Quick Snapshot

Week 13-20’2014

MCCS

ABP Majha: Key Highlights

Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2 to 16.7 %.

Counting Day Performance (16th May’14):

ABP Majha was leader on Counting Day with market share of 36%.

% Market Share

ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.Absolute Channel Share

Source TAM, TG- CS ABC 15+, Mkt-Maha

ABP MajhaWeek: - 13-20’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

14

5

20

% Genre Shares

Source : TAMPeriod : Wk 20’14

Vs. Last year genre share up by 16%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.3

3.8

Wk 13-20'13 Wk 13-20'14

Source : TAM Period : Wk 13-20’2013 & 2014

ABP Majha ruling the chart with 37% mkt. share

ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

25% 25%

13%

% Mkt. Share

Wk 13-20'14

Source : TAM Period : Wk 13-20’14

ABP Majha the leader in reach

Source : TAM Period : Wk 13-20’14

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416

1412

11

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214

1211

10

5

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 13-20’14

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 47% 39% 34% 44% 37% 37% 38%IBN Lokmat 26% 26% 23% 28% 24% 25% 25% 25%TV9 MAHARASHTRA 16% 6% 9% 14% 11% 13% 13% 13%Z 24 Taas 24% 20% 29% 25% 21% 25% 25% 25%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 20’14

Date Time From Time To Programme Genre TVT 000s16/05/2014 15:58 17:52 KAUL MARATHI MANACHA News Bulletin 333

16/05/2014 05:58 15:53 SUPERFAST NIKAL News Bulletin 332

16/05/2014 22:02 22:56 10 CHYA BATMYA News Bulletin 325

16/05/2014 17:59 21:57 KAUL MARATHI MANACHA News Bulletin 251

15/05/2014 22:00 22:25 10 CHYA BATMYA News Bulletin 201

17/05/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 187

16/05/2014 23:00 23:59 KAUL MARATHI MANACHA News Bulletin 138

17/05/2014 20:59 21:21 KAUL MARATHI MANACHA News Bulletin 128

15/05/2014 22:28 22:52 ABP MAJHA NEWS PROGRAM News Bulletin 119

05/11/2014 10:00 10:26 ABP MAJHA NEWS PROGRAM News Bulletin 113

Thank You