Media Studies

What is “media”? (medium/media)

Why study media?

What:

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all forms of mass communication that entertain and inform

Why:

We all consume – and rely on – media. We live in an increasingly media-

saturated society.We are affected by our media exposure.We often consume media passively or

unconsciously.We be active, empowered media

consumers.

Two Essential Questions1.In what ways and to what extent does the media influence our attitudes and opinions?

2.What does it mean to be a conscious media consumer?

A breakdown of media consumption among types and age groups. Total media use time is lower than exposure due to a 30 percent average of "media multi-tasking."Kaiser Family Foundation

http://www.frankwbaker.com/mediause.htm

http://www.frankwbaker.com/mediause.htm

5 Key Questions of Media Literacy1. Who created this message?2. What creative techniques are used to

attract my attention?3. How might different people understand

this message differently than I do?4. What values, lifestyles and points of view

are represented in (or omitted from) this message?

5. Why is this message being sent?

5 Core Concepts1. All media messages are constructed.2. Media messages are constructed using a

creative language with its own rules.3. Different people experience the same

media message differently.4. Media have embedded values and points of

view.5. Most media messages are organized to gain

profit and/or power.

StereotypesSomething conforming to a fixed or general pattern:A standardized mental picture/concept that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment

Why do stereotypes exist? What effects do they have?