media scenario 23 6 14 abp majha
DESCRIPTION
Media scenario 23 6 14 abp majhaTRANSCRIPT
Quick Snapshot
Week 17-24’2014
MCCS
ABP MajhaWeek: - 17-24’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
16
42
0
% Genre Shares
Source : TAMPeriod : Wk 24’14
Vs. Last year genre share up by 39%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.0
4.2
Wk 17-24'13 Wk 17-24'14
Source : TAM Period : Wk 17-24’2013 & 2014
ABP Majha ruling the chart with 37% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
26%24%
13%
% Mkt. Share
Wk 17-24'14
Source : TAM Period : Wk 17-24’14
ABP Majha the leader in reach
Source : TAM Period : Wk 17-24’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 14
13 12
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211 10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 17-24’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 43% 42% 34% 41% 37% 37% 38%IBN Lokmat 26% 27% 22% 31% 26% 26% 26% 26%TV9 MAHARASHTRA 18% 6% 9% 13% 10% 14% 13% 13%Z 24 Taas 22% 23% 27% 22% 23% 23% 24% 23%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 24’14
Date Time From Time To Programme Genre TVT 000s06/08/2014 21:28 21:55 ABP MAJHA NEWS PROGRAM News Bulletin 226
14/06/2014 22:03 22:52 10 CHYA BATMYA News Bulletin 156
06/09/2014 21:59 22:50 10 CHYA BATMYA News Bulletin 146
06/11/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 129
06/12/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 129
06/12/2014 20:59 21:13 ABP MAJHA News Bulletin 126
14/06/2014 21:20 22:01 ABP MAJHA VISHESH Interviews/Portraits/Discussions121
06/11/2014 07:58 08:54 NAMASKAR MAHARASTRA News Bulletin 116
06/08/2014 07:59 08:53 NAMASKAR MAHARASTRA News Bulletin 114
14/06/2014 21:00 21:13 ABP MAJHA News Bulletin 113
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