meg mosley benefit cosmetics
TRANSCRIPT
Benefit Cosmetics
Laughter is the best cosmetic
Meg Mosley
Meg Mosley
facebook: https://www.facebook.com/megmosley/ twitter: https://twitter.com/meggymosley
email: [email protected]
www.megmosley.co.uk
Hello!
#belonging
Benefit
LOL!
Laughter goes viral: facebook live stream
Shared 100 million times in 2 days!
#megastar
#IRL
On being Megastar…
“Megastar is not a character I’m acting out as such because it’s not switched off. Megastar has merged strangely comfortably with me as a persona – meaning she’s not a performance but an extension of myself mostly lived online and through social media. I’ve been formed by strong, bold, women who believe in the power of glamour. Megastar is both a humorous means to explore popular culture and a kind of homage to my matriarchal family and to ballsy women everywhere.”
#trowvegas
#selfie
#megastar
#scienceofselfies
feminising the web
Sarah Maple
Sarah Maple
Rachael Maclean
Rachael Maclean
Art girl tv on snapchat - feminising the webhttps://www.instagram.com/artgirltv/
http://artgirl.tv/
Leah Schrager
Amalia Ulman
#sorrynotsorry
my provocations
identity - how aware are younger women that they have a digital identity?
do young women need help in understanding how they use their images online
what is their attitude to oversharing how can the generations help each other
does the digitisation of dating - mean that you have to have online skills as well as dating skills
mega(lol)mania
I’m a fe(meme)nist
Digitisation of online dating
snapchat
digital dilemmas
social needier…
We don’t want to be guilty of hijackingwomen’s vulnerabilities
Hijack: #InstantInterruption
Hijack: #SocialApproval
Hijack: #FearofMissingSomethingImportant (FOMSI)
Things that went viral in makeup
…trolls and online bullying
“There is no learning without laughter”
Aristotle
History of the lol
The average person checks their phone 150 times a day.If only we laughed that many times!
The average four-year-old laughs 300 times a day. The average 40-year-old? Only four.
makeup memes
make-up memes
Memes are infectious so is laughter - memes work like laughter!!!
Younger women more likely to share lols than create them…to begin with…
idea:
be fun to create a lol app
(app)lause
for the biggest LOL!
toilet selfie
#toiletselfie
Laughter lines&
Family ties
laughter lines and family ties
Mum and Daughters…“Let’s make-up!!!”
Benefit campaign idea gifts for daughters!!
#mumeme
idea: create mum memes mum and daughter lols
Selfridges: the future of beauty
They asked me to explore beauty…
Beauty from a philosophical & feminist point of view as well as a commercial one
Intelligence debates examining beauty in contemporary culture
Debates:
How to look hot at 100History of beauty and ugliness
Vanity thy name is manThe boom in body alteration
The pinkification of girlsRace - the politics of black hair
Megastar campaign outcomes:
toilet selfiesPhoto Booth
digital skin - competitionlive performances at live events
funny women…i like…
Ann Hirsch
Victoria Melody
Luisa Olmean
Abbie Murphy
Miranda Sings
Meg Mosley
facebook: https://www.facebook.com/megmosley/ twitter: https://twitter.com/meggymosley
email: [email protected]
www.megmosley.co.uk