MEDIA

PLANNING

AND BUYINGPROFESSOR

GITA

REDO OF PRINT ADVERTISEMENT

SAI CHAULKAR - 02

SUSHMA JAISWAL - 24

PUNAM PATHARE - 10

ANJU KUMARI - 26

BAD PRINT AD

The ad talks about going vegetarian.

But there is no message of going vegetarian in it. Only Sonu Sood standing with his

bear chest doesn’t convey the message.

JUSTIFICATION OF BAD PRINT AD….

TARGET AUDIENCEDEMOGRAPHICS :

1) GENDER – FEMALE AND MALE.2) AGE – 18 +

3) EDUCATION – GRADUATES, POST GRADUATES.

4) OCCUPATION – HOUSEWIVES, EXECUTIVES,

COLLEGE – GOING STUDENTS.5) INCOME - Rs. 4 lacs +

PSYCHOGRAPICS :

1) LIFESTYLE.2) ATTENTION, INTEREST

AND OPINION

NEWSPAPER

S

MEDIA

PLANNING

DAILIES READERSHIP (in IOOO)

RATE (sq.cm)

TOI 8092 4110

INDIAN EXPRESS 725 750

THE HINDU 3786 1415

HINDUSTAN TIMES 3947 2085

DECCAN CHRONICLES

1638 1570

MID DAY 785 339

PUNJAB KESARI 4427 330

DAINIK BHASKAR 17379 2569

ECONOMIC TIMES 1178 2950

MALYALAM MANORAMA 7750 750

DAILY THANTHI 9300 625

DAILIES CPM COST OF AD

NO. OF INSERTION

TOTAL COST OF AD

JSTFCTN

TOI 0.50 - - - Not app

INDIAN EXPRESS

1.03 6,00,000 3 18,00,000 High reach

THE HINDU

0.37 11,32,000 - - Low reach

HT 0.52 - - - Low reach

DCN CHRCNL

0.95 12,56,000 3 37,68,000 Elite class

MID DAY 0.43 - - - No proper media

P K

0.07 - - - “

D B 0.14 - - - Waste

E T 2.50 23,60,000 3 70,80,000 High reach M M 0.09 6,00,000 3 18,00,000 High reach

D T 0.06 - - - waste

MAGAZINES

MEDIA

PLANNING

MAGAZINES READERSHIP (in IOOO)

RATE (sq.cm)

INDIA TODAY 6210 6,60,000

MARIE CLAIRE 1041 2,60,000

MERI SAHELI 2810 2,10,000

FEMINA 1341 2,60,000

COSMOPOLITAN 1125 1,20,000

DALAL JOURNAL

500 3,50,000

READERS DIGEST

505 2,40,000

CHITRALEKHA 1550 1,92,500

NEW WOMEN 550 62,500

OUTLOOK 850 2,45,000

SPORTS STAR 1125 1,20,000

BUSINESS WORLD 750 3,75,000

BUSINESS TODAY 755 3,40,000

MONEY TODAY 220 2,20,000

MGZNS CPM COST OF AD

NO. OF INSERTION

TOTAL COST OF AD

JSTFCTN

INDIA TODAY

106.2 6,60,000 2 13,20,000 High reach

MARIE CLAIRE

249.75 2,60,000 2 5,20,000 For students

MERI SAHELI

74.73 2,10,000 2 4,20,000 For house wife

FEMINA 193.88 2,60,000 2 5,20,000 High reach

COSMOPOLITAN

106.66 - - - Not app

DALAL JOURNAL

700 3,50,000 2 7,00,000 Elite class

READERS DIGEST

475.24 2,40,000 2 4,80,000 High reach

MGZNS CPM COST OF AD

NO. OF INSRTN

TOTAL COST OF AD

JSTFCN

MONEY TODAY

1000 2,20,000 2 4,40,000 popularity

NEW WOMEN

113.63 - - - Not app

OUTLOOK 288.23 2,45,000 2 4,90,000 Elite class

SPORTS STAR

106.66 1,20,000 2 2,40,000 For men

CHITRALEKHA

124.19 1,92,000 2 3,84,000 App for

BUSINESS WORLD

500 - - - Not app

BUSINESS TODAY

450.33 - - - Not app

MEDIA

SCHEDULING

WEEK I WEEK II WEEK III WEEK IV

INDIAN EXPRESS DECCAN CHRONICLE

INDIAN EXPRESS DECCAN CHRONICLE

DALAL ESTATE JOURNAL

ECONOMIC TIMES

MALYALAM MANORAMA

ECONOMIC TIMES

INDIA TODAY CHITRALEKHA MARIE CLAIRE MONEY TODAY

MERI SAHELI READERS DIGEST

FEMINA

SPORTS STAR OUTLOOK

WEEK V WEEK VI WEEK VII WEEK VIII

INDIAN EXPRESS DECCAN CHRONICLES

MARIE CLAIRE MALYALAM MANORAMA

ECONOMIC TIMES

MONEY TODAY INDIA TODAY

FEMINA MALYALAM MANORAMA

OUTLOOK DALAL ESTATE JOURNAL

READERS DIGEST

MERI SAHELI SPORTS STAR

CHITRALEKHA

THANK YOU