MEDIA KIT

Being in the mountains is what gives Powder readers meaning and fulfillment in their lives. It’s through the lens of

skiing that we experience the world—its joys, sorrows, and beauty. It’s through that perspective that Powder shares

stories of depth, that are just as much about sociology, world cultures, economics, psychology, and science, as they are

about skiing.

It’s with that philosophy in mind, as well as capturing the strange, unique, and hilarious culture of ski town living that

inspired the Moe brothers to start this title, that we continue to evolve the 45-year foundation of Powder.

That and keeping up with the times. In addition to the magazine, Powder now has a full-fledged media studio – Powder

Productions – responsible for creating digital features and compelling films. We continue to expand our reach utilizing

both traditional and new mediums across the spectrum, whether its multimedia, books, radio, or Snapchat.

While we’re proud of our long history in skiing, we can’t wait for what the future will bring.

Powder to the people,

—JOHN CLARY DAVIES

Volume 45 Intro

2016/2017

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R E A D E R F A C T S & F I G U R E S

E D I T O R I A L C A L E N D A R

A D V E R T I S I N G R A T E S

S P E C I F I C A T I O N S B R A N D E X T E N S I O N S

D I G I T A L 1 / 2

D I G I T A L 2 / 2

01 02 03 04 05 06 07C O N T A C T

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45%17% 33%

45%

F O R E I G N M A R K E T S

N O R T H A M E R I C A

2%

3%

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

- Plan to buy skis/boots in the next 12 months: 74%

- Plan to buy ski apparel in the next 12 months: 76%

- Average amount spent on ski equipment last year: $1,850

- Purchase items at a local retailer: 66%

T R A V E L

- Took an overnight ski trip in the past year: 91%- Average amount spent on ski travel

last year: $2,612- Average # of ski trips taken in the last year: 6.9- Average # of days per trip: 4.6

POWDER REPRESENTS THE MOST DEDICATED, AFFLUENT AND QUALIFIED CONSUMERS IN SKIING.

Print DemographicsA G E

13-17 3%

18-24 18%

25-34 38%

35-44 22%

45-54 14%

55+ 5%

S K I I N G E X P E R I E N C E

- Average # of days skied per season: 38- Advanced/expert/pro-level skier: 95%- Average # of years as a skier: 27- Own a season pass: 74%

CirculationT O T A L C I R C U L A T I O N

- Total distribution: 105,500- Circulation: 72,500- Total reach: 326,250

[average of 4.5 readers per copy]- Subscribers/Controlled: 49,500

I N F L U E N C E

- Consider themselves a peer group leader: 78%- Have advised others on ski travel: 83%- Average # of times have advised others on ski travel: 10- Have advised others on ski equipment/clothing: 82%- Average # of times have advised others on the purchase of ski equipment/clothing: 12- Have made a purchase in the last year as a result of reading an advertisement in POWDER: 54%

C O M M I T T E D T O P O W D E R

Pacific and Mountain: 45%New England and Atlantic: 33%Central: 17%

Canada: 3%Foreign Markets: 2%

C I R C U L A T I O N B Y R E G I O N

S E X

Male 80% Female 20%

I N C O M E

- Median HHI: $92,500- Employed Full Time: 75%

E D U C A T I O N

- Bachelors/graduate degree: 73%

- Hiking: 79%- Mountain Biking: 66%- Camping: 64%- Running/Jogging: 49%- Road Cycling: 39%

- Canoeing and Kayaking: 36%

- Climbing: 29%- Surfing: 20%- Cow-Tipping: 5%

O T H E R A T H L E T I C I N T E R E S T S

P U R C H A S I N G

Median Age: 33

01R E A D E R F A C T S & F I G U R E S

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DIGIDAY PUBLISHING AWARDS: NOMINEE - BEST BRAND PARTNERSHIP – “THE HUMAN FACTOR”

4 WESTERN PUBLISHING ASSOCIATION

2015 MAGGIE AWARDS:

WINNER – BEST DIGITAL EDITION –“THE HUMAN FACTOR”

NOMINEE – BEST OUTDOOR SPORT PUBLICATION – DECEMBER ISSUE

NOMINEE – BEST COVER - JANUARY PHOTO ANNUAL

NOMINEE – BEST USE OF VIDEO IN EDITORIAL LONG FORM – “EXPERIENCE SAGE PROJECT”

WINNER EDDIE AWARD FOR BEST RECREATION/SPORTS/OUTDOOR ISSUE: 2015 PHOTO ANNUAL

HONORABLE MENTION EDDIE AWARD FOR SINGLE ARTICLE: NIGHT LIGHTS, FROM THE 2015 PHOTO

ANNUAL

- Average # of years subscribing to Powder: 11.1

- Read it cover to cover: 62%

- Average hours spent reading each issue: 3- Keep each issue of Powder: 67%- Pass thier issue of Powder along to others: 26%

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

Monthly Issues

I S S U E D A T E S D E S C R I P T I O N

Gear Guide

Gear Guide SIPVolume 45 SIP

Space Close: Sept. 7, 2016Materials Due: Sept. 14, 2016

On Sale: Nov. 4, 2016

A newsstand-only issue, the Gear Guide is a compilation of over 300 products from the Buyer’s Guide, Apparel Guide, and Holiday Gift Guide/Accessories Guide. Skis, boots, bindings, jackets, pants, helmets, goggles, backpacks, and gloves will be featured on Powder.com with buy-now links for holiday shopping.

02E D I T O R I A L C A L E N D A R

I S S U E D A T E S D E S C R I P T I O N

September:Buyer’s Guide

September 2016Volume 45.1

Space Close: Jun. 21, 2016Materials Due: Jun. 28, 2016

On Sale: Aug. 19, 2016

The first issue of the year is the most anticipated. It’s September, the mountains are still bare, but Powder readers are ready to see snow. That’s something we’re happy to provide. This year we’ll report on the epic El Nino winter with a photo essay and celebrate our National Parks 100th anniversary. Of course, readers are thinking about new skis, and we’ll showcase the best skis of 2017 in our comprehensive Buyer’s Guide. The issue will launch at the same time as our Digital Buyer’s Guide, with buy-now links, product videos, and detailed descriptions.

October:Apparel Guide

October 2016Volume 45.2

Space Close: Jul. 27, 2016Materials Due: Aug. 3, 2016

On Sale: Sept. 23, 2016

In the October issue, Powder goes deep into the state of skiing. How has the contemporary ski experience changed? We’ll find the skiers still finding a way to live the dream, from Alaska to Bozeman, Nelson and the Northeast. We’ll also showcase the best in outerwear in our 2017 Apparel Guide, based on feedback from our annual Thread the Needle event. The issue will launch at the same time as our digital Apparel Guide, with buy-now links, product videos, and detailed descriptions.

November:Resort Guide & Heli/Cat Guide

November 2016Volume 45.3

Space Close: Sept. 1, 2016Materials Due: Aug. 30, 2016

On Sale: Oct. 21, 2016

Where’s the best place to ski and take the dream trip with friends? The Resort Guide and Heli/Cat Guidehas the answers. We’ll also go deep into the housing crisis facing American ski towns. How can we keep the ski dream alive?

December:Holiday Gift Guide

December 2016Volume 45.4

Space Close: Sept. 21, 2016Materials Due: Sept. 28, 2016

On Sale: Nov. 18, 2016

Powder continues its tradition of premium storytelling by traveling through China to investigate its bourgeoning middle class ski scene. We’ll also road trip through the thick snows and firs of Cascadia and profile the people who made skiing possible for us in the first place—moms.

January:The Photo Annual

January 2017Volume 45.5

Space Close: Oct. 18, 2016Materials Due: Oct. 25, 2016

On Sale: Dec. 16, 2016

The best ski photographers in the world come to Powder first. And we save the most unique and beautiful images for the Photo Annual. In one of the best-selling issues, Powder will profile the Soloist, a mysterious skier who knows no bounds, has never been on social media, and prides themselves on skiing and traveling and exploring the world alone.

February

February 2017Volume 45.6

Space Close: Nov. 28, 2016Materials Due: Dec. 5, 2016

On Sale: Jan. 27, 2017

Thirty years ago, Sugar Loaf, Michigan, was the talk of the Midwest. Now, it sits idle, like an apocalyptic ghost resort. What happened? The answer is a strange and mysterious tale. We’ll also attend the National Brotherhood of Skiers annual event in Lake Tahoe. How can we get more people to ski? The future of this sport rests on minority groups like these leading outreach efforts.

Newsstand-Only Issue

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

I A B S T A N D A R D U N I T S

M A R K E T P L A C E 1 × 2 × 3 ×

1/9 Page $1,200 $1,000 $1,000

2/9 Page $2,300 $2,100 $1,900

C L A S S I F I E D S

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F I X E D P L A C E M E N T U N I T S ( 6 M O N T H M I N I M U M )

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300×600 Home Page $800/month, 25% SOV

Fixed Video Home Page $5000/month, 100% SOV

950×700 Photo Page $400/month, 20% SOV (expandable)

950×100 Video Page $200/month, 25% SOV

Home Page Takeover 3-Day: $4,000 or 7-Day: $7,000

Rates

Digital

T A R G E T I N G

• Run of Network• Run of Site• Geotargeted • Property targeted• Section/Page targeted• Newsletters

R A T E S

• ROS: $15 CPM (.jpg .png .gif)• Rich Media $18 CPM (.swf)• Pre-roll video: $35 CPM• 10% increase for Geo-targeting• 25% increase for roadblock

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P O W D E R . C O M B A S I C L A Y O U T

1.) 728×90 (970x90)—Leaderboard2.) 300×250—Med. Rectangle3.) 160×600—Skyscraper4.) Video: 640×360 : 15-30 Pre-Roll

03A D V E R T I S I N G R A T E S

4 - C O L O R 1 × 3 × 6 × 9 × 1 2 × 1 8 × 2 4 × C O V E R S * 1 ×

2 Page Spread $19,332 $18,173 $16,240 $14,693 $14,113 $12,760 $12,373 Cover 2 $12,210

Full Page $10,175 $9,565 $8,547 $7,733 $7,428 $6,716 $6,512 Cover 3 $11,193

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1/2 Page $6,105 $5,739 $5,128 $4,640 $4,457 $4,029 $3,907 * Covers are sold on a first right of refusal basis. 5% spread discount given for single product spreads.1/3 Page $4,070 $3,826 $3,419 $3,093 $2,971 $2,686 $2,605

Special Sections

AD

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P R E F E R R E D F I L E T Y P E S

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For bleed ads hold all live matter at least 0.25˝ inside trim edges

M A R K E T P L A C E S I Z E

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2/9 Page Horizontal 5.25˝× 3.1875˝

S E N D M A T E R I A L S T O :

Powder MagazineAttn: Christina TyronE: ctryon@enthusiastnetwork.comP: 949.705.3261

Please refer to our web site for complete digital requirements and FAQ: PowderMediaKit.com

Specifications

Production Info

A D S I Z E T R I M B L E E D N O N - B L E E D

Spread 18˝× 10.875˝ 18.25˝× 11.125˝ 17˝× 9.875˝

Full Page 9˝× 10.875˝ 9.25˝× 11.125˝ 8˝× 9.875˝

1/2 Page Spread 18˝× 5.3125˝ 18.25˝× 5.5625˝ 17˝× 4.8125˝

1/2 Horizontal 9˝× 5.3125˝ 9.25˝× 5.5625˝ 8˝× 4.8125˝

2/3 Vertical 5.75˝× 10.875˝ 6˝× 11.125˝ 5.25˝× 9.875˝

1/3 Vertical 3.0625˝× 10.875˝ 3.3125˝ × 11.125˝ 2.5625˝× 9.875˝

1/3 Square 5.25˝× 4.8125˝

S P R E A D F U L L P A G E

1 / 2 P A G E S P R E A D 1 / 2 P A G EH O R Z .

2 / 3 P A G EV E R T .

1 / 3 P A G EV E R T .

1 / 3 S Q U A R E

1 / 9 P A G EV E R T .

2 / 9 P A G EV E R T .

2 / 9 P A G E H O R Z .

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M E D I A

Files can be sent on DVD or via our Ad Portal, an electronic file-transmission system for the delivery of print advertisement files to its publications. This system offers a faster and more efficient process submitting advertisement materials.

The gray box represents the ad size on the page layout

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To use the Ad Portal, you will need to register as a user:

1. Go to http://adportal.enthusiastnetwork.com

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4. Click the blue “Submit” button at the bottom of the page.

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P R O O F S

A content proof MUST be submitted with every ad–no exceptions! Advertisers must supply a “contact quality,” SWOP-Certified proof with color bar for all 4/C ads. Clients who send a laser or do not send a proof at all will be charged $60 to pull an acceptable 4/C proof. A complete list of SWOP-certified systems is available online: http://swop.org/certification/certmfg.asp

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C O L O R S

No RGB or Pantone color spaces. Please check your color pallets in Quark, Illustrator, InDesign, etc., to make sure there are no RGB or Pantone defined color spaces.

Exceptions: if you paid for a fifth color in your ad, it must be from a Pantone library and set to “spot.” If you have purchased a fifth color, you must provide a fifth-color separation proof.

# P O W D E R A W A R D S# P O W D E R A W A R D S

DECEMBER 4, 2015THE DEPOTSALT LAKE CITY, UTAH

FIND OUT HOW TO BE A PART OF THE BIGGEST NIGHT IN SKIING ATPowderAwards.com

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

Celebrating its 16th anniversary, the annual Powder Awards & Reader Poll returned to downtown Salt Lake City on Dec 5th for its third consecutive year in Utah. Rec-ognized by the greater skiing community, industry, and athletes as the only award show in the sport, the 16th annual production, hosted at The Depot, witnessed the biggest names in snowsports on the red carpet and stage. To an audience of over 1,000 athletes, winners were transformed from nominees to icons. Consumers not lucky enough to experience the live show were not left out with up to the minute social news being distributed through the entire Powder network with over 1 million video views in the first 24 hours. See all the action and recaps from the show www.PowderAwards.com

Powder Awards

Powder To The People TourAfter almost a decade of rest the Powder To The People Tour (P2P) roars back to life in Spring 2016. Established as the original grassroots activation in skiing, the tour stays true to its roots with four stops along the Western U.S. to celebrate the end of the season in proper fashion, pond skimming of course! The Pond Skim: defined as…to skim is to ski over something quickly or to glance over a pool of liquid in proper dress and style.

Hosted at a select resort location, each stop on the tour serves as an official qualifier for the 1st Annual Pond Skimming World Cup Championships. One King and Queen from each location will be crowned to present their hometown as an automatic bid into the Champs, hosted in Banff National Park at Sunshine Village Resort on May 23rd 2016. www.Powder2ThePeople.com

05B R A N D E X T E N S I O N S

Powder Film FestivalWith a grand kickoff in the fall, followed by a full coast to coast tour, the Powder Film Festival will feature select short films produced by or in partnership with Powder Productions. In its debut year, the film festival will launch in conjunc-tion with the celebration of Powder’s 45th anniversary and will include guest presentations from those featured in the films, Q&A’s, and giveaways, making it one of the premier events for skiers this fall.

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

Daily Bookmark: With varied long and short content, Powder.com has become the leader in the digital ski media space for its trusted content.

Powder TV: A valued video source, rather than a dumping ground, for premium and exclusive storytelling through motion picture.

Largest Social Media Footprint in Ski Media: Powder reaches 600,000-plus skiers/day through Facebook, Twitter, Instagram, Snapchat, and Google+.

Award-Winning: In December 2015, Powder won Best Use of Facebook at the annual Folio Awards for the Ski Town Throwdown.

Digital Features: Unprecedented in ski ski media, in 2015, Powder launched Multimedia Features, HTML5 Projects, and Digital Flipbooks that offer another channel for storytelling, with words, photos, videos, animation, and design all integrated.

The Safe Zone: An avalanche education and backcountry resources page.

Gear Locker: Featuring bi-weekly reviews in our Gear Locker department and with the Buyer’s Guide, Apparel Guide, and Accessories Guide, skiers can find anything they desire and want to purchase at the click of the mouse.

D I G I T A L N E W S S T A N D

Powder’s digital subscription program offers the complete magazine in a paperless format. It’s everything subscribers see in print, plus video, slideshows, interactive edit, and unique advertising opportunities that can’t be translated onto paper. Available on iPad, iPhone, Android, Kindle, Nook, and PC/Mac. Available on the iTunes Newsstand, readers can purchase current and back issues as well as subscribe and share the mag with a friend.

Powder.com

Digital Stats

S P O N S O R S H I P O P P O R T U N I T I E S

Powder.com features new original content and world class editorial every day. We will work with your specific campaign goals to find a content partnership that supports your brand and enhances your messaging. We’re always adding fresh content to the site daily, so inquire with your sales rep about what’s new and available for sponsorship.

- Gear Locker: Money, love…some say it’s what makes the world go ‘round. Truth be told, it’s actually new gear. With technology spitting out new, better, lighter, faster and brighter products all year long Gear Locker features the latest in Tech, Travel, Health, Apparel and Accessories to make skiing (and life) better.

- Photo of The Day: After the past four decades Powder has become recognized as the industry leader producing the most iconic photography in skiing as well as the outdoor sports community as a whole. POTD provides the most compelling imagery on a daily basis to keep the fire stoked all season.

- Storm Dispatch: Winter storm chasing has long enticed the die-hard skier looking to score the best conditions of the season. With a portfolio of contributors located throughout the world, when storms hit we deliver the goods with a photo gallery and words to validate the accumulation totals.

- Powder TV/Watch This Issue: A six part video series capturing a behind the scenes look at the editorial featured in Volume 45. Each video is aligned with the newsstand launch of the print magazine serving as the promotional vehicle to drive awareness.

- Week in Review: All the most bizarre stories from the past five days, Week In Review is a seasoned column providing curation and commentary on everything strange in skiing. From the weird to the hilarious, content includes photos, links to news articles, videos, surveys, and other random nomenclature.

- Travel: A collection of stories, insight and hit lists from locations around the globe. Travel features words, images, and videos from across the globe, from skiing in Siberia to the local secrets where to score all day and avoid crowds.

- Video Solutions: Whether you want to sponsor a single piece of video content or align your brand with an online video series, we’ve got solutions that will work for you.

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M O N T H L Y A V E R A G E S

Visit Duration:

Page Views:

1,505,842

Unique Page Views:

1,187,867

2:20 min

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

H T M L 5 P R O J E C T

Overview: The HTML 5 Project presents the latest in technology to showcase digital storytelling at its best. Combining text, photo and video in a 3-D layering format resulting in a truly unique user experience.Partnership Deliverables: Exclusive Presenting Sponsorship includes custom integrations including static and rich media branding. Audience Engagement Metrics: - Average Unique Visitors: 125,000- Average Time On Page: 4 min 57 secSocial Media Reach: -250,000

In 2013, Powder launched a three-tiered Digital Features section on Powder.com, augmenting ski storytelling in the digital space. In 2015, we published 16 Digital Features, including a National Magazine Award finalist in the Multimedia category for The Human Factor. Featuring multimedia—words, photos, videos, and animation—they allow for feature-worthy content to be told in an unprecedented form in the ski or snow media space.

Digital Features

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M U L T I M E D I A P R E S E N T A T I O N

Overview: The Multimedia Presentation can best be described as a feature on steroids. Starting with a storyline we combine videos, photos, motion graphics, hyperlinks and more to create a unique high-impact presentation. Only two Multimedia Presen-tations for Volume 44.Partnership Deliverables: Exclusive Presenting Sponsorship includes custom integrations including static and rich media branding. Audience Engagement Metrics: - Average Pageviews Per Feature: 600,000- Average Pageviews Per Visit: 32 out of 50- Average Duration Per Visit: 4 min 49 secSocial Media Reach: -1,000,000 +

Social Media A G E

18-24 21%

25-34 30%

35-44 20%

45+ 23%

S E X

Male 76% Female 24%

[On Facebook]

Male 65% Female 35%

T R A F F I C

- 33% from Google- 18% Direct- 31% Facebook

V I D E O S T A T I S T I C S

From Jan. 1, 2015 – Dec. 31, 2015 O N E O F L A R G E S T S O C I A L M E D I A F O OT PR I N T S I N S K I I N G

Powder.com Youtube Facebook

1.1

Followers:57,000

Fans:249,000

Followers:179,000

Subscribers:10,000

Avg. Snap Engagement:1,500

F L I P B O O K

Overview: The Flipbook showcases the award winning design and editorial from Powder and delivers this in a custom easy-to-view digital only feature. Accessible with ease through any device with an internet connection (iOS, Android, Desktop, Word Processor) no hassle with apps or browser complications. A total of five Flipbooks available for Volume 44.Partnership Deliverables: Exclusive Presenting Sponsorship includes custom integrations including static and rich media branding.Audience Engagement Metrics: - Average Unique Visitors: 18,000- Average Time On Page: 4 min 17 sec

954k 1.6

* graph represents annual impressions (millions)

P O W D E R M E D I A K I T 2 0 1 6 / 2 0 1 7

General ManagerAshley Otteashley@powder.com

Associate General ManagerKevin Backkevin@powder.com

Sales/Marketing CoordinatorKatie Mattesonkatie@powder.com

Exec. Prod., Powder ProductionsJohn Stifterjohn@powder.com

Video EditorHennie Van Jaarsveldhennievj@gmail.com

Art DirectorTyler Hartlagetyler@powder.com

Executive EditorJohn Clary Daviesdavies@powder.com

Director of PhotographyDavid Reddickdave@powder.com

Editor-at-LargeMatt Hansenmatt@powder.com

Associate EditorJulie Brownjulie@powder.com

Assistant EditorSierra Davissierra@powder.com

Features EditorPorter Foxporterfox@gmail.com

2052 Corte Del Nogal, Carlsbad, CA. 92011

The Staff

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www.enthusiastnetwork.com Phone: 760.722.7777

TEN: THE ENTHUS IA S T NE T WORK MANAGEMENT

EVP, Sports & EntertainmentNorb Garrettngarrett@enthusiastnetwork.com

P R O D U C T I O N

Production DirectorKasey Kelleykkelley@enthusiastnetwork.com

Production ManagerJillian BurmeisterJBurmeister@enthusiastnetwork.com