2016Your direct route to the complete buying team

Media Kit

Scranton Gillette Communications ITNonline.com

Cover photos courtesy of IBA, AGFA, Siemens and Eizo

the complete “buying team”Imaging Technology News (ITN) is the only industry publication that reaches the complete buying team of physicians, department heads/chiefs and business administration/information technology staff.

total maRket coveRage. ITN 's 34,911 subscribers1 are the purchase influencers and decision-makers in radiology, radiation oncology, women’s health and nuclear medicine departments at U.S.-based hospitals and freestanding imaging/oncology centers.

ITN keeps me up on new trends and equipment and is a great resource when purchasing. — ITN subscriber, Signet AdStudy

1 June 2015 BPA Statement 2 Signet AdStudy July/August 2014, based on 185 respondents

shared resourceIn nine print issues each year and online offerings every day, advertisers have direct access to the purchase influencers who want, and need, new product and technology information. Industry decision-makers trust ITN as a go-to resource and share their issue copy with 2.3 colleagues, on average. With an audited circulation of 34,9111 and an average of 3.3 people2 viewing each issue, that’s an extended reach of more than 115,200 industry professionals turning the pages of ITN. This is where your market resides.

purchasing activity2

Of ITN's surveyed recipients with purchasing authority, 76% took one or more actions as a result of advertisements and/or articles in ITN, including recommending, specifying or purchasing products; researching products or visiting an advertiser’s website; and referring an ad or article to a fellow worker.

the ITN difference slanoisseforP ygolocnO noitaidaR & gnigamI lacideM rof ecruoseR snoituloS ygolonhceT ehT

| www.itnonline.com | May 2015

Advances in PET/CT Technology

“Deconstructing” PACS | 16Breast Screening Controversies | 30COMPARISON CHARTSPET/CT Systems | 10Remote Viewing Systems | 19

9

Society for Imaging Informatics in Medicine | May 28-30 | Washington, D.C.

Society of Nuclear Medicine and Molecular Imaging | June 6-10 | Baltimore, Md.

Scranton Gillette Communications

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| www.itnonline.com | June 2015

Treatment Planning Evolves

Targeted Radionuclide Therapy | 14

Stage 3 MU | 18

COMPARISON CHARTS

Treatment Planning Systems | 12

Advanced Visualization | 21

11

American Association of Physicists in Medicine (AAPM) | July 12-16 |

Anaheim, Calif.

Scranton Gillette Communications

58% Radiology/Medical ImagingDiagnostic Radiologist/Chief 14,927 Radiology Administrator/Director, Manager 4,661 Director of Nuclear Medicine 761

20% Business Administration/Information TechnologyAdministrator, CEO/COO/CFO/President, Materials Manager, Purchasing Chief/Director, Hospital Administrator 4,523 CIO, HIS/MIS Director/Manager 1,762 PACS Administrator 681

22% Therapeutic Radiology/Oncology Radiation Oncologist 5,200 Medical Physicist 582 Chief/Director of Oncology 1,814

purchasing authority2

A third-party survey of ITN’s subscribers reveals 89% of the respondents are involved in the purchase, recommendation, specification or approval of one or more of these products:

46%

CT Systems 65% Mammography Systems 51% Ultrasound Systems 63% Patient Positioning &

Immobilization DevicesCR/DR 56%

SPECT/CT or SPECT Systems 34% MRI Systems 51%Contrast Media/Injectors 53%

PET/CT or PET Systems 29%

PACS/RIS, Archive/Storage 59% Vascular Imaging Systems 35%

A $42 billion market Imaging Technology News serves the

$42 billion North American radiology

and radiation oncology market, which

accounts for approximately 42% of the

$100 billion global market.

redesigned ITNonline.comAn end-of year review of 2014 vs. 2012 ITNonline.com traffic shows a 186% increase in visits, a 206% increase in unique visitors and a 137% increase in page views.* With the recent debut of our redesigned website — now fully responsive for optimum performance on any device — the enhanced ease of navigation is sure to attract even more visitors and, just as importantly, keep them coming back for more.

Multiple online opportunities let you target your marketing message and track lead generation.

banneR unitS and native adS: Web ads rotate throughout ITNonline.com, driving traffic directly to your website.

channelS: Exclusive, tightly targeted branding opportunities for your ads, case studies, white papers and/or videos with topic-specific news, articles and new product information.

itntv: Video showcases of your latest technology on display at industry trade shows or “on location” — with your segment archived on a channel and/or parent channel of ITNonline.com for one year.

SponSoRed content: Post videos, white papers, webcasts, case studies or podcasts on ITNonline.com for a full year of exposure within single or multiple channels.

online compaRiSon chaRtS: Comparison chart sponsorship keeps your brand top-of-mind within a product category in this popular purchasing resource.

enhanced buyeR’S guide: Enhanced listing in the searchable Online Buyer’s Guide includes your company profile, logo, ad assets, white papers, case studies and video.

WebinaRS: Lead-generating, one-hour, online educational events position your company as a thought-leader. CME (optional) credits draw an attentive audience.

RSna FaStpaSS: An integrated media pre-, at- and post-show RSNA package includes a modality sponsorship of the microsite, one eStat transmission and one FastPass Modality eNewsletter transmitted to 25,000 recipients.***

viRtual tRade ShoWS: Contact the publisher for details about this unique opportunity to combine webinar presentations with a virtual, interactive exhibit hall.

*Google Analytics **Signet AdStudy, July/August 2014***Publisher's Data

integrated marketing solutionsHow do you cover every search avenue your customers employ? ITN’s integrated marketing

opportunities deliver real, trackable results — evidence that your ITN print, digital and online advertising messages are reaching the right audience.

slanoisseforP ygolocnO noitaidaR & gnigamI lacideM rof ecruoseR snoituloS ygolonhceT ehT

| www.itnonline.com | May 2015

Advances in PET/CT Technology

“Deconstructing” PACS | 16Breast Screening Controversies | 30COMPARISON CHARTSPET/CT Systems | 10Remote Viewing Systems | 19

9

Society for Imaging Informatics in Medicine | May 28-30 | Washington, D.C.

Society of Nuclear Medicine and Molecular Imaging | June 6-10 | Baltimore, Md.

Scranton Gillette Communications

comparison chartsThe cornerstone of any successful integrated campaign, ITN’s comparison charts are unique and valued offerings to the healthcare industry. Of independently surveyed readers, 60% of the respondents** indicated the comparison charts are one of the most useful ITN features.

12 months of branding:With ITN’s exclusive Comparison Chart Sponsorship Program, you will boost your brand’s visibility, across multiple media platforms, for a full year:

In ITN’s print edition:• All ad positions on the comparison chart

(center spread, back cover)

• One full-page Solutions Applied case study in the issue

• 1,000 chart reprints for sales collateral

In ITN’s digital edition:• Your ads appear in ITN’s digital edition,

which is promoted with an eBlast, and archived indefinitely on ITNonline.com

On ITNonline.com:• All banner ad positions on the online chart

and data page for one year

• Your Solutions Applied case study, enhancedOnline Buyer’s Guide listing, related short videos or white papers archived for one year

• One run-of-site boom box for three months

Plus:• Bonus distribution of your comparison chart at

all relevant trade shows ITN attends, including RSNA, for one year

• eStat transmission to 25,000+ buyinginfluencers and decision-makers***

Contact your ITN integrated media consultant for chart sponsorship package rates.

For more information on sponsorship opportunities and specifications

for our digital products, contact your ITN integrated media consultant.

eNewsletter opportunitiesEach ITN e-mail communication, delivered to 25,000* medical imaging and radiation oncology professionals, provides performance metrics to assist in evaluating ROI. Newly redesigned, ITN eNewsletters are fully responsive to whatever device is employed to view them.

marketing specialistsThe ITN team of integrated media consultants has been in B2B publishing for multiple decades and is savvy in meeting the challenge of delivering marketing materials in a take-notice presentation. Need a solution? Talk to these solution providers:

SEAN REIllyPublisher847.954.7960sreilly@sgcmail.com

STEPHANIE A. EllISIntegrated Media Consultant/West 847.954.7959sellis@sgcmail.com

lOUISE ClEMENSIntegrated Media Consultant/East 216.342.4012lclemens@sgcmail.com

a trusted resource

enews: Radiology: Radiology-focused eNewsletter transmitted weekly.

enews: Radiation oncology: Radiation oncology-focused eNewsletter transmitted bi-weekly.

case of the Week: Exclusive broadcast of your company’s case study with detailed lead reports provided.

eStat: Exclusive marketing partner promotion of your product introduction or enhancement.

From the Floor: On-site news delivery before, during and after trade shows.

video/White paper/Webinar ealerts: Traffic-driving eBlasts to your sponsored content on ITNonline.com.

ITN channel enews: Product-specific news and headlines deployed to drive traffic to channels on ITNonline.com. Exclusive sponsorships available.

*Publisher's data

award-winning editorial

MElINDA TASCHETTA-MIllANE Editorial Director | 847.954.7961 | mtaschetta-millane@sgcmail.com

Melinda Taschetta-Millane, editorial director for Imaging Technology News and Diagnostic and Interventional Cardiology, is an award-winning writer and editor, and has specialized in various segments of the healthcare industry for more than two decades.

DAvE FORNEll Editor | 847.954.7962 | dfornell@sgcmail.com

DAIC Editor Dave Fornell has covered healthcare imaging and cardiology technology since 2007. He attends seven scientific meetings each year to stay current on technology and trends, and keeps industry members informed with daily website news postings.

2013 Finalist Best Single Issue

2012 Gold Award Best Publication Redesign

2013 Silver Award Best Regular Column

The ITN editorial staff delivers industry trends and technology information to the professionals who make purchasing decisions. ITN received the 2012 ASHPE Gold Award for Best Publication Redesign and was one of four finalists in the prestigious 2013 Jesse H. Neal Awards category of Best Single Issue of a Tabloid/Newspaper.

Connecting buyers and sellers with exceptional content and data

www.scrantongillet te.com

Integrated marketing custom contentOur dedicated team of award-winning designers and writers can deliver custom content for all your integrated marketing needs, including videos, blogs, white papers — or even a rehabbed website. Need company collateral, market research or ad materials? We do that, too. What can we do for you?

JEFF ZAGOUDIS Associate Editor | 847.954.7973 | jzagoudis@sgcmail.com

Recently honored by the American Society of Business Publication Editors (ASBPE) as one of its three Young Leader Scholars, Zagoudis joined SGC/SGC Horizon in 2011 and is the associate editor of both ITN and DAIC.

Issue Show Issue FeaturesComparisonCharts

ImagingRadiation Oncology

Information Technology

Business & Economics

Women's Health

Jan/FebAd Close: 1/5

HIMSS (Feb 29-March 4)

Vendor Neutral Archives (VNA)

DR Systems

Breakthroughs in Imaging

Treatment Planning Systems

Big Data AnalyticsAffordable Care Act

State of the Industry in Women's Health

MarchAd Close: 2/5

ACC (April 2-4)

SIR (April 2-7)

NCoBC (April 9-13)

Vascular Imaging Systems

Breast Tomosynthesis

Advances in Ultrasound

New Guidelines to Treat Common Cancers

The Relationship Between Enterprise Imaging and VNA

The Medical Device Tax Debate

Automated Breast Ultrasound (ABUS)

AprilAd Close: 3/7

Flat Panel Displays

Mobile C-ArmsMRI Systems Proton Therapy

Imaging Software Development

Meaningful Use Stage 3

Breast MRI

MayAd Close: 4/6

SNMMI (June 11-15)

Radiation Therapy Systems

PET/CT Systems

Contrast Media Injectors

Focusing in on Breast Cancer

Clinical Decision Support

Maximizing Resources

Patient Education

JuneAd Close: 5/6

SCCT (June 23-26)

SIIM (June 29-Jul 1)

CT Dose Management

Remote Viewing Systems

Advances in CT Imaging

MRI-guided Radiation Therapy

Deconstructing PACS: Point/Counterpoint

Improving Productivity and Workflow

Early Stage Cancer Treatment

July/Aug Ad Close: 6/8

AHRA (July 31-Aug 3)

AAPM (July 31-Aug 4)

Treatment Planning Systems

Advanced Visualization

Mobile DR Imaging

Advances in Prostate Cancer Detection and Treatment

3-D Printing Reducing ErrorsBreast Density Reporting

SeptemberAd Close: 8/10

ASTRO(Sept 25-28)

Radiation Dose Monitoring

Proton Therapy

Advances in Molecular Imaging

Chemotherapy and Heart Damage

Cloud Technology Patient PortalsImplantable Biomarkers

OctoberAd Close: 9/9

RSNA Preview(Nov 27-Dec 2)

Enterprise Imaging

MRI SystemsPediatric Imaging

PET to Evaluate Cancer Treatments

Mobile-based Apps

Creating New Revenue Sources

Legislation Impacting Women's Health

Nov/DecAd Close: 10/7

RSNA(Nov 27-Dec 2)

Ultrasound Systems

CT Systems

Radiation Dose Monitoring

A Look Ahead in Radiotherapy

Electronic Medical Records (EMR)

State of the Industry

Advances in Breast Imaging

RegulaR SectionS: New Products, Show Previews, Industry News

excluSive FeatuReS: Quarterly "Medical Imaging Confidence Index" from AHRA, "The Last Read" column by Greg Freiherr

SupplementS available FoR SponSoRShip: Recording and Reporting Breast Density, Implementing a Remote Image Sharing System,

Enabling Enterprise Imaging via Vendor Neutral Archives (VNA), Creating a Radiation Dose Management Program, How to Choose a New PACS

Features and comparison charts on this editorial calendar are subject to change. If you have an article topic that you'd like to suggest, please contact ITN.

2016 ITN editorial calendar

Signet AdStudy Issue

2016 ITN rates & specifications

ad SizeS tRim Size: 10½" x 13¾" (width x height)

Space Unit Specification (non-bleed)

Vertical Horizontal

Tabloid Page 93/4 x 13 —

3/4 Tab. Page 71/4 x 127/8 93/4 x 93/4

1/2 Tab. Page 43/4 x 127/8 93/4 x 65/16

1/3 Tab. Page — 93/4 x 41/4

1/4 Tab. Page 47/8 x 65/16 —

2-Page Tab. Spread 201/4 x 13 —

Standard Page 71/4 x 101/8 —

2/3 Page 43/4 x 101/8 —

1/2 Page 31/2 x 101/8 71/4 x 53/16

1/3 Page 21/4 x 101/8 43/4 x 43/4 (Square)

1/4 Page 33/8 x 47/8 —

2-Page Std. Spread 151/8 x 101/8 —

Pull-out Spread 21x123/4 —

Pull-out Back 101/2 x 133/8 —

Space Unit Rate (x)

1x 3x 6x 9x 12x

Tabloid Page $7,735 $7,685 $7,550 $7,445 $7,335

3/4 Tab. Page $7,005 $6,955 $6,900 $6,840 $6,790

1/2 Tab. Page $3,875 $3,830 $3,790 $3,750 $3,710

1/3 Tab. Page $2,575 $2,545 $2,515 $2,480 $2,450

1/4 Tab. Page $1,925 $1,905 $1,885 $1,865 $1,845

2-Page Tab. Spread $15,470 $15,370 $15,110 $14,895 $14,680

Standard Page $6,055 $5,995 $5,870 $5,760 $5,655

2/3 Std. Page $4,540 $4,480 $4,430 $4,380 $4,315

1/2 Std. Page $3,020 $2,975 $2,935 $2,895 $2,845

1/3 Std. Page $2,010 $1,965 $1,935 $1,905 $1,875

1/4 Std. Page $1,525 $1,505 $1,485 $1,465 $1,440

2-Page Std. Spread $12,105 $11,990 $11,730 $11,515 $11,300

black & White RateS

Space Unit Rate (x)

1x 3x 6x 9x 12x

2nd Cover $10,680 $10,620 $10,460 $10,335 $10,200

3rd Cover $10,295 $10,240 $10,085 $9,960 $9,835

Back Cover $11,070 $11,005 $10,840 $10,705 $10,570

2nd Cover & Page 3 Spread

$20,765 $20,645 $20,330 $20,075 $19,815

Gatefold Cover

Faux Cover (2-sided)

$20,000 — — — —

Show Cover Tip $3,875 — — — —

coveR RateS (4-color tabloid pages only)

Space Unit Rate (x)

1x 3x 6x 9x 12x

Full Chart — $30,500 $30,025 $29,660 $29,275

Chart Spread $21,540 $21,415 $21,090 $20,820 $20,550

Chart Back $11,070 $11,005 $10,840 $10,705 $10,570

compaRiSon chaRt RateS (4-color tabloid pages only)

coloR RateS Process Color, per color — $550 per page, $800 per spread Matched Color, per color — $650 per page, $900 per spread 4-Color Process — $1,400 per page, $2,200 per spread

geneRal inStRuctionS Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Frequency Determination: To select the proper frequency for calculating your basic advertising rate for ITN, add together total number of insertions of one-quarter page or more in size (within a 12-month period) that you plan to schedule in ITN and Diagnostic & Interventional Cardiology (DAIC) magazines.

Premium Charges: Cover and preferred position rates listed above. Up charge for other preferred positions is $430 per page.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

mailing inStRuctionS Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, ITN, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025; 847.391.1049; Fax: 847.390.0408.

Accepted Digital Formats Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300-dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

ad aRt upload inStRuctionS For ad art uploads and additional ad information, go to scrantongillette.com/adart.

mechanical data Publication Trim Size: 10½" x 133/4" Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Saddlestitched Bleed: Bleed is only allowed on tabloid page ads, standard page ads and two-page tab spreads or charts. Keep live matter within ½” of all four sides. Tab page bleed: 103/4” wide by 14” deep; Standard page bleed: 7⁷⁄₈” wide by 11” deep; Tab spread bleed: 211/4” wide by 14” deep; Jr. spread bleed: 15¹⁄₈” wide by 103/4”deep. Mechanical Requirements: SWOP specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

For comparison chart ad size specifications, contact the publisher.

Contact Publisher