Database Overview September 2014

What's in?

• The way of classifying

• For each type of medium:

– Top 20

– Total number of titles and sales houses

– Chart with a summary of the total # titles and sales houses

• Global summary: titles – sales houses (on 9/2014)

• Recently launched & stopped: period 3/2014 – 9/2014

What’s what?

• 1 Title = 1 active product

– Medium (Le Soir)

– Related cross-media products (Lesoir.be, Le Soir Newsletter …)

– Packages (PNU Dailies)

• Classification: based on ‘Type of Medium’

• Type of Medium = combination of several sub-classes

Classification • Magazines

– Magazines

– Sponsored Magazines

– Display Magazines

– Free Tabloids

– Yearbook / Guide

– Agenda

– Inserts

– Catalogue

– Discount coupons and booklets (offline)

– Classifieds (offline)

• Newspapers

• Door-to-Door Media

• Trade Press – Trade Press (magazines)

– Trade Press (newspapers)

– Newsletter

• Out-of-Home

• Direct Marketing: – Direct Marketing (addresses)

– Direct Marketing (e-mail marketing)

Classification • Digital

– Websites

– E-News

– On-line newspaper

– On-line magazine

– On-line trade press

– On-line classifieds

– On-line radio

– On-line TV

– Blogs

– Portals

• Mobile & Apps (Smartphones, tablets,…)

• Radio – Radio – Local / Regional

– Radio – National

– Radio – National Network with regional advertising

• Television – TV – Local

– TV – National

– TV – Thematic Networks

– Teletext

Magazines

Sales House # Titles

1. Sanoma 68

2. Roularta Local Media 48

3. Maison Moderne Media Sales 38

4. Roularta Media (Zellik) 35

5. Publicarto 23

6. Gicom 21

7. Jansen & Janssen Uitgeverij 20

8. IP Belgium (IP Press) 19

9. Custom Regie 16

10. Concentra Classifieds 15

11. IPM Advertising 14

12. Mediahuis Connect 14

13. Roularta Custom Media 14

14. Headline Publishing Agency 13

15. XL Communication 12

16. Charlie Mike 11

17. Espace Médias 11

18. Jobat Media 11

19. ProduPress 10

20. Rossel Advertising 10

# Sales Houses: 477

# Titles: 1.304

0

10

20

30

40

50

60

70

80

12

65

17

61

01

12

61

51

17

62

01

22

62

51

27

63

01

32

63

51

37

64

01

42

64

51

47

6

# Titles

# Sales Houses

Newspapers

Sales House # Titles

1. IPM Advertising 30

2. Mediahuis Connect 29

3. Rossel Advertising 23

4. de Persgroep Advertising Regional 16

5. Roularta Local Media 14

6. Sudpresse 13

7. Concentra Classifieds 10

8. Jobat Media 10

9. Mediahuis Classifieds 9

10. L'Avenir Advertising 8

11. de Persgroep Advertising Dailies 7

12. Espace Médias 7

13. de Persgroep Advertising Classifieds 6

14. IP Luxembourg 6

15. Jobs Régions 6

16. Trustmedia 6

17. Dynamique Media Marketing sprl 4

18. Edita SA 2

19. Mass Transit Media 2

20. MGraphics Group 2

# Sales Houses: 31

# Titles: 223

0

5

10

15

20

25

30

35

1 11 21 31

# Titles

# Sales Houses

Door-to-Door Media

Sales House # Titles

1. Roularta Local Media 89

2. Rossel Advertising 72

3. Roularta Recruitment Solutions 67

4. L'Avenir Advertising 37

5. Corelio Connect Regional 34

6. Sanoma 25

7. Philipsen & Partners 16

8. Mediahuis Connect 14

9. bpost 12

10. BD - Belgische Distributiedienst 11

11. Shopping Magazine bvba 11

12. Magi-Hebdo 10

13. Themamedia 9

14. Evolution Media Group 8

15. Uitgeverij InterMedia 8

16. Elite Reklaam - Crescendo nv 7

17. Goeiedag 7

18. Groupe Facteur 4 sprl 6

19. Jobs Régions 6

20. Mediatopper 6

# Sales Houses: 111

# Titles: 597

0

10

20

30

40

50

60

70

80

90

100

1 26 51 76 101

# Titels

Sales Houses

Trade Press

Sales House # Titles

1. Professional Media Group (PMG) 26

2. RMN (Reflexion Medical Network) 12

3. Rekad 11

4. Boerenbond Media-Service 9

5. Evolution Media Group 9

6. Kluwer Regie 9

7. Confédération Construction (Finition) - Confederatie Bouw (Afwerking)8

8. Louwers Mediagroep bvba 8

9. VOKA - Kamer van Koophandel 8

10. FCO Media 7

11. Maison Moderne Media Sales 7

12. MMM Business Media 7

13. Omicron 7

14. Propaganda 7

15. Tenacs Publishing & Communication 7

16. WeldonMagazines (ex Focus²) 7

17. Charlie Mike (ex Media Selling Place) 6

18. EMG (Editing Media Group) 6

19. Larcier 6

20. Medial.eu 6

# Sales Houses: 258

# Titles: 535

0

5

10

15

20

25

30

1 21 41 61 81 101 121 141 161 181 201 221 241

# Titles

# Sales Houses

Television

Sales House # Titles

1. IP Belgium (IP TV) 32

2. Média13 sprl 11

3. Regionale TV Media (RTVM) 11

4. RMB TV 8

5. SBS Belgium 8

6. Transfer 8

7. CM Telecom (ex Paratel/MobileWeb) 6

8. Triade Media 5

9. Medialaan TV Advertising (ex VMMtv) 4

10. Roularta Media (Zellik) 4

11. VAR 4

12. IP Luxembourg 3

13. Transport Media 3

14. TV Limburg 3

15. Arendsoog 2

16. Sanoma 2

17. Actua-TV 1

18. Belgacom Skynet 1

19. Belmodo Media 1

20. Big Media Group 1

# Sales Houses: 33

# Titles: 131

0

5

10

15

20

25

30

35

1 11 21 31

# Titles

# Sales Houses

Radio

Sales House # Titles

1. IP Belgium (IP Radio) 97

2. IPM Advertising 23

3. CFM nv 19

4. Vlacora 18

5. Sanoma 14

6. City Music 7

7. IP Luxembourg 5

8. Medialaan Radio Advertising 5

9. Randstad FM 5

10. VAR 5

11. Media.concept GmbH 3

12. FM Goud VZW 2

13. Radio FG Belgium 2

14. Vrije Private Omroepvereniging Land van Waas VZW2

15. Airtime bvba 1

16. AraBel SA 1

17. Avrenim 1

18. Bingo VZW 1

19. Brasschaatse Radio Omroep VZW 1

20. Cercle Ben Gourion 1

# Sales Houses: 44

# Titles: 237

0

20

40

60

80

100

120

1 11 21 31 41

# Titles

# Sales Houses

Digital

Sales House # Titles

1. Hi-Media Belgium 122

2. Beweb 95

3. Pebble Media 84

4. Professional Media Group (PMG) 54

5. Rossel Advertising Online 54

6. Belgacom Skynet 53

7. Sanoma 38

8. L'Avenir Advertising 37

9. Corelio Connect Regional 34

10. Mediahuis Connect (ex Corelio Connect / Concentra Media Regie)29

11. Think Media Digital 27

12. Gicom 22

13. Jobat Media 19

14. Roularta Media Online 17

15. Kluwer Regie 15

16. Maison Moderne Media Sales 15

17. IP - RTL Belgium Digital 14

18. Stepstone 14

19. Event & Expo België 13

20. Minoc Media Services 13

# Sales Houses: 329

# Titles: 1.448

0

20

40

60

80

100

120

140

1 26 51 76 101 126 151 176 201 226 251 276 301 326

# Titles

# Sales Houses

Mobile & Apps (Smartphones, Tablets,…)

Sales House # Titles

1. Hi-Media Belgium 77

2. Rossel Advertising Online 13

3. Pebble Media 11

4. RMN (Reflexion Medical Network) 10

5. Sanoma 10

6. Belgacom Skynet 7

7. Beweb 7

8. Maison Moderne Media Sales 6

9. Mediahuis Connect (ex Corelio Connect / Concentra Media Regie)6

10. Roularta Media Online 6

11. Trustmedia 6

12. de Persgroep Advertising 3

13. IP - RTL Belgium Digital 3

14. IP Luxembourg (Lux) 3

15. Saint-Paul Luxembourg 3

16. CDesign Publishing 2

17. Gicom 2

18. Maxipress 2

19. Microsoft Advertising 2

20. Motorrijder bvba 2

# Sales Houses: 51

# Titles: 216

0

10

20

30

40

50

60

70

80

1 11 21 31 41 51

# Titles

# Sales Houses

Out-of-Home

Sales House # Titles

1. JCDecaux Airport Belgium 70

2. Clear Channel Belgium 65

3. JCDecaux Belgium 30

4. LijnCom 30

5. Boomerang Media 29

6. Media Expo 28

7. Euromobile 27

8. Brightfish 22

9. BHS Promotion 20

10. Rapid Media 19

11. IP Luxembourg 18

12. City Image 17

13. Publilux 17

14. Carrefour Belgium 16

15. Roularta Media (Zellik) 16

16. Gee Marketing 15

17. A.M.P. (Retail Marketing) 14

18. Culture & Promotion 14

19. JCDecaux MetroBusTram Belgium 14

20. Spicymotion 14

# Sales Houses: 115

# Titles: 781

0

10

20

30

40

50

60

70

80

1 11 21 31 41 51 61 71 81 91 101 111

# Titles

# Sales Houses

Direct Marketing

Sales House # Titles

1. Bisnode 47

2. B-information 31

3. Willy Braillard sa/nv 14

4. Roularta Media Online 11

5. Think Media Digital 9

6. ProduPress 4

7. Belgacom Skynet 3

8. Jobat Media 3

9. ActuaMedica 2

10. Carrefour Belgium 2

11. Value Chain 2

12. 4Entertainment 1

13. BDMA 1

14. Beweb 1

15. bpost 1

16. Confédération Construction - Confederatie Bouw (kd)1

17. Custom Regie 1

18. CVBook.eu 1

19. Editus Luxembourg 1

20. Expatica 1

# Sales Houses: 44

# Titles: 161

0

5

10

15

20

25

30

35

40

45

50

1 11 21 31 41

# Titles

# Sales Houses

All Media

All Media

477

31

111

258

33

329

51 44115

1304

223

597535

151

1448

216 237

781

0

200

400

600

800

1000

1200

1400

1600

Magazines Newspapers Door-to-Door Media

Trade Press Television Digital Mobile Radio Out-of-Home

Sales House Title

All Media

Sales House # Titles

1. Sanoma 154

2. Roularta Local Media 132

3. Hi-Media Belgium 123

4. Beweb 103

5. IP Belgium (IP Radio) 97

6. Pebble Media 94

7. Mediahuis Connect (ex Corelio Connect / Concentra Media Regie)90

8. Rossel Advertising (ex Regie Number One) 84

9. Professional Media Group (PMG) 81

10. Roularta Recruitment Solutions 77

11. IPM Advertising 71

12. JCDecaux Airport Belgium 70

13. Rossel Advertising Online 66

14. Clear Channel Belgium 65

15. Belgacom Skynet 61

16. Maison Moderne Media Sales 61

17. Roularta Media (Zellik) 55

18. IP Luxembourg 48

19. Bisnode 47

20. L'Avenir Advertising 47

# Sales Houses: 964

# Titles: 5.169

0

20

40

60

80

100

120

140

160

180

1 51

10

1

15

1

20

1

25

1

30

1

35

1

40

1

45

1

50

1

55

1

60

1

65

1

70

1

75

1

80

1

85

1

90

1

95

1

# Titles

# Sales Houses

Recently Launched & Stopped

Info & feedback

www.mediaspecs.be

Bart Kuypers bart@mediaspecs.be

0476-41 77 86

015-61 79 23

Marc Vanlaer marc@mediaspecs.be