media kit - grocerybusiness.ca...media kit people • products • promotion • passion...

1PEOPLE • PRODUCTS • PROMOTION • PASSION

Media KitPEOPLE • PRODUCTS • PROMOTION • PASSION

CANADA'S PREMIERNATIONAL GROCERY MAGAZINE

PM

# 4

22

11

02

9

March / April 2019Vol 9 | No 2$9.95

CANADA

produceMANAGER

Night toNurture Gala

New CPMA Chair

OleenSmethurst

COSTCO’S

+

PM

# 4

22

11

02

9

September / October 2019Vol 9 | No 5$9.95

CANADA

produceMANAGER

+

THEEXTRAORDINARY

EXPANSION OF

SAVE-ON-FOODS

JAMIE NELSONEVP RetailSave-On-Foods

PM

# 4

22

11

02

9


CANADA

produceMANAGER

+

THEEXTRAORDINARY

EXPANSION OF

SAVE-ON-FOODS


PM

# 4

22

11

02

9

July / August 2019Vol 9 | No 4$9.95

CANADA

photo6galleries

JOE FUSCO + MICHAEL ROSE

IntegratingWellness

MetroONTARIO

+PM

# 4

22

11

02

9

May / June 2019Vol 9 | No 3$9.95

CANADA

BEVERAGEBUSINESS

On Winningthe Grocery Wars

Michael MedlineEMPIRE’S

PRESIDENT & CEOEMPIRE COMPANY LIMITED

+

PM

# 4

22

11

02

9

Nov / Dec 2018Vol 8 | No 6$9.95

CANADA

Ethnic ReportUGI AWARDS

TinaLeeTi L

T&TSupermarket’s

May / June 2018Vol 8 | No 3$9.95

CANADA

GOOD LIBATIONSwith Beverage Business

+

GEORGIA MAINFOOD GROUP’S

GARY SORENSON

InternationalInnovation

PM

# 4

22

11

02

9

PM

# 4

22

11

02

9

Mar / Apr 2018Vol 8 | No 2$9.95

CANADA

Night to Nurture GalaNight to Nurture Gala

produceMANAGER

+

Buy-Low’sAaronBregga freshperspective

2 PEOPLE • PRODUCTS • PROMOTION • PASSION

WELCOME TO CANADA'S PREMIER NATIONAL GROCERY MAGAZINE

OUR INDUSTRY PARTNERS

• Grocery Business Magazine is an industry must-read and has earned a reputation for delivering best-in-class editorial content for the grocery industry professional.

• Supported by strong leadership, Grocery Business Magazine provides readers with industry insights from distinguished columnists, industry experts and from our experienced editorial team.

• From traditional CPG categories through focused issues covering exciting developments in Produce and Whole Health, Grocery Business is must-reading for the trade across Canada.

Co-Publisher and Executive EditorKaren James [email protected]

Co-Founder and VP Special ProjectsKevin Smith [email protected]

Editorial DirectorMary Scianna [email protected]

Sr. Director of Content and Market DevelopmentLarry Bonikowsky [email protected]

Executive Vice President Contentand Market DevelopmentDan Bordun [email protected]

Executive Vice President, Media StrategyJim Slomka [email protected]

WHY GROCERY BUSINESS IS IMPORTANT FOR YOUR TRADE MARKETING• The trade trusts the decades of experience of the Grocery Business team to update them

with the new trends and critical information they need to help run their business.• An award winning design team fully engages readers with an oversized format and

exceptional production quality to make reading a pleasure.• The largest circulation available ensures you reach the key people you need to reach.• Focused issues deliver exceptional interest from the trade in critical and emerging areas

like Whole Health and Produce (Produce Manager).

PM

# 4

22

11

02

9


CANADA

produceMANAGER

+

THEEXTRAORDINARY

EXPANSION OF

SAVE-ON-FOODS


PM

# 4

22

11

02

9


CANADA

produceMANAGER

+

THEEXTRAORDINARY

EXPANSION OF

SAVE-ON-FOODS


2019 Trade Advertising Per Issue*

55% more advertisingpages per average issue

*Canadian national grocery publications

THE ADVERTISERS HAVE SPOKEN! Grocery Business Delivers

A Better Reach, A Better Read, A Better Value and Better Results


Grocery Stores 10,091

Wholesaler/Brokers/Mfg.3,851

Drug Channel1,894

Co-operative Stores 963

Mass Merchandisers 1,117

Others Allied to the field 571Convenience/Variety Stores 448Government/Food Agencies 115

CANADA’S MOST COMPREHENSIVE GROCERY CIRCULATIONCIRCULATION STATEMENT - OCTOBER 2019

Total Average Qualified Circulation 19,050

TOTAL CIRCULATION TO GROCERY STORES, WHOLESALERS/BROKERS/MFG.

Grocery Business delivers 59% more

13,942

8,758

Grocery Business

Canadian Grocer

TOTAL CIRCULATION

Grocery Business delivers 12% more

19,050

17,011

Grocery Business

Canadian Grocer


NB 442

ON 7,372

MB749

NL 432

SK953

AB 1,801

NT43 NU

27

YT31

BC 2,436

QC 3,771 PEI 108

NS 641

Foreign 244

GEOGRAPHICAL ANALYSIS

Total Average Qualified Circulation 19,050

FULL PAGE RATE

Grocery Business $7,130

Canadian Grocer $9,318

Grocery Business is 31% lower cost

COST PER THOUSAND

Grocery Business $374.28

Canadian Grocer $547.76

Grocery Business is 46% more cost efficient


Double Page Spread*Trim Size: 18” x 10.875"With Bleed: 18.5” x 11.375”Type Safety Area: 17” x 9.875”Non-Bleed Ad Size: 17” x 9.875”

Full PageTrim Size: 9” x 10.875”With Bleed: 9.5” x 11.375”Type Safety Area: 8” x 9.875”Non-Bleed Ad Size: 8” x 9.875”

2/3 Page VerticalTrim Size: 5.5” x 10.875”With Bleed: 5.75” x 11.375”Type Safety Area: 5” x 9.875”Non-Bleed Ad Size: 5” x 9.875”

1/2 IslandTrim Size: 4.75” x 7.625”With Bleed: 5.625” x 8.625”Type Safety Area: 4.5” x 7.25”Non-Bleed Ad Size: 4.5” x 7.25”

1/2 HorizontalTrim Size: 9” x 5.375”With Bleed: 9.5” x 5.625”Type Safety Area: 8” x 4.875”Non-Bleed Ad Size: 8” x 4.875”

Photos:300 dpi, CMYK mode. Maximum density should not exceed 300.

File Formats Accepted:EPS, PDF X1, Tiff, JPG. Preferred format is PDF X1 with fonts embedded or outlined plus all pictures saved.

Colours:CMYK colours only. NO PANTONE COLOURS.

Rich Blacks:Use 100K combined with 40C to provide rich black.

Trapping:Do not perform trapping. Printer will perform trapping.

Proof:Specifications for Web Offset Publications (SWOP) certified colour proof is required. Proofs should be at 100% size of file sub-mitted, and include bleeds and trims. Grocery Businessmagazine will not be responsible for colour or any other deviation from original file without a SWOP colour proof supplied by advertiser.

Ad Material Specifications1/2 VerticalTrim Size: 4.375” x 10.875”With Bleed: 4.625” x 11.375”Type Safety Area: 3.875” x 9.875”Non-Bleed Ad Size: 3.875” x 9.875”

1/3 Page VerticalTrim Size: 3.187” x 10.875”With Bleed: 3.437” x 11.375”Type Safety Area: 2.687” x 9.865”Non-Bleed Ad Size: 2.687” x 9.875”

1/3 SquareTrim Size: 5.5” x 5.125”With Bleed: 5.75” x 5.375”Type Safety Area: 5” x 4.625”Non-Bleed Ad Size: 5” x 4.625”

1/4 HorizontalTrim Size: 9” x 2.625”With Bleed: 9.5” x 2.875”Type Safety Area: 8” x 2.125”Non-Bleed Ad Size: 8” x 2.125”

1/4 SquareTrim Size: 4.375” x 5.375”With Bleed: 4.625” x 5.625”Type Safety Area: 3.875” x 4.875”Non-Bleed Ad Size: 3.875” x 4.875”

Marketplace AdTrim Size: 3.9” x 2.75”With Bleed: 4.4” x 3.25”Type Safety Area: 3.4” x 2.25”Non-Bleed Ad Size: 3.4” x 2.25”

Artwork is provided byGrocery Business (Includes writing and design)

Trim Size: 9” x 10.875”File Requirement:PDF X1 with fonts embedded or outlined plus all pictures saved in CMYK.

Other sizes available upon request*For advertising spreads, please leave 0.375” type safety on either side of the gutter

Delivery Procedures:Email your ad file to your key contact at Grocery Business, or con-tact Larry Bonikowsky at [email protected] to arrange an alternative delivery method

Online Specifications:• Website Leaderboard Banner: 728 x 90 pixels• ENewsletter Leaderboard Banner: 728 x 180 pixels• Rectangle: 300 x 250 pixel • Ad material can be images (PNG, GIF, Animated GIF or JPG)

and should be optimized for the web at 96 DPI.• Banners can also consist of what is termed ‘3 party

agency code’. • With the exception of 3rd party agency code, the URL (i.e. link)

that the banner links to must also be supplied. With 3rd party agency code, the URL is incorporated in the code

• Flash banners can also be used but must be prepared as per Adobe’s instructions found at http://www.adobe.com/resourc-es/richmedia/tracking/designers_guide/


Advertising RatesFormat 1X 3X 6XDouble Page Spread $13,200 $12,700 $12,300Full Page $7,130 $6,825 $6,4752/3 Page $6,150 $5,950 $5,7001/2 Page Island $5,850 $5,600 $5,4001/2 Page Horizontal/Vertical $5,600 $5,400 $5,2001/3 Page $4,100 $3,900 $3,7501/4 Page $2,990 $2,890 $2,790

Special PositioningOutside Back Cover $10,200 $9,790 $9,485Inside Front Cover $9,230 $8,875 $8,465Inside Back Cover $8,210 $7,855 $7,550Inside Front Cover Spread $17,545 $16,830 $16,115

Online Rates LxW (pixels) PriceLeaderboard Banner 728 x 90 $295/per week or

$1,075/per monthRectangle Box 300 x 250

e-Newsletter Rates 1 Week 4 WeeksLeaderboard $750 $2,750Box $600 $2,000

Exclusive Single e-Blast $2,375

Regional Rates are available please contact Publisher for pricing.


A better Reach A better Read A better Value

CANADA’SPREMIER NATIONALGROCERY MAGAZINE

grocerybusiness.ca

To reach retailers through Grocery Business magazine contact:

Dan Bordun • 416-817-5278 • [email protected] James • 416-561-4744 • [email protected] Slomka • 416-795-6275 • [email protected] Bonikowsky • 905-697-0467 • [email protected] Smith • 416-569-5005 • KevinSmith@grocerybusiness

media kit - grocerybusiness.ca...media kit people • products • promotion • passion...

Documents