hercincinnati mediakit 2013

6
2013 MEDIA KIT

Upload: southcomm-inc

Post on 31-Mar-2016

218 views

Category:

Documents


0 download

DESCRIPTION

Hercincinnati Mediakit 2013

TRANSCRIPT

2013 Me

dia

kit

Who reads her CinCinnati?While her Cincinnati is new to this market, our sister publication in Kansas City has the following audience profile.

- 87.4% of readers are age 25-54 - average hhi of $77,095 - 68.9% have a College and/or advanced degree - 85.3% are married - 87% are homeowners - 97.1% buy green - 56.7% attend opera/symphony/theater - 52.3% attend health clubs

You can expect to reach a very similar audience here in Cincinnati.

UniqUe Magazine, UniqUe aUdienCe our readers engage with us because we understand their needs. so do our advertisers. as a meaningful reference point for active and influential women between the ages of 25 and 54, Her Cincinnati can play a vital role in the growth and success of your business. every month, 20,000 copies will connect with a well-educated, culturally-engaged, socially-active female audience not easily reached by traditional media outlets. our sophisticated distribution system ensures that our magazine – and your advertising message – finds its way into the hands of more than 50,000 readers monthly. Her Cincinnati attracts loyal readers and connects them with trusted local advertisers. think of it as a monthly gathering place where sophisticated content and creative visual design create a truly engaging experience. We celebrate women - their stories and their accomplishments - throughout the greater Cincinnati community in each monthly issue, resulting in loyal and lasting relationships with our readers. research has shown that 85% of all brand purchasing decisions are made or influenced by women. Let us help you translate that fact into long-term success for your business.

2013 ad

ve

rtise

with

he

r

WhY YoUr bUsiness needs

12/19/12

2013 ed

itor

ial c

ale

nd

ar

what’s insideher confessions: readers air out their dirty laundry … anonymously, of course!

her Favorites: the latest and greatest, from cookware to lipstick, curated by local lifestyle experts

her Beauty: advice and trends from one of Cincinnati’s top beauty professionals

her city: a glimpse into community issues of interest to Cincinnati women

her health: Fitness and diet tips from local experts to stay at the top of your game

her night out: experiential reviews of Cincinnati hotspots, from the newest restaurant to the local institutions, a fresh take on the food, the drinks, and the atmosphere

her home: expert ideas for home décor and profiles of stylish local homes

her style: Photo-driven features showcasing the latest trends in clothing and accessories with contributions from local stylists

her Big day: tips and trends for brides-to-be, plus coverage of local nuptials

her Best: Profiles of local female role models, from Ceos to everyday superwomen!

her Palate: expert advice on food and wine; local culinary and spirits events

her kids: heart-touching, and often humorous, commentary for moms of all kinds

her heart: Profiles of local female role models with a philanthropic edge, representing area nonprofits and volunteerism

her happy hour: Local mixologists create a unique cocktail each month and share the recipe

12/19/12

* all deadlines are at 12 P.M. est unless otherwise noted

issue calendar

issue editorial FeaturesPace

reservationartwork deadline

Final ProoF aPProval

street date

JanUarY new beginnings 12/5 12/7 12/10 12/21/12

FeBruarY i do (Bridal issue) 1/9 1/11 1/14 1/25/13

MarCh spring Cleaning 2/6 2/8 2/11 2/22/13

aPril neigborhood issue 3/6 3/8 3/11 3/22/13

MaY giving back 4/10 4/12 4/15 4/25/13

June summer Guide 5/8 5/10 5/13 5/24/13

JULY budget issue 6/12 6/14 6/17 6/21/27

auGust kids/Back to school 7/10 7/12 7/15 7/26/13

sePteMber style & beauty 8/7 8/9 8/12 8/23/13

octoBer arts & entertainment 9/11 9/13 9/16 9/26/13

noVeMber Food issue 10/9 10/11 10/14 10/25/13

deceMBer holiday issue / Gift Guide 11/6 11/8 11/11 11/22/13

color ratesrate base: 20,000

Ad Size Open Rate 4X 8X 12X

Full Page $1,855 $1,650 $1,545 $1,440

1/2 Page (horiz./vert.) $1,340 $1,135 $1,030 $930

1/3 Page $930 $825 $775 $720

1/4 square $775 $695 $620 $515

1/6 Page $670 $595 $515 $490

1/8 Page (horiz./vert.) $515 $465 $435 $415

Inside Covers $2,200 $1,900 $1,700 Back Cover $2,800 $2,500 $2,250

*** cover Positions Must Be color ***

Premium Positions

Her Cincinnati is made for women, by women. Covering topics like fashion, fitness, home, travel and more, each free issue includes insider tips, pertinent information, intelligent features and profiles of the city’s most influential and inspiring women.

ad sPeciFicationsAd Size Width Height

1/8 Page (horiz.) 4.375 3.051/8 Page (Vert.) 2.06 6.3751/6 Page 4.375 4.166 1/4 square 4.375 6.375 1/4 (Vert.) 2.06 131/3 Page 4.375 8.4751/2 Page (horiz.) 9 6.375.1/2 Page (Vert.) 4.375 13Full Page w/ bleed* 10 14

1/2 Page (Vert.) 1/2

Page (Horiz.)

Full Page Bleed

1/8 h 1/8 V

1/6 1/4SQ. 1/4

V

Full Page1/3

Full PageLive Area

*For full page bleed ads, extend any art 1⁄8” beyond the trim. Live matter should be kept 1⁄4” from trim. rates are net.

weB rate$100/month sizes:

Leaderboard : 728x90, scoreboard : 300x250, Wide tower : 160x600

2013 ra

te c

ar

d

12/19/12

SUBMISSIONS:Upload materials to our ftp server

ftp address:http://cincinnati.southcomminc.comusername: adsPassword: cbads

Choose your file(s) and fill out the information requested

For more information, call your account Manager at (513) 665-4700811 race street / Fifth Floor / Cincinnati, ohio

FORMAT: PdF, adobe indesign, Macintosh or quarkXPress (4.0 or later)

FONTS: Must be included or outlined

IMAGES: tiFF or ePs (300 dpi/CMYK)

LIVE AREA (when applicable): 1/4” from any trim

BLEED (when applicable): 1/8” on all sides

COLOR:Please make sure that advertisements are built using CMYK (not rgb or Pantone) colors.

IMAGES:Please make sure that any images used in your layout are CMYK and at least 300dpi (or vec-tor graphic in the case of illustrations and logos).

BLEED, TRIM, and LIVE AREA:When applicable, create a bleed of 1/8 inch per trim edge and do not place any type or critical images within a 1/4 inch of any trim edge.

PRODUCTION CHARGES:Production work undertaken by the Publisher to enable an advertisement to meet requirements and specifications will be billed at the Publisher’s discretion.

2013 suB

Missio

n r

eq

uir

eM

en

ts

JAN

UA

RY

2013

beginnings

HC07_01-07 FOB.indd 1

12/12/12 10:22 AM

12/19/12

20 brix restaurant501 salon a salon named desirea.r.t.- art resource teamaglamesis - Montgomeryaglamesis - oakleyallusions hair salon amanda Kelly salonamy Kirchen boutiqueaquarius star aronoff Center art of entertainingartisans enterprise Centerartists beadsas You Like it hair salonatomic #10avalon salonawakenings barnes & noble - (various)beauty Firstbeechmont raquet & Fitnessbellevue bistrobelow zero Lounge benzie salonnational exemplarblue Jay bonbonerie Café bow tie Café brazee street studiosbreathing room Pilates/Yogabruegger bagelsb’zhars salonCactus Pear Café europaCamargo racquet ClubCamargo trading Company Carew tower Fitness Caribou CoffeeCarnegie arts Center CCMChicken Lays an eggChristopher Marcus salonCin dermatology CenterCinc institute Plastic surgery Cincinnati ballet Cincinnati art Museum Cincinnati natural FoodsCoffee emporium Coffee Please College hill Coffee Contemporary arts Center Contemporary dance theatre Corner bloc CoffeeCourthouse Fitness Couture Couture boutique

d.e.P.’s Fine Wine & spiritsdaaPdeluxe nailsdillards day spa duck Creek antique dusmesh indian duttenhofer’s booksempower Mediaenchanted Florist/giftsenliven nail Care & Massageesquire theatre essencha tea houseFabricateFetish boutiqueFitworks - (various)Florence Chiropractic CenterFreedom Centerhabanero hair & body Works hair Color expertshair on the hillheavenly bodieshemptations hi-bredhigh Five salonhigh streethighlands Coffee shop hilton netherland hyatt regency hyde Park gourmet hyde Park studio identity salon & spai-do boutiqueindigenousindulgence salon & spa iris book Cafe Japp’sJeff ruby’s steakhouseJoseph beth - rookwoodJoseph beth -Crestview hillsJungle Jim’s KismetKnickersKnow theatre Kroger L.a. Fitness - (various)La Poste/Wine bar La silhouetteLavomatic Le bon VivantLe Monde ancien est nouveauLe salonLegacies Lenhardt’s Leslie hair salon

Lime taquiera Little MahatmaLofts at shillito PlaceLongworth’s Lookout Joe’s LPKMac’s Pizza Pub Mammoth Cafe Mariemont theatre Market WinesMarx hot bagels Matt bradley salon Mayday Melt Mica 12/VMicrowinesMillennium hotel Mokka Monkee’sMorrison & Me Motr PubMuseum Center Music hall nail imagenationwide insurancenectarnestnew View Managementnewport syndicate northside tavern original thought requiredotto’sPangaeaParagon salonPark + Vine Party source Patina at homePerfections salonPersonalities by LeonaPhyllis at the Madison Picnic & PantryPinnokios hair designPlayhouse in the Park Pleasant Perk Posh boutique Pure barrePure Concept salonred tree galleryrevolution Fitness roebling Point bookstoresaks salon Conceptssalon Urbanity sanctuary dermaspasara benjamin’s

senatesephorasewn shake it records shane Weber salonshine Yoga sia spa sidewinder Café sitwell’s skirtz & Johnstonsnap boutiquesnooty Foxsoho boutiquespa de daspeckled bird Caféspirits of Madeira starbucks - (various)swing this Kettlebell studioswitch Lighting take the Caketanya’s salon taylor Jameson salon tazza Mia ten thousand Villages terry’s turf Clubthe ascent the Comet the Mustard seedthe Pavilion the Pink boxthe Wardrobethree French henstiffany & Co.timothy’s a spatoko barutrend boutiquetrihealth Fitness UC bookstore UC Langsam Library UC Women’s Center Urban active - rookwoodValente salonVoltageWestinWhat’s For dinner Whole Foods Wine CellarWinedog Woodhouse spaXu hinkle hall YesYork street Cafe

2013 wh

er

e to

Find

he

r

we are everyw e!20,000 free copies are distributed each month to high visibility locations throughout the greater Cincinnati area.You will find her at Kroger, Whole Foods, bookstores, health clubs, coffee shops, spas & salons and local boutique shops:

12/19/12