media landscape updater i 2012
TRANSCRIPT
MEDIA LANDSCAPE UPDATERJANUARY 2012
by
AGENDA1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising
MEDIA SNAPSHOT• Economic snapshot • Media investments• Media mix• Biggest players• Sectors
ECONOMIC SNAPSHOT
Source: Rzeczpospolita
Polish GDP is predicted to be on the highest level among European Countries (+2,5%). Fortunately it seems that Polish economy resists negative trends in Europe.
WEAK FORECASTS FOR MEDIA MARKET WORLDWIDE
Source: Rzeczpospolita
Prognosis for media market worldwide are lower than expected. WARC estimates media market shall increase by 5,4% in 2012. Among top media markets only BRIC countries note increase of expenditures in double figures.
WEAK FORECASTS FOR POLISH MEDIA MARKET
Source: Kantar Media, OMD estimations, Rzeczpospolita
According to our prognosis but also other credible sources year 2012 will be tough for Polish media market. We shall expect highest increase of expenditures during Euro 2012 (May-June), and stagnation afterwards.
2008 2009 2010 2011 20120
5,000,000,000
10,000,000,000
15,000,000,000
20,000,000,000
25,000,000,000
30,000,000,00021
,456
,408
,330
.00
22,0
69,8
06,9
09.0
0
26,0
08,5
92,9
65.0
0
26,9
69,6
08,6
99.0
0
28,2
67,7
30,1
39.2
0
7,68
1,87
7,20
1.66
7,03
0,79
5,87
7.08
7,29
1,49
8,80
7.69
7,51
4,19
1,70
9.60
7,55
1,49
1,77
6.11
Ratecard Net est.
+3%
+0,5%+4
%-8%
+3%
+18%
+4%+5%
MEDIA MIX (BASED ON NET ESTIMATIONS)
Internet is the fastest developing medium in Poland taking second rank in media spend.
Source: Kantar Media, net net expenditures
2008 2009 2010 2011 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
48% 48% 49% 47% 48%
12% 15% 16% 17% 18%
13%11%
11% 11% 10%
8% 8% 8% 9% 9%
10% 9% 8% 8% 7%
7% 8% 7% 6% 6%
Television Internet Magazines Radio Newspapers Outdoor Cinema
MEDIA REVENUES YTD TOTAL
January 2012 is stronger by 3% vs. January 2011, while considering media revenues. Among monitored media highest growth was noted by cinema and radio.
Source: Kantar Media, ratecard expenditures
Cinema
Outdoor
Newspapers
Magazines
Radio
Television
0 500,000,000 1,000,000,000
Jan 2012
Jan 2011
Jan 2010
1 2 3 4 5 6 7 8 9 10 11 120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2010 2011 2012
20 BIGGEST PLAYERS YTD TOTAL
Aflofarm remains No1. on media market. The highest increase of media expenditures is noted by Jeronimo Martins (Biedronka), Multikino and Kulczyk Tradex.
Source: Kantar Media, ratecard expenditures
SECTORS YTD TOTAL
At the beginning of 2012 Medicine sector is No.1 with its share on the level of 22%. On the next positions are Telecoms and Media.
Source: Kantar Media
2010
2011
Jan 2012
0%
20%
40%
60%
80%
100%
11%12% 22%
13%12%
12%
7%7%
10%
15%13%
10%
8%9%
9%
6%6%
7%7%
7%
6%10%
9%
6%
6%8%
5%
4%5% 4%
2%2% 2%
CLOTHING & ACCESSORIES
COMPUTER & AUDIO VIDEO
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
BEVERAGES & ALCOHOLS
TRAVEL / TOURISM / HOTELS & RESTAURANTS
LEISURE
FINANCIAL
HYGIENE & BEAUTY CARE
OTHERS
AUTOMOTIVE
RETAIL
FOOD
MEDIA, BOOKS, CDs AND DVDs
TELECOMS
PHARMACEUTICAL PRODUCTS, MEDICINE
TV ADVERTISING• Average Time Viewed• All time viewing• GRP’s total• Seconds sold• Nice to know
AVERAGE TIME VIEWED
Source: AGB Nielsen Media Research
TV consumption in 2012 is at a little bit lower level than in previous two years.
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52100
120
140
160
180
200
220
240
260
280
300
2010 2011 2012
ALL TIME VIEWING (SHR%)
BIG4 (TVP1, TVP2, Polsat, TVN) constantly looses its share. Thematic channels gain importance.
Source: AGB Nielsen Media Research, TG:All 16-49
Jan
uar
yF
ebru
ary
Mar
chA
pri
lM
ayJu
ne
July
Au
gu
stS
epte
mb
erO
cto
ber
No
vem
ber
Dec
emb
erJa
nu
ary
Feb
ruar
yM
arch
Ap
ril
May
Jun
eJu
lyA
ug
ust
Sep
tem
ber
Oct
ob
erN
ove
mb
erD
ecem
ber
Jan
uar
yF
ebru
ary
Mar
chA
pri
lM
ayJu
ne
July
Au
gu
stS
epte
mb
erO
cto
ber
No
vem
ber
Dec
emb
erJa
nu
ary
Feb
ruar
yM
arch
Ap
ril
May
Jun
eJu
lyA
ug
ust
Sep
tem
ber
Oct
ob
erN
ove
mb
erD
ecem
ber
Jan
uar
yF
ebru
ary
Mar
chA
pri
lM
ayJu
ne
July
Au
gu
stS
epte
mb
erO
cto
ber
No
vem
ber
Dec
emb
erJa
nu
ary
Feb
ruar
yM
arch
Ap
ril
May
Jun
eJu
lyA
ug
ust
Sep
tem
ber
Oct
ob
erN
ove
mb
erD
ecem
ber
Jan
uar
yF
ebru
ary
2006 2007 2008 2009 2010 2011 2012
0%
5%
10%
15%
20%
25%
TVP1 TVP2 Polsat TVP Info TVN7 TVN TV4 AtMedia Polsat thematic (9) TVN24 Discovery (6) other cab/sat
GRP’S TOTAL
Source: AGB Nielsen Media Research, TG: all 16-49
After two months of 2012 total number of generated GRP’s is on the same level as in 2011.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan - Feb
2011
Jan - Feb
2012
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
-4%
+20%
+14%
+8%
+12%
+12%
+9%
+2%
+13%
+7%
+3%
-0,3%
SECONDS SOLD – TOTAL TV
Source: AGB Nielsen Media Research
Over 20% more seconds were sold by broadcasters in 2011. We observe strong beginning of 2012 – mainly thanks to thematic channels/packages.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000 no of seconds sold - Total TV
Total TV 2008 Total TV 2009 Total TV 2010
Total TV 2011 Total TV 2012
weeks
no o
f sec
s
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
20,000
40,000
60,000
80,000
100,000
120,000no of seconds sold - TVN
TVN 2008 TVN 2009TVN 2010 TVN 2011TVN 2012
SECONDS SOLD
Source: AGB Nielsen Media Research
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
50,000
100,000
150,000
200,000
250,000no of seconds sold - TVP1+TVP2
TVP 2008 TVP 2009 TVP 2010
TVP 2011 TVP 2012
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000 no of seconds sold - POLSAT
Polsat 2008 Polsat 2009
Polsat 2010 Polsat 2011
Polsat 2012
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000 no of seconds sold - AtMedia
AtMedia 2008 AtMedia 2009AtMedia 2010 AtMedia 2011AtMedia 2012
TV – NICE TO KNOW
SMALL CHANNELS ARE GOING STRONG
Source: Rzeczpospolita
Small channels are going strong. Share of Big4 constantly decreases. It is estimated that revenues of thematic channels may grow again in double figures.
ERA OF SMART TV
Source: Dziennik Gazeta Prawna
Television on demand quickly approaches. There are over 20 applications on Polish market which enable to watch TV in Internet: (examples - Ipla, vod.tvp.pl, tvn player, iplex, gazeta.pl, onet.pl, tuba.fm, hbo.vod and others).
Source: AGB NMR I – II 2012
19%
40% 19%
13%
24%
20%
9%
2%
TV MARKET IN POLANDShare of spends (RC)Market share
24%
24%
Source: AGB NMR
NEW TV STATIONS-Dealing with crime subject-Targeted at women
-Dealing with social subject
-Music television-Targeted at young people
-Dealing with crime and investigation subject-Targeted at women
-News, bussines, entertainment, music-Targeted at agriculturists and agromonists
HITS OF FEBRUARY
Programme Date Audience GRP'sMECZ TOWARZYSKI PILKI NOZNEJ /TRANSMISJA/
2012-02-29
3 758 845 20,66%
STUDIO SPORT2012-02-
29 2 920 925 16,05%
SPORT /SERWIS SPORT./2012-02-
05 2 344 708 12,88%
TELEEXPRESS2012-02-
05 2 162 709 11,88%
WIADOMOSCI2012-02-
03 1 889 385 10,38%
Programme Date Audience GRP's
M JAK MILOSC 2012-02-20 2 927 186 16,09%
BARWY SZCZESCIA 2012-02-07 1 830 960 10,06%
NA DOBRE I NA ZLE 2012-02-24 1 812 684 9,96%
RODZINKA.PL 2012-02-22 1 794 153 9,86%
BITWA NA GLOSY 2012-02-28 1 690 090 9,29%
Programme Date Audience GRP's
FAKTY 2012-02-03 1 986 062 10,91%
GALIMATIAS CZYLI KOGEL MOGEL II /KOM.POL./ 2012-02-05
1 702 561 9,36%
NA WSPOLNEJ 2012-02-02 1 536 505 8,44%
UWAGA ! 2012-02-26 1 510 959 8,30%
NIE LUBIE PONIEDZIALKU /KOM.POL./ 2012-02-12
1 397 511 7,68%
Programme Date Audience GRP's
WYDARZENIA FLESZ2012-02-
03 1 852 998 10,18%
NEW YORK TAXI /FILM SENS.USA-FRA./
2012-02-08
1 831 423 10,06%
GALA BOKSU ZAWODOWEGO
2012-02-18
1 803 234 9,91%
WYDARZENIA2012-02-
05 1 751 392 9,62%
AGENT XXL 2 /FILM SENS.USA/
2012-02-10
1 711 029 9,40%
TVP
Source: wirtualnemedia.pl
-Adaptation of popular Spanish serial-Sparkling dialogs, spicy humor-Colorful characters
-Polish version of Austrian hit-Action and humor-Leading part played by an intelligent dog
-Serial showing a life of people working in shopping mall -A picture of contemporary young Poles-Suprising action, lots of emotions
-Family serial-Funny recipe for family happiness-Serial written by authors of very popular Rodzinka.pl
SHR% AMR%
19%
5%
SHR% AMR%
22%
7%
SHR% AMR%
15%
6%
SHR% AMR%
22%
8%
POLSAT
Source: wirtualnemedia.pl
-New talent show-Each dancing- style allowed. -Hosts: Katarzyna Kępka, Maciej Dowbor-5 „casting” and 3 „live” broadcasts
TVN
Source: materials from stations
-Serial-Sunday evenings-Plot about a young, go-ahead lawyer
-Documentary serial-„Problem teenagers” brought up by model families for a couple of weeks.
-Host: Szymon Majewski- a famous comic-Satire on polititians and celebrities-Provocations
-Docu-soap, very popular throughout the Polish audience-Shows real problems of everyday life
SHR% AMR%
27%
10%
SHR% AMR%
18%
3%
SHR% AMR%
20%
7%
PRESS ADVERTISING
• Investments• Seasonality• Players and sectors• Publishers• Print - nice to know
PRINT INVESTMENTS
Source: Kantar Media
In January 2012 print revenues decreased by 4%. We predict further decrease of investments during the year.
2010 2011 20120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
5,000,000,000
4,45
2,43
0,09
8
4,73
9,08
2,12
5
271,
268,
142
296,
563,
199
284,
370,
868
Full Year January
-4%
SEASONALITY
Source: Kantar Media
In January 2012 print media sold 11% less insertions than in 2011.
1 2 3 4 5 6 7 8 9 10 11 12 -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Investments I - XII 2010
Investments I - XII 2011
Investments I 2012
Insertions I - XII 2010
Insertions I - XII 2011
Insertions I 2012
SECTORS
We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Pharmaceutical products.On the other hand Automotive sector, Retail and Food are rather pulling back from print media.
Source: Kantar Media
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Investments I 2010
Investments I 2011
Investments I 2012
Insertions I 2010
Insertions I 2011
Insertions I 2012
PUBLISHERS
At the beginning of 2012 Bauer is publisher No1 (considering media revenues).
Source: Kantar Media, M&MP
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Investments I 2010Investments I 2011Investments I 2012Insertions I 2010Insertions I 2011Insertions I 2012
PRESS – NICE TO KNOW
UNCERTAIN YEAR FOR NEWSPAPERS
Source: Rzeczpospolita
According to Agora prognosis print market shall suffer decrease of media revenues – even in double figures.
Polish publishers don’t experiment with new titles. More often licenses for online content are considered as a possible rescue for Publishers.
NEW SUPPLEMENTS
Since January 2012 „Ale Historia” is a new title added each Monday to Gazeta Wyborcza.
From February 20th „Kuchnia na szpilkach” will be sold as a supplement to „Party”. In the magazine well known restaurant owner Marta Grycan recomends light dishes you can make in 15 minutes.
OLIWIA AND NAJ BOUGHT BY BAUER
On February 24th, 2012 „Naj Magazine” so far published by Gruner + Jahr, was bought by Bauer. The first issue of „Naj” by Bauer will be published in April 2012.
On February 27th, 2012 „Olivia” so far published by Marquard publisher, was bought by Bauer.
OUTDOOR ADVERTISING
• Investments• Seasonality• Market shares• Ad types• AMS METRICS
OUTDOOR INVESTMENTS
In 2011 advertisers invested 4% less in comparison to the same period of 2011 (on the ratecard basis). Prognosis for 1H of 2012 are rather optimistic, mainly because of Euro 2012.
Source: Kantar Media
2010 2011 20120
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,18
5,67
5,85
1
1,24
6,98
5,89
3
71,5
81,4
10
80,2
62,5
12
77,0
25,7
20
Full Year January 2012
-4%
SEASONALITY
In 2012 months May, June and July shall be very strong as a result of Euro 2012.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
110,000,000
120,000,000
130,000,000
2010 2011 2012
MARKET SHARES
Outdoor market is consolidated. Over 82% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 25% share is on the second position..
Source: Kantar Media
30%
19%15%
10%
25%
2010AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
32%
27%
16%
10%
15%
2011AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
36%
25%
13%
8%
18%
Jan 2012
AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
MOST POPULAR AD TYPES
Source: Kantar Media
Frontlight Citylight Billboard Backlight -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
Jan-Dec 2009 Jan-Dec 2010 Jan-Dec 2011
Investments on Billboards are decreasing, on the other hand we observe growth of expenditures on Citilights (by 16%) and Frontlights.
OOH – NICE TO KNOW
AMS METRICS
AMS company, one of the biggest OOH companies in Poland, presented new tool called „AMS Metrics”. This application enables to plan OOH campaign in the main cities in Poland.
MODEL
DATA SOURCE
MEDIA RATIOS
MONTH, CITY AND CARRIER
NR OF CARRIERS AND PRICE
User can choose, what number of carriers he needs in each city, or he can put total number of carriers and the program itself will split this number proportionally on each city.
CAMPAIGN RATIO VALUES
Finally we receive estimated reach, number of contacts and CPT.
CINEMA ADVERTISING
CINEMA INVESTMENTS
Source: Kantar Media
Advertisers invested over 83% more in 2012 vs. 2011 (considering monitored players: NAM and Multikino). It is mainly caused by in-house campaign conducted by Multikino.
2010 2011 Jan 20120
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
663,
837,
150
709,
250,
418
Full Year Jan 2012
+83%
SEASONALITY
In 2011 we observed two peaks in June and November.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
2010 2011 2012
Source: Kantar Media
TOP SECTORS IN CINEMA ADVERTISING
In 2012 biggest sectors were Leisure, Food and Telecoms. Financial sector increase its shares, whereas Computer & Audio Video and Automotive sectors are rather in retreat.
2010 2011 Jan 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14%20%
33%
17%15%
20%13%
14%
13%
5%
7%
8%
10%
7%
5%
11%8%
3%
8%5%
3%
4% 6%
2%
2%
2%
3%
5%
3%
4%
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
HYGIENE & BEAUTY CARE
CLOTHING & ACCESSORIES
OTHERS
PHARMACEUTICAL PRODUCTS, MEDICINE
TRAVEL / TOURISM / HOTELS & RESTAURANTS
FINANCIAL
COMPUTER & AUDIO VIDEO
AUTOMOTIVE
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
RETAIL
BEVERAGES & ALCOHOLS
MEDIA, BOOKS, CDs AND DVDs
TELECOMS
FOOD
LEISURE
Source: Kantar Media
MARKET SHARE
Polish cinema market is very consolidated – there are only 2 media owners which are monitored (third biggest player - Kinads).In Jan 2012 Multikino revenues are significantly higher that NAM. It is caused mainly by in-house campaign conducted by Multikino.
35%
65%
2010
MULTIKINO
NEW AGE MEDIA 44
%56%
2011
MULTIKINO
NEW AGE MEDIA
61%39%
Jan 2012
MULTIKINO
NEW AGE MEDIA
CINEMA – NICE TO KNOW
VIEWERS RETURN TO CINEMAS
Source: NAM
Considering cinema audience January 2012 was quite strong while comparing to January 2011, however weaker by 21% than January 2010.
2010 2011 20120
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
5,31
1,92
7
3,68
2,05
7
4,19
9,25
9
January
-31%+14%
RADIO ADVERTISING
• Investments• Seasonality• Media owners• Media shares• Radio – nice to know
RADIO INVESTMENTS
Strong beginning of 2012 for radio. Revenues were higher by 15% while comparing to January 2011.
Source: Kantar Media
2010 2011 Jan 20120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2,47
8,23
3,14
5
3,11
9,21
9,05
1
145,
717,
675
202,
066,
062
232,
753,
511
Full Year January
+15%
SEASONALITY
An 15% increase is observed in January 2012. Seasonality of expenditures depends mostly on movies distribution (revenues depends on the viewership).
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
90,000,000
140,000,000
190,000,000
240,000,000
290,000,000
340,000,000
2010 2011 2012
MARKET SHARES (MEDIA OWNERS)
Strong beginning of 2012 for RMF FM with its SoS on the level of 39%, whereas main competitor radio Zet notes only 17%.
Source: Kantar Media
27%
21%
3%2%
47%
2010RMF FM
ZET
PR 3
PR 1
Others
32%
18%
5%3%
43%
2011RMF FM
ZET
PR 3
PR 1
Others
39%
18%5%
3%
36%
Jan 2012
RMF FM
ZET
PR 3
PR 1
MARKET SHARES (STATIONS)
For the last years RMF FM and Zet have been the biggest radio stations on Polish market.An important role is played by radio packages like: Drapacz Chmur, Package Złote Przeboje, RMF na Maxxxa and others.
Source: Kantar Media
33%
25%3%
8%
12% 2%
2010GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
POLSKIE RADIO
AGORA S.A.
Others
39%
20%
17%
10%
12% 2%
2011 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
POLSKIE RADIO
AGORA S.A.
Others
44%
20%
14%
10%
10% 2%
Jan 2012 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
POLSKIE RADIO
Others
RADIO – NICE TO KNOW
CONSUMPTION OF THE RADIO
mln people
23.3 428
hours
minutes
every day
Daily Reach 2011 Time of listening 2011
Source: Radio Track, Millward Brown SMG/KRC.
CONSUMPTION OF THE RADIO
Source: Radio Track, Millward Brown SMG/KRC.
over 1 hour over 4 hour over 8 hour
62.0%
31.2%
14.0%
1 station 2 stations 3 stations and more
52.8%
28.7%
18.5%
Daily time of listening 2011 Number of listened stations 2011
Consumers are loyal towards one's favorite stations.
CONSUMPTION OF THE RADIO AGE GROUPS
Source: Radio Track Millward Brown SMG/KRC, 2011
78,3%
79,4%
81,7%
79,4%75,1%
70,8%
68,4%
All 15-19
All 20-29
All 30-39
All 40-49All 50-59
All 60-69
All 70-75
CONSUMPTION OF THE RADIO
Source: Radio Track, Millward Brown SMG/KRC.* Net Track, 2010, 2011
at home at work in the car In other place
57.6
%
14.0
%
32.6
%
7.5
%
55.4
%
14.0
%
33.0
%
7.3
%
53.6
%
14.2
%
34.1
%
7.5
%
2009 2010
2011
through the mobile phone
from the mp3 player / mp4
through the Internet
29.4
%
14.3
%
11.7
%
31.6
%
14.0
%
11.7
%
2010 2011
Place of listening
ONLINE
ADVERTISING
HOW THE WORLD SEARCHED?
WHAT MATTERED IN 2011? ZEITGEIST SORTED BILLIONS OF GOOGLE SEARCHES TO CAPTURE THE YEAR'S 10 FASTEST-RISING GLOBAL QUERIES
Fukushima
GLOBAL trends!
AT POLISH MARKET SEM CATEGORY NOTICED THE HIGHEST GROWTH OF ONLINE EXPENDITURES
LOCAL trends!
10 FASTEST-RISING GOOGLE QUERIES IN 2011 (POLISH MARKET)
General People MusicFood&drinkMovies
10 FASTEST-RISING GOOGLE QUERIES IN 2011 (POLISH MARKET)
Sports Travels Video gamesPets
THE GOOGLE GIANT!
Google Display Network is the biggest polish advertising network
93,86% reach among polish internet users
17,7 Mio Real Users per month
Possibility of targeting:- demographic (ex. age)- geographic (ex. city)
- behavioral (ex. photo amateurs) (check next chart)
- thematic (ex. sport)- contextual (key words ex. games)
- direct sites (ex. gazeta.pl)- remarketing (allows to reach people who previously visited Client website)
www.google.com/ads/preferencesCheck your profile!
HOW GOOGLE SEE YOU??
Based on user visits to these websites, Google uses an advertising cookie to associate his browser with inferred interest and demographic categories. Google then uses these categories to show interest-based ads on websites. (Google's Ads Preferences Manager lets you edit these categories associated with your browser).
YOUR SEX? YOUR INTERESTS?YOUR AGE?
YOU TUBE CHANGES!
In December of 2011 You Tube unveiled their latest design and navigational changes to the world.
1. New YT home page 3. YT analytics2. New YT channel page
YouTube has changed their design to follow a much more clean and modern look.YT has now prominently positioned a “Subscription Feed” in the middle of the page.Now is behaving more like a social-networking site than ever before.
The new channel layout may look different, but it still behaves relatively the same. However, as YouTube moves in the direction of becoming more “channel-centric,” it is imperative that we activate, update and optimize our new channel as quickly as possible for the best results.
YouTube Analytics, this extremely detailed and informative feature allows you to learn more about your audience. Each statistic tells a story about the viewing habits of your audience.,
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LOOKING FOR MORE INSPIRATION…?
THANK YOU!
Media Direction Group webpage:www.mediadirection.com.pl
In case You have any further questions concerning Media Landscape Updater, please contact Andrzej [email protected]