media kit - american society for microbiology · media kit 2020. or questions or inquiries contact...

Advertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899Fax (443) 512-8909www.wt-group.com

Kelley RussellSales Manager, ASM(214) [email protected]

The American Society for Microbiology (ASM) is among the largest single life membership organizations in the world.

Membership has grown from 59 scientists in 1899 to more than 30,000 members today, with more than one third located

outside the United States.

The mission of the ASM is to advance the microbiological sciences as a vehicle for understanding life processes and

to apply and communicate this knowledge for the improvement of health and environmental and economic well-being

worldwide. ASM Journals continue to advance the life sciences by disseminating top fundamental and applied research to

scientists around the globe.

Table of Contents

ASM Journals ................................................1

Website advertising ................................... 2ASM Journals ....................................... 2ASM Science ........................................ 3

Email advertising........................................ 4ASM Journals ....................................... 4

Member data ............................................. 4

Advertising policies .................................... 6

ContactsPublishing officeAmerican Society for Microbiology1752 N Street, NWWashington, DC 20036(202) 737-3600www.asm.org

Media Kit2020

1For questions or inquiries, contact Kelley Russell of the Walchli Tauber Group, Inc. at (214) 704-4628 2020 Media Kit

There are now 13 unique journals to target advertising to the largest single life science membership in the world...

ASM journals are the most prominent publications in the field, delivering up-to-date and authoritative coverage of both basic and clinical microbiology.

With over 90 years of experience, ASM journals continue to be an authoritative source for the latest in microbiology research.

ASM reserves the right to approve all ad creatives which will run on any ASM websites and emails. ASM reserves the right to reject any creative that does not follow ASM’s specifications.

ASM Journals

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that build our understanding of the underlying mechanisms and therapeutic applications of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians and other infectious disease practitioners.

Applied and Environmental Microbiology (AEM) publishes papers that make significant contributions to the following fields: applied microbiology, including biotechnology, protein engineering, bioremediation, and food microbiology; microbial ecology, including environmental, organismic, and genomic microbiology; interdisciplinary microbiology, including invertebrate microbiology, plant microbiology, aquatic microbiology and geomicrobiology.

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical microbiology and immunology. Clinical and medical microbiologists, immunologists, epidemiologists, pathologists, public health workers, and infectious disease workers all turn to the journal to discover not only the current state of knowledge in the field, but also balanced, thought-provoking perspectives on controversial issues.

Infection and Immunity (IAI) reports key discoveries that help microbiologists, immunologists, epidemiologists, pathologists and clinicians to gain new insights into the underlying mechanisms of host-pathogen interactions and develop novel strategies to prevent or treat infectious diseases. Specific areas of interest include mechanisms of molecular pathogenesis, virulence factors, cellular microbiology, experimental models of infection, host resistance or susceptibility, and the generation of innate and adaptive immune responses.

Journal of Bacteriology (JB) publishes research articles that probe fundamental processes in bacteria, archaea and their viruses, and the molecular mechanisms by which they interact with each other and with their hosts and their environments.

Journal of Clinical Microbiology (JCM) publishes the most current research related to the laboratory diagnosis of human and animal infections and the role of the laboratory in both the management of infectious diseases and the elucidation of the epidemiology of infections.

Journal of Virology (JVI) explores the nature of the viruses of animals, archaea, bacteria, fungi, plants, and protozoa, reporting important new discoveries and pointing to new directions in research. Among the key issues investigated are virus structure and assembly, viral genome replication and regulation of gene expression, genetic diversity and evolution, virus-cell interactions, cellular responses to infection, transformation and oncogenesis, gene delivery, viral pathogenesis and immunity, and vaccines and antiviral agents.

mBio is ASM’s broad-scope, open-access journal. The journal focuses on publishing cutting-edge research across all major areas of the microbial sciences, including virology, bacteriology, parasitology, mycology, and allied fields, which may include immunology, ecology, population biology, computational biology, anti-infectives and vaccines, and public health.

Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current with the latest developments in microbiology as well as related fields such as immunology and molecular and cellular biology. Review articles enable both specialists and nonspecialists to build an understanding of bacteria, viruses, parasites, fungi, and other higher eukaryotes.

Microbiology Resource Announcements (MRA) is a fully open access journal that publishes articles announcing the availability of any microbiological resource deposited in a repository available to the community. In addition to genome sequences of prokaryotic and eukaryotic microbes and viruses in public databases, MRA considers metagenomics sequences, amplicon sequence collections, metabolomics data, proteome data, culture collections, mutant libraries, plasmids and other genetic constructs, and publicly available databases and software.

Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular morphology and function, genome organization, regulation of genetic expression, morphogenesis, and somatic cell genetics. The journal also examines viral systems, publishing papers that emphasize their impact on the cell.

mSphere is a multidisciplinary open access journal that focuses on rapid publication of fundamental contributions to our understanding of microbiology. Its scope reflects the immense range of fields within the microbial sciences, creating new opportunities for researchers to share findings that are transforming our understanding of human, animal, and plant health and disease, ecosystems, neuroscience, energy production, climate change, evolution, biogeochemical cycling, and food and drug production.

mSystems is a multidisciplinary open-access journal publishing preeminent work that achieves insights into metabolic and regulatory systems at the scale of both the single cell and microbial communities. The scope of mSystems™ encompasses all important biological and biochemical findings in microbial systems biology, including those drawn from analyses of large data sets, as well as new technical and computational methodologies for deriving these insights.


The family of ASM Journal websites offer access to ASM’s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact.

Journal website URL Monthly impressions U.S.-only impressions

AAC website aac.asm.org 450,000 150,000

AEM website aem.asm.org 700,000 200,000

CMR website cmr.asm.org 250,000 80,000

IAI website iai.asm.org 200,000 70,000

JB website jb.asm.org 350,000 120,000

JCM website jcm.asm.org 550,000 180,000

JVI website jvi.asm.org 500,000 160,000

mBio website mbio.asm.org 250,000 90,000

MMBR website mmbr.asm.org 100,000 30,000

MRA website mra.asm.org 50,000 20,000

MCB website mcb.asm.org 200,000 70,000

mSphere website msphere.asm.org 30,000 20,000

mSystems website msystems.asm.org 30,000 15,000

Website Advertising ASM Journals

MECHANICAL SPECIFICATIONS

728x90 pixels 200 KB limit



REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

INTERNATIONAL (EX-U.S.) WEB SITE RATESContact sales representative if interested in an ex-U.S. campaign.

728x90

300x250

RUN OF SITE (ROS) WEB SITE RATESAll impressions and costs listed are for one website placement. Contact sales representative for run-of-network frequency discounts.

Impressions Cost

Less than 25,000 $55 CPM

25,000-50,000 $50 CPM

50,000-75,000 $45 CPM

More than 75,000 $40 CPM

CONTEXTUALLY TARGETED WEB SITE RATESIn partnership with PubGrade Advertising Solutions, all ASM journal websites offer granular contextual and audience targeting and reporting. Advertising banners are delivered in the context of relevant research articles, optimizing advertising budgets.

A list of keywords, phrases, or scientific concepts is required for each campaign.

Impressions Cost

Varies, contact sales representative $55 CPM

To learn more about contextual advertising, visit: journals.asm.org/content/keyword-targeting

How does this work?ASM journal website users search various keywords, phrases or scientific terms to help identify the content they wish to read. We can now identify that content and match it with your key words and phrases (and negative keywords and phrases) so that your banners can be served alongside of relevant content across all ASM online journals. Increase your visibility in relevant content to maximize reach and minimize waste.

Targeting and reforcastingIt is also now possible to include ‘negative’ keyword targeting, so you avoid placing ads against certain articles that might have mentions of certain ‘entities’ as they might have a detrimental impact on your messaging and avoiding any potential conflicts of interest. Once your keywords have been entered into the platform it will find the most relevant collection of content containing your key terms, it will also generate an impression forecast. We can also offer share of voice and geographic targeting. Contact your rep for help in identifying key word collections and also show you how we help you forecast, deliver, monitor and report on your campaigns in detail.

NEWFOR 2020


Website Advertising ASM Science

The ASM Science website provides our membership a platform that allows them to search, browse, and discover hundreds of books that ASM publishes by internationally renowned authors and editors with expertise in a broad range of microbiology disciplines. Through ASMScience.org researchers can access to the most comprehensive, authoritative microbial sciences resources. ASM’s 250+ peer-reviewed reference books, textbooks, and state-of-the-art reviews are guaranteed to exceed researcher’s needs.

Impressions: 200,000 (80,000 U.S.-only) per month

300x250

300x250

REQUIRED FILES

Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.

RUN OF SITE (ROS) WEB SITE RATES

Top 300x250 $90 CPM

Bottom 300x250 $90 CPM




The ASM Journal websites offer access to ASM’s global audience, reaching hundreds of thousands of visitors each month. Journal readers continuously rely on ASM to publish the leading research in microbiology. Premium positioning guarantees maximum impact.

Journal email Sends per issue Frequency

AAC eTOC alert 11,450 Monthly

AEM eTOC alert 12,306 Twice-monthly

CMR eTOC alert 12,033 Quarterly

IAI eTOC alert 11,159 Monthly

JB eTOC alert 12,646 Twice-monthly

JCM eTOC alert 12,649 Monthly

JVI eTOC alert 11,059 Twice-monthly

mBio eTOC alert 24,405 Bi-monthly

MMBR eTOC alert 16,091 Quarterly

MRA eTOC alert 13,685 Weekly

MCB eTOC alert 12,840 Twice-monthly

mSphere eTOC alert 26,100 Bi-monthly

mSystems eTOC alert 24,715 Bi-monthly



REQUIRED FILESAdvertisers must provide a JPG or static GIF, and a click-through URL. No 3rd-party tags can be accepted.

728x90

Email Advertising ASM Journals

RUN OF SITE (ROS) WEB SITE RATESAll impressions and costs listed are for one email placement. Contact sales representative for frequency discounts.

Placement Cost

728x90 pixels $1,000 net/per month

CLOSING DATESContracts due two weeks prior to email send date, materials due one week prior to email send date.

Journal January February March April May June July August September October November December

AAC 12/20 1/27 2/21 3/24 4/21 5/21 6/23 7/22 8/20 9/21 10/20 11/17

AEM12/13 1/21 2/18 3/18 4/17 5/19 6/17 7/20 8/18 9/17 10/15 11/10

1/7 2/3 3/2 4/1 5/5 6/2 7/2 8/3 9/1 10/1 10/28 11/24

CMR 12/18 — — 3/18 — — 6/17 — — 9/16 — —

IAI 12/17 1/22 2/20 3/23 4/20 5/20 6/22 7/21 8/19 9/18 10/19 11/16

JB12/6 1/15 2/11 3/11 4/9 5/11 6/9 7/9 8/10 9/8 10/8 11/4

1/2 1/29 2/25 3/26 4/27 5/27 6/25 7/27 8/25 9/23 10/22 11/19

JCM 12/23 1/28 2/24 3/25 4/23 5/26 6/24 7/23 8/24 9/22 10/21 11/18

JVI12/12 1/17 2/14 3/17 4/16 5/18 6/16 7/16 8/17 9/15 10/14 11/9

1/6 1/31 2/28 3/31 5/4 6/1 7/1 7/30 8/31 9/29 10/27 11/23

mBio — 2/25 — 4/28 — 6/30 — 8/25 — 10/27 — 12/22

MMBR — — 2/19 — — 5/20 — — 8/19 — — 11/18

MRA Sent weekly on Thursdays.

MCB12/11 1/16 2/12 3/16 4/13 5/14 6/15 7/14 8/14 9/14 10/13 11/6

1/3 1/30 2/27 3/30 4/28 5/28 6/29 7/29 8/28 9/28 10/26 11/20

mSphere — 2/26 — 4/29 — 6/24 — 8/26 — 10/28 — 12/23

mSystems — 2/25 — 4/28 — 6/30 — 8/25 — 10/27 — 12/22


JOB ACTIVITY

Research 57%

Teaching 14%

Diagnosis & Testing 11%

Clinical Practice 5%

Administration 5%

Consulting 3%

Product Development/Quality Control 2%

Other 2%

DEGREE

PhD 57%

BABS 15%

MA/MS 13%

MD 11%

Other 4%

ASM Member Data


Acceptance of Advertising

ASM reserves the right to approve all ad creatives which will run on any ASM websites and emails. ASM reserves the right to reject any creative that does not follow ASM’s specifications.

Agency/Advertiser Requirements

No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

All contracts are non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

Material Specifications

It is the advertiser’s/agency’s responsibility to provide ads according to the publication’s specifications as provided in this document. WTG, the publisher and printer are not responsible for the reproduction of advertisements not provided to the correct specifications.

Earned Rate Discount

Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice.

There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

Advertising Policies

The Walchli Tauber Group is a successful publisher's representation

firm that specializes in collaborating with scientific and medical

societies and publishers. WTG has extensive expertise in selling print,

digital, convention, and other unique opportunities to advertising

agencies, physician recruiters, pharmaceutical companies and device

manufacturers. Our experience and diverse medical offerings provide

a unique benefit to all of our partners.

PartnershipsOur publishing partners include some of the most influential medical societies and medical publishers in the world.

MeetingsWTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.

media kit - american society for microbiology · media kit 2020. or questions or inquiries contact...

Documents