media pack irokotv
TRANSCRIPT
2012
iROKOtv is owned and fully operated by IROKO Partners limited with offices in Nigeria, the UK and the United States.
iROKOtv is the world’s largest digital distributor of Nollywood movies with a library of over 5000 licensed movies. It is operated by the iROKO Partners Ltd based in Lagos, London and New York.
Our viewers can watch 1000s of Nollywood movies for free simply by logging in at www.iROKOtv.com
What is
The world’s largest provider of Nollywood content online
Since we launched on 1st December 2011, we have had:
* Delivered 20 million hours of video
* Attracted 41 million visits
* We are viewed in over 200 countries
* 800,000 registered users
* Average viewing time 1.9 hrs. per day
* 87% of registered viewers returning weekly
iROKOtv.com streams 128,000 videos every single day.
Since we launched on 1st December 2011, we have had:
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our GLOBAL Viewers
USA
UK
New York
166,092 visits
Texas
68, 370 visits
Maryland
108, 072 visits
Georgia 105, 343
visits
London
349, 479 visits
Florida
69, 128 visits
1.1 million visits per month
900,000 visits per month
SENEGAL
GHANA
KENYA
SOUTH AFRICA
41%
NIGERIA ALONE has 450,000 visits
170,000 unique visitors
Our TOP AFRICAN Markets
per month
NIGERIA
1
5
4
2
3
AUDIENCE PROFILE
GENERAL STATS:
60% 40%
Gender Ratio:
Men Women
SOURCE:
Income:
Middle / Upper class
Age:
18-55 years old
Tech-savvy, brand conscious young adults
16-35 years
40%
Buy high-end smart phones
Strong use of social media
Young demography
Affluent housewives engaging in daytime viewing
Spend 30% more than working women
25-54 years
52% Young to middle aged females
$
Active decision-makers over household income
< 18 years old
55+ years old
28%
67%
5%
i Pad/iPhones #1
60% PC 40% Mobile / Tablet
3
#3 #2
78 $6 videos per visit MB per month per month
Device Mix
AUDIENCE Viewing Habits
Engagement
Favorite Brands
Leaderboard
Footer
MPU
Display ads
Mid Page Banner
MPU
Overlay
Past Clients