mediacy nyu deck
DESCRIPTION
Mediacy Outdoor discusses the OOH advertising industry at NYUTRANSCRIPT
Agenda
• Out of Home Advertising Industry
• Mediacy and MaxRacks• Day in the Life at a Startup • Internship Opportunities
billboard transit kiosk postings
barware shelter coffee taxi top
events taxi tv elevator poster
bulletin transit
alternative street furniture transit
transit
50% 13%
13%
13%poster
street furniture
10%
alternative
alternative
10%
10%alternative
alternative
12% 12%
12%
12%12%
• $6.2 billion (2009)• Competes against cable TV and
internet• Reaches difficult-to-target mass
market• Measurability becoming more
important
Out of Home Industry
• 80% revenue from consumer goods
• Highly sensitive to disposable income
• Ad budgets shift to below-the-line promotions
Uh-oh for OOH
• Economy expected to recover in 2010
• OOH advertising will increase as traditional declines
• More on-the-go consumers
• Industry revenue growth increases to $6.3 billion
OOH Good for 2010
OOH the Competition!
16%
16%
14%
53%
OOH the Competition!
16%
16%
14%
53%[COMPETITIVE]
Traditionally…
Non-traditional…
street teams
experiential marketing
projection media
street decals
event tours
campus influencers
stair graphics
segway teams
wild postings
parking stripes
cinema ads
digital screens
mall ads
airport ads
stadium and arena ads
in-store ads in-office ads
elevator ads campus media
branded barware restaurant ads mobile truck ads
gas toppers coffee sleeve ads magazine wraps
• Alternative OOH: anything except billboards, transit signs, and static signage
• Highly engaging; reaches people in contextually relevant areas
• Focuses more on results than measurability
Alternative = Attention
From Max Racks to Mediacy
Max Racks brings major innovation to alternative and out-of-home media by placing brands directly into people's lives (and hands) with our postcards.
The Trouble with
Magazines
• Wasted coverage• Expensive back
cover• Advertising wear
out
The Pros of ‘Public Place Magazines’
• 80% of adults have read magazines in a public place
• 68% look for their favorite magazines
• 19 readers/copy per month
The Solution: CoverMedia
RelevantTargetedMedia
The Lowdown on CoverMedia
• More targeted• Greater flexibility• Less expensive
