Megatrends in Video GamingOr, Can Videogames End War?

Edinburgh Interactive FestivalAugust 11, 2008

Jon Radoff, CEO, GamerDNA Inc.

Megatrends in Video Gaming

What’s the cultural impact?

Who plays games?

Where do they play?

How do they play?

Stereotypes of gamers are either Stereotypes of gamers are either unflattering…unflattering…

Or simply driven by a desireOr simply driven by a desireto categorize…to categorize…

Gamers are not a media category. Games are played by everyone.

Couples

Parents with children

People of allages can play

Photo credit: Flickr/rachelvorhees

Everyone grows up with Everyone grows up with gamesgames

Games are no longer limited to any type of person. Games are mainstream.

Games are becoming more social.

How GamerDNA Spots Trends

On GamerDNA.com, players tell us what, when and how they play.

Over 250,000 people have created profiles—the largest real-time panel of gamers available today. User generated: psychographics,

Annotations, stories, experiences

Day 1 Audience: GTA4On the first day of release, 29% of gamerDNA members with an Xbox 360 had already played GTA IV.

Players per Day – GTA IV

Players per Day – Call of Duty IV

Old media is convergingOld media is convergingwith new games.with new games.

Guitar Hero III – Players per Day

Rock Band – Players per Day

Rock Band vs. GH3

Are the more social elements of Rock Band contributing to the increased attention it is receiving?

World of Warcraft, a deeply social game, now has over 10 million players.

What do WoW players also play?

3/4 of top games also played by WoW players feature deep social play.

Online games are a worldwide phenomena.

A Game Center in IndonesiaA Game Center in Indonesia

JohannesburgJohannesburg

A “bang” in KoreaA “bang” in Korea

The idea that games can unite The idea that games can unite cultures is not new…cultures is not new…

Online gamers are forming friendships that defy geography

The future of competition?The future of competition?

Megatrends in Video Gaming

…and more global

Gamers are more diverse

Games are more social…

…more online

Megatrends in Video Gaming

Thank you!

Jon Radoff, CEO, GamerDNA Inc.www.gamerdna.com/member/Tarinth

twitter.com/jradoffEmail: jradoff {AT} gamerdna.com