media landscape updater vii 2012
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TRANSCRIPT
MEDIA LANDSCAPE UPDATERJANUARY – JULY 2012
by
AGENDA1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising
MEDIA SNAPSHOT
• Media investments• Media mix• Biggest players• Sectors
MEDIA REVENUES YTD TOTAL
Till July 2012 advertisers invested 3% more vs. 2011, while considering media ratecard revenues. Major decrease is noted by Newspapers (-7%), but also TV (-0,4%). While considering net expenditures we expect rather decrease of media investments by the end of the year.
Source: Kantar Media, ratecard expenditures
Cinema
Outdoor
Newspapers
Magazines
Radio
Television
0 5,000,000,000 10,000,000,000
Jan - July 2012
Jan - July 2011
Jan - July 2010
1 2 3 4 5 6 7 8 9 10 11 120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2010 2011 2012
mln
Euro 2012 didn’t translate into increase of media investments
20 BIGGEST PLAYERS YTD TOTAL
Aflofarm remains No1. on media market. The highest increase of media expenditures is noted by Volkswagen Group Polska, Jeronimo Martins (Biedronka) and PTK Centertel.
Source: Kantar Media, ratecard expenditures
SECTORS YTD TOTAL
Till July 2012 Telecom sector is No.1 with its share on the level of 12%. On the next positions are: Medicine, Food and Retail.
Source: Kantar Media
2010
2011
Jan - July 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
13%
12%
12%
11%12%
12%
15%
13%
11%
8%
9%
9%
10%
9%
8%
7%
7%
7%
7%7%
7%
6%6%
7%
6%8%
7%
5%4%
5%
4%5%
4%
COMPUTER & AUDIO VIDEO
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
CLOTHING & ACCESSORIES
TRAVEL / TOURISM / HOTELS & RESTAURANTS
LEISURE
BEVERAGES & ALCOHOLS
FINANCIAL
AUTOMOTIVE
OTHERS
MEDIA, BOOKS, CDs AND DVDs
HYGIENE & BEAUTY CARE
RETAIL
FOOD
PHARMACEUTICAL PRODUCTS, MEDICINE
TELECOMS
TV ADVERTISING
• Average Time Viewed• All time viewing• GRP’s total• Seconds sold• Nice to know
AVERAGE TIME VIEWED
Source: AGB Nielsen Media Research
TV is still well consumed. Average time viewed considerably increased during Euro 2012.
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52100
120
140
160
180
200
220
240
260
280
300
2010 2011 2012
GRP’S TOTAL
Source: AGB Nielsen Media Research, TG: all 16-49
From January to August 2012 total number of generated GRP’s is higher than in 2011 by 4%. We observed stronger activity during Euro 2012 and Olympic Games 2012.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan - August 2011
Jan - August 2012
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
-4%
+20%
+14%
+8%
+12%
+12%
+9%+2%
+13%+7%
+3%
+4%
ALL TIME VIEWING (SHR%)
TV is cluttered and share of thematic channels is growing. Mainstream channels fight for the inventory - also by introducing new thematic
stations. Source: AGB Nielsen Media Research, TG:All 16-49
Jan
Feb
Mar
Apr
May Jun Jul
Aug
Sep
Oct
Nov De
cJa
nFe
bM
arAp
rM
ay Jun Jul
Aug
Sep
Oct
Nov De
cJa
nFe
bM
arAp
rM
ay Jun Jul
Aug
Sep
Oct
Nov De
cJa
nFe
bM
arAp
rM
ay Jun Jul
Aug
Sep
Oct
Nov De
cJa
nFe
bM
arAp
rM
ay Jun Jul
Aug
Sep
Oct
Nov De
cJa
nFe
bM
arAp
rM
ay Jun Jul
Aug
Sep
Oct
Nov De
c
2007 2008 2009 2010 2011 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
74.4% 71.0% 66.6% 62.1% 56.9%
25.6% 29.0% 33.4% 37.9% 43.1%
Share of Viewing by Stations Group (All 16-49)others Big 4
SECONDS SOLD – TOTAL TV
Source: AGB Nielsen Media Research
Over 22% more seconds were sold by broadcasters in 2012. It is mainly caused by significant increase of new monitored thematic channels.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000 no of seconds sold - Total TV
Total TV 2008 Total TV 2009 Total TV 2010 Total TV 2011 Total TV 2012
weeks
no o
f sec
s
SECONDS SOLD
Source: AGB Nielsen Media Research
12345678910
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
50,000
100,000
150,000
200,000
250,000 no of seconds sold - TVP1+TVP2
TVP 2008 TVP 2009TVP 2010 TVP 2011TVP 2012
weeks
no o
f sec
s
12345678910
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
20,000
40,000
60,000
80,000
100,000
120,000 no of seconds sold - TVN
TVN 2008 TVN 2009 TVN 2010TVN 2011 TVN 2012
weeks
no o
f sec
s
12345678910
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000 no of seconds sold - POLSAT
Polsat 2008 Polsat 2009Polsat 2010 Polsat 2011Polsat 2012
weeks
no o
f sec
s
12345678910
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000 no of seconds sold - AtMedia
AtMedia 2008 AtMedia 2009AtMedia 2010 AtMedia 2011AtMedia 2012
weeks
no o
f sec
s
TV – NICE TO KNOW
HITS OF AUGUSTProgramme Date Audience AMR%OG LONDON 2012 /M VOLLEYBALL POL-RUS/
2012-08-08
2 500 586 13,74%
OG LONDON 2012 /M VOLLEYBALL POL-ARG/
2012-08-02
1 818 865 9,99%
OG LONDON 2012 /ATHLETICS/2012-08-
07 1 683 340 9,25%
OG LONDON 2012 /ATHLETICS/2012-08-
05 1 505 143 8,27%
OG LONDON 2012 /ATHLETICS/2012-08-
07 1 490 506 8,19%
SPORT /SERWIS SPORT./2012-08-
15 1 487 851 8,18%
SPORT /SERWIS SPORT./2012-08-
12 1 452 679 7,98%
OG LONDON 2012 /ATHLETICS/2012-08-
04 1 398 362 7,68%
Programme Date Audience AMR%
OG LONDON 2012 /ATHLETICS/2012-08-
03 2 546 500 13,99%
OG LONDON 2012 /WEIGHTLIFTING/
2012-08-03
2 478 962 13,62%
OG LONDON 2012 /ATHLETICS/2012-08-
03 2 305 748 12,67%
OG LONDON 2012 /ATHLETICS/2012-08-
03 2 076 392 11,41%
OG LONDON 2012 /WEIGHTLIFTING/
2012-08-03
2 074 008 11,40%
OG LONDON 2012 /M WRESTLING/2012-08-
06 1 988 352 10,93%
OG LONDON 2012 /WEIGHTLIFTING/
2012-08-03
1 933 379 10,62%
OG LONDON 2012 /WEIGHTLIFTING/
2012-08-06
1 907 808 10,48%
Programme Date Audience AMR%
KOSCI /SER. USA/ 2012-08-26 1 407 619 7,74%
ZAKON /FILM SENS.USA/ 2012-08-28 1 324 873 7,28%
KABARETOBRANIE W ZIELONEJ GORZE 2012 2012-08-11
1 169 660 6,43%
KOSCI /SER. USA/ 2012-08-19 1 153 121 6,34%
MUST BE THE MUSIC - TYLKO MUZYKA EXTRA 2012-08-26
1 120 692 6,16%
BOSKI ZIGOLO W EUROPIE /FILM KOM.USA/ 2012-08-29
1 116 911 6,14%
MUST BE THE MUSIC - TYLKO MUZYKA EXTRA 2012-08-28
1 094 368 6,01%
AZYL /FILM THRILL.USA/ 2012-08-07 1 090 626 5,99%
Programme Date Audience AMR%
FAKTY2012-08-
26 1 474 957
8,11%
BATMAN POCZATEK /FILM PRZYG.USA/2012-08-
24 1 302 419
7,16%
HARRY POTTER I KSIAZE POLKRWI /FILM PRZYG.ANG./
2012-08-31
1 251 086
6,87%
HARRY POTTER I ZAKON FENIKSA /FILM PRZYG.ANG.USA/
2012-08-17
1 125 989
6,19%
NIEOCZEKIWANA ZMIANA MIEJSC /KOM.USA/
2012-08-05
1 041 918
5,73%
HARRY POTTER I CZARA OGNIA /FILM FAB.USA/
2012-08-03
1 036 827
5,70%
SPORT /SERWIS SPORT./2012-08-
26 991 003
5,45%
WYSPA /FILM THRIL.USA/2012-08-
10 977 063
5,37%
AUTUMN NEWSWSZYSTKO PRZED NAMI
SIŁA WYŻSZA
Monday - Thursday, 18:15Since September, 3rd
Living abroad in western Europe, although very successful- is not enough for young characters. They come back Poland and began a new life with the idea for common business.
Sunday, 20:20Since September, 2nd
Another comedy serial made by creators of well known „Rancho”. Tradition and New Age in one. Crash of the Buddhist and Christian spirituality. Untypical situations, colorful characters and a lot of humor.
AUTUMN NEWS
PARADOKSThursday, 21:10Since September, 6th
New action serial in TVP. Police Officer (Bogusław Linda) who place moral code above civil code. Absorbing plot and amazing adventures.
AUTUMN NEWSMASTER CHEF
LEKARZE
Sunday, 20:00Since September, 2nd
Culinary show that has already succeed in almost 30 countries. Host- Magda Gessler.
Monday, 21:30Since September, 3rd
Medical serial with the star cast. Action takes place in one of the most modern hospitals in Poland- in Toruń. We follow career and private life of doctor Alicja Szymańska (Magdalena Różdżka) - young ambitious doctor who left Warsaw and starts her new life at the very beginning.
AUTUMN NEWSPRZYJACIÓŁKI
NIEPRAWDOPODOBNE, A JEDNAK…
Saturday, 18:15Since September, 1st
New paradocumentary serial. Non-standard incidents that are very different from typical scenarios written by the life. Amazing incidents that can happen to all of us.
Thursday, 22:00Since September, 6th
History of four friends, who know each other from the childhood. They meet after the years and they friendship comes to life again. They differ from each other but they need their reciprocity support. Starring: Małgorzata Socha, Joanna Liszowska, Magdalena Stużyńska, Anita Sokołowska
PRESS ADVERTISING
• Investments• Seasonality• Players and sectors• Publishers• Print - nice to know
PRINT INVESTMENTS
Source: Kantar Media
Till July 2012 print revenues increased only by 0,4%, however while considering net expenditures we estimate rather significant decreased of expenditures.
2010 2011 20120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
5,000,000,000
4,45
2,43
0,09
8
4,73
9,08
2,12
5
2,43
2,26
4,20
5
2,67
9,43
0,16
5
2,69
0,98
3,18
6
Full Year Jan - July
+0,4%
SEASONALITY
Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009)
Source: Kantar Media
Till July 2012 print media sold 9% less insertions than in 2011.
1 2 3 4 5 6 7 8 9 10 11 12 -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Investments 2010
Investments 2011
Investments I - VII 2012
Insertions 2010
Insertions 2011
Insertions I - VII 2012
SECTORS
We observe significant increase of expenditures on Media, Books, CD’s, Clothing and Pharmaceutical products.On the other hand Financial and Food sector are rather pulling back from print media.
Source: Kantar Media
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Investments I - VII 2010
Investments I - VII 2011
Investments I - VII 2012
Insertions I - VII 2010
Insertions I - VII 2011
Insertions I - VII 2012
PUBLISHERS
Till July 2012 Bauer and Agora SA are top players on the print market (considering media ratecard revenues).
Source: Kantar Media, M&MP
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
0
10000
20000
30000
40000
50000
60000
70000
80000
Investments I - VII 2010
Investments I - VII 2011
Investments I - VII 2012
Insertions I - VII 2010
Insertions I - VII 2011
Insertions I - VII 2012
OUTDOOR ADVERTISING
• Investments• Seasonality• Market shares• Ad types
OUTDOOR INVESTMENTS
Till July 2012 advertisers invested 8% more in comparison to the same period of 2011 (on the ratecard basis). Prognosis for 2H of 2012 are not so optimistic as media market faces slowdown.
Source: Kantar Media
2010 2011 20120
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,18
5,67
5,85
1
1,24
6,98
5,89
3
687,
264,
327
719,
072,
525
774,
138,
987
Full Year Jan - July 2012
8%
SEASONALITY
After weaker June in July ratecard investments increased by 9%
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
110,000,000
120,000,000
130,000,000
140,000,000
2010 2011 2012
MARKET SHARES
Outdoor market is consolidated. Over 84% of the market is held by 4 biggest media owners. AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with 29% share is on the second position.
Source: Kantar Media
30%
19%15%
10%
25%
2010AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
32%
27%
16%
10%
15%
2011AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
Others
30%
29%
16%
9%
16%
Jan - July 2012STROER POLSKA
AMS
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
MOST POPULAR AD TYPES
Source: Kantar Media
We observe growth of expenditures on BB (+5%) and Frontlights (+14%), whereas Backlights loose the most.
Backlight Billboard Citylight Frontlight -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
Jan - June 2010 Jan - June 2011 Jan - July 2012
-6% -3%+14%
+5%
OOH – NICE TO KNOW
IKEA – THE TRAM WITH PILLOWSPOZNAŃ
The tram is the result of an unusual promotional campaign organized by the IKEA in collaboration with the MPK - Poznan’s municipal transport company. One articulated tram set has been refitted internally with IKEA furnishings and will operate a free-of-charge service along the new line to Franowo for a fortnight..
For two weeks, the new line of special tram to IKEA, rode with colorful pillows on the seats, curtains in the windows and ... pots of flowers.
IKEA – COLORFUL CITYLODZ
A team of interior designers and seamstress moved to Lodz and give the city a new character with textiles available in the IKEA range. They introduced a large dose of color and positive energy to (sometimes a little
too gray) urban space.
IKEA - "NATURAL" WARSZAWA
IKEA Targówek started "natural" advertising campaign. Aim of the campaign is encourage people to visit refreshed IKEA Targówek. This is one of the first in Poland shares with natural media.
People could see the giant furniture made from fresh grass, cleaned slogans on the pavements, billboards overgrown with flowers and surprising "green" car.
PLAY - INTERACTIVE STANDWOODSTOCK FESTIVAL
Stand allowed people to take the photos with selected via the touch panel graphics. People can choose a background and type in any text. The funniest photos was displayed on 40 meter LED monitors at the
festival area.http://youtu.be/0X2YtHVEOuk http://youtu.be/bD4kBn_SxRc
CINEMA ADVERTISING
CINEMA INVESTMENTS
Source: Kantar Media
Advertisers invested over 29% more in 2012 vs. 2011 (considering monitored players: NAM and Multikino).
2010 2011 Jan - July 20120
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
663,
837,
150
709,
250,
418
352,
557,
285
379,
667,
435
489,
361,
078
Full Year Jan - July 2012
+29%
SEASONALITY
After weaker June (because of Euro 2012) July again stronger versus previous year.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
2010 2011 2012
Source: Kantar Media
TOP SECTORS IN CINEMA ADVERTISING
Till July 2012 biggest sectors are Leisure, Telecoms and Food. Media sector increases its shares, whereas Computer & Audio Video sector is rather in retreat.
2010 2011 Jan - July 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
14%20% 19%
13%
14% 14%
17%15% 12%
11%8%
11%
5%7% 7%
10%7% 7%
4%6%
6%
8% 5% 5%0% 3% 5%5% 4% 4%1% 3%
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
CLOTHING & ACCESSORIES
HYGIENE & BEAUTY CARE
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
TRAVEL / TOURISM / HOTELS & RESTAURANTS
PHARMACEUTICAL PRODUCTS, MEDICINE
OTHERS
RETAIL
COMPUTER & AUDIO VIDEO
FINANCIAL
BEVERAGES & ALCOHOLS
MEDIA, BOOKS, CDs AND DVDs
AUTOMOTIVE
FOOD
TELECOMS
LEISURE
Source: Kantar Media
MARKET SHARE
New Age Media is player number one on Polish cinema market, with its share on the level of 53%. Small cinema brokers gain importance, however their media revenues are still not monitored.
35%
65%
2010
MULTIKINO
NEW AGE MEDIA 44
%56%
2011
MULTIKINO
NEW AGE MEDIA
47%53%
Jan - July 2012
MULTIKINO
NEW AGE MEDIA
CINEMA – NICE TO KNOW
WEAKER 2012 VS. 2011
Source: NAM
Till July 2012 Cinema audience was weaker while comparing to the same period of 2011 by - 9%.
January February March April May June July August Sep-tember
October No-vember
De-cember
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2012 2011 2010 2009
RADIO ADVERTISING
• Investments• Seasonality• Media owners• Media shares• Radio – nice to know
RADIO INVESTMENTS
Till July 2012 radio ratecard revenues were higher by 14% while comparing to 2011.
Source: Kantar Media
2010 2011 20120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2,47
8,23
3,14
5
3,11
9,21
9,05
1
1,32
8,17
4,03
5
1,76
4,79
8,80
5
2,01
8,64
8,92
2
Full Year Jan - July
+14%
SEASONALITY
In July we observe first this year decrease of radio expenditures. Further decrease is possible, as Polish economy slows down.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 1240,000,000
90,000,000
140,000,000
190,000,000
240,000,000
290,000,000
340,000,000
390,000,000
2010 2011 2012
MARKET SHARES (STATIONS)
Strong 2012 for RMF FM with its SoS on the level of 31%, whereas main competitor radio Zet notes 19%.
Source: Kantar Media
27%
21%
3%2%
47%
2010RMF FM
ZET
PR 3
PR 1
Others
32%
18%
5%3%
43%
2011RMF FM
ZET
PR 3
PR 1
Others
31%
19%
5%3%
42%
Jan - July 2012RMF FM
ZET
PR 3
PR 1
MARKET SHARES (MEDIA OWNERS)
For the last years RMF FM and Zet have been the biggest radio stations on Polish market.
Source: Kantar Media
33%
25%3%
8%
12% 2%
2010GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
POLSKIE RADIO
AGORA S.A.
Others
39%
20%
17%
10%
12% 2%
2011 GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
POLSKIE RADIO
AGORA S.A.
Others
37%
22%
17%
11%
11% 2%
Jan - July 2012
GRUPA RMF
EUROZET
GRUPA RADIOWA TIME
AGORA S.A.
Others
ONLINE
ADVERTISING
Source: MegapanelPBI/Gemius, December 2010- December 2011
SUMMARY OF DIGITAL ADVERTISING IN 2011 (1)
Top 20 websites according to number of users:
In 2011 Google, YT and ONET are the winners in terms of
number of users.
Source: MegapanelPBI/Gemius, December 2010- December 2011
Thematic category: Social Media(Top 5 portals according to reach)
Thematic category: Culture and entertainment
(Top 5 portals according to reach)
SUMMARY OF DIGITAL ADVERTISING IN 2011 (2)
In the 4th quarter of 2011 Nasza Klasa lost its leading position in Social Media.
YT is the winner of 2011 in terms of reach growth.
28%
20%13%7%
8%
3%
4%2% 4%
4% 7%
double billboard rectangle billboard skyscraper
box toplayer triple billboard banner
wideboard halfpage otherdisplay SEM ogłoszenia e-mail inne
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
44%
30%
17%
7%
2%
41%
33%
17%
7%
2%
20102011
DISLPAY AD FORMATSMAIN TYPES OF ONLINE ADVERTISING
SUMMARY OF DIGITAL ADVERTISING IN 2011 (3)
Source: "The arrival of Real-Time Bidding" by Google.
2012: NEW TREND IN ONLINE ADVERTISING!
Buyers are able to acquire impressions they want at a price that matches their goals and objectives.
For buyers, RTB offers the possibility of buying only the impressions they need at a price they are willing to pay.
RTB involves a real time auction for each ad impression in which buyers and sellers come to an agreement on the value of each ad impression and concluding the transaction.
Each ad impression is unique - the time of day, the place or website, the audience, the propensity of that audience to make a purchasing transaction at that particular time and place and given their transaction history.
Auctions take place at a blink of an eye. A typical exchange imposes one tenth of a second for the bids to return.
Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad
impression at a time.
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Media Direction Group webpage:www.mediadirection.com.pl
In case You have any further questions concerning Media Landscape Updater, please contact Andrzej [email protected]