mediakit 2021 - burdamedia.pl · source: pbc; ccs; 10/2019 - 9/2020; all; n= 28 788; realiztion...
TRANSCRIPT
Mediakit
2021
FOCUS MAGAZINE is a phenoment ont the Polish market. This is a popular science magazine, offering its own unique editorial materials, created by a team of the best journalists specializing in new technologies, medicine and health, automotive as well as psychology and sociology.
FOCUS MAGAZINE addressee are millennials, young and older adults, urban and city dwellers, women and men. They hasre the curiosity of the world, the fascination with new technologies and the readiness for changes that the technologies bring abotu. It is people who want to develop, try new things, expand their competences, people who actively follow current trends.
FOCUS MAGAZINE is a guide providing reliable and above
all practical knowledge on how the latest advances in science and technology affect people lives.. Łukasz Załuski editor-in-chief
A word of Introduction
INTRODUCTION
FOCUS MAGAZINE ensures reliability and accuracy of information. Scientists who cooperate with the magazine share their knowledge and expertise. That is why we ensure reliable and accurate information. If you want to expand your knowledge and get to know the answer to simple questions, like „Why is the sky blue?” or more complex ones „what is the construction of the Large Harden Collider and how does it really work?” – reading FOCUS
MAGAZINE is the only way to find it all out.
Information About the Title
ABOUT THE TITLE
human and civilization 25%
history 10%
science and the universe 25%
psychology 10%
nature 12%
technologies 18%
Magazine’s content
ABOUT THE TITLE
ABOUT THE TITLE
Source: PBC; CCS; 10/2019 - 9/2020; all; n= 28 788; realiztion Millward Brown; compilation Burda ZKDP; 7-9/2020; total paid circulation
Sales: 27 398 copies
Readership: 599 757
Reader’s profile: 65% of men, 35% of women
Average age: 42 years old
Higher education: 51%
Household income above 4 000 pln: 61%
Place of residence: towns of more than 50 000 residents: 39%
Formats and Price List
FORMATS AND PRICE LIST
spread 105 900 pln
2nd cover 63 900 pln
3rd cover 63 900 pln
4th cover 73 900 pln
full page 59 900 pln
junior page 43 900 pln
1/2 page 33 900 pln
1/3 page 28 900 pln
1/4 page 23 900 pln
SPREAD
2x (5+210+5) x
(5+280+5) mm
FULL
PAGE
(5+210+5) x
(5+280+5) mm
JUNIOR
PAGE
(5+140+5) x
(5+210+5) mm
1/2 PAGE
VERTICAL
(5+105+5) x
(5+280+5) mm
1/3 PAGE
VERTICAL
(5+70+5) x
(5+280+5) mm
1/2 PAGE
HORIZONTAL
(5+210+5) x
(5+140+5) mm
1/3 PAGE
HORIZONTAL
(5+210+5) x
(5+93+5) mm
1/4 PAGE
VERTICAL
(5+52+5) x
(5+280+5) mm
1/4 PAGE
HORIZONTAL
(5+210+5) x
(5+70+5) mm
WY
1/4 PAGE
(5+102+5) x
(5+140+5) mm
SURCHARGES Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
Second advertiser 10% Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
Formats and Price List
FORMATS AND PRICE LIST
spread 24 628 €
2nd cover 14 860 €
3rd cover 14 860 €
4th cover 17 186 €
full page 13 930 €
junior page 10 209€
1/2 page 7 884 €
1/3 page 6 720 €
1/4 page 5 558 €
SPREAD
2x (5+210+5) x
(5+280+5) mm
FULL
PAGE
(5+210+5) x
(5+280+5) mm
JUNIOR
PAGE
(5+140+5) x
(5+210+5) mm
1/2 PAGE
VERTICAL
(5+105+5) x
(5+280+5) mm
1/3 PAGE
VERTICAL
(5+70+5) x
(5+280+5) mm
1/2 PAGE
HORIZONTAL
(5+210+5) x
(5+140+5) mm
1/3 PAGE
HORIZONTAL
(5+210+5) x
(5+93+5) mm
1/4 PAGE
VERTICAL
(5+52+5) x
(5+280+5) mm
1/4 PAGE
HORIZONTAL
(5+210+5) x
(5+70+5) mm
WY
1/4 PAGE
(5+102+5) x
(5+140+5) mm
SURCHARGES Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
Ad placement aside selected editorial material 15%
Second advertiser 10% Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
Issue number
Deadline for submitting materials
The first day of sales
2/2021 04.01.2021 17.01.2021
3/2021 27.01.2021 14.02.2021
4/2021 27.02.2021 13.03.2021
5/2021 01.04.2021 17.04.2021
6/2021 30.04.2021 15.05.2021
7/2021 03.06.2021 19.06.2021
8/2021 30.06.2021 17.07.2021
9/2021 29.07.2021 14.08.2021
10/2021 31.09.2021 18.09.2021
11/2021 30.09.2021 16.10.2021
12/2021 25.10.2021 13.11.2021
1/2021 24.11.2021 11.12.2021
Publishing Schedule
PUBLISHING SCHEDULE
Technical Data and Terms of Acceptance of Advertising Orders
TECHNICAL DATA
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: [email protected]
Net format 210x280 mm
Files PDF; 1.3 version
Data storage
Up to 10 MB:
e-mail:
ftp://ftp.burdamedia.pl
login:reklama
password: burdamedia
Print offset
Binding stitching
Preparing of
materials
(technical
specification
summary)
Color space:: CMYK
Vector graphics – texts converted to curves
Total Ink Limit(TIL):
covers: 320%, inside pages: 300%
ICC profile:
covers: ISO Coated v2 (ECI)
inside pages: PSO LWC Improved (ECI)
Bleeds: min. 5 mm;
Minimal proximity of all elements from trim
edge: 5 mm
360° Communication
focus.pl 4 503 707 page views
1 889 498 unique users (09.2020)
ONLINE
facebook 226 894 fans
(09.2020)
Focus 27 398 sales
599 757 readers Tlo
BENEFITS
Why the Press?
1. Press engages – while reading we concentrate. Therefore, we can
easily take our mind off things. In is a kind of relazation we yearn for.
2. Press builds credibility – through constant contact with our readers
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created
on the basis of a discussion (e-mails, letters, comments, dispute) and
which results in strenghtening credibility and advertising message.
3. Press enhances brand awareness – thanks to immense possibilities of
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also
strenghtens its image.
4. Press reaches target groups – on the basis of wide variety of topics,
consumer and readership research, it is easy to create target groups
and introduce products in accordance with a group’s needs.
5. Press is creative – Beside a wide variety of formats that the press has to
offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
immense possibilities.
6. Press builds intimacy – as the research show, most women associate
reading with relax and intimacy. This is what clearly improves perceiving
the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
recommending.
7. Press does not irritate – the research show that TV audience is irritated
by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
in press is regarded to be irritating by only 8 percent*.
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
Contact Details
Advertising Sales Department ul. Marynarska 15, 02-674 Warszawa
www.burdamedia.pl
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483
Bank account:
PLN: 76 1140 1977 0000 4186 6900 1001
EUR: 85 1140 1977 0000 4186 6900 1033
USD: 96 1140 1977 0000 4186 6900 1029
Payment date:
After the publication of the advertisement, on
the basis of the VAT invoice issued, within the
deadline indicated in the order or the invoice.
Periodicity: monthly
Territorial scope: nationvide
ISSN: 1234-9992
CONTACTS
Katarzyna Nowakowska
Deputy Sales Director
kom.: +48 692 440 118
Małgorzata Antoniewicz
Senior Account Executive
kom.: +48 692 440 117
Żaneta Lis
Head of Sales Team
kom.: +48 664 950 424
Agnieszka Rosiak
Senior Account Executive kom.:
+48 519 538 027
Małgorzata Walos
Senior Account Executive
kom.: +48 519 538 025