media kit - amazon web services · ontact our sales reresentatie or ice residentublisher hris eel...

MEDIA KIT

Contact your sales representative or Vice President/Publisher Chris Peel at 212.808.1716 or [email protected].

FOR MORE INFORMATION:

CHRIS PEELV.P./Publisher

(212) 808-1716 [email protected]

ERIC HUNTERAssociate Publisher,

Integrated Marketing(212) 573-0352

[email protected]

CORY ROTKELNational Digital Ad Director

(212) 573-0326 [email protected]

KAREN STINNER

Magazine Production Manager(610) 967-8009

[email protected]

KAREN FERBERAdvertising Finance Manager

(212) [email protected]

NEW YORKLeanne LoCastro733 Third Avenue, 6th FloorNew York, New York 10017Tel (212) 808-1368Fax (212) [email protected]

Doug Zimmerman733 Third Avenue, 6th FloorNew York, New York 10017Tel (212) 573-0394Fax (212) [email protected]

Gil Tiamsic733 Third Avenue, 6th FloorNew York, New York 10017Tel (212) 808-1320Fax (212) [email protected]

Jaime Miller733 Third Avenue, 6th FloorNew York, New York 10017Tel (212) 573-0228Fax (212) [email protected]

CHICAGOAutumn JenksRodale Inc.65 East Wacker Place, Suite 1101Chicago, Illinois 60601Tel (312) 696-4014Fax (312) [email protected]

Bridget McGuireRodale Inc.65 East Wacker Place, Suite 1101Chicago, Illinois 60601Tel (312) 696-4119Fax (312) [email protected]

DETROITStephanie SchultzRodale Inc.Tel (248) [email protected]

LOS ANGELESPatti LangeRodale Inc.880 Apollo St., Suite 239El Segundo, California 90245Tel (310) 252 7528Fax (310) [email protected]

SAN FRANCISCOAndrew KramerKramer Media649 Mission St, 5th FlSan Francisco, CA 94105Tel (415) 439-4601Fax (415) [email protected]

ITALYAngelo CaredduOberon MediaVia Andegari, 1820121 Milano, ItalyTel +39 02 87 45 43Fax +39 02 87 64 [email protected]

FRANCEFabio LancellottiDef & Communications48, Boulevard Jean Jaurès92110 Clichy,Paris, FranceTel +331 47307180Fax +331 [email protected]

PRJourdann LublinerTel (212) 808-1750Fax (212) [email protected]

CONTACTS

MEN’S HEALTH IS THE

#1 Source of information for and about men.

With 35 editions in 59 countries, Men’s Health is the world’s largest men’s magazine.

MISSION STATEMENT

IT’S THE BRAND for active, successful, professional men who want greater control over their physical, mental and emotional lives.

WE GIVE MEN THE TOOLS they need to make their lives better through in-depth reporting, covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more.



Men’s Health is the #1 source of information for and about men. We give men the tools they need to make their lives better. With 35 editions worldwide, Men’s Health is the world’s largest men’s magazine brand.

BILLING INFORMATIONBills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion of the Publisher, new advertisers may be required to provide acceptable credit references or cash with an order.

RATE BASE: 1,800,000

NOTE: All rates gross

RUN OF BOOK

Page $262,375

⅔ Page $204,655

½ Page $162,675

⅓ Page $112,825

COVERS

2nd Cover $314,850

3rd Cover $304,355

4th Cover $343,715

2018 RATES



Category Breakdown | January - December 2016

ADVERTISING ACROSS ALL CATEGORIES

Source: KANTAR MEDIA, 2016

23% Pharma

17% Grooming

15% Food & Beverage

21% Fashion

9% Auto

4% Technology

5% Entertainment

5% Financial/Insurance

1% Other



ISSUE AD CLOSE AD MATERIALS INSERTS DUE ON-SALE*

*This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date.

JAN/FEB 2018 11/01/17 11/08/17 11/17/17 12/26/17

MAR ‘18 12/11/17 12/15/17 12/29/17 02/06/18

APR ‘18 01/17/18 01/24/18 02/02/18 03/13/18

MAY ‘18 02/21/18 02/28/18 03/09/18 04/17/18

JUNE ‘18 03/28/18 04/04/18 04/13/18 05/22/18

JUL/AUG ‘18 05/02/18 05/09/18 05/18/18 06/26/18

SEPT ‘18 06/13/18 06/20/18 06/28/18 08/07/18

OCT ‘18 07/18/18 07/25/18 08/03/18 09/11/18

NOV ‘18 08/22/18 08/29/18 09/07/18 10/16/18

DEC ‘18 09/26/18 10/03/18 10/12/18 11/20/18

JAN/FEB 2019 10/31/18 11/07/18 11/16/18 12/25/18

2018 PRODUCTION SCHEDULE

2018 PRODUCTION SPECS

Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter.

STANDARD SIZE Advertisements LIVE AREA TRIM BLEED

Full .5” x 10.375” 8” x 10.875” 8.25” x 11.125”

Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125”

½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5”

½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5”

½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125”

⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125”

⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125”

MATERIAL REQUIREMENTSElectronic advertising file delivery available at www.adshuttle.com/rodale. E-mailing files is not acceptable. DIGITAL FILE FORMATSAccepted File Formats: PDF/X-1a:2001, version 1.3

General File Requirements: Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles). File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.

PROOF INFOMen’s Health utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you would like to purchase a confirming proof, for your own internal purposes, please call QuadArm at 1-866-276-2368.

PRODUCTION COSTSThe 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

PRODUCTION SPECS/ DUE DATESFor all ad specifications and material due dates contact:

Cindy Wenrich (610) 967-8214 [email protected]

DIGITAL EDITIONS National print advertisers are automatically opted in to all digital editions. Should an advertiser wish to opt out, it should be noted on their Insertion Order. No new materials are required for digital editions. For all standard units, we will utilize the original supplied files Straight From Print.

STANDARD SIZE Advertisements LIVE AREA TRIM BLEED

Outside/Inside Cover Gate Leaf

6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125”

C2 with Gate (anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125”

Color Bar/ROB, page 1 (supplied by Publisher)

.625 before trimming .5 after trimming

PAGES FINAL TRIM

4-Page Body Gate pages 1 & 4 (anchor) 7.75” X 10.875”

pages 2 & 3 (gateleaf) 7.375” X 10.875”

2018 PRODUCTION SPECS SPECIAL UNITS

MATERIAL REQUIREMENTSElectronic advertising file delivery available at www.adshuttle.com/rodale. E-mailing files is not acceptable. DIGITAL FILE FORMATSAccepted File Formats: PDF/X-1a:2001, version 1.3

General File Requirements: Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles). File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.

PROOF INFOMen’s Health utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you would like to purchase a confirming proof, for your own internal purposes, please call QuadArm at 1-866-276-2368.


PRODUCTION SPECS/ DUE DATESFor all ad specifications and material due dates contact:

Karen Stinner (610) 967-8009 [email protected]

1/8" FOOT TRIM

1/8"

GR

IND

OF

F

Page Size (without trims): 8" X 10 7/8"

Final Furnished Size (including trims): 8 1/4" X 11 1/8"

Minimum Stock Weight: 60 #

Maximum: Please contact production

Binding: Perfect. Jogs to the foot

Please keep live area 1/4" from head/foot/gutter/face

MAGAZINE TRIM SIZE: 8" X 10 7/8"

1/8" FAC

E T

RIM

1/8" HEAD TRIM

FURNISHED SIZE: 8 1/4" X 11 1/8"

BLUELINES REFLECTING FINAL SPEC, CREATIVE AND INSTRUCTIONSKaren StinnerRodale Inc.400 S 10th StreetEmmaus, PA 18049Tel (610)[email protected]

SHIPPING INSTRUCTIONSBart GendeQuad/GraphicsN61 W23044 Harry’s WaySussex, WI 53089-2827Tel (414) 566-2100

PACKAGING REQUIREMENTSSkid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading.Each skid and/or carton should be clearly marked on all four sides with the following information:

• Count per lift/carton

• Total count per skid

• Total number of pieces and the number of impressions for roll stock and/or fanfold

• Description of piece

• Key code

• Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2100, and include the issue job number.

DIGITAL EDITION CREATIVE• Advertisers have the option to provide

digital edition specific creative for any national inserts scheduled in print.

• Same materials due dates apply.

• Digital files should be setup to trim size of 8” x 107/8”.

• Upload at www.adshuttle.com/rodale and choose digital issue.

ORIENTATION: Portrait OnlyFILE FORMAT: PDF/x1-aQUALITY: 300dpi

SUPPLIED INSERT SPECS

2018 Quad Job Numbers:Jan/Feb 2018 B7054D0March B805F90April B811LT0May B811LR0June B811LN0July/August B811LL0September B811LP0October B811LM0November B811LV0December B811LW0Jan/Feb 2019 B811LU0

BLUELINES REFLECTING FINAL SPEC, CREATIVE AND INSTRUCTIONSKaren StinnerRodale Inc.400 S 10th StreetEmmaus, PA 18049Tel (610)[email protected]

SHIPPING INSTRUCTIONSBart GendeQuad/GraphicsN61 W23044 Harry’s WaySussex, WI 53089-2827Tel (414) 566-2100

PACKAGING REQUIREMENTSSkid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading.Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid• Total number of pieces and the number of

impressions for roll stock and/or fanfold• Description of piece • Key code • Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2100, and include the issue job number.

Minimum Size: 4" face to backbone

Maximum Size: Trim size

If not full size (not having a head or face trim taken), then the max size would be 1/4" short of final trim. Contact production with specific sizes.

Grind-off and Foot: 1/8"

Perf: 1/2" from binding edge

Binding: Perfect. Jogs to the foot

Please keep live area 1/4" from trim.

Minimum Weight: 7 pt. card stock

Maximum Weight: 12 pt. card stock

Business Reply Cards must meet postal specifications.

1/8" FOOT TRIM

1/8"

GR

IND

OF

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REPLY CARD SPECS

2018 Quad Job Numbers:Jan/Feb 2018 B7054D0March B805F90April B811LT0May B811LR0June B811LN0July/August B811LL0September B811LP0October B811LM0November B811LV0December B811LW0Jan/Feb 2019 B811LU0



2018 EDITORIAL CALENDAR

Please note: All editorial is subject to change.

JANUARY/FEBRUARY 2018: NEW YEAR, NEW YOU! • GET BACK IN SHAPE This feature is packed with step-by-step

programs that will help guys transform every aspect of their lives. • PLUS: 5 new workouts for everyone from beginners to gym rats.• THE MEN’S HEALTH EATING PLAN We untangle the mess of diet advice

and offer a definitive eating plan any man can follow. • THE FIELD GUIDE Introducing a new 10-page guide of essentials to

master every month, including a new financial column.• THE COMEBACK A new health franchise about a man returning

from the brink of death, whether it’s caused by addiction, disease, animal attack, or some other kind of accident.

• THE 30-MINUTE BODY WORKOUT

MARCH 2018: THE SPRING GUIDE TO STYLE & THE TACTICAL ISSUE • STRATEGIZE YOUR LIFE Learn how to be stronger, faster, tougher,

and better at making decisions under pressure. MH embeds with NASA astronauts, a Special Forces team, a nuclear submarine crew, SWAT Team captains, and others to discover new ideas on how to perform when your life is on the line.

• FLIP COVER STYLE/NEW TACTICS TO LOOK GREAT This season we will explore how the military has informed style from ballistic nylon, navy jackets, to camouflage everything etc. PLUS: 10 sophisticated military inspired watches.

• MH WORKSHOP A cross-platform franchise where we do a live event, video, and print page where an expert workshops an exercise.

• THE NAVY SEAL WORKOUT

APRIL 2018: THE BRAIN ISSUE• REWIRE YOUR BRAIN A comprehensive and scientific training and

eating plan to help our readers optimize their brain health and performance. PLUS: Inside the brain of Timur Gareyev the world champion of simultaneous blind chess who can play 48 games at once while blindfolded!

• YOUR PACKAGE Everything our readers need to know to keep their gear working properly. Timed to testicular cancer month.

• THE 10 SNEAKERS OF A MAN’S LIFE• BEST FOODS FOR MEN • TRIATHLON SPECIAL Run, swim, bike faster!

MAY 2018: THE ADVENTURE ISSUE • 50 LIFE-CHANGING TRIPS! Plans and advice on guy trips, solo

adventures, family vacations, couples road trips and more! • FOURTH ANNUAL FITNESS AWARDS We tap the knowledge of our

fitness advisors, the big brains in exercise science, and our superfit readers to name the very best gear, gyms, exercise trackers!

• FROM SEDENTARY TO SPARTAN The MH Guide to Obstacle Racing• THE MH GUIDE TO WEDDINGS Timed to wedding season• STRONG MOMS MAKE A STRONG MAN Following a call out to our

readers for nominations, we will celebrate the strength of our mothers with a package of mini-essays celebrating feats of incredible motherly strength by everyday women.

• THE ADVENTURE WORKOUT

JUNE 2018: THE GENERATIONS ISSUE• THE BEST ADVICE A cross section of athletes, celebrities, experts,

and readers reveal the best advice they ever heard from their parents and grandparents.

• HOW TO TELL IF SHE’S THE ONE• WEIGHT LOSS SPECIAL 25 tips from inside Pennington Biomedical

Center, the nation’s top obesity research center• 14th ANNUAL GROOMING AWARDS This year’s crop of new products is

guaranteed to help men look and feel their best…overnight. • THE WEEKEND WARRIOR WORKOUT

JULY/AUGUST 2018: THE BODY ISSUE • QUICK FIX FITNESS Training plans to get shredded in four weeks• BEST SUMMER EVER 101 ways to get the most of the hot season• MH LIVING: Yard and garden awards • THE ELEVEN WOMEN OF A MAN’S LIFE A deep dive retrospective that

riffs on the number of partners the average guy has—11—and what can be learned from each one.

• THE DROP 10-POUNDS WORKOUT

SEPTEMBER 2018: THE FALL GUIDE TO STYLE & THE DATA ISSUE• A MAN’S GUIDE TO DATA • FLIP COVER/FALL STYLE• THE 12 CARS OF A MAN’S LIFE The average guy owns 12 cars in his

life; we talk to prominent people about their cars, from the first beater to the truck to the jeep to the sports car, and package it with useful service on driving, with an accompanying podcast.

• MH RUNNING CLUB



2018 EDITORIAL CALENDAR

Please note: All editorial is subject to change.

OCTOBER 2018: THE INNOVATION ISSUE• 10 GREATEST INNOVATIONS IN HEALTH AND FITNESS • PLUS: THE AGELESS WONDERS We talk to the oldest active athletes in

several sports to find out their secrets to longevity and health.• MH LIVING: How music can make our readers healthier and happier. • LEATHER JACKETS • MUSCLE SECRETS OF THE NFL

NOVEMBER 2018: THE SOCIAL ISSUE • THE 5th ANNUAL ULTIMATE MEN’S HEALTH GUY SEARCH We’ll find the

reader who epitomizes the Men’s Health brand and make him a star. • MH LIVING Kitchen Awards• 11th ANNUAL DENIM GUIDE Men’s favorite individual item of clothing

selected and strategized.• THE BEST HOME WORKOUT

DECEMBER 2018: THE TECH AND GEAR ISSUE • THE 16th ANNUAL TECH GUIDE Just in time for the holiday season—

the best, hottest, and most useful tech gear available, tested and ranked by our staff.

• THE HOLIDAY-SURVIVAL WORKOUT

30TH ANNIVERSARY



19% Health

20% Fitness

12% Relationships

11% Food & Nutrition

14% Fashion & Grooming

5% Entertainment & Celebrity

5% Sports & Recreation

5% General Interest/Culture

3% Business/Personal Finance

2% Home & Auto

1% Travel

3% Technology

Source: Media Radar 2016

A WIDE RANGE OF EDITORIAL TOPICSCategory Breakdown | January - December 2016

*Ratebase as reported by Publisher. Source: AAM 6/30/17

AAM 6/30/2017

#1 PERFORMER on the Newsstand

#1 HIGHEST PRICE Paid by Subscribers

NEWSSTANDSALES

TOTAL CIRC

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AVERAGE ANNUAL

SUB PRICE PER ISSUERATEBASE

# OF TIMES MISSED

RATEBASE

PAIDDIGITAL

CIRC

Men's Health 1,800,000 149,066 1,816,878 16,878 $19.70 $1.97 0 99,093

Men's Journal 1,250,000* 25,250 753,674 3,674 $18.48 $1.54 0 24,496

GQ 925,000 48,205 934,581 9,581 $15.36 $1.28 0 48,441

Esquire 750,000 26,324 757,535 7,535 $12.50 $1.25 0 44,065

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NOTE: Bars not to scale.

Newsstand

*Ratebase as reported by Publisher. Source: AAM 6/30/17

GQ934,581

Esquire757,535

Men’s Journal1,250,000*

A CIRCULATION POWERHOUSEStaying Strong in a Tough Market

Men’s Health 92% / 8%

Men’s Journal 97% / 3%

Esquire 97% / 3%

GQ 95% / 5%

Subs / Newsstand

GQ 48,205

MEN’S HEALTH 149,066

Esquire 26,324

Men’s Journal 25,250

COVER PRICE

$4.99

$4.99

$5.99

$5.99

Source: AAM 6/30/17

NEWSSTAND VITALITY#1 Seller on the Newsstand



In a tough newsstand environment, Men’s Health sells an average of 149,066 copies on the newsstand. That is leaps and bounds over the average newsstand sales of the following categories.

• #1 Highest price paid by subscribers — $19.70 — over $3 more than our closest competitor

• More digital subscriptions than GQ and Esquire combined

SETTING THE SINGLE COPY SALES STANDARD

THE UNDISPUTED LEADER ON NEWSSTAND (Percentage Marketshare)

SUBSCRIBERS KNOWPREMIUM CONTENT WHEN THEY SEE IT, TOO

Source: AAM 6/30/17

Source: AAM 6/30/17

Source: AAM 6/30/17

MEN’S HEALTH DOMINANCE

603% OverTRAVEL

777% Over

BUSINESS/ FINANCE

136% Over

SHELTER

491% OverAUTO

157% Over

EPICUREAN

396% OverMEN’S &

SPORTS TITLES

50%

MEN’S FITNESS

16%

GQ

16%

ESQUIRE

9% MEN’S JOURNAL

9%



The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information:

2018 MH BOOKAZINES SPACE CLOSE MATERIALS CLOSE ON-SALE

NO GYM REQUIRED 12/27/2017 01/02/2018 02/13/2018

BIG MUSCLE 03/28/2018 04/03/2018 05/15/2018

TBD 06/27/2018 07/03/2018 08/14/2018

TBD 08/08/2018 08/14/2018 09/25/2018

2019 TRAINING GUIDE 10/10/2018 10/16/2018 11/27/2018

PAGE 6.5” x 10” 7” x 10.5” 7.25” x 10.75”

SPREAD 13” x 10” 14” x 10.5” 14.5” x 10.75”

Note – Gutter allowance per page .5”, total 1”

LIVE TRIM BLEED

BOOKAZINES SCHEDULE & SPECIFICATIONS

MATERIAL REQUIREMENTSElectronic advertising file delivery available at www.adshuttle.com/Rodale Choose Publication: MH Bookazines Choose Correct Issue as listed above

DIGITAL FILE FORMATSAccepted File Format: PDF/X-1A:2001, version 1.3 File must be PDF/X-1a:2001 compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

GENERAL FILE REQUIREMENTSFile to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.

PROOF INFOMen’s Health Bookazines utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you would like to purchase a confirming proof, for your own internal purposes, please call QuadArm at 1-866-276-2368.


PRODUCTION SPECS/DUE DATESFor all ad specifications and material due dates, contact:

Cindy Wenrich 610-967-8214 [email protected]

DETAILS• On-sale for 3 months • Average distribution of 300,000 • Cover price: $9.99

Source: GfK MRI FALL 2017 (Print+Tablet)

MEN’S HEALTH

Total Audience 13,392,000

Median Age 43.6

Median HHI $84,637

Median IEI $49,003

Men 82.5%

Women 17.5%

Married 52.9%

Single 47.1%

Graduated College Plus 34.0%

Employed Full-Time 64.6%

Professional/Managerial 31.2%

Own Home 62.3%

Wealthy & Wise Demographic Comparison

MEET THE MEN’S HEALTH GUY

MEN’S Men’s HEALTH Esquire GQ Maxim Journal

TOTAL AUDIENCE 13,392,000 3,019,000 6,022,000 4,398,000 8,674,000

MEDIAN AGE 43.6 46.8 37.8 36.6 41.3

MEDIAN HHI $84,637 $77,147 $78,073 $76,045 $80,109

MEDIAN IEI $49,003 $44,830 $40,705 $41,700 $49,509

MEN 82.5% 63.3% 74.3% 81.3% 90.7%

WOMEN 17.5% 36.7% 25.7% 18.7% 9.3%

MARRIED 52.9% 45.4% 35.9% 39.8% 50.3%

SINGLE 47.1% 54.6% 64.1% 60.2% 49.7%

GRADUATED COLLEGE PLUS 34.0% 36.9% 33.2% 21.2% 30.5%

EMPLOYED FULL TIME 64.6% 55.2% 65.2% 63.8% 68.1%

PROFESSIONAL/MANAGERIAL 31.2% 29.8% 34.4% 24.4% 28.1%

OWN HOME 62.3% 62.1% 54.3% 53.7% 58.2%

Source: GFK MRI FALL 2017 (Print+Tablet)

Wealthy & Wise Demographic Comparison


MEN’S HEALTH

Total Audience 13,392,000

Median Age 43.6

Median HHI $84,637

Median IEI $49,003

Men 82.5%

Women 17.5%

Age 18-34 31.4%

Age 35+ 68.6%

Age 18-49 65.3%

Age 25-49 54.5%

Age 25-54 64.0%

Married 52.9%

Single 47.1%

HOUSEHOLD INCOME

$50,000+ 73.9%

$60,000+ 67.3%

$75,000+ 56.3%

$100,000+ 40.0%

INDIVIDUAL INCOME

$40,000+ 45.4%

$50,000+ 36.5%

$60,000+ 28.6%


Desirable & Affluent Demographic Comparison


MEN’S Men’s HEALTH Esquire GQ Maxim Journal

Total Audience 13,392,000 3,019,000 6,022,000 4,398,000 8,674,000

Median 43.6 46.8 37.8 36.6 41.3

Median HHI $84,637 $77,147 $78,073 $76,045 $80,109

Median IEI $49,003 $44,830 $40,705 $41,700 $49,509

Men 82.5% 63.3% 74.3% 81.3% 90.7%

Women 17.5% 36.7% 25.7% 18.7% 9.3%

Age 18-34 31.4% 25.9% 43.9% 45.6% 36.9%

Age 35+ 68.6% 74.1% 56.1% 54.4% 63.1%

Age 18-49 65.3% 55.9% 77.8% 83.4% 70.4%

Age 25-49 54.5% 46.1% 61.1% 69.1% 57.5%

Age 25-54 64.0% 54.5% 68.2% 77.2% 65.9%

Married 52.9% 45.4% 35.9% 39.8% 50.3%

Single 47.1% 54.6% 64.1% 60.2% 49.7%

HOUSEHOLD INCOME

$50,000+ 73.9% 68.2% 69.8% 67.1% 73.1%

$60,000+ 67.3% 61.6% 62.5% 59.3% 66.1%

$75,000+ 56.3% 51.1% 51.7% 50.6% 52.9%

$100,000+ 40.0% 38.2% 38.0% 35.8% 38.6%

INDIVIDUAL INCOME

$40,000+ 45.4% 40.3% 41.6% 40.1% 48.0%

$50,000+ 36.5% 27.7% 31.7% 28.8% 38.5%

$60,000+ 28.6% 22.9% 24.4% 23.2% 30.9%

Desirable & Affluent Demographic Comparison



Source: AAM 6/30/17

NET AVG. SUB PRICE

PER COPYFREQ. ANNUALMAGAZINE

MEN'S HEALTH 10x $1.97 $19.70

MEN'S JOURNAL 12x $1.54 $18.48

GQ 12x $1.28 $15.36

ESQUIRE 10X $1.25 $12.50

$1 MORE Than the Closest Competitor

OUR GUYS PAY FOR A PREMIUM PRODUCT

TECH SAVVY - TECH MOBILE MEN

I want others to say 'wow' when they see my electronics 201I like to have a lot of gadgets 194I am among the first of my friends and colleagues to try new technology products 193I often take the opportunity to discuss my knowledge of technology or electronic products with others 188When I find a technology or electronics product I like, I typically recommend it to people I know 188Technology helps make my life more organized 187I give others advice when they are looking to buy technology or electronics products 187I prefer products that offer the latest in new technology 186I like to connect with brands through social-networking sites 186I think of my mobile phone as a source of entertainment 184I'm willing to pay more for top quality electronics 175

NATURAL LEADERS

I like to share my opinions about products and services by posting reviews and ratings online 195

I'm always one of first of my friends to try new products/services 190

I like to lead others* 189

I often find myself in a leadership position 184

I like being in charge of a group* 183

People often come to me for advice before making a purchase 179

ADVENTURE SEEKERS - RISK TAKERS - EXPLORERS

I am always looking for a thrill* 212

I often crave excitement* 198

Risk-taking is exciting to me 195

I like a lot of excitement in my life* 193

Adventure - Seeking adventure and risk 194

I like doing things that are new and different* 192My philosophy is 'Life should be as much fun as possible' 182I like the challenge of doing something I have never done before* 181 I seek out variety in my everyday life 180I like a lot of variety in my life* 180I like trying new things* 175

Source: MRI SPRING 2017, (Print/Tablet) *VALS Base

MEN WHO ARE: INDEX

Who are Men’s Health Readers?

PSYCHOGRAPHICS

DRIVEN AND AMBITIOUS

Status - Achieving a higher social status 217

I strive to achieve a high social status 202

Looking good - Seeking the utmost attractive appearance 194

Ambition - Aspiring to get ahead 184Working hard - Always giving my best effort 168

TRENDSETTERS - STYLE CONSCIOUS

I follow the latest trends and fashions* 220

I like to dress in the latest fashions* 216

I want to be considered fashionable* 200

I consider my fashion style to be trendy 195

I buy new clothes at the beginning of each season 185

I'm willing to use the Internet to shop for fashion products 179

I dress more fashionably than most people* 177

MEN WHO ARE: INDEX

Who are Men’s Health Readers?

PSYCHOGRAPHICS

Source: MRI SPRING 2017, (Print/Tablet) *VALS Base

MEN’S PUBLICATIONS %COMP # OF READERS

MEN’S HEALTH READERS WHO DO NOT READ…

Readership DuplicationA LOYAL AND INVOLVED READERSHIP

ESQUIRE 91.4% 12,243,000

MAXIM 88.9% 11,902,000

MEN’S JOURNAL 85.2% 11,407,000

GQ 83.9% 11,242,000


AN EXCLUSIVE AUDIENCE

Men’s Publications Esquire 91.4% 12,243,000 Maxim 88.9% 11,902,000

Men's Journal 85.2% 11,407,000 GQ 83.9% 11,242,000

Health Publications Health 84.4% 11,306,000

Sports Publications Ski 99.2% 13,286,000 Golf Digest 94.0% 12,591,000 Golf Magazine 93.2% 12,482,000 ESPN The Magazine 73.5% 9,843,000 Sports Illustrated 72.4% 9,694,000

Outdoor Publications Outside 94.1% 12,602,000 Outdoor Life 90.4% 12,102,000 Field & Stream 90.2% 12,080,000

Auto/Scientific Publications Wired 95.5% 12,796,000 Road & Track 95.2% 12,747,000 Motor Trend 90.2% 12,080,000 Popular Mechanics 89.4% 11,966,000 Popular Science 86.2% 11,538,000

Business Publications/ Fortune 92.7% 12,410,000 Newsweeklies Money 89.2% 11,950,000

Forbes 87.9% 11,767,000 Time 80.0% 10,720,000

Travel Publications Conde Nast Traveler 96.8% 12,968,000 Travel + Leisure 90.2% 12,078,000 National Geographic Traveler 85.0% 11,383,000

MEN’S HEALTH READERSWHO DO NOT READ… %COMP # OF READERS


AN EXCLUSIVE AUDIENCEReadership Duplication

MISSION STATEMENT

WHAT IS MENSHEALTH.COM?MensHealth.com is the premier online destination for guys interested in living a performance-driven life. The site is an ever-developing multimedia tool guys use to plan, troubleshoot and enjoy their lives — whether at home, in the office or during their leisure time.

The centerpiece of a dynamic brand experience, MensHealth.com is a direct route to the hearts, souls and wallets of millions of American men. The site offers a variety of custom advertising sponsorship opportuni-ties that link to highly engaging editorial platforms.

We have the resources and the experience to integrate your message seamlessly within our content in ways that will align your brand with our audience of active, affluent guys in every area of their digital life: mobile, video, community, downloads, photo slideshows, interactive tools, newsletters, articles, and any other format that allows them access timely and topical information — when they want it, and how they want it.

AWARDS & ACCOLADES

2 DIGITAL ASME (ELLIE) WINS • Personal Service • Interactive Tool

4 MIN AWARDS • 2014 Integration with Print • Overall Digital Excellence • iPhone - #1 Most Notable Launch of the Year • MIN Social Media Star

WHO’S THAT GUY?

• Median HHI: $93,470

• Median Age: 38

• Professional/Managerial/Sales: 45%

• Employed Full-time: 62%

Source: comScore Multi-platform January–October 2017 avgSource: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (07-17/S17)

• 21+ million monthly uniques

• 118+ million monthly page views

Source: Google Analytics January–October 2017

MENSHEALTH.COM @ A GLANCE

CORE SITE CHANNELS

• Fitness• Health• Style• Guy Wisdom

• Nutrition• Grooming• Weight Loss

Source: Google Analytics

SOCIAL/MOBILE

• Facebook 8,890,593+

• Twitter 4,520,000+

• Pinterest 154,722

Social followers as of 12/12/17 (Google Plus count as of 9/12/17)

• Instagram 984,000+

• Google+ 894,640+

MENSHEALTH.COM OVERVIEW

Median Age 38

Median Income $93,470

Age 25-54 59%

College Grad+ 36%

Professional/Managerial/Sales 45%

Source: Google Analytics January–October 2017 avg; comScore Multi-platform January–October 2017 avg

Source: comScore Multi-platform January–October 2017 avg 2017 comScore Multi-Platform//GfK MRI Media + Fusion (07-17/S17)

TRAFFIC AT A GLANCE

21+million uniques

118+ million page views

5.8 minutes

persession

Wines/Champagnes 376

Fitness Apparel/Equipment 270

Stereo/Audio Equipment 252

Tickets - Movies 248

Office Supplies 238

Hunting, fishing, camping equipment 232

Sports apparel/memorabilia 231

Housewares 230

MP3 Players 227

Hobby or craft supplies 225

Car/Vehicle Rental Reservations 223

Computers 221

Video Games/Systems 219

Food/Groceries 218

Household/small appliances 218

Tickets - Sports Events 217

Wedding/Occasion Gifts 217

Toys/Games 214

Shoes/Footwear 206

Clothing/Apparel 205

Cooking/Kitchen accessories 204

DVDs/Blu-ray Discs 203

Airline tickets 202

Coffee & Tea 201

Hotel reservations 201

BONA-FIDE MARKET INFLUENCERS WHO DRIVE PURCHASE DECISIONS BUYING POWER (Men who Purchased Online) INDEXINDEX

Banking Services 200

Books 200

Tickets - Concerts, shows, other entertainment 200

Credit Cards 198

Educational Programs 197

Home improvement items/tools 197

TVs 197

Computer Software/Accessories 196

Gift Baskets 191

Prescription Drugs 190

Cell phones/accessories 189

Home furnishings 188

Vitamins 185

Bedding/Linens 179

Cameras and equipment 176

Baby Accessories 174

Pet products/supplies 173

Automotive Products 165

Garden supplies 165

Collector's items (coins, stamps, etc.) 164

Sports equipment 161

Jewelry/watches 135

Cosmetics/toiletries 129

CDs 123

Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (07-17/S17)

MENSHEALTH.COM A DIRECT ROUTE TO MENTraffic and Demographics

REACHING AFFLUENT, PROFESSIONAL GUYS

MENSHEALTH.COM COMPETITIVE SET

MH.COM ASKMEN.COM ESQUIRE.COM GQ.COM MAXIM.COMMENS

FITNESS.COMMENS

JOURNAL.COM

Comp % Comp % Comp % Comp % Comp % Comp % Comp %

Total Unique Visitors (ComScore) 7,385,005 3,129,732 7,346,375 9,164,306 1,684,127 4,236,474 1,715,294

Total Pages Viewed (ComScore) 46,200,100 15,151,700 21,041,000 25,445,600 6,020,100 19,253,000 11,804,700

Average Pages/Visitor (ComScore) 6 5 3 3 4 5 7

Avg Time Spent/Visitor (ComScore) 5.8 4.3 2.6 3.1 3.4 2.7 4.6

Source: comScore Multi-platform Jan-Oct 2017 avg

Average Age (ComScore) 41 36 45 43 41 36 42

Median Age (ComScore) 38 32 45 41 41 32 40

Average Income (ComScore) $83,897 $79,598 $84,316 $83,584 $83,410 $84,284 $87,683

Median Income (ComScore) $93,470 $86,520 $90,711 $90,265 $93,018 $92,676 $95,832

Source: comScore Multi-platform Jan-Oct 2017 avg

MH_com COMPETITIVE SET 05-16_F15 xplat

% % % % % % %

Married 46.7 48.3 50.1 50.9 46.7 46.6 41.1

Not Married 53.3 51.7 49.9 49.1 53.3 53.4 58.9

Any Kids 44.1 43.5 35.3 43.6 41.9 42.9 44.1

Professional/ Managerial/Sales 45.1 45.3 44.0 45.4 48.4 46.5 47.8

Any College 68.2 66.7 67.4 68.2 69.0 66.3 69.9

Bachelor's Degree/ Post Grad Degree 35.6 36.2 39.0 38.9 32.7 34.1 35.9

Employed Full Time 61.6 61.5 54.1 57.1 63.9 64.6 54.7

Employed Full Time/ Part Time 71.0 73.8 65.6 68.5 75.6 73.5 70.5

Source: 2017 comScore Multi-Platform //GfK MRI Media + Fusion (07-17/S17)

MensHealth.com Newsletters provide timely, serviceable content on the latest fitness techniques, weight-loss ideas, relationship advice, health tips, and style news to users’ inboxes 5-days-a-week.

The Girl Next Door 135,495

MH Daily Dose 626,743

Weight Loss 263,690

Total Newsletter Subscribers: 1,025,928

NEWSLETTERS

UNIT DIMENSIONS EXPANDEDINITIAL FILE SIZE

POLITE FILE LOAD

USER-INITIATED FILE LOAD ACCEPTED FORMATS

Leaderboard 728x90 728x315 40KB 100KB 2.2MB .gif, .jpg, .swf, .html

Medium Rectangle 300x250 600x250 40KB 100KB 2.2MB .gif, .jpg, .swf, .html

Half Page/Filmstrip 300x600 N/A 60KB 110KB 2.2MB .gif, .jpg, .swf, .html

Pushdown 970x90 or 970x66 970x415 60KB 110KB 2.2MB flash or 3rd party

Interstitial 550x480 N/A 40KB 100KB 2.2MB .gif, .jpg, .swf, .png

Portrait 300x1050 580x460 80KB 350KB 2.2MB 3rd party built and served

CREATIVE DEADLINES•.gif, .jpg, .html – Must be submitted at least 3 business days prior to state of campaign.

•.swf/ Rich Media – Must be submitted at least 5 business days prior to state of campaign.

•Late submissions will not guarantee campaign to hit goal

3RD PARTY AD TAGSRodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Rodale Inc. vendors please go to the following URL. http://rodaleinc.com/third-party-advertising

GUIDELINES• Click-throughs must open up in a new browser window or tab

• All expanding units must be user-initiated

• All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications.

• Rodale Inc. has final approval for all ad units with respect to editorial/creative content.

• Rodale Inc. has the right to remove an advertisement from its web sites at any time for any reason

MICRO BAR (LOGO)• No Animation, border, or white background

• Must have “Sponsored by” text embedded into creative

• Text Links: limited to 25 characters for headline, 125 characters for deck. (Homepage ONLY)

• Subject to Rodale marketing review and approvalFLASH• ActionScript 3.0 or below accepted unless 3rd party served

• Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.

• Click-through must be parameterized in the .swf file using click-TAG. Instructions on implementing clickTag:

AS2:

on (release) {

getURL (_level0.clickTAG, “_blank”);

}

AS3:

Link_1.addEventListener(MouseEvent.MOUSE_UP,

function (event : MouseEvent) : void {

var sURL: String;

if ((sURL = root.loaderInfo.parameters.clickTAG)) {

navigateToURL(new URLRequest(sURL), “_blank”);

}

}

)

• Click-through must be supplied with each .swf unit

* All units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.** Animation: 3 loops/15 seconds*** We accept clickable skins. Please reach out to your Men’s Health Sales Representative

PRODUCTION SPECS DIGITAL

SURVEYS• Advance notification/approval is

required before running a user study on Rodale Inc. sites.

VIDEO• Format: .FLV, .MP4, VAST, VPAID• Resolution: 640x360px (16:9) or

640x480px (4:3)• Video Length: 15 or 30 seconds

(15 recommended)• Frame Rate: 30 FPS• 1x1 impression tracking pixel and

click tag URLs are supported

CLICKABLE SKINS• Accepted Files: jpeg or gif • Size: 100K • Site Served ONLY • Click trackers are acceptable • Please follow attached guide for

dimensions and safe areas

INTERSTITIAL • 550x480 sized creative, which would be

placed inside a template by AdOps.• Custom Interstitials will need to be

3rd part built and served• Subject to Rodal marketing review

and approval

PRODUCTION SPECS DIGITAL

CREATIVEUNIT DIMENSIONS EXPANDED

INITIAL FILE SIZE

SUBSEQUENT SIZE

USER INITIATED

SIZEACCEPTEDFORMATS

Mobile Banner 320x50 320x250 40KB N/A N/A .gif, .jpg,

.png, .html

Adhesion Banner 320x50 320x250 40KB N/A N/A 3rd party,

.jpeg, .gif

Full Banner 320x50 320x480 40KB 100KB 2.2MB 3rd party

Slider Banner 320x50 320x480 40 KB 100KB 2.2MB 3rd party

Mobile Image

Carousel320x50 N/A 40KB N/A N/A .jpeg, .gif

Rotatable Banner

320x50, 50x320

N/A 40KB N/A N/A .jpeg, .gif

Image w/Google+ 320x50 N/A 40KB N/A N/A .jpeg, .gif

MENSHEALTH NEWSLETTER

UNIT DIMENSIONS SIZE ANIMATION FILE FORMAT

Leaderboard* 728x90 40KB Static .gif .jpg

Medium Rectangle 300x250 40KB Static .gif .jpg

*Not available on Men’s Health Dad Newsletters

• All Newsletters have a 40KB creative size limit

• Due to eNewsletter delivery system, we can serve only image files no flash

• Rodale will accept click commands to track clicks ONLY

• GEO, Browser type, Age, Gender targeting is available

• Animation is 3 loops for a total of 15 seconds

• 3rd party impression trackers and click trackers are accepted

• Expandable units must be 3rd party built and served

• Slider Banner may contain video with a max of 30 seconds**

* All IAB Rising Star units are required to be built and served through a 3rd party.

** All units with audio should be user-inititated only. In-Banner video must play upon user interation of mouse-over

MENSHEALTH MOBILE WEB

*FLASH files are not accepted

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