media kit 2020 · 2019. 11. 25. · media kit 020 toy & hobby retailer toy & hobby retailer...
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M E D I A K I T 2020
M E D I A K I T 2020
DELIVERING AN AUDIENCE OF TOY RETAIL , L ICENS ING AND
BRAND PROFE SS IONALS .
M E D I A K I T 2020
●Toy & Hobby Retailer
Toy & Hobby Retailer Media Brand comprehensively covers the Toy & Hobby industry
throughout Australia.
For 82 years Toy & Hobby Retailer has been Australia’s own leading toy industry media brand, a
reputation built on journalistic quality and integrity. We attract the industry’s top professionals,
responsible for the decisions made at the country’s toy and hobby retail, licensing and brand
organisations.
Our audience relies on Toy & Hobby Retailer to deliver insightful and accurate coverage of
new developments and trends in the toy, hobby and licensing sector.
Toy & Hobby Retailer attracts a diverse audience from all areas of the toy retail, licensing and
branding industry – the majority of whom consist of those who are the key decision makers
in their organisation.
M E D I A K I T 2020
Toy & Hobby Retailer attracts a diverse audience from all areas of the toy retail, licensing and
branding industry.
But the majority of our audience consists of key decision makers within toy manufacture
and retail organisations.
NSW/ACT
VIC
QLD
WA
NT/SA/TAS
●Our audience, your customer
by job type
by state
35%
28%
42%
12%
6%
9%3%
43%
10%
8%4%
OVERSEAS
CEO/OWNER/DIRECTOR
GENERAL MANAGER
BUYER
SALES/MARKETING
INFORMATION SERVICES/R&D
M E D I A K I T 2020
●Toy & Hobby Retailer platforms
●1 M AG A Z I N EPublished quarterly, each issue of
Toy & Hobby Retailer takes and in-
depth look into special topics and issues
impacting the industry.
D i s t r i b u t i o n : 4,200
Re a d e r s h i p : 12,500 per issue (PUBLISHER’S STATEMENT)
●2 W E B S I T EDelivering industry news, as it breaks,
keeping our audience informed and
up-to-date.
M o n t h l y U n i q u e U s e r s : 6,248 (6 MONTH AVERAGE)
●3 E N E W SThe weekly enewsletter delivers the latest
news and information straight to our
audience.
S u b s c r i b e r s : 2,873 (GOOGLE ANALYTICS OCT 2019)
1
2
3
M E D I A K I T 2020
F E B / M A R C H / A P R I L
• Australian Toy, Hobby and Licensing Fair Edition
M AY / J U N E / J U LY
• Australian Toy, Hobby and Licensing Fair “Wrap-up” Edition
• Top Trends & Products from the Toy Fair
• International Toy Fair season wrap-up
AU G U S T / S E P T E M B E R / O C TO B E R
• Licensing Special Edition
• Games & Puzzles
N OV E M B E R / D E C E M B E R / J A N UA RY
• STEM / Electronic Toys
• Headline Makers 2020
• Toy Industry Directory
●Magazine editorial schedule
BILLBOARD*
MREC
EXT. LEADERBOARD
LEADERBOARD
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ILS
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BANNER
MEDIUM BANNER
MREC
½ PAGEHORIZONTAL ¹⁄³ PAGE
HORIZONTAL
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TIC
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¹⁄4 PAGEHORIZONTAL
Rate card and material specifications
Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content.
2020
UPDATED: 26 NOV 2019
Website RatesSection Size Monthly
Exclusive positioning
Rails (x2)* $2500
Billboard* $2200
Leaderboard $1800
MREC $1050
Run of site
Background Skin* $2800
Leaderboard $1400
MREC $850
* DOES NOT DISPLAY ON MOBILE SITERATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Material SpecificationsSize Width Height
Background Skin* 1920 1200
Rails (x2)* 160 750
Billboard* 960 250
Leaderboard 728 90
MREC 300 250
ALL SPECS ARE IN PIXELS
Magazine RatesSize Casual 2× 4×
DPS $5000 $4500 $4000
Full page $3060 $2740 $2640
½ page $2270 $2080 $2030
¹⁄³ page $1960 $1800 $1650
¼ page $1240 $1080 $930
RATES EXCLUDE 10% GSTPREFERRED POSITION LOADING: OBC +30%, IFC +20%
Material SpecificationsSize Width Height
DPS (trimmed) 440 297
Full page (trimmed) 220 297
½ page vertical 95 277
½ page horizontal 195 135
¹⁄³ page vertical 60 277
¹⁄³ page horizontal 195 85
¼ page horizontal 195 60
¼ page square 94 135
ALL SPECS ARE IN MMPLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS
DeadlinesIssue Booking Material Publication
Feb-Apr 8 Jan 20 15 Jan 20 17 Feb 20
May-Jul 22 Apr 20 29 Apr 20 4 Jun 20
Aug-Oct 24 Jul 20 31 Jul 20 5 Sep 20
Nov-Jan 23 Oct 20 30 Oct 20 5 Dec 20
eNewsletter RatesSize Monthly
eDM $2750 (per broadcast)
Banner $1100
Medium Banner $800
MREC $800
RATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Material SpecificationsSize Width Height
eDM 600 900
Banner 600 90
Medium Banner 468 60
MREC 300 250
ALL SPECS ARE IN PIXELS
DeadlinesWebsite and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.
Helen DaviesPublisher & Advertising ManagerP: 02 9213 8295E: helendavies@yaff a.com.au
Published by Yaffa Media Pty Ltd
17-21 Bellevue Street, Surry Hills NSW 2010
P: 02 9281 2333 F: 02 9281 2750
w w w.ya f fa . c o m . a u
M E D I A K I T 2020
ContactHelen Davies
Publisher & Advertising Manager
P: 02 9213 8295
Imogen Bailey
Editor
P: 02 9213 8234