanguage,andensurethatinformationiscorrectandrealistic.

Notice!ThepurposeofthedefinitionoftheKeyMessagesisnotformarketingusebutonly

todefinetheCall-to-ActionsforeachStakeholdercategoryasfollows:

A. Authorities,Central&Local

1. Gettrainedandmakeuseofdecisiontools2. Createandsupportofcontrolandmitigationmeasures3. Uselegalenforcement

B. Education,Institution&Academia1. Getinformedandtrainedonthemarinelitterproblem2. Increaseawarenessandeducationalactivities3. Promoteenvironmentalfriendlybehaviour4. Contributetothedevelopmentandeducationofthegeneralpublictotackle

marinelitterproblem5. Performinformationanddatacollection

C. SocietalAwarenessGroups1. Raisepublicawarenessaboutthemarinelitterproblem2. Informandtrainonthemarinelitterproblem3. Promoteenvironmentalfriendlybehaviour4. Promotenetworkingandcollaborationtoaddressmarinelitter5. UsethetoolsdevelopedbyMELTEMIproject6. Enhancecivilsociety’sactivitiesonmarinelittertopicincooperationwithlocal

authorities

D. PrimarySector1. Promoterecyclingandlitterwastemanagement2. Usereusableandnotsingle-useproducts3. Collectwaste(“fishingforlife”)4. Gainfromthebenefitsoflessmarinelitter

E. Industry1. Dobetterwastemanagement


2. Developproductsthatareeco-friendly3. Followgoodenvironmentalpracticesforwaste

4. IncludemarinelitterinCorporateSocialResponsibilityprograms(CSR)

F. Retail1. Introducebiodegradablebags2. Dobetterwastemanagement3. Recyclemore4. Notuseandnot-promotesingle-useplastics5. Promotealternativestoplasticbags

G. TourismSector1. Makelesswastethroughwastemanagementpractices(compost,recycle,etc)2. Enhanceawarenesstotourists3. Recyclemore4. Notuseandnotpromotesigne-useplastics5. PromoteSustainableTourism

H. LocalMedia1. Reporttheimportanceofmarinelitterproblemanddirectneedforlitter

reaction

II.LevelofEngagement

TheLevelsofEngagementcanbedividedin3maincategories:

• Awareness: Stakeholders get informed and learnmore aboutwhat the project does

andwhy.

• Education& Consultation: Stakeholders are being educated about themarine litter

andtakepartontheconsultationsaboutmarinelitter.

• Commitment&Gainownership:Thestakeholderstakeaction,gainownershipoftheprojectandworkingtowardstherealizationandmaximizationofprojectresults.

EveryStakeholder categorymayhaveadifferentLevelofEngagementwhichmeans, thathe/she isaskedtoplayadifferentroleon theproject implementationanddissemination.LevelofengagementMELTEMIwantstoachievefromeachgroupofStakeholdersisshowninthetablebelow(Table1)


Table1.Stakeholderslevelofengagement

Awareness

1) Authorities,Central&Local2) Education,Institution&Academia3) SocietalAwarenessGroups4) PrimarySector5) Industry6) Retail7) TourismSector8) LocalMedia9) OtherPBRNs10) GeneralPublic

Education&Consultation

1) Authorities,Central&Local2) Education,Institution&Academia3) SocietalAwarenessGroups4) PrimarySector5) Industry6) Retail7) TourismSector

Commitment&Gainownership

1) Authorities,Central&Local2) Education,Institution&Academia3) PrimarySector4) Industry5) Retail6) TourismSector

5.3.3ApproachingExternalStakeholders

Taking into consideration that external stakeholders can act as catalysts for the

dissemination process coupled with the fact that each group has a different profile it is

essentialtodefinethebestapproachingwayineachcase(e.g.personalcalls,Newsletters,

Officialletter,etc.).Thetablebelow(Table2)indicatessuggestedapproachingmethodsand

methods&toolsfordeliveringmessagestoStakeholdersdependingonthegroupthatthey

belongto.


Table2.Stakeholder’sapproachingmethods

Stakeholdergroups Approachingmethods

Methods&ToolsforDeliveringMessagesto

Stakeholders

Authorities,Central&Local

-Officialletters-Newsletters

·Providedecisiontoolsthroughseminars.

·Providesolutionsthroughmeetingsandseminars.

·Mutualtrainingprograms(Collectivemethod)

·Workshops

Education,Institution&Academia

-Officialletters-Newsletters

·Workshops·Meetings·Training·SchoolsVisits·SocialMedia·Forums·Educationalmaterial/leaflets

SocietalAwarenessGroups

-Directcontact(telephonecalls-emails)

-Newsletters

·Meetingsandevents·Forums·Socialmediagroups·TelephoneCalls·emails·Newsletters

PrimarySector -Directcontact(telephonecalls-emails)

·Training·Workshops·Seminars·DirectContact(emails,telephonecalls)


Stakeholdergroups Approachingmethods

Methods&ToolsforDeliveringMessagesto

Stakeholders

Industry -Officialletters

·Meetingswiththeassociationofindustry

·Seminars·Training·Officialletters·Leaflets·Pressrelease

Retail -Officialletters-Directcontact(telephonecalls-emails)

·Meetingswiththeassociationofretails

·Participationtolocal/nationalsectorfairs

·Forums·Informationmaterialforthemandthecustomers

·Officialletters·Telephonecalls

TourismSector -Infostands- information

material,leaflets

·Meetingswiththelocaltouristassociation

·Seminarsfortraining·Infostands/informationmaterial,leaflets

LocalMedia

-Pressreleases-PersonalCalls-Newsletters

·Pressreleases/outcomes

·Informationmaterial·Invitationtoevents·Socialmedia·Website·PersonalCalls


6. CommunicationactivitiesandtoolsMELTEMI aims to run a public campaign that will be developed to raise awareness onmarinelitter,wastepreventionandresponsibleconsumerbehaviour.TheMainMELTEMI'scommunication"tools"supportingthepubliccampaignarelistedbelow:• AwarenessraisingBlue-Caféswhichwillbeintroducedasaninnovativewaytoenhance

networkingwiththelocalcommunitiesandengagethepublicatlarge.• MELTEMI@schoolnetworkthatwillengageschoolsintheregionandactivelyinvolve2

schools/countryinmarinelitterassessment.• MELTEMIInformationandExhibitionCentreswillbeestablishedineachcountryasthe

focalpointforattracting,informingandrevivingthepublic’sinteresttoMELTEMIIn addition a number of traditional communication tools and materials will be used asdescribedinsection§6.4

6.1BlueCafes

MELTEMI project foresees an active engagement of the society and the key-players by

informingthemonascienceandpolicyassessmentframeworkofmarinelitter.Bluecafes

that will be organized in the 4 partner countries, is an innovating way to enhance

networkingandstakeholdersengagement.BluecafesareinotherwordsScienceCafesand

infactareeventsthat:

ü takeplaceincasualsettingssuchaspubsandcoffeehouses;

ü areopentoeveryone,and;

ü featureanengagingconversationwithascientistaboutaparticulartopic.

ScienceCafésrepresentagrassrootsmovementexistallovertheworldandcanvaryfrom

placetoplace.Venuesrangefromalocallibraryorcoffeehousetoaneighborhoodbarand

its conduct is deemed successful when it fosters an informal atmosphere where all

participantsfeelencouragedtoparticipate.


6.1.1GuidelinesfororganizingBlueCafesThreeBlue-Cafés,aimingto30participants,willtakeplaceduringthewholedurationofthe

projectineachofthe4countries.ThroughBluecafes,MELTEMIgoalswillbeintroduced

anddiscussedwithlocalpeopleattheleisureofacoffeeshop,bookstore,involvingactively

of the local society. Inorder toensure thesuccessof thatprojectactivityweshould take

intoconsiderationthataBluecafe:

Ø Doesnotaimlonglectureswithapassiveaudiencelisteningtoanexpertbutshould

bedynamic, two-way interactionsbetweenscientists/expertsand thepublic.By

this way, the public feels empowered to learn, and the scientists/ speakers gain

valuableperspectiveontheirownwork.

Ø is flexible and adaptable (place to be performed, invited scientist, methods of

engagingtheparticipants)accordingtothetargetedaudience

Ø should, responsibly, inform the society about gaps and needs for the issued to be

discussed - marine litter issues inMELTEMI case- without assuming any specific

backgroundoftheaudience.

Ø shouldencouragepublictoanactiveparticipation,providingopendiscussionwhere

everyonefeelsfreetoexpresstheirpointofview.

Ø isaninnovatingwaytoenhancenetworkingandstakeholdersengagement.Different

groupsofstakeholdersworkingonthesamesubjectarerarelyworkingtogetherand

thusBlueCafesareagreatopportunity tobring togetherandachievestakeholders

collaboration.

In order to ensure greater public participation in Blue Cafes, a range of dissemination

channels such as press, online and traditional media, project’s website, newsletters,

promotionalarticleswillbeusedtoadvertiseandpromotetheevents. Theknowledgeof

thelocalpeopleandlocalcommunicationchannelsisimportantforthesuccessoftheCafes

Preparingtheeventswellinadvanceisalsocrucialfortheirsuccess.Pressreleasesinviting

all stakeholders to the event should be released at least two weeks before the event

followedbyasecondonethatwillinformabouttheresultsoftheBlueCafeactivity(two

weeks after its completion). The information about the Blue Cafes should be continuous


throughoutthedurationoftheprojectthroughtheExhibitionandinformationCentresand

culminatedbeforeeachCafé.ΤheCommunicationofficerwillcoordinatetheactionacross

thecountriesandthepartnerswillberesponsiblefororganizingandrunningtheCafes.

TheprocessandsuccessoftheBlueCafeswillbereportedattheendoftheprojectinthe

dedicateddeliverableD2.2EngagingtheSociety-BlueCafés.Areportwillalsobeproduced

aftereachCafé tomonitor theprogressandevaluate theiroutcome.Theoutcomesof the

CafeswillbeusedduringthefinalformulationoftheNAPPthusfosteringtheparticipation

anditsendorsementofthelocalsociety

Timing:Theoriginalplancallsfor2(outofthe3)BlueCafestobecarriedoutbacktoback

withtheschoolvisitsandthefieldtripsformarinelitterassessment.Thiswaytheimpact

on the local society would be maximised and project resources will be economised. By

arrangingthesemodulareventsabignumberofMELTEMIscientistswillvisittheareaon

thesametimeactingasacatalysttoattractandengagedifferentlevelsofthelocalsociety.

The finalBlueCaféwill coincidewith the final course giving the opportunity of the local

societytoformulatetheNAPP.

BearingtheseinmindtheBlueCafesaresuggestedtobecarriedoutonMarch/April2018,

September/October2019andJune2019.

MELTEMIWebsitewillhaveadedicated Stakeholdersection/areawhereall information

andactionsoftheBlueCafeswillbehousedandproperlycommunicatedanddisseminated

6.2. MELTEMI@SchoolMELTEMI@School will introduce schools in the project by actively engage students in

activities and real marine litter assessment in the study areas through a dedicated

MELTEMI@Schoolsnetworkandalsogivethemtheopportunitytopresenttheirviewsand

outcomestolocalsociety.Theengagementofschoolswillincreasetheoceanliteracyofthe

young generation and create the future citizens based on sustainable development

principles.

Forthesepurposes,scientistswillvisitschools,addresstheissueofmarinelitter,present

MELTEMIprojectandencouragetheparticipationofstudentstoMELTEMI’sactivities.A


MELTEMI@schoolhandbook will display the guidelines for the effective engagement of

schoolsinmarinelitter:

• Firststepistodecidewhichisthepreferableageofthestudentstobeapproached.It

shouldbekeptinmindthatworkingwithveryyoungstudents(primaryschool)will

delivermorecraftworkwhileworkingwitholderstudent(highschool)willdelivera

morescientificwork.

The final decisionwill be taken by the partners based on the specificities of each

country.

• MELTEMI@School Network will be created by the different schools across the

countries.Ineachcountry,2schoolswillparticipateintheNetwork.

• MELTEMIscientistswill act as thementors to the schools in order to inform them

about MELTEMI project, educate them on marine litter issues, facilitate their

participationandassistin‘real’marinelitterassessment.

• Differentproceduresforintroductionofeducationalpackagesinschoolsamongthe

fourcountriesmaybeappliedaccordingtonationallegislations.

• TheEuropeanEnvironmentAgency’s(EEA)MarineLitterWatch(MLW)appwillbe

presented to the participating schools by the scientists and schools will be then

asked to create groupswhichwill perform surveys in the coastal zonesonmarine

litter(4fieldtrips).TheuseofMLWwillallowMELTEMIschoolstoactuallysupport

theMSFDimplementationbybecomingpartoftheEUcitizenscientistcommunityto

deliverdatafitforpolicy-supportpurposes.

• Schoolswillbeinvolvedinrealmarinelitterassessmentandpresenttheirresultsto

the local society. Four (4) assessments will be carried out by the schools and

supportedbyMELTEMIscientists/experts.


• Schools will also collaborate with the information centers offering informational

material with their results. Exhibitions showing students work through essays,

videosandartworkmaybeheldattheinformationcenters

• Finally,schoolswillwriteanessay,exposetheirthoughtsonthereductionofmarine

litterandpresenttheirresultsusingleaflets,videosandartworksatthefinalSchool

Event(June2019)tothestakeholdersandpolicymakers.

SpecialawardswillbepresenttoallparticipatingschoolsduringthisEvent

• TheoutcomesoftheSchoolswillbealsopresentedtothefinalStakeholdersTraining

Course asaMELTEMI@schooldeclaration forthe formulationof theNAPPvoicing

theideasofthenewgeneration.

• Schools will be supported financially to participate in the

MELTEMI@Schoolprogramme (transportation, disposables for the field trips,

cateringandpresentationmaterials)

• AMELTEMI@schoolhandbookdisplaying theroleof theSchooland theNetwork ineachcountrywithusefulinformationandguidelineswilbeproducedineachcountry

Timing:ThetimingoftheschooleventsshouldcoincidewiththeBlueCafesandideallyalso

withthemarinelitterassessmentfiledtrips.Howeverbearinginmindthepeculiaritiesof

the school period and curricula and the needs of the scientific monitoring a timing

mismatchmaybejustified.

TheschoolvisitsaresuggestedtobecarriedoutonMarch/April2018,September/October

2019,December/JanuaryandMarch2019

TheprocessandsuccessoftheMELTEMI@schoolwillbereportedattheendoftheproject

in the dedicated deliverable D2.3 MELTEMI@School Activities. A report will also be

producedaftereachSchoolVisittomonitortheprogressandevaluatetheiroutcome.


MELTEMIWebsitewillhaveadedicatedStakeholder section/areawhereall information

and actions of the MELTEI @school will be housed and properly communicated and

disseminated.

6.3. InformationandExhibitionCentres

Information and Exhibition Centerswill be established in the 4 countries to support the

widespreadingofinformationandengagesociety,i.e.promotethelocalcapacitybuilding

andoceanliteracy.TheCenterswillbelocatedintheareaswherethemarinelitterstudies

willbecarriedoutandmannedbythelocalpartners:Chios(FMT),Varna(IO-BAS),Tirana

or Vlora (ECAT) and Akamas (DFMR). They will become the focal point of MELTEMI

activitiesintheareawherestakeholdersandsocietycanbeinformedabouttheMELTEMI

activitiesingeneralandparticularintheirareaandmorespecificallyontheissueofmarine

litter,andhowtheycanbetrainedandinvolvedinthelocalmarinelittermanagement.

They shouldbeestablishedandequippedwithin the6monthsof theproject and remain

operationalandactiveforthewholedurationoftheproject.

6.4. CommunicationToolsandMaterials

Alongwith the specific communicationactivities thatweredescribed above, anumberof

‘traditional’disseminationmethodsandtoolswillbeapplied.Thepurposeofthesetoolsis

togetourmessagetothetargetaudience,achievethepurposesoftheprojectandengage

thestakeholders.Theactivities,methodsandtoolsarealsosummarizedbelow:

v Projectwebsite(http://meltemi-balkanmed.eu)

Withemphasisonthedisseminationoftheproductsoftheprojecttothestakeholders

throughdedicatedsections(Policymakers,Schools,BlueCafes,generalpublic,etc).

v SocialMedianetworkingtools(Facebook,Twitter,LinkedIn,etc.)willbe thenode for

runningandpromotingtheproject

v ProductionofMELTEMItailormadecommunicationmaterialtoinformontheeffectsof

marinelitterinthemarineenvironment.Theywillbedevelopedwithclearandpositive


messages,usingglobalexamplesandsimple languagethatcanbe locallyadaptedand

distributedaccordinglyforprojectactivities,eventsandresultsinatimelymanner

• Factsheets,brochuresandflyers

• Newslettersande-mailnewsflashes

• Pressreleases&promotionalarticles

• Range of dissemination channels such as press, online and traditional media,

interviews,mailinglists,willbedevelopedandused.

v A portfolio of resources and tools will be developed for promotion and awareness

following the BMP Communication guide An indicative list (non exhaustive) is

presentedbelow:

• Logos

• Posters,Stickers,Plaques

• TemplatesforDeliverables,Milestonesandpresentations

• Brandedletterheadsandotherofficestationary

• Banners

• Customised Folders, notebooks and other promotional material e.g. pens, usb

drives,bags,T-Shirts,hats

• Customisedexecutivegifts

v The BMP Communication Guide provides extensive information on Projrct Brand

GuidelinesandCommunicationToolkit.The informationwhichwillbe fullyrespected

intheDOSactivitiescoverthefollowing:

• Visualidentity

⇒ JointBranding,

⇒ logos(types,sizesandcolours),

⇒ projectAcronym,

⇒ fundmentioning

• ApplicationsofVisualIdentity


⇒ posters,

⇒ stickers,

⇒ billboards,

⇒ plaques,

⇒ website,

⇒ newsletters,

⇒ eventmaterialsand

⇒ onlinecommunication

A Communication Toolkit setting the general principles of a communication Plan and

providingtheguidelinesfororganisingevents,forclearandeffectivewriting(storytelling,

newsletters, presentations) and for publishing (Websites and webpages, social media,

media)isalsodescribedindetailintheBMPCommunicationGuide

At this point it is crucial to define the period that every communication activity and

methodologywilltakeplace.Tomapthis,theprogressoftheprojectaswellastheagenda

ofthestakeholdersweretakenintoconsideration.

Forinstance,atthestartoftheproject,itispreferabletofocusonraisingawarenessandat

theend,tohighlighttheimpact,theachievementsandofcoursethedeliverables.

AlsosinceMELTEMIisrelatedtotourismandinvolvesschoolsthelimitationsaswellasthe

time commitments of the target audience and stakeholders should also be taken into

account. For instance, acknowledging the school vacations and holidays and the tourist

seasonineachregionitisimportantforthisstep.

7. Monitoring&EvaluationoftheDisseminationstrategyLikeallotherelementsofaproject,disseminationactivitiesaremetwithvaryingdegreesof

success.Todetermineifadisseminationstrategywaswellchosenandexecuted,wewilluse

atwophasemonitoringandevaluationmethod:


• Initiallywewillbuildindicatorsofachievementsforthedisseminationactivities,both

quantitativeandqualitative(whereneeded)toseeiftheyhaveachievedtheiraims.For

example,wewillmeasurethesuccessofawebsitebycheckingthevisitsandtheunique

users and the success of a training session by asking participants to complete an

evaluationquestionnaire.

• Alsowewillevaluatethedisseminationstrategyinaregularbasisinordertocheckif

we have to update or modify any of the future dissemination actions since it is a

dynamicenvironment.

For both of the above the Communication and Outreach Officer will be using certain

tracking documents, such as the Dissemination Strategy Table, Impact Assessment,

PublicationTracking,etc.tomonitorandevaluatetheprogress

8. Communication and outreach Officer& communication contactpersons

ToassuretheaccomplishmentofthepurposesoftheDisseminationandOutreachStrategy

oneexpertwillbeemployedasaCommunicationandoutreachofficerbytheLeadPartner

tocoordinatetheactivitiesacrossthepartnersandbecomethefocalcommunicationpoint

oftheproject.Allpartnershavesimilarresourcesandshouldappointadesignatedperson

(communicationcontactperson)whowillberesponsibleforcarryingoutandsupportthe

communicationactivitiesintheirarea.Thelistofcommunicationexpertswillbepresented

intheintheupdatedDOS.

9. BudgetFundsfordesigningandproducingthecommunicationandoutreachmaterial,runningthe

'Communication Office/Information and Exhibition Centre' and for the planning,

coordination,andexecutiontheMELTEMI@SchoolProgrammeandBlueCafesforthewhole

durationoftheprojecthavebeenearmarkedforthesepurposesineachpartner’sbudget.

meltemi d2.1 final · transnational cooperation programme interreg v-b ... (pim). evaluation...

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