mediakit gde 2013

GERENCIA DEEDIFICIOS

www.GERENCIADEEDIFICIOS.COmSpECIAlIzED mEDIA FOR thE OpERAtION, mAINtENANCE AND mANAGEmENt OF buIlDING AND FACIlItIES IN lAtIN AmERICA

mEDIAKIt 2013

90% Keep the magazine as reference material.

85%have the authority to recommend,specify or purchase productsand/ or services.

67%have at one time or another used the publication to contact a supplier.

promote yourself in latin America's leading building management specialized media.

GERENCIA DE EDIFICIOS has managed to

estabilish itself as the most trustworthy source of information in

the latin American market for the building management industry.

Your marketing plan cannot afford to miss a captive audience of over 11,033 subscribers made up of:

General managers.

purchase managers.

Financial managers.

Sales and marketing managers.

Operation managers.

building owners.

maintenance providers.

Our readers are:

building managers and administrators.

professionals and companiesinvolved in design and technology

implementation in buildings and facilities.

Our highly segmented audience ensures an effective reach for your message.



”GDE IS A bIG hElp FOR mE bECAuSE I lEARN A lOt AbOut thE INDuStRY AND thE VARIOuS pRODuCtS.

I AlSO ENJOY thE ARtIClES AbOut INFRAStRuCtuRE mODElS whICh I CAN uSE AS REFERENCE”.

Karina Alba General manager las Arenas lodge

peru

Total qualified circulation of 11,033 subscribers*

GDE is published 4 times a year

* Total qualified circulationthrough to June 2012.

15,1%brazil, Argentina,bolivia y Chile

11,3%Venezuela, Ecuador, peru, paraguay, uruguay

5,7%Central Americaand the Caribbean

32,4%mexico

33,8%Colombia


print magazines, websites, podcasts, video & trade show converge in GDE´s advertising proposals, multiplying the effectiveness of your message.

”thE mAGAzINE hAS A wIDE RANGE OF

tOpICS OF INtERESt. It IS ENJOYAblE AND

READER-FRIENDlY. It AlSO FEAtuRES A

lOt OF CONtENt FROm OthER COuNtRIES

whICh I FINDINtEREStING AND CAN

lEARN A GREAt DEAl”:

mariana Dvorkinthostería Robles Sur Argentina

Industry tARGEt segments

58% Independent hotels

10,9% Entrepreneur / multiple properties owners

7,3% Entrepreneur / multiple restaurants owners

5,8% Hotel chain corporate offices

4,9% hotel supplies distributors / Services

4,6% hotel management Company

4,5% Others

1,5% independent restaurant

1,1% Institute / Research / trade association

0,7% Architect / Interior Designer / Contractor

Source: IVC - institute of circulation verification (June 2011)

Recommended products

76% Cleaning supplies

72% General maintenance supplies

69% Computing technology

69% Furniture and decoration - private areas

68% Furniture and decoration - public areas

68% Food and beverages

64% Amenities for guests

60% Food preparation Equipment

60% Audio / video / signaling systems

57% Security / Fire systems

57% Commercial refrigeration equipment

... most likely to be sourced by our average reader.

66 percent of our readers visit our advertisers´ websites looking for information about their products.

Reach 31,980 total readership*

48 percent of hotels receivingthe magazine are high-end properties

3 readers 28%5 readers or more 24%2 readers 21%1 reader 14%4 reader 13%

As per number of readers per single copy issue of Gerencia de Edificios

* this information is an estimate based on the number of individual copies readover the total number of audited readers, as indicated by respondents.

Source for all data: 2011 Gerencia de Edificios Annual report.

18% luxury [ 5 stars ]

30% Superior [ 4 stars ]

35% Standard [ 3 stars ]

11% budget class [ 2 stars ]

6% Economy [ 1 star ]

www.gerenciadeedificios.comthe leading Spanish language websites on the building development and operation industry

Newsletters Info-podcasts Editorial content

23% Excellent 21% Excellent 36% Excellent

38% Very good 34% Very good 46% Very good

34% Good 37% Good 17% Good

4% poor 6% poor 1% poor

˝GDE ADDRESSES AN ImpORtANt

mARKEt SEGmENt whICh

hAS bEEN OVERlOOKED.

thE mAGAzINE GENERAtES

GOOD RESultS thROuGh

pROJECtS wIthIN thE REGION. YOu CAN bE

CONFIDENt thAt It wIll GENERAtE

buSINESS OPPORTUNITIES˝.

Carlos leschhorn

42% of Gerencia de Edificios´subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify the content positively:

Source for all data: 2011 Gerencia de hoteles annual report.


with GDE, advertisers keep a continualinteraction with their customers and suppliers through our diverse display opportunities.

www.indumedia.com

Get access to building or remodeling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

more than 4,000 projects available per year.

building and renovation projects in latin America

Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

www.induleads.comthe lead generation engine

“Indumedia has been useful to us because the hotel universe in mexico is so large. Indumedia has made us aware of hotel projects that we may have not

otherwise known“General manager

minibar Systems méxico SA de CV

Visitor Qualified buyer

lead generated

The buyer shares needs and demographic daTa

induleads checks buyer's daTa

The lead be crossed wiTh cusTomer and iT be send

To buyer

how does it work?

Issue SPRING [Vol.9 Nº 1] SUMMER [Vol.9 Nº 2] FALL [Vol.9 Nº 3] WINTER [Vol.9 Nº 4]

Close March 15, 2013 May 17, 2013 August 9, 2013 November 1, 2012

Building Technology HVAC Systems Information

Technology

Management Systems Communications

Systems

Design trends Interior Design Corporate Image Paints, Floors &

Windows

Office Furniture

Building Security Security & Access

Control

Control Rooms Fire Detection Systems Integration

Building facility Pro of

the month

Merconorte Mercosur Mexico Colombia

Special features LEED certification in

Latin America

Life Safety Management

Outsourcing

Certifications

Regular features Case Studies & New

Products, Industry

News

Case Studies & New

Products, Industry

News

Case Studies & New

Products, Industry

News

Case Studies & New

Products, Industry

News

Marketing features Supplier Spotlight Litfocus / Induguia

Events Expo Seguridad:

Mexico

Expo

TecnoMultimedia:

Mexico

Frio-Tecnología:

Venezuela

Expocotelco:

Colombia

ISSA Clean: México

Expo Acaire:

Colombia

Febrava: Brasil

Latam Paint Show:

Mexico

Expo TecnoEdificios:

Colombia

Expo

TecnoMultimedia:

Colombia

International Hotel

Show: NYC

GDE EDItORIAl CAlENDAR 2013

3 mONthS uS$ 4.442 ADDED SERVICES


12 mONthS uS$ 15.876

6 mONthS uS$ 8.356

plAN 1 ADVERtISING OptIONS

4 ISSuES

2 ISSuES

1 ISSuE

ADDED SERVICES

ADDED SERVICES

3 mONthS uS$ 4.442 ADDED SERVICES

Digital magazine advertisingCompany lead Generation ServiceSupplier Spotlight Article[ 550words + image ]US$ 4.442 profile [included value]only offered once a year in corresponding issue.

Indumedia SubscriptionuS$ 1.300 / 12 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ included value ]


Indumedia SubscriptionuS$ 750 / 6 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ Not included ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]


Indumedia SubscriptionuS$ 750 / 12 months [ Not included ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / 12 months [ Not included ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ Not included ]






4 ISSuES

2 ISSuES

1 ISSuE

ADDED SERVICES

ADDED SERVICES

ADDED SERVICES 3 mONthS uS$ 1.999

6 mONthS uS$ 3.760

12 mONthS uS$ 7.14412 mONthS uS$ 9.528

6 mONthS uS$ 5.014

3 mONthS uS$ 2.665


Indumedia SubscriptionuS$ 1.300 / 12 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]


Indumedia SubscriptionuS$ 750 / 6 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]


buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Indumedia SubscriptionuS$ 1.300 / 1 year [ Not included ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ Not included ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]






4 ISSuES

2 ISSuES

1 ISSuE

ADDED SERVICES

ADDED SERVICES

ADDED SERVICES 3 mONthS uS$ 1.999

6 mONthS uS$ 3.760

12 mONthS uS$ 7.144Digital magazine advertisingCompany lead Generation ServiceIndumedia SubscriptionuS$ 750 / 6 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.

website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]

Digital magazine advertisingCompany lead Generation ServiceIndumedia SubscriptionuS$ 750 / 6 months [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ Not included ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.


Digital magazine advertisingCompany lead Generation ServiceIndumedia SubscriptionuS$ 1.300 / 1 year [ included value ]New product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ Not included ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.







4 ISSuES

2 ISSuES

1 ISSuE

ADDED SERVICES

ADDED SERVICES

ADDED SERVICES

12 mONthS uS$ 6.352

6 mONthS uS$ 3.343

3 mONthS uS$ 1.777

Digital magazine advertisingCompany lead Generation ServiceNew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.

Indumedia SubscriptionuS$ 1.300 / 1 year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1.200 / year [ Not included ]

Digital magazine advertisingCompany lead Generation ServiceNew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.


Digital magazine advertisingCompany lead Generation ServiceNew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]buyers Guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ Not included ]Supplier Spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.






ExtRA SERVICES

GERENCIADEEDIFICIOS.COm - ADVERtISING OptIONS

Web Portal Layout:

Newsletter Layout: Mailed every weeks

Web Portal Advertising [Run of Site] Monthly prices

1 month/each

6 months/each

12 months/each

leaderboard [728 x 90 px] $555 $527 $501

body [300 x 250 px] $333 $316 $301

banner [468 x 60 px] $250 $237 $226

Footer [728 x 90 px] $222 $211 $200

web sponsor [120 x 90 px] $100 $95 $90

web Search Sponsor $450 $428 $406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

$550 $523 $496

ONlY ON thE wEb

NEwSlEttER ADVERtISING

WEBINARS Price

Supplier Sponsored webinars: Supplier provides speaker & content/publisher provides It platform & audience

$4,000

publisher webinars: publisher provides speaker & content/Supplier participates in promotional campaign

$1,500

ADVERTISING PoDcAST Price

[banner 468 x 60 px + voice introduction ]It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

ExtRA SERVICES

4x / monthUnit Prices

1 month/ 1x

6 months/ 24x

12 months/ 48x

banner - 1st position[468 x 60 px] $276 $262 $249

banner - 2nd position [468 x 60 px] $235 $223 $212

bánner - 3-5th position[468 x 60 px] $141 $134 $127

E-Sponsor [120 x 90 px] $117 $111 $106

FIlE SpECIFICAtIONSINtERNEt

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

Mega Banner [550x480 px] Price Display

Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

$2.500

VAluE +30% VAluE +20% VAluE +10% Advertising insertmake your company and products stand out ask your account manager about the different options.

adVertisinginsert

Gerencia de Edificios


mARKEtING OppORtuNItIES

SupplIERS´SpOtlIGht

buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in march/April issue.

materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.

lItFOCuS: pRODuCt AND lItERAtuRE ShOwCASE

Your product & literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue.

the litfocus Section compiles 8.5 x 6.5 cm advertisements that include:

• A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

SpECIAlItY ADVERtISING OppORtuNItIES

GAtEFOlD COVERthe Gatefold cover opens to reveal a two page spread advertisement.

lAmINAtION / FRAmINGAdvertisements can be laminated or framed for presentation at industry shows or for your office.

REpRINt SERVICES

we can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

Reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

AbOut DIGItAl ADVERtISING

A color proof (printed or in a .JPG file) must accompany your digital ad.

supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw

Do not layout advertisements on display-only applications as word, porwerpoint, mS publisher, etc. web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

Do not use any compression as lzw, GIF, or JpG on your graphics.

Color: only CmYK mode.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send RGb images

All black text must be 100% black, no color combination.

AbOut pDF

Send only high Resolution pDFs.

use the adobe Distiller application to generate th pDF from the native file.

the Distiller must have this minimun settings:

Compatibility with Acrobat 4.0 (Pdf 1.3).

No compression in any object.

No downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

GENERAl RAtE pOlICY

terms of payment 30 day maximum, $ uS dollars.

no cancellations accepted after closing for space reserva-tions. Advertising materials due in miami, uSA within 5 days after closing date.

Commission of 15% of gross billings allowed to recognized advertising agencies.

On contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

max Jaramillopresident

manuela JaramilloVice president

Fabio Franco,production manager

Albeiro Cortés,Circulation manager

COlOmbIAApartado postal 67-252medellín, Colombiatel +57 [4] 448 88 64

EuROpE23-C-10, Avenue de la libertéF-59290 wasquehal, Francetel: +33 [0] 3 2098 1710

uSA2455 Sw 27th Avenue,Suite 200miami, Fl 33145, uSAtel: +1 [305] 285 31 33

mExICOCircuito museos ponienteNo. 29, Dpto 101Col. bellavista satélite54054 tlalnepantla,Edo de méxicotel: +52 [55] 4170 8330

lAtIN pRESS, INC

uSA+1 [305] 285 31 33

mExICO+52 [55] 4170 8330

COlOmbIA+57 [1] 381 92 15

ARGENtINA:+54 [11] 5917 5403

mediakit gde 2013

Documents

general managers

management of building

operation managers

building owners

marketing managers

building management

purchase managers

financial managers