How effective is the combination of your main product and ancillary texts?

When creating our ancillary texts, we needed to make sure that it linked in with the documentary, so that similarities could be made by looking at and listening to them. As a result of this, whilst making the magazine spread, we had images of screenshots from the documentary so that the audience can relate to both. Here is an image of Jag Jagdev a youth worker at The Sixth Form College, Solihull. It was important to have him featured on the article as his input in the documentary was significant.

As well as creating familiarities between the documentary and article, we needed to make sure that the radio trailer also linked in well. With this in mind, the background music of the radio trailer was the same music featured in the documentary so that the music would be recognisable. In addition to this, a snippet of the narration from the documentary was used at the beginning of the radio trailer; by doing this is, it enabled us to give the listeners a short preview and hopefully incite them to watch our documentary.

We wanted our documentary to be accessible to both the older and younger generation which is why we included things that would suit all ages. In order to attract a younger audience we featured our double spread article in radio times which is a magazine aimed at teenagers. Our article featured pictures of college students and the layout was less formal in an attempt to attract the teenage audience.

Screenshot of interview placed onto the article, the title was added to the top of the picture to capture the eyes of the reader.

Screenshot of music used on garage band for the radio trailer.

Finding the right radio station to advertise our documentary was crucial. Therefore we found that BBC Radio 2 had the right criteria for our radio trailer as it enabled us to target an older audience, which was the key for the right balance of an older and younger audience. Our documentary was featured on BBC 2, generally BBC 2 targets an up-market, educational and affluent audience however, it also caters for younger people with programs such as Top Gear (which caters for an audience aged 16-30) and Match of the day. Therefore, our documentary was created by us students in a way that would relate to us and our peers as well as our parents.

Overall, I think we have been successful in combining our main product and ancillary texts to create a clear brand identity. We have included vital components of the documentary in each separate ancillary text and have also been able to cater for more than one audience