question two of media evaluation
TRANSCRIPT
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Question two
How effective is the combination of
your main product with ancillarytexts?
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After completing my music video, I wanted to tie
in my print productions with it, using both
generic aspects and similarities that can be
made throughout both my print production and
music video.
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Digi-paks
One way I achieved this was the background to
my digi-paks, which are various cuttings from
newspapers, which can be seen in my music
video- seen bottom right
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Linking print productions to a music video can
be also seen in artists like Greendays album
Wake Me Up When September Ends
To view the video click here
These media texts are linked together
because the album cover shows Billie Joe
singing who wrote the song When
September Ends about his father who
passed away. To view more about this
click here to view my Goodwins Analysis
of it.
http://www.youtube.com/watch?v=NU9JoFKlaZ0http://samwmedia.blogspot.co.uk/2012/11/goodwins-music-video-analysis.htmlhttp://samwmedia.blogspot.co.uk/2012/11/goodwins-music-video-analysis.htmlhttp://www.youtube.com/watch?v=NU9JoFKlaZ0 -
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Throughout my digi-paks
I used the newspapers cuttings in the background to suggest there's more to
the music video that first perceived. Many newspapers exaggerate in various
articles about what really happened, this would be done so it would attract
more peoples attention as the exaggerated article would stand out from the
rest. This can be seen more evidently in The Daily Mailand their view on the
youth of today. From the image in the bottom left the newspaper is clearly
exaggerating the youth and how troubled they are. Revealing there is more to
the story than first thought, this is an aspect that I included in my print
production, that there is something more to this music video than first
thought.
Click here to view the article
http://www.dailymail.co.uk/news/article-1086466/Half-British-adults-scared-children-behave-like-feral-animals.htmlhttp://www.dailymail.co.uk/news/article-1086466/Half-British-adults-scared-children-behave-like-feral-animals.html -
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PANEL ONE
Another link to the music video that can be seen in my print production is
Brian Korteling who is seen in panel one and three, again, linking the artist in
with the music video, and creating a familiarity for the audience of who the
artist is, so when it comes to viewing the music video, or buying the print
production they know who it is, rather than having to remember a name,
they can just recognise the face.
Linking in with Goodwins Theory, there is a strong recurring motif, that is
when an artist begins to create a brand style for themselves so that they
become widely recognised by the audience. Another recurring motif is the
newspaper cuttings which are a visualisation of the title of the track as seen
bottom left.
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PANEL TWO
This was the last panel to be created and I thought it should be a signify the
genre. This is where the insert of close up of the acoustic guitar came in,
originally from the video, (bottom right) but after applying effects it was
applied in panel two. (bottom left)
I feel the use of the guitar signifies the genre well because it is used in folk a
lot, due to its simply nature and its traditional roots.
I added a little blurb to the bottom of the panel to introduce him, so the
audience can identify with him, and so the artist can make a name for
himself.
Again, the use of the newspaper cuttings is evident as a recurring motif.
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An example
One example of how an artist signifies their
genre through the print production is a album
by Sum41 called Pieces
From this cover art, the genre is pretty
well signified as a heavy rock & punk band
as the creature on the cover is wearing
clothes that reveal a heavy rock identity.
The colour red also signifies rage and
madness something that is seen in
Sum41s songs. The use of the circular
pattern is to add a sense of visual
confusion and craziness that would
connote the genre of the band.
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PANEL THREE
In this panel I got my inspiration from Sinad O Connor Nothing Compares 2
Useen bottom left. The simplicity of the shot was simply and effective as
well as being a great way to establish the artist.
I also changed the curves and colour balance in Photoshop to get the blue
effect.
The colour dark blue represents knowledge, power and calmness which can
be reflected in the track. The name of the track connotes knowledge and
with knowledge comes power as said by Sir Francis Bacon, Knowledge is
power.
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PANEL FOUR
My final panel stays with the folk genre and the track name information.
Firstly the effect of the newspaper cuttings to form the track names tie in
nicely with the music video as suggests information and written media
texts.
The use of the blue newspaper background I feel shows itself most strongesthere and makes a visual link to the song.
Also the track names connote a sophistication about
the artist as they clearly have a deeper meaning to
them, as well as the song names being quite strange
which is something that recurs many times in folk
artists. For example, some of Bob Dylans songs: Ain't
No Man Righteous No Not One, Don't Think Twice It's
All Right and Rank Strangers To Me or Woody
Guthrie songs such as Debt I Owe The or Pictures
From Life's Other Side all suggest a sense of
refinement and ambiguity about the songs.
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ADVERT
The advert can be linked to all of the panels as well as the music video as itcontains some key aspects that connote the genre and track
Firstly the newspaper cuttings which I masked over his face using
Photoshop reveal the narrative of the song as well as linking the advert to
the digipaks so the audience will be able to identify with the artist and his
music.
Secondly the image of Brian Kortelings face is an inter-textual link to
Sinad O Connor Nothing Compares 2 Uas well as panel three, due to
the fact, as said before, it was a simply way to advertise the artist with
impact and speed. As the audience can glance at the advert
and realise who it is and then remember his music.
Also the effect I used in Photoshop has visually added a
aspect of the newspaper as the advert looks like a piece of
art paper and due to the smudge effect used looks as
though its painted on.
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Conclusion
All of my print productions link in with my music
video, the main theme that links them all
together is the use of Brian Korteling and the
newspaper cuttings, these can be seen as both
recurring motifs as they create a style to
which Brian can be recognised from.