Target

Khadija MertbanChrissy LeiBo Ram Kim

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Discount Retailer

• Selling GroceryVegetable/FruitClothing/ToyHealth and Beauty Product ElectronicsFurniture

• Help shoppingGuest

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Stores

Super Target

Target

City Target

Total 1,797

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• Team Members 361,000(2013)

• Revenue$ 72.6 billion(2013)

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Operation Worldwide

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Target Canada Co.

Headquarter

1st Store

127 Stores

2012

2013

Present

Acquisition of Most Zellers Stores

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Headquarters

1000 Nicollet Mall Minneapolis, Minnesota 55403 USA

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President

Gregg SteinhafelMBA (1979)Merchandising & Operating (1979~1999)President(1999~present)

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History

• Dayton Dry Goods Company(1902)• 1st Target(1962)• News paper advertisement(1975)• $ 1 billion(1979)• Gift cards(1999)• Target Canada Co.(2012)

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High Quality

• Its owned and exclusive brand C9 by Champion, Archer Farms, Cherokee, Market Pantry

• Eco-friendly productSuperTarget : USDA certified organic produce retailer

• Global Sourcing OfficesVendor Qualification Assessment

Factory Evaluation

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Design

• Logo: Bull’s-eye • Red color: noticeable & attractive• Store Environment

lowering ceiling & widening aisles • Famous designers/ architect

Michael Graves-- housewares, home décorLiz Lange—Liz Lange Maternity

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Marketing Strategy

• Advertisement• Promotion (coupon)• Online(Target.com)• Target Credit Card(RED Card)/Debit Card• Gift Card

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Help Communities

• Donate money– 5% of profit ($4 million/week)– Education– Museum (free day)

• Volunteer– Help children read– Clean environment– Work international

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Data Breach

• Customer Data Stolen(Nov. 27 – Dec. 15)Credit/Debit Card RecordsName/Address/Phone Number/E-mail Address

• Efforts to Restore FaithApology: 10% discount(Dec. 21,22) TransparencyFree Credit MonitoringFinancial Services Information Sharing & Analysis Center

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Any questions?

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