men's health media kit -...
TRANSCRIPT
MEDIA KIT 2018
No.1 MEN’S LIFESTYLE
MAGAZINE
Men’s Health
is Australia’s
Luke Benedictus Editor
Men’s Health readers are active, successful
performance-driven men who want to realise
their full potential. To help them get there,
we deliver tons of useful stuff – expert tips,
strategies and motivation – to empower them
to seize control of the trickiest aspects of
their lives. Their relationships. Their careers.
Their waistlines. It’s an editorial philosophy
that has made us the world’s No.1 men’s
magazine brand.
Television
Digital
Events
Social
Style Guides
413,182 SOCIAL WEEKLY
REACH
611,481 AVERAGE MONTHLY
IMPRESSIONS
1.47MILLION
TOTAL SOCIAL AUDIENCE
7,016 AVERAGE DAILY UBS
538,000 READERSHIP
16,212 EDM
Source: emma Oct 17, Nielsen DRM Oct 17, Market Intelligence Nov 17; Social media stats updated as at 06 Dec 2017
Brand reach
MH readers
are ACTIVE,
SUCCESSFUL
PERFORMANCE
-DRIVEN
Our audience MH delivers more readers than any other men’s interest, men’s lifestyle or business title
Source: emma Oct 17, Nielsen DRM Oct 17, Morgan Australia Sep 17
CONNECTION
Nearly 3 in 10 buy skincare at least every 6
months.
On average, the MH men earn a personal income
of $68k per annum. This is 11% higher than
the income of an average Australian man.
Every month, MH readers
spend $34 million on
clothing
Every year, MH readers spend over
$36 million on perfume and aftershave
products.
MH men are 50% more likely than an average
Australian man to play sports at least once a
week.
MH reaches more
AB readers than
any other men’s
magazine and
business mag in
Australia
Content pillars
Style & Grooming
Our readers are more image-focused than
the average man. Our style and grooming section provides an
abundance of inspiration and advice to keep them ahead
of the game.
Nutrition
We really do believe that six packs are
created in the kitchen. That’s why we inspire
readers to create easy & delicious, but
healthy meals to get them closer to their
goals.
Mind & Balance
Mental wellbeing is just as important as
physical health in our eyes, which is why we
dedicate pages each month to help improve mind and
balance.
Relationships
Advice, stories and information to help
improve and maintain your relationship.
Health & Fitness
Dedicated to our reader’s interests in
leading a fit and healthy lifestyle. It’s all
about nailing the correct technique and exploring new
ways to keep fit.
Sport
Motoring
A hub that caters to our readers interests
in the latest car news and reviews.
An abundance of
latest sports news,
sports star interviews
and advice.
Source: emma Oct 17, Nielsen DRM Oct 17, Market Intelligence Nov 17; Social media stats updated as at 06 Dec 2017, Roy
Morgan Australia Sep 17
Men’s Health is the most read magazine in it’s category, with over 538,000 readers each month. The second most read magazine in it’s category has a readership of
only 303,000 (Men’s Fitness).
• Across print, social and digital, MH delivers a footprint of over 1.7 mill
• MH delivers more readers than any other men’s interest, men’s lifestyle or
business title in Australia
• MH reaches more managers/professionals than any business publication in
Australia
• The MH men are 50% more likely than the average Australian man to play
sports at least once a week
• $34 million is spent on clothing by MH readers each month
• $36 million is spent on perfume and aftershave products by MH readers
each year
Fast Facts
Calendar
DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV
RUNNING SPECIAL
•MH Boss
•Gym bag essentials •Accessories Report
•Running Special
CAR GUIDE
•The best cars you can buy right now
•Best Couple Road Trips series
•Basel Watch Report •Skincare Special
•F1 training secrets
THE FITTEST MAN IN
AUSTRALIA SERIES
•Grooming: Hair •Chronograph
Watches
FATHER’S DAY
•Gift guide
•Grooming: Anti-ageing
•Watches: Diving
TRANSFORMATION
GUIDE •20 page guide to Spring/Summer style
•Fragrance edit
BEACH BODY
COUNTDOWN
•Christmas Gift Guide •Rugby League World
Cup •Grooming mistakes to
avoid
SPRING RACING
•Spring Racing edit
•Celebrity
transformations
•Fittest Man in
Australia cont.
•‘Rookie Cookie’
video series
VALENTINE’S
SPECIAL
•Summer Skincare
ANNUAL STYLE
GUIDE
•Autumn Racing
Special
•The Footy Issue
YOUR BEST YEAR YET
•MH Boss •Survival of the Fittest
coverage •New year, new body
workouts
BACK TO WORK
•New season style
MH BOSS
•City Guide
* Editorial is subject to change
Print rates FULL COLOUR
CASUAL 4x (2.5%)
8x (5%)
12x (7.5%)
16x (10%)
24x (12.5%)
DOUBLE PAGE
SPREAD $26, 456 $25,796 $25,136 $24,476 $23,816 $23,144
FULL PAGE $13,228 $12,898 $12,568 $12,476 $11,908 $11,572
HALF PAGE $7,937 $7,739 $7,541 $7,343 $7,145 $6,943
THIRD PAGE $5,291 $5,159 $5,027 $4,895 $4,763 $4,629
INSIDE FRONT
COVER SPREAD $34,393 $33,535 $32,677 $31,819 $30,961 $30,087
INSIDE BACK
COVER $15,874 $15,478 $15,082 $14,686 $14,290 $13,886
OUTSIDE BACK
COVER $17,196 $16,767 $16,338 $15,909 $14,290 $13,886
Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *Cancellation: deadline is 1week prior to booking deadline.
Special inserts: specifications on application. Insert positioned at most relevant section break.
Print specifications INSERTIONS BLEED TYPE TRIM
FULL PAGE 285 x 211 245 x 171 275 x 201
HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201
HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100
THIRD PAGE
HORIZONTAL 102 x 211 72 x 171 92 x 201
THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67
DOUBLE PAGE STRIP 23 x 412 7 x 372 13 x 402
Please note, cancellation deadline is one week prior to booking deadlines.
2018 Print deadlines
ISSUE NAME ON SALE BOOKING MATERIAL INSERT
JANUARY 04 DEC 17 03 NOV 17 10 NOV 17 17 NOV 17
FEBRUARY 08 JAN 18 01 DEC 17 08 DEC 17 15 DEC 17
MARCH 05 FEB 18 05 JAN 18 12 JAN 18 19 JAN 18
APRIL 12 MAR 18 09 FEB 18 16 FEB 18 23 FEB 18
MAY 09 APR 18 09 MAR 18 16 MAR 18 23 MAR 18
JUNE 14 MAY 18 13 APR 18 20 APR 18 27 APR 18
JULY 11 JUN 18 11 MAY 18 18 MAY 18 25 MAY 18
AUGUST 09 JUL 18 08 JUN 18 15 JUN 18 22 JUN 18
SEPTEMBER 06 AUG 18 06 JUL 18 13 JUL 18 20 JUL 18
OCTOBER 03 SEP 18 03 AUG 18 10 AUG 18 17 AUG 18
NOVEMBER 08 OCT 18 07 SEP 18 14 SEP 18 21 SEP 18
DECEMBER 05 NOV 18 05 OCT 18 12 OCT 18 19 OCT 18
DOUBLE PAGE SPREAD MATERIAL Each page of a double page spread will need to be supplied as two separate single page files (1 x DPS = 2 x Full Pages). If your spread has an image that runs across the spine of the magazine, Pacific Magazines recommends you apply double imaging.Double imaging allowance is 3mm each side of the centre which is to be included in the trim not additional to the trim size. FILES Pacific Magazines will only accept digital ads via Quickcut. Digital files will not be accepted on disk or via email. For more information regarding Quickcut services contact Quickcut on (02) 9467-7599 or visit www.quickcut.com.au. It is important to enter an issue date and key number for each ad when sending digital files to Pacific Magazines via Quickcut. These numbers will become part of the file name and will assist Pacific Magazines in tracking your ad. PROOFS Pacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied. Proofs will be held for three months for repeat material instructions. Further proofing information is available on the Pacific Magazines website. While production processes and material may vary, the onus is firmly on the agency or trade house to supply material within specifications.
Digital Rates & Deadlines
RATES (EX GST) DISPLAY
MEDIA VIDEO SOCIAL & PAID CONTENT
Homepage buyout – Med
Rec with Skins (1 week) $4,000
Run of Site – Med Rec $50 CPM
Run of site – Med Rec with
Leaderboard Roadblock $70 CPM
Run of Site – Rich Media From $70 CPM
15” In Feed Video $60 CPM
30” In Feed Video $70 CPM
Pac Video Ad – Med Rec $60 CPM
Shoppable Video From $70 CPM
Commissioned Content From $5,000
Advertorial Content From $7,000
Social Integration From $1,700
Social Video From $2,350
DEADLINES • Standard display/simple rich media: 5 business days prior to live date • Complex rich media: 10 business days prior to live date • Paid Content: 4-6 weeks prior to live date • Integration: 4 weeks prior to live date • For anything outside of the above, contact your Client Services Manager AD SPECIFICATIONS • Please refer to
http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdf for creative specifications
• Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may
delay the launch date.
Contact Details
NAMES TITLE LOCATION PHONE EMAIL
Natalie Talevski Editorial Co-ordinator NSW (02) 9394 2247 [email protected]
Clarissa Wilson Head of Health Advertising
NSW (02) 9394 2647 [email protected]
Harry Parsons Advertising Coordinator
NSW (02) 9394 2401 [email protected]
Calvin Simpson Print Operations Coordinator
NSW (02) 9394 2938 [email protected]
Melissa Wayne Marketing Executive NSW (02) 9394 2056 [email protected]