#audioobserver - mediaspecs€¦ · lou reed - perfect day . seduction elegance softness wellness...
TRANSCRIPT
M a y 2 0 1 7 #AudioObserver
Audio Listening Share of Time Spent Listening to Audio Sources in Belgium
Audio Listening By location
Source : IP Audio Listening 2017 – Base : All (n=2438) - Monday-Sunday – All day
Home 54,0%
Work/School 21,0%
Car 18,0%
On the go 1,6%
Other 5,4%
4h22min
Monday-Sunday
Radio (FM, AM, DAB+) 68,9%
Television 5,1%
Site of a radio station 5,3%
App 1,3%
Podcasts or Time shift 0,7%
Owned music 6,5%
Music Streaming 4,9%
Music Streaming (video) 7,2%
Audio Listening
Source : IP Audio Listening 2017 – Base : All (n=2438) - Monday-Sunday – All day
By support
Live Radio : 81%
Monday-Sunday
4h22min
Audio Listening
Source : IP Audio Listening 2017 – Base : 18-24 (n=211) – 25-34 (n=591) - 35-64 (n=1636) - Monday-Sunday – All day
By support and target
Radio (FM, AM, DAB+) 38,4%
Television 3,8%
Site of a radio station 2,1%
App 2,8% Podcasts
2,2%
Owned music 11,1%
Music Streaming 17,8%
Music Streaming (video) 21,7%
18-24 - Live Radio : 47%
3h41min
Radio (FM, AM, DAB+) 62,4%
Television 3,5%
Site of a radio station 6,7%
App 1,3%
Podcasts / Time shift 1,0%
Owned music 8,2%
Music Streaming 6,4%
Music Streaming (video) 10,6%
25-34 - Live Radio : 74%
3h51min
Young people - Adults
Radio (FM, AM, DAB+) 74,5%
Television 5,8%
Site of a radio station 5,3%
App 1,2%
Podcasts / Time shift 0,5%
Owned music 5,4%
Music Streaming 2,9%
Music Streaming (video) 4,5%
35-64 - Live Radio : 87%
4h40min
Radio Content Content Analysis of Belgian radios
Music 42%
News 10%
Entertainment 15%
Magazine 9%
Service 4%
Animation 3%
Advertising 15%
Other 2%
Music 59%
News 7%
Entertainment 8%
Magazine 5%
Service 5%
Animation 5%
Advertising 9%
Other 2%
consumption North South
Programming & consumption 6:00-19:00
Source : Audio Observer 2017 - Programming Content – 22/11/2016 / Consumption : CIM Radio w 2016 1+2+3
Music 56%
News 7%
Entertainment 10%
Magazine 7%
Service 3%
Animation 2%
Advertising 12%
Other 3%
Music 66% News
5%
Entertainment 6%
Magazine 4%
Service 4%
Animation 5%
Advertising 8%
Other 2%
programming North South
Programming Content South / 06:00-22:00
Source : Audio Observer 2017 - Programming Content – 22/11/2016
Bel RTL
Radio Contact
Radio Nostalgie
Mint
Chérie FM
NRJ
La Première
Vivacité
Classic 21 Pure FM
Talk
Magazine
+ News
Music
Entertainment
+ Animation
News
Music
Advertising
Animation
Service
Magazine
Entertainment
Other
Programming Content
66%
92% 86% 84%
77% 76% 76% 74% 73%
53%
41% 33%
22%
5%
0% 3% 6%
4% 2%
5% 4%
2%
1%
12%
9%
12%
8%
0% 0% 0%
6% 14% 0% 6%
1%
25%
16%
24%
8%
6%
0% 3% 1% 1%
0%
2% 1%
4% 0%
6% 14%
45%
2%
0% 1% 1% 1%
1%
3% 2%
0% 1% 3%
5%
3% 3% 1% 1% 0%
3% 1%
3% 3%
4% 8% 9%
2%
2% 7% 3% 3% 5% 7% 4% 8% 7%
9% 8% 11% 10%
8% 3% 4% 4% 3% 3% 3% 1% 3%
8% 4% 2% 4% 1%
Average ChérieFM
Mint DH Radio Pure FM FunRadio
Classic21
RadioContact
Nostalgie NRJ Vivacité Bel RTL LaPremière
South / All Day – Musical Station
Source : Audio Observer 2017 – Programming Content – 22/11/2016
Radio 2
Club FM
Programming Content North / 06:00-22:00
Source : Audio Observer 2017 – Programming Content – 22/11/2016
Talk
Magazine
+ News
Music
Entertainment
+ Animation
News
Music
Advertising
Animation
Service
Magazine
Entertainment
Other
Programming Content
75%
93% 90% 81%
76% 74% 70% 70% 70%
55%
4%
1% 0%
3%
3% 5% 8% 5% 4%
8%
5%
0% 2%
2% 6%
1% 4% 7% 11%
7%
3%
0% 0%
1% 0%
2% 4% 1%
0%
21%
2%
0% 1%
2% 3%
2%
4% 3%
5% 2% 4%
1% 3%
2% 5% 10%
4% 6% 3% 3%
5% 3% 2% 7%
6% 6% 5% 6% 6% 3% 2% 2% 2% 2% 1% 1% 2% 2% 2% 2%
Average Club FM TopRadio Nostalgie VL Joe StudioBrussel
Radio 2 MNM Q Music Radio 1
North / All Day : Musical Station
Source : Audio Observer 2017 – Programming Content – 22/11/2016
Music Profile
Source : Audio Observer 2017 – Programming Content All Day – Radiomonitor 22/11/2016 – 28/11/2016
LP Lost On You 207
Rag 'N' Bone Man Human 185
Sia feat. Kendrick Lamar The Greatest 183
Rag 'N' Bone Man Human 163
Bruno Mars 24K Magic 154
Weeknd, The feat. Daft Punk Starboy 135
North South
Music Age
Source : Audio Observer 2017 – Programming Content All Day – Radiomonitor 22/11/2016 – 28/11/2016
South North
Music Profile All Day
13% 14%
26% 25%
53% 53%
4% 3% 3% 4%
Content Consumption
21% 22%
31% 23%
39% 45%
5% 4%
4% 7%
Content Consumption
North South
Groove
Dance
Pop/Rock
Hip Hop
Other
Source : Audio Observer 2017 – Programming Content All Day – Radiomonitor 22/11/2016 – 28/11/2016 / Consumption : CIM Radio w 2016 1+2+3
Music
Groove
Dance
Pop/Rock
Hip Hop
Other
3% 1% 6%
1% 7% 4%
0% 4% 3% 2% 6% 4%
37%
4% 0%
0%
0%
1% 2%
6% 5% 10% 15%
1% 3%
1% 53%
90% 82%
66%
63%
51% 47% 41%
26%
1%
71% 63%
51%
26%
4% 2%
16% 14%
27% 38% 35%
46%
68%
9% 17%
3% 13%
5% 10%
17% 16% 16% 9%
15% 15% 14% 13% 13% 7%
Average Mint Classic21
ChérieFM
NostalgieFR
DH Radio Pure FM RadioContact
NRJ FunRadio
Bel RTL Vivacité LaPremière
Music Profile
Source : Audio Observer 2017 – Programming Content All Day – Radiomonitor 22/11/2016 – 28/11/2016
South
Music
Groove
Dance
Pop/Rock
Hip Hop
Other
3% 6% 3% 4%
17% 13%
1% 7% 4% 2%
5% 1% 10%
1%
1% 4%
10% 3% 7%
5%
39%
55%
51%
49%
47%
35% 31%
27%
6%
64%
31%
17%
27%
18%
13%
39%
34% 41%
74%
6%
21% 24%
11%
29% 22% 21%
24% 27%
13% 18%
Average Nostalgie VL StudioBrussel
JOE Radio 2 Q Music MNM Club FM Top Radio Radio 1
Music Profile
Source : Audio Observer 2017 – Programming Content All Day – Radiomonitor 22/11/2016 – 28/11/2016
North
Audio Moods Analysis of the emotions associated
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Generalist Stations
PLEASURE VITALITY
SECURITY + Nostalgie - Reassuring
- Conviviality – Warmth
- Softness - Wellness
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Bel RTL
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
La Première
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Musical Adults Stations
+ Nostalgie - Reassuring
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Nostalgie Vlaanderen
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Musical Young Adults Stations
+ Softness - Wellness
+ Enchanting - Escape
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Radio Contact
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Musical Young Stations
PLEASURE VITALITY
SECURITY
- Power - Aggressiveness
- Power - Aggressiveness
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Audio Moods
Source : IP Audio Listening 2017 – GFK - Base : All (n=2438)
Fun Radio
PLEASURE VITALITY
SECURITY
Audio Moods - Music Analysis of the emotions associated with music and radio ads
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Best loved musical genres
Source : IP Audio Moods 2017 - Ivox (n = 4297)
Like + Love
PLEASURE VITALITY
SECURITY
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Music & feelings - examples
Source : IP Audio Moods 2017 - Ivox (n = 4297) – Like + Love
Softness - Wellness
PLEASURE VITALITY
SECURITY
Lou Reed - Perfect Day
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Music & feelings - examples
Source : IP Audio Moods 2017 - Ivox (n = 4297) – Like + Love
Conviviality - Warmth
PLEASURE VITALITY
SECURITY
Pharell Williams - Happy
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Music & feelings - examples
Source : IP Audio Moods 2017 - Ivox (n = 4297) – Like + Love
Energy - Excitement
PLEASURE VITALITY
SECURITY
Bomfunk MC’s - Freestyler
Seduction Elegance
Softness Wellness
Conviviality Warmth
Enchanting Escape
Energy Excitement
Power Aggressiveness
Seriousness Sadness
Nostalgia Reassuring
Music & feelings - examples
Source : IP Audio Moods 2017 - Ivox (n = 4297) – Like + Love
Power - Aggressiveness
PLEASURE VITALITY
SECURITY
Metallica - Hardwired
Seduction Elegance
Conviviality Warmth
Enchanting Escape
Energy Excitement
Nostalgia Reassuring
Music & feelings - examples
Source : IP Audio Moods 2017 - Ivox (n = 4297) – Like + Love
Nostalgia - Reassuring
PLEASURE VITALITY
SECURITY
The XX – On Hold