media pack 2015 - leasingworld
TRANSCRIPT
MEDIA PACK 2015
f o r t h e e q u i p m e n t l e a s i n g a n d a s s e t f i n a n c e p r o f e s s i o n a l
LeasingWorldBrokerWorld
september 2014
www.leasingworld.co.uk
66
UK NeWs
bLUestONe ACqUisitiONBluestone Credit Management Limited has
announced the acquisition of specialist
debt collection agency empingham Limited.
empingham’s founder and Ceo,Mark Bailey,
will join Bluestone’s senior team as National
sales director.Mark Bailey said, “i am delighted that
empingham will become part of the
Bluestone Group and strongly believe that
being part of a bigger organisation will allow
us to further enhance our levels of service
and performance to existing clients.”Ken Maynard, who recently joined Bluestone
as Managing director, said, “the acquisition
of empingham is an important step forward
in the expansion of Bluestone in the UK credit
market and our plans to become a high profile
quality player in a number of key sectors.
i am very pleased that Mark Bailey will be
joining Bluestone’s senior Management
team bringing his entrepreneurial skills to
the business.”Bluestone, which recently expanded its
offices in sheffield, will continue to operate
the empingham brand. the acquisition of
empingham offers Bluestone an opportunity
to build further scale, strengthening its
presence in the market and demonstrating to
existing and potential clients it’s commitment
to the sector for the long term.Bluestone has ambitious growth plans and
is seeking to become a major player offering
a range of quality and competitive services.
the business recently announced a major
investment by LdC, the UK’s leading mid
market private equity player,and they are a
significant shareholder in Bluestone.Alistair Jeffery, executive Chairman said,
“this is the first of what we hope will be
a number of strategic acquisitions in this
market. the sector is ripe for consolidation
and we expect to continue our expansion
through a combination of acquisition
and organic growth. the acquisition of
empingham and involvement of Mark and
his team is an important element of our
expansion strategy.”
> IN BRIEF
a PwC press release says: Banks, insurers
and other financial services firms across
Europe face extra VAT costs running into
£100 millions in the UK alone, following
an ECJ judgment in September. The ruling
means services supplied between a group’s
headquarters and its branches may now
be subject to VAT. Today’s judgment
concerned Skandia America Corporation
and the Swedish Tax Authority. Other
tax authorities across the EU will now
consider how they implement the rules.
Stephen Morse, tax partner at PwC,
commented: “The case significantly expands the VAT
net for financial services firms. Banks and
insurers are likely to be affected most.
It’s standard for head office costs to be
shared between a group’s subsidiaries. Any
internal costs between a firm’s branches
will now face VAT, rather than just the
external costs. Many financial services
firms will see their VAT bills soar.
“It’s surprising the ECJ decided any
supply between a firm’s headquarters and
its branches is liable to VAT, rather than
focusing on specific scenarios. We need to
see how different countries will interpret
the ruling, and until then there will be
considerable uncertainty for the financial
services sector. Banks and insurers need to
consider how they could be affected.”
more huge vat bills
sMEs are saying a lack of innovation is
harming their potential. Two-fifths of
small and medium sized firms in the UK
are unhappy with their current business
performance, admitting that they could
be more innovative and proactive when it
comes to identifying growth opportunities.
The figure comes from the latest Close
Brothers Business Barometer, a quarterly
survey that canvasses the opinion of SME
owners and senior management from a
variety of sectors across the UK.
CEO of Close Brothers Asset Finance,
Mike Randall assesses the situation as
follows: “While many firms are striving
for growth our survey shows there are
factors holding them back from achieving
their full potential.“Innovation is a critical part of many firms
growth strategies, and yet our survey has
highlighted that the ability to be innovative
is a stumbling block for many businesses.
Less than a third of the companies we talked
to felt that they are sufficiently innovative.
As the economy continues to gather pace,
we need to prioritise the creation of a
business environment that encourages the
commercialisation of new ideas.“That means financiers investing in small
business so they in turn can invest in the
things that they need to be truly innovative
– whether that’s research and development,
new machinery, the latest technology or
additional staff.”The Business Barometer revealed that
38 percent of those surveyed intend to
seek funding for growth within the next
12 months, but of that figure, half are
concerned that their request for finance will
be turned down by their bank. Mike Randall sees the solution to be
working more closely together: “We found
that many businesses still aren’t aware of
the full range of funding options available to
them. In fact, 44 percent of those surveyed
hadn’t heard of asset finance, and a fifth
were totally unaware of any alternatives to
traditional bank lending. “That is why we are working with
businesses across the UK to further
understanding of the wider spectrum of
finance options available so that firms will
be well capitalised, able to innovate, and
in a position to proactively pursue growth
opportunities.”For more information is available at
www.closebrothersassetfinance.co.uk
Small businesses may not be achieving their full potential
september 2014 VOL 9 I NO 97
f o r t h e e q u i p m e n t l e a s i n g a n d a s s e t f i n a n c e p r o f e s s i o n a l
n FeAtUre rising to the Challenge (Health sector) pAge 14
n prOFiLe Five Arrows: exploiting the Niche pAge 18
n prOFiLe sword Apak’s global growth revolution pAge 24
n FeAtUre the future: extrapolation or scenarios? pAge 30www.leasingworld.co.uk
Exploiting
the nichephilip Davies, mD
Five Arrows Leasing group Ltd
LeasingWorld
MEDIA ChAnnEls
• Leasing World prides itself on its portfolio of media channels spanning Print, Digital, and Events. Our Media Planner anticipates your cross-media needs in the leasing and asset finance markets with high quality, relevant, and focused solutions. The asset finance and leasing industry is relatively compact and Leasing World editorial staff are leasing professionals with an excellent range of contacts and relationships built up over many years.
• Our flagship print publication is Leasing World magazine (print and digital version), published by the same company since 2005, unparalleled for informed reporting and analysis spanning the UK, EMEA, and International leasing landscapes.
• We also publish the highly acclaimed and widely read BrokerWorld magazine which targets the dynamic UK asset finance and leasing broker market, and is an essential read for leasing brokers and broker funders.
• Our print publications are augmented with leasing news and information via our website www.leasingworld.co.uk, our digital magazine (Yudu page-turner), and enewsletter channels.
• The reputation of our portfolio of channel solutions is further leveraged by our well established annual Leasing World Awards Dinner, and its complementary Leasing World EXPO, celebrating their 7th year, in 2015.
PRInTLeasing World publishes 52-page, full-colour, high gloss cover, perfect bound issues of its prestigious hard copy magazine, 10 times per year, with a bridging edition in July/August, and October/November.
Our subscribers take satisfaction from getting almost double the annual printed page count from Leasing World, than they might get from any of our competitor publications.
Subscriber Profile• 98.5 percent Directors, Partners, and Heads of lessors and
leasing services companies. • Geographic: 75 percent UK, 25 percent mainland Europe• Average print run: 400• Pass-through: we calculate an average of 3 times,
(1200 additional readers) • Digital LeasingWorld receives and extra 180-200 readers
per issue.• Feedback: Leasing World receives strong and positive
feedback from its many subscribers, attesting to its expertise in subject matter, coverage of the issues that really matter, and attractive visual presentation.
Additional distributionLeasing World is open to cooperating with other media/events companies on a reciprocal basis, by acting as media partner, and distributing complimentary issues of Leasing World at their events. For example, an extra 200 copies are distributed in October at the top European event, the Leaseurope Annual Convention (this year to be held in Barcelona), also extra free distribution at most non-association leasing conferences, and complimentary digital editions sent from time to time sent to our 5,000 strong mailing lists.
www.leasingworld.co.uk
MEDIA ChAnnEls
DIGITAl Leasing World digital magazine, a copy of the printed edition in “page-turner” form powered by Yudu, is available exclusively to corporate subscribers (i.e. those with two or more print subscriptions), who have staff spread over a number of locations, therefore benefit from our digitally accessible copy which comes with permission to distribute within their own company.
Our digital magazine overcomes the traditional pass-through rate bottleneck of print magazines in large organisations, as the digital version is made available throughout the company via email or intranet. In this way extra readership is generated in an interesting new segment, the up and coming junior managerial layer, and our statistics for the digital magazine show it generated a useful 50,000 extra page views in 2014.
Naturally, our print advertisers enjoy the extra benefits of appearing in the digital magazine as well.
OnlInEWebsite banner
Rolling Skyscraper and standard size banners are available on our website homepage, on our information pages, in our Jobs pages, and on individual news stories.
Our annual website traffic Statistics continue to grow, not many people know that our website was first launched back in 2003, predating many of the current leasing
websites. Currently we are attracting around 13,000 visits PER MONTH, giving around 80,000 impressions, from 210,000 hits.
Banners can click through to the client’s chosen web address, or any other URL, or can be set to harvest an email address before downloading a report like a White Paper, for example. Passive banners typically receive 280 clicks per month, while an interesting download can attract 200-300 visitors. Enews Blast banner
Approximately 40,000 per month. Our short, attention-holding bi-weekly Enews Blast goes out to c. 4,500 recipients. Our philosophy is not to clutter up recipients’ Inboxes with daily communication, which customer feedback tells us is unwelcome, nor to require our recipients to login to read the stories.
Enews Story banner
Approximately 10,000 full reads per month, which makes banner placement above or alongside the full story text a great place to be seen.
Leasing Videos library Our YouTube leasing video library record had grown to 6,500 by the end of 2014, as video continues to grow in interest in the asset finance world.
www.leasingworld.co.uk
LeasingWorld
MEDIA ChAnnEls
EVEnTs
Leasing World Annual UK Awards Dinner
Our flagship and highly popular Awards event will be held on Thursday October 1st, 2015. In 2014, a 200 sellout attendance enjoyed the ceremony which sported a total of Twenty awards and commendations.
We confidently expect a full house for the 2015 UK Awards, all members of the top leasing organisations in the UK are represented, it’s a terrific networking event and sponsorship opportunity.
Sponsorship extends beyond the branding of Total Event, Reception, and Menus, to the prominent video screen slide shows throughout the evening. Sponsorship packs are available from March 2015.
Leasing World EXPO
The EXPO will be in its 7th year in 2015, and will be held on the afternoon of the LeasingWorld Awards Dinner, Thursday 1st October 2015, and at heart it invites everyone in leasing to an informative and well-attended event.
For advertisers, funding one of the many sponsorship opportunities ensures regular brand advertising and exposure in the long pre-event marketing campaign, straddling print, online and digital channels.
For hands-on marketers, taking an inexpensive EXPO stand opens the doors to making many new contacts on the day. Sponsorship packs are available from March 2015.
www.leasingworld.co.uk
LeasingWorld
MEDIA PlAnnER 2015
Forward features can be negotiated with advertisers or their PR agencies, according to client requirements. The first edition of the year is always Outlook for the Year ahead, and the last edition of the year is a Review of the Year just passed.
Leasing World recommends client Proflies sponsored columns and magazine sections. For example, a great value way of maintaining brand awareness is to sponsor a general section such as UK News, the common landing page for all readers, Databank, or the Upcoming Events page (which also appears on the website homepage).
Software companies can sponsor and contribute to our regular section, Systems etc. which features relevant news and stories on IT topics, or take the whole section to promote a White Paper for example.
For Recruitment companies we have On the Move (for significant hires), Recruitment Map (for European presence), and The Right Move (expert advice to employers and candidates) sections.
For Lawyers we welcome regular legal contributions on legal topics in the form of regular monthly columns, like Top of My Mind and separate articles.
The Full List of our Leasing World magazine sections is as follows:
• UK News• European News• International News• Corporate Profiles• UK mini Features (e.g. surveys, accounting, compliance,
regulation, marketing etc)• Aspects of Fraud• Top of Mind (sponsored legal column)• Systems etc. (sponsored software column)• Round the Blog• Captives Corner• City Chatter• City Page• Westminster World• Databank• Meanwhile Back at the Office• The Right Move• On the Move• Recruitment Map• Events• Marketplace
Other news and press releases should be sent for consideration for our News and mini-feature pages to [email protected] Press releases containing hi-res photos are given preference. Leasing World Editorial deadline for submissions is 10th of the month of publication.
sPOnsOR A COluMn, OR PROVIDE yOuR Own COnTEnT
www.leasingworld.co.uk
LeasingWorld
Broker World magazine has completed its third year of publication, and is firmly established with the UK’s asset finance and leasing broker community. Certainly the 450 brokers and funders who receive it think so, as does the full house of advertisers and supporters of the magazine.
Broker World is a stimulating yet “easy read” and mirrors the fast moving world of the broker, so is actively used by advertisers to communicate directly with readers, with a high hit rate of responses. It is a full colour, gloss paper, centre-stapled 12-page publication individually mailed to readers. The normal advertising policy is “one-price / one-size” with advertisers all paying exactly the same for any size up to half a page. The front and back pages are premium positions, and there is a discount for contracts of three months or longer.
Broker World ships 450 copies each month, to a very accurately targetted list of brokers, funders and service providers that attend to this market. The list was built initially from funders’ own lists, so is very relevant to advertisers wishing to interact with the market.
Advertisers tend to block book particular slots in Broker World for long periods, and there is a priority queue for the most sought after positions, such as front or back page. Long term advertisers also regularly change their advertising messages as new products are launched, and some funders do so to signal their own increased appetites for new business.
Sponsoring a Profile is a popular way for advertisers to introduce themselves and promote their latest message to the market. At the start of a run of a minimum of three adverts, an advertiser can supply up to 400 words detailing its message, and showcase it all in a personalised Profile piece set prominently in the middle of the magazine.
A special additional benefit to advertisers is available at the time of the NACFB Expo at the mid-year, when advertisers can have their Expo stand number added to their advertisement for free, and one advertiser can secure an exclusive right to distribute the latest Broker World, hot from the press, from its stand at Expo.
Editorial and advertisement submission deadline is normally the 1st of the month of publication, but check our 2015 publications timetable for precise details.
ACCEss BROKERs AnD ThEIR FunDERs wITh BROKER wORlD
BrokerWorldfor the professional business finance broker
issue 34 noVeMber 2014
t
A major attraction of Leasing World’s
EXPO, which could now be renamed
the Broker Conference given its
unrelenting focus on this industry segment,
is the programme of expert panels drawn
together to discuss the knotty issues of
our industry. Last month we presented the
discussions of the private equity and other
outside investors who have become involved
with the broker community. This month
we capture a selection from the discussions
of CEOs of the traditional broker funder
“insiders”, comprising Mike Randall, CEO of
Close Brothers Asset Finance, Mike Francis,
Head of Investec Asset Finance, Philip
Davies, CEO of Five Arrows Leasing Group,
Jon Maycock, Head of Sales at Aldermore
Asset Finance, and Andy Taylor, Director
at Hitachi Capital Business Finance. The
panel was chaired by industry veteran John
Bennett, MD of JB Associates.
Chair: “Have funders had brokers
proposing doing only unregulated business
as a way of reducing the regulatory burden
on themselves?”
Mike Francis: “ Not to any great degree,
no. We have a relatively
small family, we
would be aware of this happening, we also
advise that it’s a risk-based approach we
take, we do have a number of brokers that
only do non-regulated business anyway, so
it’s not so much a request, it’s just business
as usual.”
Andy Taylor: “I think I’d like to take a
little step back in time to January this year
when I was at an FLA seminar and I was
Andy Wise, Thames Valley Asset Finance, p.9
the challenges of regulation,
technology, and aging
Close Brothers Business Finance is a trading style of Close Brothers Limited. Close Brothers Limited is registered in England and Wales (Company Number 00195626)
and its registered office is 10 Crown Place, London, EC2A 4FT.
Speak to us today on 0333 200 6256
or visit www.closebusinessfinance.co.uk
Speed of service
Smart funding
Working across a variety of industries, from agriculture and
construction to manufacturing and transport, our team of
specialists understand the challenges faced by businesses.
Our speed of service enables us to support Brokers with finance
solutions responding directly to the customers’ needs.
Speak with one of our local Broker Development Managers
today to discuss the smart funding options for your clients.
s
Feature AngloScottish full FCA approval 6
Asset Finance News
Love Lending Week a Hit 8
SMEs can’t switch off 8
Broad spectrum SME funds 10
Asset Advantage’s advantages 8
6 october 2014
Asset Finance News
Investec conference success
Over 110 brokers attended this second
Investec Broker conference in the West
Midlands, even more than the inaugural
conference held last year in Liverpool.
Starting at 14.00 with a warm welcome
and introduction from Investec’s Head
of Asset Finance, Mike Francis, the
afternoon covered the UK economy,
market, FX, Wealth and Investment
management, regulation, and the highlight
of the afternoon, the global outlook from
Robert Peston, the BBC’s economics
correspondent (pictured).A feature of the Investec broker
conferences is the very high standard of
hospitality and great atmosphere, helped
in part by good choice of comedian,
in this case Ed Byrne, and the exciting
charity auction event for children’s charity
Wooden Spoon, with numerous high
value prizes with a sporting flavour. For
example, a framed Ryder Cup 2014 flag
signed by the victorious European team
(which raised the highest bids), shirts
signed by Gary Lineker, Jack Wilshere,
Chris Robshaw and Alex Cuthbert, tickets
to the Derby, Ashes test matches, rugby
matches, and Wooden Spoon’s Aurora
Ice Ball. As a result of the generosity of the
delegates, Wooden Spoon (West Midlands
branch) were able to announce that the
£18,000 raised on the night had helped it
achieve its regional target of £1 million.
Mike Francis commented proudly,
‘Wooden Spoon is our chosen charity
and it does fantastic work across the
UK. I am proud that we could play a
small part in helping the West Midlands
team reach the £1 million landmark.
They provide funding to projects, both
big and small, that really do make a
difference to the lives of the children
who they support.”Asset Advantage new business leapAsset Advantage, the independent,
privately owned finance business
established in 1995, which provides
finance between £15,000 and £350,000 for
UK SMEs, has announced a 48 percent
increase in new business volumes to £34
million, for their financial year ending 30
September 2014.Commenting on the increased volumes
Managing Director, Jonathan Eddy, said,
“We have invested heavily in our ability
to write these volumes and I am greatly
encouraged that we have a credit appetite
that brokers are keen to use.” Philip Knight, Credit & Risk Director,
added, “We take both a forensic and a
common sense approach to underwriting
which has enabled us to not only get to
deals other funders won’t touch, but to
also keep bad debt at a very low level.
It’s a win-win, which works for us and
our introducer panel.”Find out more at http://www.assetadvantage.co.uk/
Office-warming for Liberty
Fresh from winning the LeasingWorld
Independent Lessor of the Year Award
(see photo of Award being eyed by
Freddie Flintoff) , Liberty Leasing
celebrated moving into their spacious
new offices in Warsash, Southampton on
October 16th. Some 40 guests were invited
to the new office for 12pm, and then
around 12.40pm a coach took the party
to Warsash Marina to board the elegant
craft, Seafin, for a trip around the Solent.
Back on land at 4pm, the party
continued well into the evening, first to
Oxford Street in Southampton for drinks,
NEWS IN BRIEF Investing for growth
Aldermore Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
(Financial Services Register number: 204503). Registered Office: 1st Floor, Block B, Western House, Lynch Wood, Peterborough PE2 6FZ. Registered in England No. 947662.
aldermore.co.uk0118 955 6600
Tony Reid, Managing Director, Radar Finance and Leasing
Limited and Steve Frixou, Managing Director, Evolve Pack
As one of the UK’s leading contract packing companies,
Evolve Pack have developed their product offering with a
unique multi-option service. Their customers can either use
their packing facilities in Ashby de la Zouche or have their
products packed on site. In this case, Evolve Pack will take
their packing equipment to the food manufacturer’s
premises or set up at a location nearby.This exceptional service has proved to be hugely popular and Steve
Frixou, Managing Director of Evolve Pack, wanted to further realise his
company’s ambitions and actively pursue his nearest competitors by
increasing productivity from 6 million cases in 2012 to 14 million cases
packed per year. To help him and his business achieve this goal, he
needed to invest in two new flow wrapping machines. Steve called in
the help of Tony Reid at Radar Finance and Leasing Limited to advise
him on where he could get the best deal. Tony knew that Aldermore
would be the right fit.
Working with our network of introducers, Aldermore is supporting the
funding needs of SMEs right across Britain. For all your clients’ needs – from
small ticket to multi-million pound transactions, we’ve got the expertise to
finance a broad range of assets. We’ve already committed over £1.3bn to
support the investment needs of British businesses to help them grow.
Asset Finance to support British businesses.
Aldermore mirror many SMEs across the country: they
have vision, drive, and they do things differently and
quickly. They always go over and above to find a solution
for all my clients so I knew I could rely on Aldermore to
provide Steve with a timely and thorough service.
Tony Reid, Managing Director – Radar Finance and Leasing Limited
407651.003 AF Testimonial Ad_Evolve Pack_297x210mm.indd 1
04/09/2014 14:17
Jonathan eddy
philip knight
l-r Martin herries, Jennifer brown ,philip shaw, Mike francis, robert peston
robert peston
s
BrokerWorld
BROKER wORlD 2015
www.leasingworld.co.uk
BrokerWorld
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LeasingWorld
Jan SzmiginPublisherLeasingWorld LtdOakhill HouseUphamptonDroitwich SpaWorcs.WR9 OJR, UK
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