media & marketing renforcing positive or negative environmental behaviour? watch out for:...

MEDIA & MARKETING

RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?

WATCH OUT FOR:

GREENWASHING:

Any form of marketing or public relations that links a corporate, political, religious or non-profit organizations to a positive association with environmental issues for an unsustainable product, service, or practice.

AUDI TDI: GREEN POLICE


AUDI TDI: THE GREEN POLICE

PAPER OR PLASTIC?

PAPER

Timber Harvesting

Clear CuttingHeavy Machinery

TransportationFossil Fuels

Pulp & Paper Process

FactoryChemicals

Tons of fresh waterTransportation

Fossil Fuels

At Market

Use & Reuse

Disposal

Compost Vegetable ink required

Becomes nutrient rich soil ina couple of months

Landfill Break down over the period of

many, many years

RecycleRe-pulping process

ChemicalsTons of fresh water



PAPER OR PLASTIC?

PLASTIC

Manufacturing

Oil refining processElectricity (coal powered)


At Market

Use & Reuse

Disposal

RecycleReheated and Recast

Downcycling – product is not a durable and often a plastic bagdoes not enter the market as a

Plastic bag again

Biodegradable/CompostNot a polymer!

Made of Corn – FOOD SOURCEBiodegrade –SLOWLY

Sometimes not at all in a landfill

LandfillPolymer bags – do not degrade

Biodegradable bags – do not degrade


FIGURES

Energy Requirements: Plastic uses 20-40% less energy than paper

Waste:Plastic contributes 74-80% less waste than paper

Emissions:Plastic produces 63-73% less emissions than paper

- Life Cycle Analysis by Franklin & Associates



PAPER OF PLASTIC?

NEGATIVE!


BATTERY DISPOSAL

Collection Programs:Hazardous waste facilities Recycling facilities

It takes 6-10 times more energy to reclaim metals from spent batteries than through other means

Landfill Method:Metals leach into the soil and the water tableContain strong corrosive acids

* Rechargeable batteries provide an alternative as they can be used multiple times

before disposal



BATTERY DISPOSAL

POSITIVE!


COMPOST INFRACTION

Home Composting:Reduces the burden on solid waste management systems

Green Bin Programs:Tunnel Composting

SystemCollectionBulked & Shipped

to processor

CostHome Composting: $0.00Green Bin Program: $300.00 - $500.00 /throughput tonne @ 50 000 throughput tonnes a year = $15 000 000



COMPOST INFRACTION

POSITIVE!


INCANDESCENT vs. COMPACT FLOURSCENT

IncandescentInefficient: 10% of the energy used produces lightRecyclable

Compact FluorescentLast 10 times longerCost moreUse 75% less energyRequire special disposal due to mercury



INCANDESCENT vs. COMPACT FLOURESCENT

POSITIVE!


PLASTIC WATER BOTTLES

TappedGreat Pacific Garbage Patch



PLASTIC WATER BOTTLES

POSITIVE!


HOT TUB TEMPERATURE

Every degree higher than the ambient temperature = heat loss



HOT TUB TEMPERATURE

POSITIVE!


ECO ROAD BLOCK

Idling carsIdling for more than 10 seconds burns gas almost twice as fast as driving and produces almost double the amount of toxic emissions per second than a vehicle moving at average speed

Causes incomplete combustion which can damage engine components and results in hydrocarbons


TDI CLEAN DIESEL

*GREENWASHING ALERT*

An internal combustion engine that burns fuelBurns less fuel than gasolineGas engines – 50 - 60% efficientDiesel engines – 50 - 70% efficient (ideal thermodynamic cycle)Diesel is derived from crude oil

What comes out of the tail pipe?Hydrocarbons (due to incomplete combustion)Carbon dioxide (green house gas)Carbon monoxide



ECO ROAD BLOCK

NEGATIVE!



OVERALL

POSITIVE!

Other Examples:

Kleenex Hand Towels

media & marketing renforcing positive or negative environmental behaviour? watch out for:...

Documents

green policepaper

green policeincandescent

hydrocarbonsaudi tdi

mercuryaudi tdi

disposalaudi tdi

franklin associatesaudi

heat lossaudi tdi

green policetdi clean