mediterranean - ascame · euro-mediterranean cooperation and integration as a core factor for the...

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MediterraneanWeek

of EconomicLeaders

26th-28th of November 2014Casa Llotja de Mar - Barcelona

a need for change

Organized by:

With the collaboration of:

Gold Sponsor:

Silver Sponsor:

Sponsors:

Key Partner:

Media Partners:

© Ascame 2014

The Mediterranean Week of Economic Leaders has become one of the major

economic events in the Mediterranean region.

Over the last 7 editions, more than 10,000 business men and women,

governmental entities of the Mediterranean region and representatives of

international and regional institutions have met to discuss and promote the

Euro-Mediterranean cooperation and integration as a core factor for the

economic and social development of the region.

This year the focus will be directed towards the green economy as a key

driver for the development of the Mediterranean.

The event includes an economic and financial broad agenda between the

European Union, the Mediterranean Area and the Arab World.

The event is organized by ASCAME and the Barcelona Chamber of

Commerce, Industry and Navigation, with the collaboration of the Union

for the Mediterranean (UfM), the European Institute of the Mediterranean

(IEMed), the European Investment Bank (EIB) and other institutions involved

in the Mediterranean project.

For the first time speakers from everywhere will take part in exceptional

debates, conferences and exchanges of experiences in the following issues:

• Renewable energies and eco- efficiency

• Solar energy

• Islamic finances and takaful

• Entrepreneurship and education

• Free zones

• Investment in the Maghreb region

• Tourism

• Economic intelligence

• Green tourism

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Mediterranean Week of Economic LeadersPresentation

#Medaweek2014@ascameorg

www.medaeconomicweek.org

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North Africa Business Development Forum27th of November 2014 Daurat Room

This year, the focus will be made on the 25th Anniversary of the Arab Maghreb

Union (AMU). Since its foundation in 1989, the UMA is facing serious challenges

in achieving its objectives: the creation of joint structures for regional coopera-

tion. The occasion of the 25th anniversary represents an opportunity for reflection

on how to overcome these concerns. Is it time to consider a new strategic direc-

tion for the region? What role can civil society play in this new approach?

PROGRAMME

10:00h Special Session - 25 years of the Arab Maghreb Union (AMU) Speakers:

Eva Martínez Sánchez Director for the Maghreb, Ministry of Foreign Affairs and Cooperation, Spain

Reda El Merini Director, Economic Affairs Department, Arab Maghreb Union (AMU)

Vincent Castel Chief Country Economist for North Africa, African Development Bank

➢ First comments:

Abdulnasser Alnajah President, Economic & Social Council of Libya & Libya Employers Association

Donia Hedda Ellouze Lawyer, Supreme Court of Tunisia, Tunisia

Asma Bouraoui Executive Director, Maghreb Economic Forum, Tunisia

Moderator:

Senén Florensa Executive President of the European Institute of the Mediterranean (IEMed)

11:10h Coffee Break & Networking

12:00h Private sector Initiatives, Models and opportunities towards an integration of the Maghreb

12:00 Focus on Morocco: Presentation of the Kingdom of Morocco, A Country in Movement.

KeyNote speaker:

Honda Benghazi Economic Councelor, Embassy of the Kingdom of Morocco in Spain

Pau Relat CEO Mat Holding

Bilateral Initiative: Economic Council Morocco-Spain (ECMS)

Salah-Eddine Kadmiri Co-president ECMS; President of Schiele Morocco

Mario Rollant Co-president ECMS; President of Cobega

Moderator:

Javier Fernández Arribas Director of Atalayar

13:00h Multilateral Initiative: Maghreb Initiative for Commerce and Investment (IMCI)

Salah-Eddine Kadmiri Vice President of the Moroccan General Confederation of Enterprises (CGEM), Morocco

Karim Ahres Co-President of the Business Council Tunisian-Spain of the Tunisian Union of Industry, Commerce and Crafts (UTICA), Tunisia

Seyid Abdallahi General Secretary of the National Union for Employers in Mauritania, Mauritania

Moderator:

Pau Solanilla Director Marruecos Negocios

13:30h Open Debate

13:50h Conclusions & Closing Remarks

14:00h Lunch Break

16:00h Networking Event

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Sponsored by:

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Free and Special Economic Zones Summit26th of November 2014 Ple Room

After the Memorandum of Understanding (MoU) signed between ASCAME and the

World Federation of Free & Special Economic Zones (FEMOZA) in the last edition

of the Mediterranean Week of Economic Leaders, new challenges are being faced.

ASCAME and FEMOZA want to establish an action plan to increase the absorption

of foreign investment and provide a safe and comfortable scenario for future projects,

not only during their decision-making process, but also during their implementation and

exploitation.

Free & Special Economic Zones, in addi-

tion to the benefits and advantages they

offer, still need to maximize their role as

providers of infrastructure and services.

This forum aims to analyse the strengths

and weaknesses inherent in the Medite-

rranean region Free & Special Economic

Zones and to establish an action pro-

gram in this specific area.

PROGRAMME

08:00h Registration

09:15h Official Inauguration of the VIII Mediterranean Week of Economic Leaders

10:00h Welcome Remarks and a Vision to 2020

Joan Torrents President of the World Free & Special Economic Zones Federation, FEMOZA

Şerafettin Aşut President of the Logistics Transport Commission, ASCAME

Moderator:

Joan Torrents President of the World World Free & Special Economic Zones Federation (FEMOZA)

10:30h First Session: Foreign Direct Investment (FDI), trends, goals and ambitions

Jean - Claude Plana United Nations Industrial Development Association (UNIDO) Representative in Tunisia

Marcel De Meirleir PhD CEO Professor, Business Location International (BLI)

Moderator:

Joan Torrents President of the World Free & Special Economic Zones Federation (FEMOZA)


12:00h Second Session: Investment Promotion Agencies (IPA’s) Best Practices and new challenges

Cenzig Gürsel Deputy General Director, Ministry of Economy of Turkey

Dragan Kostic CEO, Free Zone Pirot

Christopher Pike MBA & MIRICS, Manager Partner (BLI)

Moderator:

Joan Torrents President of the World Free & Special Economic Zones Federation (FEMOZA)

14:00h Lunch Break

16:00h Third Session: The role of Logistics and Free & Special Economic Zones attracting FDI

Housam Kobayter President, Tripoli Fair and Exhibition Centre

Jordi Laora Economic Development Director, Metropolitan Region of Barcelona (AMB)

Basma Laouni Director of Foreign Investment Promotion Agency, FIPA Tunisia

Salvatore d’Alfonso Senior Project Manager, Union for the Mediterranean (UfM)

Moderator:

Joan Torrents President, World Free & Special Economic Zones Federation (FEMOZA)


Joan Torrents President, World Federation of Free & Special Economic Zones (FEMOZA)

Şerafettin Aşut President, Logistics Transport Commission, ASCAME

Salvatore d’Alfonso Senior Project Manager, Union for the Mediterranean (UfM)

Şerafettin Aşut President, Logistics Transport Commission, ASCAME

Marcel De Meirleir PhD CEO Professor, Business Location International (BLI)

Media Partner:

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FemozaFédération Mondiale des Zones Franches

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Mediterranean Entrepreneurship Forum26th of November 2014 Daurat Room

THE ENGINES OF GROWTH

The Mediterranean countries must to move towards more private sector oriented economies,

there is an urgent need to encourage and support entrepreneurship, and to foster a generation

of young entrepreneurs who have the knowledge and business culture to take advantage of

the wealth of opportunities in the future.

In light of that, Ascame, UfM, Unimed in cooperation with Interactive Business Universities,

Business schools and others Network are organizing the Mediterranean Entrepreneurship

Working Session.

The forum is expected to attract wide interest and participation on the part of officials and

policy makers, major public/private institutions involved in education and youth develop-

ment, business leaders, banks and specialized financial institutions, economists and experts

in various fields and the academic community in Europe, in the Mediterranean countries and

internationally.

PROGRAMME

15:30h Registration

16:00h Welcome Arda Beset President of the Young Entrepreneur’s Commission, ASCAME

Ferran Tarradellas Director, European Commission (Representation in Barcelona)

Claudio Cortese Deputy Secretary, Union for the Mediterranean (UfM)

Yehia Halim Economic and Commercial Counselor, Egyptian Embassy in Spain

Marta Corachán Vice-president - Centre for the Co-operation in the Mediterranean

Núria Betriu CEO, Agency for Entreprise Competitiveness (ACCIÓ), Department for Enterprise and Employment, Catalonia Regional Government

16:30h Success Stories

This session will focus on the theme “Learning from others” throughout the presentation of the expe-riences and knowledge of veteran Entrepreneurs. In order to avoid pitfalls, common mistakes made by entrepreneurs will be analysed and best practices will be presented.

Rosaura Alastrey Expert professional networking (well done) and co-creator with Vueling dynamics of 1st air meeting international networking

Àlex Rodriguez Bacardit Director, Startup Grind

Clara Navarro Colomer Co-founder, SHIP2B

17:30h Presentation of initiatives in the Mediterranean Region

This section will present financial programs, initiatives aiding entrepreneurships and the important role of entrepreneurship culture in different Mediterranean regions.

Sherif Younis Financial and Trade Advisor of the Business Development Division, Initiative Med4Jobs, Union for the Mediterranean (UfM)

Carmen Pellicer Director, Trilema Foundation

Fabio Maria Montagnino Managing Director, CONSORZIO ARCA

Nickolas Neibauer Business Development Manager, INJAZ AL Arab

Emmanuel Noutary General Delegate, ANIMA

Ghaleb M. Hijazi Director, Entrepreneurship & MSME Support, Business Development Center

Aurelio Garcia de Sola Arriaga President, Heroes Club

Carme Garcia International Projects Representative, University of Barcelona

18:30h Round Table Topics

Four different key points will be discussed during the session:

1. How Will Entrepreneurship and Education Shape the Future of the Mediterranean?

2. The Making of an Entrepreneur: Born or made?

3. Education: Preparing the New Generation of Entrepreneurs Education and Training are Essential

4. Policies and Programs for Financing Young Entrepreneurs: The Role of Public Agencies, Banks and Angel Investors.

Round Table Participants Alfonso Cebrián Director, EAE Fundation

Susana del Río Director, Erasmus + AGM +

Mathew Carenzo Professor, IESE Business School

Khalil Abboud Director, Careers Office at Holy Spirit University of Kaslik (USEK), Lebanon

Jesús Chamorro Deputy Rector for Domain Transfer, Innovation and Entrepreneurship, University of Granada

Lassaâd Mezghani Advisor, Minister of Higher Education, Scientific Research and ICT Tunisian Government

Maria Vittoria Garlappi South Mediterranean Regional Coordinator for Enterprises & Entrepreneurship, ETF EU Agency

Sylvain Scherpereel Developer, European Agency of Education and Formation

Marcello Scalisi Executive Director, UNIMED

Francisco de la Peña Founder, Independent Association of Entrepreneurs

Leo Vincent President Mediterranean Network for Engineering and Management School

Aïda Hamdi General Secretary, House of Finance, Paris-Dauphine University

Jihen Mrad Boutiba Acting General Secretary, BusinessMed

19:30h Closing remarks and conclusions

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Media Partner:

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Mediterranean Tourism Forum27th of November 2014 Daurat Room

TOURISM SECTOR ALLIANCE COMMITTEE IN THE FRAMEWORK OF THE EUROMED INVEST PROGRAMME

This year, MEDITOUR 2014 will have a special focus on Lebanon as one of the jewels in the Medite-rranean crown and especially on Beirut, natural meeting point, which has regained its status of tourist, cultural, and intellectual centre, as well as a hub for commerce, fashion, and media. Through the ages, Beirut’s Phoenix-like rebirth, has fascinated visitors and captivated the world’s imagination thanks to its cosmopolitan and open-minded features and the interaction of the ancient with the ultramodern. The forum is jointly organized by the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIA-BML) and the Association of Mediterranean Chambers of Commerce and Industry (ASCAME).

EUROMED Invest is one of the main European programs aimed at stimulating private investment and economic relations in the Euro-Mediterranean area. EUROMED Invest primarily targets five key sec-tors: Tourism, Transport & Logistics, Agro-food, Water & Alternative Energies and Cultural & Creative Industries. Indeed, reinvigorating the Tourism sector in the Southern and Eastern Mediterranean is one of the project’s principle goals. Globally, the objectives of the programme are to renew the interest of SMEs in the Euro-Mediterranean market, increase investment and the flow of business projects and ensure that the EU finds its leading position as source of foreign direct investment in these countries.

PROGRAMME

08:00h Registration

09:00h Official Inauguration Mohamed Choucair President, ASCAME

José Manuel Soria Minister of Tourism, Energy and Industry, Spain

Lahcen Haddad Minister of Tourism, Morocco

Hisham Zazou Minister of Tourism, Egypt

Ömer Çelik Minister of Tourism, Turkey

Felip Puig i Godes Counselor for Enterprise and Employment, Catalonia

Miquel Valls i Maseda President of the Chamber of Commerce, Industry and Navigation of Barcelona

Jordi William Carnes Managing Director Barcelona Tourism Board

Taleb Rifai General Secretary, UNTWO

Jacques Sarraf Président, Businessmed

Charles Arbid Président, Mediterranean Franchise Federation

Michel Pharaon Minister of Tourism, Lebanon

Kishore Rao Director of Division for Heritage, UNESCO

09:45h Special session on Lebanon: the challenge of tourism in the country of cedarsDuring this session will be discussed the current state of tourism in Lebanon; which are the major axis and the tourist attraction in the country; how ecotourism is developing in the country; why the country is considered as a route for Mediterranean cruises as well as the prospects for the future of the tourism.

Moderator: Nada Sardouk General Director, Ministry of Tourism in Lebanon

Nora Joumblat President, Beiteddine Festival

Pierre Achar President, Lebanese Federation for Tourism Industries

Ziad el Hawat President, Byblos Municipality Council in Lebanon

Rafic Bazerji Representative, Ecotourism in Lebanon

Jean Abboud President, Association of Travel and Tourism Agents in Lebanon

Micheline Abi Samra Office Manager, Solidere

Wassim Naghi Management Council Member, Businessmen Association in Tripoli and North

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12:00 The future of travel and tourism in the Mediterranean Region: A vision to 2025The session will identify key global, regional and local security, political, economic, social, technological, environmental and legislative trends, examine consumer behaviours and explore potential ‘wild cards’ and discontinuous changes. It will then develop scenarios highlighting their possible impact on the region’s plans.

Moderator: Yolanda Perdomo Director, UNWTO Affiliate Members Programme

Philippe de Fontaine Vive Vice-president, European Investment Bank (EIB)

Rodolfo Giampieri President, Forum of the Adriatic and Ionian Chambers of Commerce and President, Ancona Chamber of Commerce

Antonio López de Ávila President SEGITTUR, State-owned Company for the Management of Innovation and Tourism Technologies, Spain

Michael Frenzel Chairman, World Travel & Tourism Council (WTTC)

13:15h Competition and Co-operationThe Mediterranean tourism industry must look beyond competition to achieve win-win collaboration, and create a pleasant, seamless and hassle-free experience for the multi-center visitor across the region.

Moderator: Manel Pérez, Deputy Director La Vanguardia

Ghassan Aïdi Honorary President, IHRA International Hotel and Restaurants Association

Pierre Massis Delegate General of OCEMO

Esther Martinez, Responsible of the tourism department, Málaga Chamber of Commerce: leader of the NEXOTOUR Project

14:00h Lunch Break

16:00h Mediterranean Tourism Forum

Special Session on Green Tourism ( programme included in the Eco Meda Green Summit)

17:30h Mediterranean Tourism Agency

This session will discuss the potential for creating a central regional tourism agency which defines standards, collects data and generates forecasts on a consistent basis so the outputs can then be used by everyone.

Moderator: Esther Eiros Director Gente Viajera, Onda Cero Radio

Jerónimo Pérez Casero President, ASCAME Tourism Commission

Helena de Felipe Lehtonen President, AFAEMME (Association of Organisations of Mediterranean Businesswomen)

Emmanuel Noutary General Delegate of ANIMA Investment Network

Carla Salvadó President, MedCruise

18:30 Conclusions &. Closing Remarks

Key Partner: In collaboration with:

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Islamic Finance Summit28th of November 2014 Ple Room

THE ROAD AHEAD

The II Islamic Finance Summit will take place in Barcelona, hosting a highly interesting event in the world of

economics, finances and insurances.

On the 28th of November 2014, the sector which plays a major role in the Mediterranean capital, will

bring together the main financial and banking firms, insurance companies and mediators, friendly societies,

brokers and investors in the II Islamic Finance Summit.

PROGRAMME

08:00h Registration

09:00h Welcome words Miquel Valls i Maseda President of the Chamber of Commerce, Industry and Navigation of Barcelona

09:15h Introduction to the Summit Najia Lofti President of Studies & Research - Center of Islamic Economics and Finance (CEIEFI)

09:30h International Funds based on the Islamic Finance System Model Guy Paul Nohra Co-Founder, Partner, Alta Partners (USA)

Montserrat Vendrell CEO, BioCat, and Director General, Barcelona Science Park

Khalid Al-Saleh CEO, Riyadh Valley Co.

Abdi Shayesteh Esq., Co-Founder, Partner, Ousul Ventures

10:00h Islamic Finance - New Frontiers, New Opportunities: What are the advantages for the Mediterranean region?

Rifaat Abdel Kareem CEO, International Islamic Liquidity Management Corporation (IILM)

Xavier Foz Partner in the Corporate Law Department of Roca Junyent, Spain

Taoufik Lachheb Director, Zitouna Islamic Bank, Tunisia

Mohamed Harakat Professor, Mohammed v University - Rabat – Morocco

Tarik Bengarai Spokesman at Shari’a Board of Independent Committee of Islamic Finance in Europe

Furqan Ahmad Islamic Banking Consultant

Moderator: Najia Lotfi President of Studies & Research - Center of Islamic Economics and Finance (CEIEFI)


12:00h Takaful or Islamic Insurance in the Mediterranean: A Coming Age

What will attract foreign investment into the Mediterranean insurance markets? Takaful – an opportunity for the Mediterranean - Learning best practices to do business

Where is Takaful today? What is the opportunity?

Camille Paldi Founder of FAAIF Limited

Sheikh Bilal Khan Co-Chairman of Dome Advisory and Uk Catalyst at UK Trade & Investment

Ezzedine Ghlamallah Director of Saafi

Souheil Ben Halima Deputy Regional Director, MAPFRE - Southern Europe, Middle East & Africa

Mukti Ramli Director - Takaful Outsource

Mohammed Chakib Abouzaid TAKAFUL RE LIMITED

Abdelhakim Hadjou General Manager, Salama Assurances Algeria

Moderator: Luis Bardinas Executive Partner of Community of Insurance

14:00h Conclusions & Closing remarks

Sponsored by: Media Partner:

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Eco MedaGreen

Summit

26th-28th of November 2014Casa Llotja de Mar - Barcelona

a need for change

Organized by:


Gold Sponsor:

Silver Sponsor:

Key Partner:

Media Partners:

The Eco Meda Green Summit aims to address the business needs in terms

of profitability and competitiveness, by introducing the environment as a

relevant element in the company’s strategy.

By creating a framework for debate and reflection with high level experts

and key actors from the private and public sectors, the forum seeks to de-

liver relevant information to decision makers who have to implement the

priorities of the UfM and promote a green economy among companies.

The overall objective is to encourage expertise exchange regarding envi-

ronment priorities and challenges, to promote green economy and to help

companies implement sustainability programs through the use of resource

efficiency and cleaner production.

For the first time speakers from everywhere will take part in exceptional

debates, conferences and exchanges of experiences in the following

Forums:

• Mediterranean Solar Forum

• Medacity Special Edition on Green Cities

• Mediterranean Tourism Forum

• Mediterranean Economic Intelligence Forum

• Global Eco Forum

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Mediterranean Week of Economic LeadersPresentation

#Medaweek2014@ascameorg

www.medaeconomicweek.org

1

Mediterranean Solar Forum27th of November 2014 Cònsols Room

The Mediterranean Solar Day will bring together governments, international

organizations, project promoters and private investors, in order to reflect upon

and discuss the challenges and opportunities that solar energy represents for the

Mediterranean, taking into consideration its strategic importance as an abun-

dant and sustainable energy source for the region.

It will gather, for the first time, the projects of the ENPI CBC MED Solar cluster

established in Amman, Jordan in October 2013 and composed of all the ENPI

CBC Strategic Projects promoting the growth of the Mediterranean Solar sec-

tor: FOSTEr in MED; SHAAMS; MED SOLAR; DIDSOLITPB; STS-MED and MED

DESIRE.

The Mediterranean Solar Forum will focus on social impact, training, policy

impact and the challenges in the solar sector.

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilate-

ral Cross-Border Cooperation initiative funded by the European Neighbourhood

and Partnership Instrument (ENPI). The Programme objective is to promote the

sustainable and harmonious cooperation process at the Mediterranean Basin

level by dealing with the common challenges and enhancing its endogenous

potential. It finances cooperation projects as a contribution to the economic, so-

cial, environmental and cultural development of the Mediterranean region. The

following 14 countries participate in the Programme: Cyprus, Egypt, France,

Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestinian Authority, Portugal,

Spain, Syria, Tunisia.

PROGRAMME

09:00h Registration

09:15h Official Welcome and Opening Session: Solar Energy – Tapping the Economic and Environmental Benefits for the Mediterranean Region

Philippe de Fontaine Vive Vice-President, European Investment Bank

Teresa Ribeiro Deputy Secretary General for Energy, Union for the Mediterranean

Omar Moro President, Renewable Energies Commission, ASCAME

Ahmed El Wakil President, Environment Commission, ASCAME

10:00h Leveraging Investment in the Mediterranean Solar Market

Xavier Vallvé Director, Trama TecnoAmbiental

Michael Geyer Director of International Development, Abengoa Solar

Giles Dickson Vice-president Environmental Policies and Global Advocacy, Alstom Group

Nabil Saimi International Director, Moroccan Agency for the Solar Energy

Moderator: Caty Arevalo, Environment Correspondent, Agencia EFE

10:00h Parallel Session: “SHAAMS B2B Matchmaking event” (10.00 – 14.00)


12:00h Regional Cooperation for the Promotion of the Solar Sector

Expert presentations and in depth dialogue between the ENPI CBC MED Solar Cluster on the state of policy and legislation, education and training, infrastructu-res, and involving wider society.

FOSTEr in MED Represented by Giuseppe Desogus University of Cagliari

SHAAMS Represented by Cristian Bardaji Barcelona Chamber of Commerce

MED SOLAR Represented by Antoine Graillot Trama TecnoAmbiental

DIDSOLIT-PB Represented by Joaquim Vergés-Jaime Autonomous University of Barcelona

STS-MED Represented by Fabio Maria Montagnino Managing Director, ARCA Consortium

MED DESIRE Represented by Juan Pablo Jiménez Andalusian Institute of Technology

Moderator: Luca Palazzo, Joint Managing Authority, ENPI CBC MED

14:00h Lunch Break

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In the framework of:


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Medacity Mediterranean City ForumSpecial Edition on Green Cities 27th of November 2014 Cònsols Room

Modern cities around the world consume over half of the global electricity output, and

– with the tendency towards urbanization marching forward year on year – this trend

is set to continue, putting further pressure on electricity supplies and security. Innova-

tive, adaptable technologies and solutions for secure and versatile renewable energy

generation exist however, and the challenge facing researchers, urban-planners and

policy makers is how to scale-up successful projects and put them at the service of

the sustainable development of our cityscapes and urban environments. Solar energy

in particular has proved itself to be an adaptable, scalable solution. Having reached

grid parity in many markets, solar energy is not only a viable alternative; it is a cost-

efficient solution also. The Mediterranean, where natural resources abound, is uni-

quely placed to position itself at the forefront of this innovative approach.

This “Special Edition” session of the MEDACITY Forum, in the framework of the ECO

MEDA GREEN SUMMIT, will explore the integration of technologies for renewable

energy generation into Mediterranean urban environments, reflecting on the challen-

ges, opportunities and impacts for the region’s cities in terms of infrastructure, econo-

mics and image.

PROGRAMME

16:00h VI MEDACITY Special Edition: Future Mediterranean Cities – New Energies for Sustainability- the Era of Solar Energy

Malek Kabariti Former Minister of Energy and Mineral Resources of Jordan

Miquel Barceló President Innopro, Expert in Regional Specialisation

Giuseppe Desogus University of Cagliari

Farida Boukhtouche Cherfa Research Officer, Development Center of Renewable Energies

Rosa Paradell Director, Smart City Business Institute

Moderator: Manel Manchón Political correspondent on the financial daily Economia Digital


18:15h Cocktail & Networking

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In the framework of:

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Mediterranean Tourism ForumSpecial Edition on Green Tourism 26th of November 2014 Daurat Room

The Meditour Forum will highlight, in this session, successful strategies companies can use to

make their tourism products more sustainable. The event will challenge businesses and go-

vernments to address their present travel policies, as well as demonstrating case studies and

success stories from around the region and internationally.

The creation of greener tourism is happening across the whole breadth of the industry, in tra-

vel management companies, airlines, tour operators, and marketing departments. Change is

being managed on a municipal level or by corporations themselves; the broader challenges

being successfully met in the overall greening of the sector.

Green tourism is one of several priority niches identified by the Euromed Invest project as a

strategic area of investment int he Euro Mediterranean region, with a view to promoting the

sustainable growth of the sector on the northern, southern and easter shores of the Mediterra-

nean sea.

EUROMED Invest is one of the main European programs aimed at stimulating private investment

and economic relations in the Euro-Mediterranean area. EUROMED Invest primarily targets five

key sectors: Tourism, Transport & Logistics, Agro-food, Water & Alternative Energies and Cultu-

ral & Creative Industries. Indeed, reinvigorating the Tourism sector in the Southern and Eastern

Mediterranean is one of the project’s principle goals. Globally, the objectives of the progra-

mme are to renew the interest of SMEs in the Euro-Mediterranean market, increase investment

and the flow of business projects and ensure that the EU finds its leading position as source of

foreign direct investment in these countries.

PROGRAMME

16:00h Mediterranean Green Tourism

Charles Arden-Clarke Acting Head, 10YFP Secretariat, UNEP

Mohammad Asfour Chair, World GBC MENA Network and Board Member, World Green Building Council

Mary Mulvey CEO, Ecotourism Ireland

José G. Díaz Montañés CEO, Artiem Hotels

Luca Santarossa MEET Project Manager


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Key Partner: In collaboration with:

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Mediterranean Economic Intelligence Forum27th of November 2014 Daurat Room

The Mediterranean and his adjacent seas (Caspian Sea, Red Sea and Black Sea) although is not

always obvious, constitute an economic area of progressive Integration. The sectors of the environ-

mental management and energy, due to their nature to strategic regional and global scale, are two

hotbeds deserving of special attention on the part of the set of economic actors.

In contexts of high complexity and uncertainty, economic tools and competitive intelligence contri-

bute to improve the competitiveness of organizations and companies through the analysis of the

context, both “offensive” -of preparation compared to its competitors-, such as “defensive” - in the

field of the preservation of its competitiveness.

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PROGRAMME

08:00h Registration

09:30h Inauguration

Anwar Zibaoui Coordinator, ASCAME

Alain Juillet President, Economic Intelligence Academy. Economic Intelligence Counselor of the former French Prime Minister Nicolas Sarkozy

Ramon Moles Analyst


12:00h Session 1 Mediterranean, climate change and business opportunities

Ramón Masip Director MENA, Aqualogy

Pau Relat CEO, Mat Holding

Josep Lluís Sánchez Analyst

Moderator: Ramon Moles Analyst

13:00h Session 2 The energy scenarios for the seas of the Mediterranean

Mourad Preure President, EMERGY Cabinet

Ramon Maspons Analyst

Moderator: M. Francisco Veiga Professor at the Universitat Autònoma de Barcelona

14:00h Closing Session

Miguel Ángel Moratinos Former Spanish Minister of Foreign Affairs

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Global Eco Forum28th of November 2014 Cònsols Room

DIALOGUES AND WORKSHOPS AROUND GREEN ECONOMY IN THE MEDITERRANEAN

The Global Eco Forum gathers opinion leaders, decision and change makers to promote dialogue and colla-

boration towards the sustainability of the Mediterranean region. This year edition focuses on emerging global

issues such as green economy, green finance, eco-entrepreneurship and sustainable resources management

(raw materials, water and energy). The Eco Forums are organized annually by eco-union, an independent

non-profit association, and hosted for the first time by the Mediterranean Week of Economic Leaders.

PROGRAMME

08:30h Registration

09:15h Official Opening

Jérémie Fosse President, Eco-union

Mireia Canals General secretary, Euroregion Pyrénées-Mediterranée (tbc)

Representative Urban Habitat councillor, City of Barcelona (tbc)

Anwar Zibaoui Coordinator, Association of Mediterranean Chambers of Commerce and Industry

10:00h The Resource, Energy and Water Dialogue

In the climate change era with unsecure access to water, energy and raw materials, how to promote the sustainable use of natural resources in our territories and industries without harming the economic and social development of the region?

Narciso Berberana CEO, Aqualogy Environment

Alessandro Galli Director, Mediterranean-MENA Program, Global Footprint Network

Malek Kabariti Former Minister of Energy and Mineral Resources of Jordan

Hugues Ravenel Director, Plan Bleu

Ester Sarsa Sustainability Director, Danone

Moderator: Stuart Reigeluth Director, Revolve Magazine


12:00h The Green Finance Dialogue

After one of the strongest crisis of the current financial system, how to influence the international and local financial flows to integrate the sustainability principles while sustaining greener businesses and sound job creation?

Charles Arden-Clarke Acting Head, 10YFP Secretariat, UNEP

Giles Dickson Vice-president Environmental Policies and Global Advocacy, Alstom Group

Roderick Egal President, iesMed

Sean Kidney CEO, Climate Bonds Initiative

Moderator: Luisa Nenci Director, SustainValues

13:30h Lunch Break

15:00h Participative workshops (in parallel)

Financing eco-entrepreneurs and green SMEs (by Switch Med Action Network)

Water Management and governance in the euro-region (Gota4regs project)

17:00h The Green Economy Dialogue

What are the barriers and opportunities to implement a green and inclusive economy in the Mediterranean region? Who would be the main actors and change makers to engage with? How to accelerate this necessary transition?

Pascal Canfin Senior adviser, World Resource Institute

Nathalie Girouard Coordinator, Green Growth and Sustainable Development, OECD

Raymon Van Ermen Director, European Partner for Environment

Rosa García Director, Siemens Spain

Moderator: Marta Subirà Director for environmental policies, Generalitat de Catalunya


Jérémie Fosse president, eco-union & director, Global Eco Forum

Marta Subirà Director for environmental policies, Generalitat de Catalunya

Naser Tahboubm Deputy Secretary General for Environment and Water, Union for the Mediterranean (tbc)

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mediterranean - ascame · euro-mediterranean cooperation and integration as a core factor for the...

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