meetings management
TRANSCRIPT
Meetings ManagementObtain Visibility & Control
Why?Does your company care about a consistentend user experience?
Are you responsible for meetings in any capacity?
Does your company have compliance orregulatory needs?
How much are meetings really costing you?
1-3%of a corporations total revenue is spent on meetings and events2012 Aberdeen Group
24%of the averageB2B marketing budget is focused on events
website19%
data sources10%
telemarketing6%
PPC8%
Syndication6%display ads
9%
tradeshows15%
events9%
print12%
webinars6%
other1%
Forrester Research, Inc.
What does it look like?As easy or complex as you need
Ability to scale as necessary as your program grows
Approved
Denied (requestor
notified)
Denied (requestor
notified)
Under $10,000Departmental Approval
Required
Over $10,000Finance
Approval Required
Confirmation to requestor
Request automatically becomes a meeting
Online registration site launches
Sourcing agent logs in and completes sourcing
process
Confirmation to requestor
Notification sent to sourcing agent and
meeting planner
Requester
System
Approver
Sourcing Agent
Planner
Corporate Services(No approval required)
All Other Departments(Approval required: Process
contingent on meeting budget)
Meeting request submitted
Request automatically becomes a meeting
Requester completes and submits MRF
Sally
Smith
Marketing
$50,000
$20,000
Mid-Atlantic Regional Meet
Aug 18 2014
Aug 20 2014
Mid-Atlant
Mid-Atlantic
Business Events
Marketing
Meeting Request Email Notification
Create Customized MeetingRequest Forms
…but what is next?
Easy to manage procurement
Citi Card Integration
Product Demonstration
In closing…Value for meetings commodityis changing
Determine what works foryour company
Cvent has a platform of solutionsto assist
Thank You