media spend jan-sep 2011

8/3/2019 Media Spend Jan-Sep 2011

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Title of Presentation

Media Spend Highlights

Jan-Sep 2011 vs. Jan-Sep 2010


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Copyright 2010 The Nielsen Company. Confidential and proprietary.

Advertising Information Service (AIS)

What is AIS?

The industry currency for advertising expenditure in the Philippines. Itprovides TV, Radio and Print monitoring reports which enablessubscribers to analyze competitors advertising strategies as well as to

track execution of ad campaigns vis--vis what was planned.

Monitoring (Y2011) Coverage

TV (Metro Manila) 25 TV Stations (7 VHF, 3 UHF, 15 Sky Cablechannels) are monitored Mon-Sun from 6am-12mn (except for ABS-CBN, GMA and TV5)

Radio - 8 Areas, 110 radio stations monitored from 6am-9pm

Print - 24 Newspapers and 50 magazines are monitored


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Highlights this third quarter


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Jan-Sep 2011 Highlights for TVRP plus OOHOverall growth in spend for traditional media is 15%, TV is posting 77% share on total

Advertisers continue to support TV with more coming in compared to same periodlast year, as it become stronger with increased spend, spots and minutes

Radio and Print both improved in spend however still short to outdo last yearsspots

Nestle and LOreal continue to lead the advertisers with most growth YOY

With growing business in events, concerts and entertainment, new player enteredtop 20 advertisers, Ovation Production

Most of the product categories are using celebrity endorsers. Kris Aquino turnedout the top TV endorser followed by John Lloyd Cruz

OOH Billboard advertising is stable despite storms along the way


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Alternate divider 2TV, Radio and PrintMedia Spend


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Radio

18%

Print

5%

TV

77%

Share of Media SpendJan-Sep 2011 vs. Jan-Sep 2010

Radio

21%

Print

5%

TV

74%

Jan-Sep

2011

Jan-Sep2010

Source: Nielsen Advertising Information Services


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Total Advertising SpendJan-Sep 2011 vs. Jan-Sep 2010

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

Millions(Php)

BasedonRateCards

Jan-Sep 2010

Jan-Sep 2011

Jan-Sep 2010 165,097 122,809 33,889 8,398

Jan-Sep 2011 190,019 146,078 34,921 9,020

Total TV Radio Print*

+15%

+19%

+7%

+3%


*Print 2010 without Yellow Pages Spend


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Total Advertising SpotsJan-Sep 2011 vs. Jan-Sep 2010

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

TotalAdSpots

InThousands

Jan-Sep 2010

Jan-Sep 2011

Jan-Sep 2010 7,521 1,084 6,273 164Jan-Sep 2011 6,909 1,216 5,532 160

Total TV Radio Print*

-8%

-12%

-3%

+12%


*Print 2010 without Yellow Pages Spots


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TV Advertising MinutesJan-Sep 2011 vs. Jan-Sep 2010

100,000

200,000

300,000

400,000

500,000

AdM

inutes

Jan-Sep 2010

Jan-Sep 2011

Jan-Sep 2010 405,998

Jan-Sep 2011 459,707

TV

+13%



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RADIO Advertising MinutesJan-Sep 2011 vs. Jan-Sep 2010


2,650

2,700

2,750

2,800

2,850

2,900

2,950

3,000

3,050

AdM

inutes

Jan-Sep 2010

Jan-Sep 2011

Jan-Sep 2010 2,988

Jan-Sep 2011 2,773

Radio

-7%


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Top Product Sections, Categories

and Advertisers


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Top 10 Product Sections Based on SpendJan-Sep 2011 vs. Jan-Sep 2010

AdSpend in Millions (Php)Rank Product Sections Jan-Sep 2011 Jan-Sep 2010 % Change

1PERSONAL CARE 46,751 38,395

22%

2 FOOD 29,047 23,780 22%

3BEVERAGE 20,923 16,271

29%

4PHARMACEUTICALS 19,238 16,297

18%

5 HOME CARE 17,542 11,255 56%

6TELECOM 10,512 9,670

9%

7MEDIA & ENTERTAINMENT 8,094 5,060

60%

8LIQUORS 5,154 5,033

2%

9 RETAIL 4,494 4,124 9%

10 SCHOOLS & INSTITUTIONS 3,741 2,652 41%

Balance Product Section 24,523 32,560 -25%

Grand Total 190,019 165,097 15%

In Million Pesos based on Rate card costs



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Top 20 Categories Based on SpendJan-Sep 2011 vs. Jan-Sep 2010

AdSpend in Millions (Php)

Rank Categories Jan-Sep 2011 Jan-Sep 2010 % Change

1 HAIR SHAMPOOS,RINSES,T'MENT/HAIRDRESSING PROD 21,189 16,773 26%

2 DETERGENTS & LAUNDRY PREPARATIONS 13,459 8,461 59%

3 COMMUNICATION/TELECOMMUNICATION 10,589 9,769 8%

4OTHER FOOD PROD./OTHER THAN BISCUITS&BAKESHOP 7,828 5,895 33%

5 DENTIFRICES, MOUTHWASH & TOOTHBRUSH 7,595 6,777 12%

6 COUGH & COLD REMEDIES 7,364 5,721 29%

7 ENTERTAINMENT 7,187 4,175 72%

8 POWDER MILK 6,888 5,526 25%

9 SKIN CARE 6,459 5,517 17%

10 PROPRIETARY DRUGS/OTHER THAN VITAMINS &TONICS 6,373 5,929 7%




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Top 20 Categories Based on SpendJan-Sep 2011 vs. Jan-Sep 2010

AdSpend in Millions (Php)Rank Categories Jan-Sep 2011 Jan-Sep 2010 % Change

11 HEALTH & BEAUTY SOAPS 6,311 3,533 79%

12 VITAMINS 5,497 4,644 18%

13 COFFEE & TEA 5,425 3,994 36%

14 SEASONINGS, SAUCES & EXTRACTS 4,216 3,038 39%

15 FLOUR, BAKERY PRODUCTS & BAKESHOPS 3,780 3,491 8%

16 ICE CREAM, SHERBETS & FROZEN DELIGHTS 3,322 3,189 4%

17 BANKS, FINANCE COMPANIES & INVESTMENT HOUSES 3,266 2,884 13%

18 CLEANSERS, WAXES, POLISHES & SCRUBBING PADS 3,105 2,283 36%

19 SOUPS & NOODLES 2,948 2,497 18%

20 SCHOOLS, UNIVERSITIES & SEMINARS/ASSOCIATIONS 2,807 1,949 44%

Balance Categories 54,410 59,051 -8%

Grand Total 190,019 165,097 15%




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Top 20 Advertisers Based on SpendJan-Sep 2011 vs. Jan-Sep 2010

AdSpend in Millions (Php)Rank Advertisers Jan-Sep 2011 Jan-Sep 2010 % Change

1UNILEVER PHILIPPINES, INC. 26,291 21,723

21%

2PROCTER & GAMBLE PHILS., INC. 22,610 14,833

52%

3NESTLE' PHILIPPINES, INC. 14,446 9,041

60%

4 UNITED LABORATORIES, INC. 10,751 9,251 16%

5COLGATE-PALMOLIVE PHILIPPINES, INC. 7,724 8,298

-7%

6JOLLIBEE FOODS CORPORATION 3,509 2,576

36%

7MONDE NISSIN CORPORATION 3,079 2,083

48%

8SMART COMMUNICATIONS, INC. 2,923 1,664

76%

9 GLOBE TELECOM, INC. 2,881 2,694 7%

10UNIVERSAL ROBINA CORPORATION 2,489 2,341

6%




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Top 20 Advertisers Based on SpendJan-Sep 2011 vs. Jan-Sep 2010

AdSpend in Millions (Php)Rank Advertisers Jan-Sep 2011 Jan-Sep 2010 % Change

11 MEAD JOHNSON PHILIPPINES, INC. 2,103 1,559 35%

12 JOHNSON & JOHNSON PHILS., INC. 2,024 1,880 8%

13 WYETH PHILIPPINES, INC. 1,990 1,689 18%

14 OVATION PRODUCTION 1,587 242 556%

15 THE COCA-COLA EXPORT COMPANY 1,582 1,195 32%16 GOLDEN ARCHES DEVELOPMENT CORPORATION 1,573 1,048 50%

17 KRAFT FOODS (PHILIPPINES), INC. 1,362 1,484 -8%

18 TANDUAY DISTILLERS, INC. 1,354 1,426 -5%

19 L'OREAL PHILIPPINES 1,352 719 88%

20 SAN MIGUEL BREWERY INC. 1,235 1,068 16%

Balance Advertisers 77,157 78,283 -1%

Grand Total 190,019 165,097 15%




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Title of Presentation

TV Advertising:On Celebrity Endorsers


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Top Product CategoriesJanuary June 2011


Product Categories

Number of

CelebrityEndorsers

Number ofBrands

1 Personal Care 56 57

2 Food 39 44

3 Beverages 33 20

4 Pharmaceuticals 15 13

5 Home Care 10 13

Hotels/Restaurants 10 7

Telecom 10 7

6 Liquor 9 5

7 Banking and Finance 5 2

8 Automotive 2 2

9 Government 1 1

38% or 11 out of 29product categories havecelebrity endorsers.


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Top TV Celebrity EndorsersJanuary June 2011

CelebrityNo. of Brands

Endorsed

1 Kris Aquino 102 John Lloyd Cruz 8

3 Carmina Villaruel 7

Zoren Legaspi 7

Ryan Agoncillo 7

Sarah Geronimo 7

Vic Sotto 7

4 Anne Curtis 6Marie Lozano 6

Michael V 6

Sharon Cuneta 6

5 Judy Ann Santos 5

Kim Chiu 5

6 Derek Ramsay 4

Dingdong Dantes 4KC Concepcion 4

Kim Atienza 4

Manny Pacquiao 4

Marian Rivera 4



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Billboard Share by AreaJan-Aug 2011


C511%

EDSA45%NLEX

15%

SLEX29%


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OOH Monthly Trend


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Top 20 OOH Categories Based on SpendJan-Aug 2011

AdSpend in Thousands (Php)

Rank Categories Jan-Aug 2011

1 COMMUNICATION/TELECOMMUNICATION 317,760

2 REAL ESTATE 303,395

3 DEPT. STORES,SUPERMARTS,JEWELRY,BEAUTY SHOPS 240,450

4 OTHER FOOD PROD./OTHER THAN BISCUITS&BAKESHOP 187,165

5 TEXTILE COMPANIES, FABRICS & HABERDASHERIES 186,545

6 BANKS, FINANCE COMPANIES & INVESTMENT HOUSES 118,890

7 HOSPITALS, CLINICS & EQUIPMENT/DRUGSTORES 83,790

8 HOTELS,RESTAURANTS,RESORTS,CLUBS & VENUE RENT 75,990

9 RUBBERSHOES AND OTHER FOOTWEAR 65,110

10 BUSINESS MACHINES & OFFICE EQUIPMENTS 53,770




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Top 20 OOH Categories Based on SpendJan-Aug 2011


Rank Categories Jan-Aug 2011

11 PROPRIETARY DRUGS/OTHER THAN VITAMINS &TONICS 53,575

12 CANNED & PROCESSED MEAT & OTHER CANNED GOODS 51,937

13 FRUIT JUICES 49,315

14 AUTO SUPPLIES & CAR ACCESSORIES 49,195

15 FLOUR, BAKERY PRODUCTS & BAKESHOPS 42,80016 SOFTDRINKS 42,480

17 INSURANCE COMPANIES & OTHER PRE-NEED PLANS 41,920

18 CONSTRUCTION COMPANIES, EQUIPMENTS & SUPPLIES 40,395

19 PERFUME & COLOGNE 37,930

20 AUV'S, TRUCKS, MOTORCYCLES & DEALERS 37,355

Balance Categories 896,954

Grand Total 2,976,721




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Top 20 OOH Advertisers Based on SpendJan-Aug 2011

AdSpend in Thousands (Php)Rank Advertisers Jan-Aug 2011

1SMART COMMUNICATIONS, INC. 119,120

2SUYEN CORPORATION 95,155

3JOLLIBEE FOODS CORPORATION 93,640

4 SM DEVELOPMENT CORPORATION 68,730

5GOLDEN ABC, INC. 53,555

6THE COCA-COLA EXPORT COMPANY 47,165

7ASIA BREWERY, INC. 46,500

8GLOBE TELECOM, INC. 42,990

9 DIGITAL TELECOMMUNICATIONS PHILS., INC. 42,620

10CONNECTIVITY UNLIMITED RESOURCE ENTERPRISE, INC. 41,155




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Top 20 OOH Advertisers Based on SpendJan-Aug 2011


Rank Advertisers Jan-Aug 201111 AYALA LAND, INC. 37,375

12 PASCUAL LABORATORIES, INC. 31,960

13 MAX'S, INC. 31,840

14 FOODSPHERE, INCORPORATED 27,682

15JAG & HAGGAR JEANS & SPORTSWEAR CORPORATION 26,640

16 GOLDEN ARCHES DEVELOPMENT CORPORATION 26,480

17 MAGNOLIA, INC. 24,240

18 GINEBRA SAN MIGUEL, INC. 24,225

19 UNIVERSAL ROBINA CORPORATION 22,545

20 ADENIP, INC. 22,445

Balance Advertisers 2,050,659

Grand Total 2,976,721




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Thank You!

media spend jan-sep 2011

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