AUSTRALIA’S LEADING BRAND NETWORK FOR FOOD INSPIRATION AND TRIPLE TESTED RECIPES.

MEDIA KIT

THE LATEST IN LIFESTYLE AND ENTERTAINMENT

INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES

CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS

Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars:

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.

1.2MILLION

DIGITAL AUDIENCE EACH MONTH

4.3MILLION

SOCIAL CONNECTIONS

TO LOVEBRAND NETWORKS

Food to Love is the digital home for the very best recipes from Australia’s trusted women’s magazine brands;

With inspiring recipes collections, cooking tips and expert advice from Australia’s leading test kitchen, Food to Love is a trusted one-stop food destination for women.

Food to Love brings together Australians who are passionate about great food. We not only inspire people to create meals that fit into their lifestyle - with ideas to suit every budget, dietary requirement and occasion - we help them create memories.

FOOD TO LOVEPHILOSOPHY

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.

262KDIGITAL AUDIENCE

EACH MONTH

1.8MILLION

SOCIAL CONNECTIONS

806KCROSS PLATFORM AUDIENCE:

1 AD IN 2 IMAGES + 1 MONTH DIGITAL(39% MORE PEOPLE)

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017

AUDIENCEPROFILEWOMEN WHO LOVE TO COOK AND ENTERTAIN Food to Love attracts a valuable audience of Australian women who love to cook and entertain. Attracting predominately women (74%), the majority of the Food to Love audience own or are paying off their home (69%).

Quality matters to me more than price, whether I’m in the supermarket aisle, picking

up ingredients for my next family affair or shopping for a new outfit to wear.

I love food from all over the world and when I’m preparing my latest Moroccan

feast or Turkish banquet, I’m thinking about when I’ll get to taste these flavours

in the places they come from.

Hi, I’m Diane. I’m 48 and entertaining is my jam. I can’t get enough of cooking for my

family and friends.

I’m headed on a culinary quest later this year where I’m going to get stuck right into the local culture.

My home is my sanctuary, well, at least it will be mine when I finish paying it off. I’ve got a thing for kitchen gadgets and appliances.

My new oven is the love of my life!

With all this cooking, entertaining and eating, it’s important to watch

one’s waistline. Eating healthy is important but I simply won’t

compromise on taste.

AUDIENCEMOOD

61%AGREE INFORMS THEIR OPINIONS

ON FOOD

SOURCE: BAUER SURVEY, FEBRUARY 2017

INFORMS LIFESTYLE OPINIONSThe lifestyle opinions and behaviours of Food to Love audience are influenced by the trusted editorial from The Australian Women’s Weekly, Woman’s Day and Recipes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising.

SOURCE: BAUER SURVEY, FEBRUARY 2017. *ROY MORGAN AUDIENCES, MARCH 2017.

CONVERSION NOW TO LOVE MARKETING OUTCOME

AWARENESS

UNDERSTANDING

BUY-IN

ADVOCACY

BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES:

• Connect with women (74%), who love to cook (67%)

ENGAGED AWARENESS:Solution: High impact rich media

ENRICHED UNDERSTANDING:Solution: Market-leading branded content

ACTIVE CONSIDERATION:Solution: Behaviourally targeted audience segments

CONVERSION:Solution: Shoppable images and videos

SOCIAL SHARES:Solution: Social media advertising

INFORMS & INFLUENCES AUDIENCES WITH RECEPTIVE MINDSETS:

• 98% agree Recipes+ editorial informs their lifestyle opinions*

REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS:• 78% are household grocery buyers, who spend more

on clothing, homeware & furniture than the Taste audience

CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS:

• 72% more likely to click on ads, than the general population

CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE:

• 90% talk about content from Bauer brands with friends*

ACT

CONVERTS CUSTOMERSFood to Love delivers marketing outcomes across all stages of the customer purchase journey.

SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *

CATEGORY OPINIONLEADERSFood to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest.

FASHION

Target with ‘Fashion Forward’ audience segment

• 78% value quality over price & spend 33% more on clothing than

the Taste audience

Target with ‘Career & Finance’ audience segment

FINANCE

• 83% prefer safe return investments, with 69% owning or paying

off their home

Target with ‘Food Lover’

audience segment

FOOD

• 78% Household grocery buyer, spending

$172 ea. week

TRAVEL

• 75% Intend to travel in N12M and 81% like to holiday

in Australia

Target with ‘Travel Lover’

audience segment

HOMES

• 68% Home enthusiasts, who spend more on

homewares (by 16%) & furniture (by 24%) than

the Taste audience

Target with ‘House Proud’

audience segment

DIGITAL ADVERTISING SOLUTIONS

Create customers with Bauer Media’s digital solutions. Connect and

engage your customers with a range of solutions, from standard display and high impact rich media formats

across desktop and mobile platforms, to videos and EDMs.

WE CONVERT AWARENESS TO ACTIONFood to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions.

DESKTOP & MOBILEPREMIUM | CLASSIC

VIDEOPRE-ROLL

GUM GUMEDMSSOLUS | EDITORIAL

SOCIAL ADVERTISING SOLUTIONS

Bauer Media’s established social media audiences and content

expertise can create customers for your brand. With an unparalleled

connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions.

NATIVE CONTENT

SOLUTIONSCreate customers with highly

integrated and audience-first native content. Bauer Media‘s native content

solutions drive maximum reach and engagement, by positioning

your brand in a highly relevant and contextual environment.

SHOPPABLE VIDEO

PODCAST

BRANDED VIDEO

INFOGRAPHIC

BRANDED ARTICLE

FACEBOOKCANVAS

BRANDED INSTAGRAM IMAGE AND VIDEO

SHOPPABLE INSTAGRAM

SNAPCHAT

FACEBOOKLIVE

BUSY MUMS ENTERTAINM

ENT

PARE

NT

HOOD

PURE LUXURY

FA

SHIO

N FORWARD

H

EALT

H A

ND WELLBEING

FOO

D LO

VERS

BEA

UTY

ADDICT

HOUSE PROU

D

BRIDE

BARG

AIN

HUNTER TRA

VEL

LOVERS

CAREERS & FINA

NCE

AUDIENCE TARGETING SOLUTIONS

Target your customers with Bauer Media’s digital audience segments. Created by profiling the behavioural

patterns of Bauer Media’s digital audiences, Bauer Media’s audience

segments allow you to advertise directly with relevant customers.

EDITORIALCALENDAR

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

New Year, fresh start

(Healthy living)

World Nutella Day: Feb 5

(Nutella recipes)

Sydney Royal Easter Show

with Australian Woman's Weekly

Easter and Orthodox Easter

(Holiday classics)

Mother’s Day (Brunch ideas)

Queen’s Birthday: Jun 11

(Holiday classics)

World Chocolate Day: Jul 7 (Chocolate

recipes)

Nostalgia Alert (Iconic recipes from 80's &

90's)

Father’s Day (BBQ ideas)

National Nutrition Week:

Oct 15-21 (Healthy living)

World Vegan Month

(Restaurant guide)

Christmas (Holiday classics)

Orthodox Christmas: Jan 7

(Greek food classics)

Valentine’s Day: Feb 14

(Meal plan)

St Patrick's Day: Mar 17 (Irish food classics)

Anzac Day: Mar 25 (Holiday classics)

Australia’s Biggest

Morning Tea (Baking tips)

Party Time (Kid’s birthday

series)

Dry July (Healthy living)

Meat Free Week: Aug 1-8 (Veggie meal

plan)

International Coffee Day:

Sep 30 (Best brews

guide)

World Pasta Day: Oct 25

(Pasta recipes)

Boxing Day (Leftover ideas)

Back-to-school Lunchbox Ideas

Chinese New Year: Feb 16 (Chinese food

classics)

"Coeliac Awareness

Week: Mar 13-20

(Tips & advice) "

Tricky Eating Out Series for Food Allergy

Week: May 3-19 (Restaurant

guide)"

National Diabetes Week:

Jul 9-15 (Tips & advice)

Halloween: Oct 31 (Holiday classics)

Australia Day Classics: Jan

26 (Entertaining inspiration)

Australia’s Healthy Weight

Week: Feb 13-19

(Healthy eating)

Ramadan: May 15-Jun 14 (Middle Eastern Food Classics)

In season - Summer(Seasonal inspiration)

In season - Autumn (Seasonal inspiration)

In season - Winter (Seasonal inspiration)

In season - Spring (Seasonal inspiration)

In season - Summer

(Seasonal inspiration)

CONTACT USNSW Brigitte Guerin 02 9282 8249 BGuerin@bauer-media.com.au

VIC Christine Lester 03 9823 6382 CLester@bauer-media.com.au

QLD Judy Taylor 07 3101 6636 JTaylor@bauer-media.com.au

SA Jo Moroney 08 8267 5032 JMoroney@bauer-media.com.au

TO LOVE