mediareachomd- rotimi ogunwede & joshua fakayode

8/12/2019 MediaReachOMD- Rotimi Ogunwede & Joshua Fakayode

1/9

20 March, 20141

Embrace Gender Equality


2/9

FACTS |

60-79% ofthe rural work force

areWomen.

54%of Nigeriansstill live in poverty,

42% of Nigerianchildren are

malnourished

Not enough women

can benefit fromWELAs efforts

In NorthernNigeria, over

80% ofwomen are

unable to read

CHALLENGE |

Lack of Awareness

Lack of Empathy

Lack of Funding

INSIGHT

Nigerians are

conspicuousconsumers

People lbe recog

for thinvolve

Nigerians love achallenge to

effect changes


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20 March, 20143

BIG IDEA |

#ID

Empower Women

Inspire a Dream


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20 March, 20144

Strong goal orientation, confidence.

Passionate about their immediatecommunity.

Savvy with technology and use socialmedia extensively

Frequently listens to Radio (Morningand Evening) in the car and on mobilePhones

Sports: Football, Tennis

Digital entertainment

Massive online content consumption

Shops online for convenience

Interest areas: Entertainment andlifestyle, Digital media.

M/F

18 45yearsC,D

17,486,241

Source: AMPS 2013

STRATEGY|

Age 18 45 years.

Male / Female

Middle Income earners

Reside in Fairly serene locations;rented apartments or inheritedhome owners

Radio for Mass AwarenessDigital Media for Interactive Engagement

Internet usageis at over

41%, digital is

key forengage

ment

Radio has areach of over

87%


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TACTICS |Creating awareness

Radio

Endorse top rating Radio OAPs from Lagos, Abujaand Port Harcourt as ambassadors, they generatebuzz and awareness for the reason to empower

women

We will launch a radio jingle campaign withaverage of 2030 spots daily for 3 months toachieve optimum frequency.

These spots come at a reduced rate of 50% lessbased on partnership

Leader boards and side

banners will be deployedhigh traffic Blogs

FEED ADREAM

FEED ADREAM

Strategic keyword buys, webuy into keywords like MotLove Help, Need, FeeHope, Dream, Inspire

Massive use of social media byambassadors to driveawareness for #ID

Digital

#ID

15k 10k


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20 March, 20146

N 100

Check Box to Inspire a Dream N 100 N 100

Partner with Key e-commercesites to enable donation at thepoint of payment

FUNDS GENERATION|

Total: N 1, 550

e-commerce mobile

Tiwa Savage Don Ja

Partner with Tiwa Savage & Don jazzyboth Mavin records artiste to create asong for women empowerment, callerdownload proceeds will be donated toWELA

With over 1m downloads within months we would have guarantee

N100m

With over 1.5million customersacross all ecommerce website,

N150mwe would haveguaranteed.

She has adream,inspire herto achieveher dream

She has adream,

inspire herto achieve

her dream


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Deliverables| Result

Radio

With an estimated reach

of 30%, we would have

been able to reach

about N5m Nigerians

living in the Urban cities

Online Mobile

With a CTR of 1.8% we

would been able to

deliver a minimum of

100million impressions

in the cause of this

campaign

With the automated

callertunes, we woul

have been able to rea

an estimated 10millio

subscribers with ove

1million downloads


8/9

20 March, 20148

You give families financial liberat

You empower the future

You empower Nigerians

reasons3to give


9/9

Rotimi Ogunwede & Joshua FakayodemediaReachOMD

Thank You

for your attention

mediareachomd- rotimi ogunwede & joshua fakayode

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