the youzus report, canada's first social media magazine: episode 4

By: Sushil TailorEPISODE 4

the Youzus Report

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Creative Driver

Vanity Fair Interview with Jay-Z

Viral Videos

#DoingItRight

Time Management

How To Grow An Online Brand

BBM vs. Whatsapp

Thank You!

The Youzus Report• Social Media Advice •

• Interviews with Social Media Rockstars •

• Creative Articles •

Your one-stop shop for all things social media.

Table Of Contents

2 3 the Youzus Report the Youzus Report

For my friends and family that know me, know that my team means as much to me as my siblings and parents. They are the backbone of my business and the heart of customer service. Without my team, there would be no Youzus. And this month when my mom came to visit me from Vancouver for the first time since I moved to Toronto ten years ago, it confirmed for me that not only had I built a successful business, but that I had chosen the right people to be on my team. Why? Because she began to tear up right after she had met them. Jackpot.

After we were leaving the office, she said to me “this is your family and you must treat them the same as you treat your own family.” And if you are an entrepreneur you could be quick to disagree with this statement, as you should never become so immersed in your team that you forget to be the ‘boss’. But I have to say, I agreed with her ten fold. The mere fact that my team cares about my company as much as I do means more to me than I can express in words. I know they always have our best interest at heart, they are always looking for ways to make us better than we were yesterday, and ALWAYS up for having a good time.

And I’d say that sounds like a family to me.

Thanks team, I think you’re pretty rad.

CREATIVE DRIVER

Creative Driver


By: Ram S.Interview of Jay-Z

For a viewer to merely envision that the king of hip hop danced one-on-one with his fans in the crowd sends shivers up ones spine, and it’s that exact mere vision that puts the viewer front and center in the whole Picasso Baby experience. So what happens next? Well the viewer then ends up sharing the video, meanwhile commenting and sharing things like, “this guy is the man” or “this is unreal” – attaching more positive annotations to the already rad experience. This my friends is what it takes to make a video go viral: simple.honest.experiences.

As long as this man continues to speak from his heart he will forever continue climbing the on and offline ladder. He is so true to his character which in return translates into his omnipotent existence which in turn relays into more fans. And the more fans one has, well there are more people to share the experience with….especially online. Think about that the next time you want to brand yourself online.

Some people might question when he may hit his ‘peak’ or ‘plateau off’, but my friends this man is like the Steve Jobs of Hip Hop. He is innovative, clever, and ahead of the 8 ball. Quote me when I say, this man’s career will not fizzle.

For those of you that did not have the chance to view his recent article in Vanity Fair, definitely take a chance to read it here first:

“Shawn Carter, better known as Jay Z, tells Vanity Fair contributing editor Lisa Robinson in the November issue that although his wife, Beyoncé, says that their 18-month-old daughter, Blue Ivy, prefers Jay’s music to

hers, he’s not so sure. “That’s not true. She does like her mother’s music—she watches [Beyoncé’s concerts] on the computer every night. But my album came out and I don’t know if Blue ever heard any of my music prior to this album—she’s only 18 months old and I don’t play my music around the house. But this album was new, so we played it. And she loves all the songs. She plays a song and she goes, ‘More, Daddy, more . . . Daddy song.’ She’s my biggest fan. If no one bought the Magna Carta [album], the fact that she loves it so much, it gives me the greatest joy. And that’s not like a cliché. I’m really serious. Just to see her—‘Daddy song, more, Daddy.’ She’s genuine, she’s honest, because she doesn’t know it makes me happy. She just wants to hear it.”

Jay tells Robinson that Barack Obama’s 2008 election “actually renewed my spirit for America. It was like, Oh, wow, man, this whole thing about land of the free, home of the . . . it’s, like, real—it’s going to happen, everyone’s getting to participate in it. But growing up, if you had ever told a black person from the hood you can be president, they’d be like, I could never . . . If you had told me that as a kid, I’d be like, Are you out of your mind? How?”

Jay tells Robinson that his mother knew he was dealing drugs as a teenager, “but we never really had those conversations. We just pretty much ignored it. But she knew. All the mothers knew. It sounds like ‘How could you let your son . . . ’ but I’m telling you, it was normal.”

Does it again with


Jay’s checkered past taught him a few things that he says will come in handy in his new role as a sports agent: “I know about budgets. I was a drug dealer,” he tells Robinson. “To be in a drug deal, you need to know what you can spend, what you need to re-up. Or if you want to start some sort of barbershop or car wash—those were the businesses back then. Things you can get in easily to get out of [that] life. At some point, you have to have an exit strategy, because your window is very small; you’re going to get locked up or you’re going to die.”

Speaking about his childhood, Jay tells Robinson they did the best they could to make ends meet: “We were living in a tough situation, but my mother managed; she juggled. Sometimes we’d pay the light bill, sometimes we paid the phone, sometimes the gas went off. We weren’t starving—we were eating, we were O.K. But it was things like you didn’t want to be embarrassed when you went to school; you didn’t want to have dirty sneakers or wear the same clothes over again.”

While he was growing up, Jay says, “crack was everywhere—it was inescapable. There wasn’t any place you could go for isolation or a break. You go in the hallway; [there are] crackheads in the hallway. You look out in the puddles on the curbs—crack vials are littered in the side of the curbs. You could smell it in the hallways, that putrid smell; I can’t explain it, but it’s still in my mind when I think about it.”

Jay tells Robinson he sold crack but never used it, and when asked if he ever felt guilty about contributing to what was becoming an epidemic, he says, “Not until later, when I realized the effects on the community. I started looking at the community on the whole, but in the beginning, no. I was thinking about surviving. I was thinking about improving my situation. I was thinking about buying clothes.”

Jay says that when he and Beyoncé were both featured on the cover of Vanity Fair’s 2001 Music Issue “we were just beginning to try to date each other.” Try? “Well, you know, you’ve got to try first. You got to dazzle . . . wine and dine.”

Cover Story

He tells Robinson that “of course” he pursued Beyoncé, and when asked if he hadn’t been Jay Z—say, he had been a gas-station attendant and she pulled up—would he have been able to date her, he responds, “If I’m as cool as I am, yes. But she’s a charming Southern girl, you know, she’s not impressed. . . . But I would have definitely had to be this cool.” Jay confirms that the line on his latest album, “She was a good girl ’til she knew me” is about Beyoncé, and when Robinson asks if she’s not a good girl anymore, Jay laughs, saying, “Nah. She’s gangsta now.”

As for the rumors of Beyoncé’s not really having been pregnant with their first child, Jay tells Robinson, “I don’t even know how to answer that. It’s just so stupid. You know, I felt dismissive about it, but you’ve got to feel for her. I mean, we’ve got a really charmed life, so how can we complain? But when you think about it, we’re still human beings. . . . And even in hip-hop, all the blogs—they had a field day with it. I’m like, We come from you guys, we represent you guys. Why are you perpetuating this? Why are you adding fuel to this ridiculous rumor?”

Jay tells Robinson that he and Beyoncé trademarked their daughter’s name simply so others couldn’t exploit it for profit. “People wanted to make products based on our child’s name,” he says, “and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything.”

Jay knows to the penny how much money he has, he tells Robinson, but won’t divulge the amount; when told that Forbes estimated his net worth at around $500 million, he dismisses it as a “guesstimate” and says he’s not motivated by money. “I’m not motivated by that. . . . I don’t sit around with my friends and talk about money, ever. On a record, that’s different.”

Jay admits that, after all these years, he still loves to rap. “I know I said I wouldn’t be doing it when I was 30,” he tells Robinson, “so that’s how I know I love it. Thirty years old was my cutoff, but I’m still here, 43 years old.””

By Vanity Fair


In the online world, we are presented with viral video’s quicker than you can say supercalifragilistic…. you know the rest. And every month the team at Youzus works very hard to keep up with the buzz. A constant flurry of emails are passed back and forth as we choose the best ones to put in our monthly issue of this magazine.

Viral Video’s of the Month

the Youzus Report

Viral Video’s of the month

When it comes to online video’s the ones’ that tend to capture our attention

the most are usually funny, emotional or horrific. But then there are those that somehow manage to capture all three in a matter of minutes, and this month, this video just happens to be one of them:

Bullying is a topic that in recent years has exploded online, as in the recent case of Amanda Todd. We all saw the effects this video took on individuals (bullied or not bullied) around the world and to say it served as a catalyst to an anti-bullying movement would be an understatement. A spiral of video’s hit YouTube right after Amanda Todd’s video went viral and caused a flurry of emotional upheaval. And considering how many young individuals surf the web these days, it was almost a blessing in disguise. Especially for those that are bullied.

So the next time you watch an ‘anti bullying’ video, do us all a favour and share it. Let’s keep up with the positive momentum we’re creating!

Let’s all admit it – we have completely butchered the hashtag as

a social media society (insert the overused symbol itself: #). And there is quite possibly no better video that could explain that than the collaborative creation by Jimmy Fallon and Justin Timberlake. Be prepared for sore cheek muscles: creating!

2

1

3

1. 2.

3. Malala Yousafzai, the activist who was shot in the head and neck by

the Taliban, has become one of the most youngest and inspiring mentors of our time and has actually been deemed as one of the most famous teenagers in the world. Earlier this month she was also heavily in favor of winning the Nobel Peace Price, but won the Children’s Peace Prize instead. And if she doesn’t leave you speechless, she sure left Jon Stewart mouth wide open:

The top 3 viral video's of the month

the Youzus Report the Youzus Report10 11

Featured article

Social Advertising: How Twitter Can Compete With Facebook

Every month we like to feature an article that stood out to us or resonated with our team. This month, we choose an article by Fast Company. A very articulate, up-to-speed, online souce for the every day (in my opinion ‘unique) entrepreneur. Please enjoy!

Twitter announced last week that it had filed for an IPO, which for many drummed up memories of a similar announcement that Facebook made last year.

It makes sense to compare the two companies. Both make money by learning their users’ interests and allowing advertisers to target those users accordingly. Both are social media tools. As of recently, both make use of hashtags.

But if both companies offered up exactly the same advertising opportunity, Facebook would be a clear choice. Facebook has 1.15 billion monthly active users compared to Twitter’s rumored 240 million. Facebook also has more data about those users, who fill out detailed profiles about their interests, family members, and life stories.

Fortunately for Twitter, however, despite the

two companies’ similarities, the microblogging service can give advertisers some opportunities that are more difficult for Facebook to provide. Here’s a look at some of Twitter areas of opportunity in the ad game:

Mobile. After Facebook went public, it had to translate its desktop advertising business to mobile. Twitter, by contrast, has been a perfect fit for mobile from the beginning. “It’s short-form,” says Ken Doctor, who follows Twitter for research firm Outsell. “It’s not like so many other things that are long-form that are trying to adjust to mobile.” From the beginning, Twitter has kept things short and in stream-form, and its advertising products have transferred from desktop to mobile without many changes.

Real-Time Conversation. One of Twitter’s biggest differentiators, from an advertising perspective, is its focus on real-time communication around events. Facebook has tried to foster the kind of conversation that happens on Twitter by borrowing features like trending topics, hashtags, and plans for algorithm updates that favor live commentary--but it’s Twitter that advertisers look to when the lights go out on the Super Bowl or their political

Article

These Twitter accounts made us LOL... no joke! Give them a follow, you'll see!

@JoshGondelman@BobbyFinger@ChelseaPeretti@Karl Welzein@Kelly Oxford

opponent says something really stupid.TV. Focusing on real-time interaction rather

than «newspaper» synopsis also makes Twitter a great companion app to other media. The company helps television advertisers, for instance, serve promoted tweets to people who have recently seen their commercials by pinpointing users who are watching a particular show. It’s not just TV that offers Twitter this type of advantage. “I would say, not just television, but even for sporting events, live, in-person sporting events, or live concerts, Twitter is that much more compatible,” says Rick Heitzmann, managing director at FirstMark Capital.

It’s not that Twitter somehow has a better business plan than Facebook. There are advertising formats within which Facebook excels, formats Twitter is unlikely to tap, such as:

Friendship-Driven Sales While Twitter is certainly social, users who follow each other don’t always know each other. Its graph is based more on users interests than their real-life social connections. While Facebook’s promoted posts focus on relationships (i.e., “Your friend Jane loves this product”), Twitter’s promoted tweets are based on demographics and interests.

Display Advertising Part of Facebook’s revenue comes from the ads it runs alongside social content. “Twitter by contrast doesn’t have that opportunity,” says Nate Elliott, an analyst with Forrester Research. “Most of their heavy users don’t ever show up on Twitter.com, they’re mostly accessing the Twitter feed and posting to Twitter through third-party applications.»

What about an ad network?I knew this was going to come up. Twitter purchased a company called MoPub earlier this month. Part of what MoPub does is help advertisers and publishers find each other (this is also known as an ad network). The acquisition puts Twitter in a position to sell ads not only in its own apps, but also across a network of apps.

“We are going to continue to invest and extend MoPub’s existing business, and that means selling ads in other apps on iOS and Android,”

Kevin Weil, Twitter’s vice product of product for revenue, told the New York Times. Weil also told the [iTimes[/i] that the company would work to develop new native ad formats for not just Twitter, but the mobile ecosystem.

But it could be a while before those ambitions efforts materialize. What Twitter needs most help with now is better automation for ad buying on its own site, another area of MoPub’s expertise. “For Twitter, this is kind of catch-up, but it’s also the price of admission in this new business,” Doctor says.

Facebook ended its experiments with its own ad network before its IPO. Elliott doesn’t see Facebook picking them up again anytime soon. «If you’re going to do a successful ad exchange or network, leveraging your data is the most important piece,» he says. «Facebook has a lot more data. And a lot more users. That means that if they both pursued the same strategy, that Facebook would be more successful. But I don’t think Facebook is chasing in that direction, and it looks like Twitter is.»

Lucky for Twitter, the same could be said for several aspects of its emerging advertising business.

12 the Youzus Report the Youzus Report 13

#DOINGITRIGHT

When a brand attempts to create something viral online and succeeds, I always feel like giving a standing ovation. Actually let’s regurgitate that, when a brand attempts to create something viral, they better have a very unique strategy in place that will translate into positive analytics.

This months #DOINGITRIGHT goes to Colgate who anonymously tweets to people alerting them of ‘something in their teeth’. To some it may be considered spam, but as an marketing agency we think this is absolutely brilliant.

Not only are they witty, but they are reaching out to RANDOM people with coupons – that’s right, coupons. Who doesn’t love a good bargain?

So a big shout out and congrats to Colgate for #DOINGITRIGHT in this months issue of The Youzus Report. HUGE.

#DOINGITRIGHT

the Youzus Report

What not to do on social media

-You are a brand preacher-You are not engaging your audience -You are not using promoted tweets -You are not tagging influentials-You are not following people back

-You are not posting frequently enough-You are not changing your graphics enough-You are not tagging influencers in your posts-Your posts are not compelling-You have not included Facebook PPC ads in your strategy

-You are not using hashtagser-You are not following back-You are posting too often-You aren't searching for hashtags and liking other images.

-You have created a group, but post too frequently-You have not privately messaged your group members to let them know about your mission-You are spamming people with too many messages-You are not using LinkedIn ads-You are only using your group to post, but not your personal profile as well

the Youzus Report the Youzus Report14 15

Career

the Youzus Report12

ArticleBy: Holly Rode

TIME MANAGEMENTWhen it comes to the internet +

work, it all = procrastination Take it from someone who has been there done that. So what do you do?

Well let’s say you have a big project due next week. You have plenty of time, so you fill your week with other things. Occasionally the project comes to mind but you push the thought away. There will be time later on. Suddenly, it’s the night before and you’re forced to throw something together to meet your deadline. You know the quality of work isn’t the best you could have done, and you swear that next time, you won’t leave it to the last minute.

We’ve all been there. Procrastination is a reality in business, and it happens to all of us. The good news is that you don’t have to leave things down to the wire; you can plan ahead and work through your bad habit.

1. Break Tasks into Smaller Chunks. It seems less intimidating when you’re facing a series of smaller items, rather than a huge project. Look at your assignment, and separate out items into smaller pieces. By completing small things

more frequently, you move your project forward without chaining yourself to your desk for hours at a time.

2. Make a Schedule. Set deadlines for completing your small items. Schedule them regularly, but not back to back, and rarely for more than a couple of hours at a time. Commit to meeting these deadlines, and don’t allow yourself to be distracted during your scheduled time. Close your email, and focus only what you’ve planned to accomplish.

3. Reward Yourself. When you’ve reached milestones within your project, take time to celebrate. If you call ten sales leads, get yourself a latte or go to the gym to celebrate. Taking a break helps you to refocus, and come back to your next task reinvigorated.

17 the Youzus Report the Youzus Report

How to GROW an Online Brand

Article

3. Set GoalsWhat do you hope to achieve from cultivating

your online brand? You may be looking for recognition, or you might be trying to build brand loyalty among your customers. Think about what you want to get out of your efforts – like anything, you need to be able to track success or failure. Simply having a page isn’t enough if you’re not using it to meet organizational goals.

This might be a good time to research Google Analytics or other web tracking software that will help you look at your traffic and see how your online branding efforts are working.

1. Decide Who You AreBefore you do anything, have a clear

understanding of what your business is all about. Think about what you physically offer, whether that’s a product, service, or consulting expertise, and what’s unique about what you can provide to your customers - excellent service, a strong partnership or a product that meets a need. At the intersection of these two things you’ll find a good starting point for building your brand.

2. Know Your AudienceYour business belongs in a specific industry

and has a certain target market. Think about where you belong, and how you can leverage your partners and network to build brand awareness. What qualities or interests do your network members have in common? Do some market research, even if this just includes finding things that they have in common such as Groups on LinkedIn or Pages on Facebook. Take the time to truly understand who your customers are, and what attracts them.

Case in Point: TOMS shoes. TOMS understood that their target demographic was socially responsible and didn’t mind paying extra for a product if there was a philanthropic benefit. TOMS launched their One for One campaign, where every time a pair of shoes was purchased; a second pair was given to a child in a developing country. It set them apart in their industry and solidified their place in the market.

Your online brand is the story of your business, and like any story it should connect with its readers and make them care about what’s happening. To make your customers care about your brand, you need to have a strong online presence, and leverage your capabilities and knowledge to show why you matter.

Online branding isn’t just for large organizations – entrepreneurs should also be taking advantage of social media and ever-expanding web capabilities which provide new and inexpensive ways to connect with customers.

It may seem intimidating, but building an online brand is a series of manageable steps that any small business owner can master.

7. Stick With ItOnce you have an online branding strategy,

you have to maintain it. Your company now has a voice, and it can take your business to the next level. To keep tabs on your online presence, look into a site like TalkWalker, which will send you reports on how often your brand is mentioned online.

Building an online brand doesn’t have to be difficult. Just make a plan, share who you are, and be consistent in what you say and do.

6. Share and ConnectIt’s not enough to just post articles – building an

online brand is about having a two way dialogue with your customers. Have conversations, share interesting content and leave comments on their pages. Keep your content relevant - post things that connect back to your business, not just random YouTube videos. You want the people who visit your site to care about your business and use your products.

Build your brand by showing your authenticity and setting yourself apart from your competitors. Think of Samsung, who paid it forward to one of their fans by creating a custom Samsung Galaxy phone for him to thank him for a Facebook post that went viral.

5. Create ContentA rookie mistake is starting with this step

without making a plan first. Entrepreneurs that start a Twitter feed or create a Facebook or LinkedIn page before they’re ready, will quickly find that they’re not getting any ROI on the time they’re spending online.

Creating content involves writing unique, original content that you can use on those sites. Your content should make people understand who you are and what you have to offer them. You may want to build up a database of articles before you ever go live with content, so that on weeks when you’re busy, you have articles to post.

One of the most important things in branding is consistency. Your content needs to drive a consistent message, and show your expertise, while also meeting your branding standards.

4. Determine Look and FeelOnce you know who you’re trying to speak to

and what you want to say, make some decisions about the look and feel of your marketing products. Design a logo, choose colours and fonts, and decide on the voice you want your business to have. Are you a fun and hip trendsetter? Is your client base mostly professionals? You need to direct your branding to your target audience in order to be successful.

By: Holly Rode

19 the Youzus Report the Youzus Report14 the Youzus Report

Flash back to twenty years. Remember that sugar-charged hype about Halloween? Remember sitting on your grade school classroom rug, dreaming up of costumes that would outshine every single other kid’s? Remember fighting the frigid night air in hopes of scrounging up that last mini (or if you were lucky – full size!) Kit Kat bar? Do you remember simultaneously collecting coin donations in a carefully-folded orange cardboard box in hopes of helping out a peer on the other side of the world?

Established in 1950, the United Nations Children’s Fund (UNICEF) Trick-Or-Treat has been connecting with young changemakers across the globe to fundraise donations for children in need to obtain access to clean water, nutrition, emergency relief, education, and more. This year, UNICEF is running a social media campaign over Twitter, Facebook, Instagram, and Google+ to celebrate this special

experience for kids. Get ready to use the hashtag #TOT4UNICEF to broadcast the fun times!

Giving back to the community doesn’t always have to be a modest affair, and UNICEF realizes this too. Charity work is sometimes viewed as a matter which should be kept humbly to yourself if you choose to engage in it. When you focus your message on the cause, talking with others about what kind of charitable causes you dedicate yourself to can be extremely beneficial. Sharing your story not only inspires others to go out and do the same, but it raises further awareness for the initiative you were working to help grow in the first place.

Next time you’re dedicating your time or resources to a charitable cause, harness the power of social media and broadcast your

experiences across your handles. Go on – you’re

doing wonders.

happy halloween!

Article


So looks like Blackberry is making its way onto our phones in a new familiar shape. The shape being of course BBM. But before BBM was downloaded onto most of our phones, a lot of us had gotten use to using Whatsapp. So does this mean, Whatsapp is now out of the game? Or does it have a fair chance at competing with BBM?

Let’s do a compare and contrast and see how they pan out: Set-UpThe day BBM made it’s way to our phones was the day my Facebook

feed and Instagram were flooded with screen captures of people’s pin numbers. Which I found quite silly. What it pretty much means is that, unlike WhatsApp (where you can create an account based on people’s phone numbers) you need to build your contact base from scratch for BBM.

A bit of a pain in the butt, so Whatsapp gets 1 point for simplicity.

Text ChatI think the one thing that has always kind of drove me nuts with

Whatsapp are the single and double check marks when a message is delivered to the recipient. If there is a single check mark it means that the message was delivered to the recipient’s server and a second check mar means that it was delivered to the sender, but the catch is a double check mark doesn’t necessarily mean they’ve read it! Argh!

BBM on the other hand has a huge advantage in the mere fact that it shows you when the message has actually been read by the recipient, so you’re never trying to play a guessing game.

However, both platforms have group chat, the ability to archive a chat and clearing a chat.

In my opinion though, BBM comes out with 1 point in this category for sure!

Group ChatBoth BBM and WhatsApp support group chat, but BBM’s offering

is decidedly more rich. Both allow sharing of images to a group, but curiously, BBM Groups doesn’t support video, location, or contact sharing. Meanwhile WhatsApp maintains file sharing parity with one-on-one chat. BBM makes up for the discrepancy with shared to-do lists and events, plus a much more fleshed-out user interface for accessing all that content. Groups on BBM can also host multiple separate conversations, which is great for larger groups.

The real clincher for group chat on BBM is BBM Channels. Direct chat can be enabled between channel owners and followers too, which is great for promoting engagement and handling stuff like giveaways or «office hours». Channel owners get metrics on traffic and a web interface for publishing updates - perfect for brand owners looking to reach a new demographic.

BBM gets another point. Voice and Video ChatSo both platforms support voice and video chat, but the catch is

there is no live video chat on Whatsapp. And I don’t know about you, but as an android user, if I was ever to switch over to the iphone it would be for the sole purpose of using face time. But now that BBM allows live video chat, I might not have to!

BBM gets 1 point for this. Emoticons and PersonalizationAround the office, I’m known as a bit of an emoticon nut. I simply

can’t help but use them in emails when I’m trying to set the tone of a conversation!

So that being said, BBM comes with 90 core emoticons and WhatsApp with a stellar 189.

A definite plus 1 for Whatsapp. So the question is, who comes out on top? Well according to the stats

above, it’s clearly BBM and in my personal opinion, I think it should be BBM as well. Whatsapp has been around long enough to sort out their glitches and become more innovative with their platform, but they haven’t. It’s like I always say to my team, if you are not growing – you are dying.

Goodluck to Whatsapp though, this might just be what they need to drive them forward

ArticleArticle

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THANKS FOR READING!!

Creative DirectorLisa Tyldesley

Content CuratorsSonya Gill

Kristen RubischLeah Bae

Ara, Lisa and Kristen of the Youzus Team at the Dragons’ Den Season Premiere. 24 the Youzus Report

the youzus report, canada's first social media magazine: episode 4

Self Improvement