MEDIA KIT2018

ABOUT ETIHAD

o National airline of the U.A.E. - Established in July 2003

o Currently serves 100 destinations in 56 countries

o One of the fastest-growing airlines in the history of commercial

aviation

o A vision is to be the best airline in the world, connecting the globe

via Abu Dhabi

o Etihad has won over 200 awards, the latest ones being:

o AirlineRatings.com Airline Excellence Awards 2017:

• Best First Class

• Best Long Haul Airline Middle-East & Africa

o Inflight Middle East Awards 2017:

• Innovation in Commercial Airline Cabins

ETIHAD PRODUCT & SERVICEEtihad’s Onboard Product

The Residence

First Class Business Class

o Living room, bedroom & shower

o Luxurious, leather double-seat sofa

o Two dining tables

o 32-inch flat-screen TV

o 6-feet, 10-inch double bed, with

designer, Italian bed linen

o 27-inch flat-screen TV in bedroom

o En-suite shower room with full-height

shower, luxury amenities and

bathrobes

o Wide armchair and a separate

6-feet, 10-inch fully-flat bed

o Privacy doors

o Complimentary loungewear

o Full-length wardrobe

o Unique dovetail design with forward- and rear-

facing seats, offering increased personal

space

o 22-inch wide seat converts into a comfortable,

fully-flat bed of up to 6 feet, 8 inches

o Aisle seats also feature a sliding privacy

screen

BRAND PARTNERSHIPS

Fashion

o Etihad Airways is a major, long-term partner to the fashion

industry

o Etihad Airways is the official airline of Fashion Week events in New

York, London, Milan, Berlin, Sydney and Mumbai

o Etihad Airways is extending the partnership to a total of 17 men’s

and women’s fashion events in 2017

Latest Football Sponsors

o Etihad Airways has been Manchester City FC’s main club

partner since May 2009. During that time the club has

enjoyed considerable success having picked up 4 trophies

including 2 as the Barclays Premier League Champions.

o New York City Football Club

o Melbourne City Football Club

o Major League Soccer (USA)

BRAND STRENGTHEtihad Airways’ Sporting Sponsorships

Events and venues include: HSBC Abu Dhabi Golf Championship, Formula 1 Abu Dhabi Grand Prix , & Manchester City FC

ABU DHABI PARTNERS

• Louvre Abu Dhabi

• Special Olympics World Games Abu Dhabi 2019

• Formula 1 Etihad Airways Abu Dhabi Grand Prix

• HSBC Abu Dhabi Golf Championship

Etihad is also proud to partner with

• Sydney Opera House

• Etihad Stadium Melbourne

• Etihad Stadium Manchester

• Washington Capitals (NHL)

• Washington Wizards (NBA)

• Washington Mystics (WNBA)

BRANDS ON ETIHAD AIRWAYS IFE

KEY DESTINATIONS GLOBALLY

Etihad Airways currently serves 100 existing or announced passenger and cargo destinations in 57 countries, including:

Abu Dhabi, Ahmedabad, Amman, Amsterdam,

Astana, Athens, Baghdad, Bahrain, Baku,

Bangkok, Beijing, Beirut, Belgrade, Bengaluru

(Bangalore), Brisbane, Brussels, Cairo,

Casablanca, Chengdu, Chennai, Chicago,

Cochin, Colombo, Dammam, Dar es Salaam,

Delhi, Dhaka, Dublin, Dusseldorf, Edinburgh,

Frankfurt, Geneva, Ho Chi Minh City, Hong

Kong, Hyderabad, Islamabad, Istanbul

(Atatürk), Jakarta, Jeddah, Johannesburg,

Karachi, Kathmandu, Khartoum, Kolkata,

Kozhikode, Kuala Lumpur, Kuwait, Lagos,

Lahore, London Heathrow, Los Angeles,

Madrid, Mahé, Malé, Manchester, Manila,

Medina, Melbourne, Milan, Minsk, Moscow,

Mumbai, Munich, Muscat, Nagoya, Nairobi, New

York, Paris, Perth, Peshawar, Phuket, Rabat,

Riyadh, Rome, Seoul, Shanghai, Singapore,

Sydney, Thiruvananthapuram, Tokyo-Narita,

Toronto, Washington D.C. and Zurich.Flying to100

destinations in 56 countries

worldwide

DESTINATIONS GLOBALLY

18.21M GUESTS2017

Fleet growth from 6 in 2004 to 115 in

2018

Destination growthfrom 17 in 2004 to

100 in 2018Etihad

14 Years

Qatar Airways16 Years

Emirates Airline20 Years

0

2

4

6

8

10

12

14

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18

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Mill

ion

Pass

enge

rs

Years of operation

Etihad has carried 18.21 million guests in 2017.

ETIHAD GROWTH STORY

91% Economy guests in 2017

9% First, Business & Residence guests in 2017

FIRST & BUSINESS CLASS GUESTSDemographics

27%

67%

6%

Gender of guests

Female Male Child

9%

31%

43%

18%

Age of guests

<25 25 to 40 41 to 60 60+

Etihad has carried 76,461 guests in First Class and 1.59M in Business Class in 2017.

ECONOMY CLASS GUESTSDemographics

30%

65%

5%

Gender of guests

Female Male Child

18%

42%

29%

11%

Age of guests

<25 25 to 40 41 to 60 60+

Etihad has carried 16.5M guests in Economy Class in 2017.

MEDIA OPPORTUNITIES

Engage with First and Business Class guests in a captivating environment. Eligible brands can connect with the guests through sampling and experiential projects.

Lounge Advertising

The inflight Wi-Fi portal provides a unique brand engagement channel within the Etihad guest journey. Advertisers are invited to collaborate via bespoke media solutions, ranging from banner placements to Wi-Fi sponsorship.

Inflight Wi-Fi AdvertisingConnect with Etihad guests via full sight, sound and motion video, throughout captivating In-flight seatback TV experiences.

Inflight TV Advertising

INFLIGHT TV ADVERTISINGo Advertise on E-BOX, Etihad’s award winning on-demand entertainment

system, with the latest movies and TV shows

(find out more about Etihad’s entertainment system)

o Reach 1.53M guests per month

o Approximately 4 Million views per Multi-Channel (Pre-Roll) placement

o Cinematic experience

o Cabin-wide broadcast

o Display immediately following safety

video

o Full sight & sound to all guests

Post Safety Video

o Broadcast prior to landing at key

destinations

o Full sight & sound

o Flexible duration

o Flexible destination targeting

Arrival Video

o Pre-show screening before movies &

TV shows

o Full sight & sound

o Flexible duration

Multi Channel Package

o Eligible brands are invited to create their own

dedicated channel to showcase their content to

Etihad guests

Sponsored Content Channel

ONBOARD WI-FI

o Etihad’s wireless access, Wi-Fly, enables passengers to browse the internet whilst onboard

o Approx. 450,000 Wi-Fly users in 2017

o Landing Page presence and sponsorship opportunity

o Long-term brand partnership and association or short-term awareness

ETIHAD LOUNGES IN ABU DHABI

5 Premium Lounges in UAE (65K monthly guests)

Etihad First & Business Class Lounges in T1 & T3 at Abu Dhabi airport offer world class services and facilities. Guests can look forward to spending a few hours enjoying a gourmet meal, or having a spa treatment.

o À la carte diningo International buffeto Coffee stationso Six Senses Spao Concierge serviceo Shower roomso Relaxation areao Prayer room (T3 Only)o Smoking room

o Children's playroomo Business centreo Den with individual TV podso Children's menuo Signature Baro VIP Roomso Cigar Lounge (First Class Lounge)o Gym (First Class Lounge)

Opportunities For Consideration:o Literature & Product Placement or Distributiono Experiential Marketing (based on approvals)o Advertising Screens

First Class Lounge & Spa Terminal 3 | Business Class Lounge Terminal 3 | Business Class Lounge Terminal 1 | US Premium Lounge | Arrivals Lounge

FIRST CLASS LOUNGE & SPA TERMINAL 3, ABU DHABI

GLOBAL ETIHAD LOUNGE LOCATIONS

Opportunities For Consideration:o Literature & Product Placement or Distributiono Experiential Marketing (based on approvals)o Advertising Screens

Etihad’s Lounge Locations:

o Dublino Londono Los Angeleso Manchestero Melbourneo New York, Pariso Sydneyo Washington DC

9 Premium Lounges currently in rest of the worldApproximately 500K premium lounge guests annually

MELBOURNE LOUNGE

Features:

o Signature baro À la carte diningo International buffeto Prayer roomo Children's play room (Select

locations)o Shower rooms (Select

locations)o VIP rooms (Select locations)

MEDIA RATESPricing structures

Lounge Placements&Partnerships

Inflight Wi-Fi

Inflight TV

Post Safety Video 1.52M $72,000

Estimated Monthly Audience

Monthly Card Rate (30 sec.)

Multi-Channel Package 1.52M $82,000

Arrival Video 1.40M $36,000

Sponsored Content Channel(based on 15 minutes of content)

$39,000

Digital Advertising on Inflight Wi-Fi Network 450,000 $25,000

Annual users Monthly Card Rate

Product Placement / Experiential 1,28M From $25,000

Annual No. of Guests Monthly Card Rate