media kit 2017 v2 - namp · • one complimentary registration • two discount registrations, $300...
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AMERICANS FOR THE ARTS
2017 MEDIA KIT
As of 1/18/2017
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PACKAGES: Advertising across multiple touchpoints reaching conference attendees, public artists, city departments, students, arts educators, Americans for the Arts members, and arts leaders
WEB ADVERTISING: AmericansForTheArts.org, including NAMP and Annual Convention webpages, and ARTSblog
EMAIL ADVERTISING: Arts Education Connection, Monthly Wire and Membership Quarterly
PRINT ADVERTISING: Arts Link
EVENTS: Annual Convention and the National Arts Marketing Project Conference
In this media kit, you will find an assortment of opportunities to target decision-makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts a number of annual events, and produces web, print, email, and digital resources, offering a variety of ways to gain visibility and exposure for your organization, product, or service.
Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Connecting your best ideas and leaders from the arts, communities, and business, together we can work to ensure that every American has access to the transformative power of the arts.
Refer to the table of contents below for pricing and availability for our advertising opportunities. For more information, contact us at [email protected] or call 202.371.2830.
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15-18
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National Arts Marketing Project PackageNovember 10-13, Memphis, TN
The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Reach these communications and marketing decision-makers through multiple touchpoints before, during, and after this signature event!
PRICE: $2,650
Exhibit table at the NAMP conference• 6’ table with 2 chairs and electricity• One complimentary registration• Two discount registrations, $300 each• Attendee list PDF (name, title, company, and email)•
Half Page7.75” x 4.75”
Brand new Drupal 7 website • (NAMP.AmericansForTheArts.org) promoted in
Americans for the Arts emails and social media Placement on schedule and sessions pages• Ads run on a monthly basis; limited availability• 5,600 avg. pageviews/month• Sidebar ad: 276 px x 245 px•
TABLE TOP EXHIBIT
Placement in NAMP onsite program• Distributed to all NAMP conference attendees• Half Page Ad 7.75” X 4.75”• Artwork Deadline: 8/19•
PRINT ADVERTISING
WEB ADVERTISING
APP ADVERTISING
Banner ad in the NAMP conference app• Oct.13 - Nov 13, 2017, during and leading up to conference• 4,700 ad impressions• Banner ad: 600 px x 110 px•
NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ARTSblog ads and Monthly Wire email banner ads
Ad
SidebarAd
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Annual Convention PackageJune 16-18, San Francisco, CA
The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,000 decision-makers, stakeholders, and leaders, including art professionals, patrons, board members, plan-ners, foundation and corporate representatives, elected officials, artists, and more. Reach arts leaders across multiple touchpoints leading up to and during the convention!
PRICE: $3,000
Choice of exhibit space at the main Annual Conven-• tion or the Public Art preconference6’ table with 2 chairs and electricity• One complimentary registration• Two discount registrations, $300 each•
Placement on convention home, schedule • pages and all session pagesAds run on a monthly basis; limited • availability• 11,900 pageviews/month• Sidebar Ad: 220 px X 220 px•
PRINT ADVERTISING
For more information, contact us at [email protected] or call 202.371.2830
Placement in Annual Convention onsite program• Distributed to all Annual Convention and precon-• ference attendeesHalf Page Ad: 7.75” X 4.75”• Artwork Deadline: 4/14•
TABLE TOP EXHIBIT
WEB ADVERTISING
APP ADVERTISING
Banner ad in the Annual Convention app• May 18 - June 18, 2017, during and leading • up to convention7,100 app sessions • Banner Ad: 600 px x 110 px•
NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ARTSblog Ads, Public Art Web Package
SidebarAd
Ad
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Who’s Who at Americans for the Arts PackageNational Arts Marketing Project Conference and Annual Convention
The Americans for the Arts Annual Convention and the National Arts Marketing Project Conference offer opportunities to engage with more than 1,600 decision makers, stakeholders and leaders, including art marketers, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during the two events!
PRICE: $5,700
Exhibit space at the NAMP Conference and choice of the • main Annual Convention or the Public Art preconference6’ table with 2 chairs and electricity• One complimentary registration per conference• Two discount registrations per conference, $300 each•
PRINT ADVERTISING
Placement in Annual Convention and NAMP • Conference onsite programsDistributed to all conference attendees• Half Page Ad: 7.75” X 4.75”•
TABLE TOP EXHIBIT
Placement on Convention and NAMP Conference • schedule pages and session pagesAds run on a monthly basis; limited availability• 8,700 average pageviews/month• Sidebar Ad: 220 px X 220 px; • 276 px x 245 px
WEB ADVERTISING
APP ADVERTISING
Banner ad in the Annual Convention and NAMP • conference appMay 18 - June 18, 2017 and Oct. 13 - Nov. 13, • 2017, during and leading up to both conferencesBanner Ad: 600 px x 110 px •
Half Page7.75”x 4.75”
NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ARTSblog Ads, Public Art Web Package and Monthly Wire email ads.
For more information, contact us at [email protected] or call 202.371.2830
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Arts Education PackageConnect with art educators, students, parents, and advocates through online and email advertising
PRICE: $1,000
Public Art PackageHub for public art resources for local arts agencies and public artists across the the country.
PRICE: $2,800
WEB ADVERTISING: ARTS EDUCATIONPlacement on Resources, National Arts Education Network pages• Ads run on a monthly basis; limited availability• 2,800+ average pageviews/month• Sidebar Ad: 276 px x 245 px•
EMAIL ADVERTISING: ARTS EDUCATION CONNECTIONContent: headline news on arts and education and free resources• Ads run on per issue basis every month• Circulation: 18,000+ subscribers• Banner Ad: • 550 px x 100 px
WEB ADVERTISING: ARTSBLOG ADMonth-long placement on blog main page, subpages, and posts• 27,000+ average pageviews/month• Sidebar Ad: 276 px x 245 px•
PRINT ADVERTISING: ONSITE PROGRAMHalf page ad in Annual Convention onsite program• Distributed to all Annual Convention attendees• Specs: 7.75” X 4.75”• Artwork deadline: 4/4•
WEB ADVERTISING: PUBLIC ARTPlacement on Year in Review, Public Art Network, and • Digital Classroom pagesAds run on a monthly basis• 2,200 average pageviews/month• Sidebar Ad: 276 px x 245 px•
ANNUAL CONVENTION TABLE TOP EXHIBITChoice of exhibit space at the main Annual Convention or Public Art •
preconference6’ table with 2 chairs and electricity• One complimentary registration, 2 discounted registrations•
Half Page7.75”x 4.75”
Ad
Banner Ad
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SidebarAd
VIP PackageThis suite of high-profile and trusted communication resources offers advertisers brand visibility and access to a variety of key Americans for the Arts stakeholders, including arts and business leaders, Americans for the Arts members, board members, advocates and community leaders.
PRICE: $3,700
Back cover ad in Arts Link magazine• Reaches Americans for the Arts members including local • arts agencies, art professionals and community leadersCirculation: 2,500 printed; 6,000 emailed•
Placement in Monthly Wire, Americans for the Arts member • newsletterAds run on per issue basis every month• Circulation: 6,800+ subscribers• Sidebar Ad: 165 px x 150 px•
Sponsored post on Americans for the Arts Facebook page• Reach 40,000 followers•
GOLD STAR WEB PACKAGEExclusive placement on Americans for the Arts • Home page, 5 hub pages, and Job BankAds run on a monthly basis• 43,000+ average pageviews/month• Sidebar ad: 276 px x 245 px•
WEB ADVERTISING
SOCIAL MEDIA
PRINT ADVERTISING
EMAIL ADVERTISING
ARTSBLOG SALON PRESENTERPresent a weeklong series of posts focused • around an overarching topicBanner and top sidebar ads for a month• 27,000+ average pageviews/month•
Back CoverHalf Page*
7.75” x 4.75”
For more information, contact us at [email protected] or call 202.371.2830
NOTE: This pre-selected package can be customized to suit your advertising needs.
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GOLD STAR WEB PACKAGE
Sidebar Ad: $1000/month- 276 px x 245 px
43,000+ pageviews/month
Program Pages - Americansforthearts.org Home - Job Bank - Research - Advocate - Connect - Lead - Become a Member
Exclusive promotion on americansforthearts.org’s high profile home page, 5 main hub pages and the Job Bank. For arts, community and business leaders across the country, this is the destination for action-oriented research, advocacy news, professional development tools and thought leadership.
Web Advertising: AmericansForTheArts.org
STAND-ALONE JOB BANK ADVERTISING
Banner Advertisement: $625/month- 715 px x 105 px
Pageviews/month: 19,000+
Popular resource for attracting top industry talent to • arts organizationsAudience: Arts professionals, including administra-• tors, educators, marketers and executives“• We recruit on many different job postings, but the moment we post a job on Americans for the Arts,wealwaysreceiveahugeinfluxofqualifiedcandidates.” Caroline Baron, Arena Stage
Banner Ad
SidebarAd
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Web Advertising: AmericansForTheArts.org
Audiences: arts leaders, arts marketers, educators, students, public artists and community leaders• Average pageviews/month: 2,400• Placement on a curated page group targeting a specific audience • (see curated groups below)Artwork specs: JPEG, PNG, GIF; static or animated• Ads run on a monthly basis; limited availability•
Sidebar Ad: $450/month
- 276 px x 245 px- Preselected and custom page options
SidebarAdvertisement*
*Pages and placement are subject to change and availability.
ARTS LEADERSHIP
Program Pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - Webinars - On-Demand WebinarsTopic Pages - Funding Resources - Volunteerism - Young Arts Professionals
ARTS EDUCATION
Program Pages - National Arts and Education Week - Arts Education Network - Encourage CreativityTopic Pages - Arts Ed Navigator - Arts Education - Tools and Resources - Arts Education Field Guide - E-book Series
PUBLIC ART
Program Pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Art Network - Public Network Annual Presentations - Public Art Network Year in Review & Data-baseTopic Pages - Cultural Districts - Culture & Communities - Public Art - Social Change
Reserve an exhibit table or event program ad and receive 10% off a web ad!
CUSTOM*
3 Program Pages2 Topic Pages
Coming June 2017!
Redesigned Public Art Pages
For more information, contact us at [email protected] or call 202.371.2830
SidebarAd
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SidebarAdvertisement*
Web Advertising: ARTSblogFor Arts Professionals in the Know
Audience: ARTSblog is a highly curated space for • arts and nonprofit managers, business leaders, educators, students, and advocates to share and learn from each other about a variety of specific top-
ics related to the arts, community development, marketing, education and more.Average impressions per month: 27,000+• Placement on blog main page, subpages, and posts• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis; limited availability•
Sidebar Advertisement: $350/month- 276 px x 245 px
Banner Advertisement: $625/month- 830 px x 105 px
*Pages and placement are subject to change and availability.
**Dates and topics subject to change.
SALONS AND ADVERTORIAL
DISPLAY ADVERTISING
Blog Salon Presenter: $1,200/month- Weeklong series of posts focused around overarching themes- Banner and top sidebar placement- Promotional language in marketing materi-als
Blog Advertorial: $1,500/month- Share your organization’s expertise with a blog on your topic of choice- 450-900 words, written by advertiser- Opportunity to include images, gifs, videos and infographics- Pinned at the top of the ARTSblog home page for two weeks - Promoted in social post and email communication
Featured 2017 Blog Salons
Feb. 27 - March 3 Arts AdvocacyApril 3-7 Emerging LeadersMay 1-5 Art and MedicineJuly 17 -21 Animating DemocracyAugust 14-18 Public Art September 11-17 Arts Education WeekOctober 16-20 Arts Marketing
SidebarAd
Banner Advertisement*
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Web Advertising: AmericansForTheArts.org
ARTS U ADVERTISING
Sidebar Advertisement: $450/month- 276 px x 245 px
Pageviews/month: 10,000+
Hub for digital learning resources across • program areas
Audience: Americans for the Arts Members, non-• members; arts and nonprofit professionals, city planners, arts agency managers, arts administra-tors and community leadersAds run on a monthly basis; limited availability•
Email Advertising
*Placement dependent upon content and is subject to change.
Audience: arts educators, arts advocates, busi-• ness leaders, funders, parents, studentsContent: headline news on arts, creativity and • education, and free tools and resourcesCirculation: 18,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; limited • availability
Banner Advertisement: $300/issue- 550 px x 100 px
The Arts Education ConnectionThe National Voice for the Educational
Power of the Arts
For more information, contact us at [email protected] or call 202.371.2830
Banner Advertisement*
SidebarAd
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*Placement dependent upon content and is subject to change.
Large Sidebar Advertisement*
Small Sidebar Advertisement*
Audience: • Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and
community leadersContent: national arts news, advocacy •
initiatives, funding opportunities, events, and resourcesCirculation: 6,800+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; • limited availability
Small Sidebar Ad: $200/issue- 165 px x 150 px
Large Sidebar Ad: $300/issue- 165 px x 250 px
Monthly WireMember Exclusive E-Newsletter
Email Advertising
Members in ActionMember Exclusive E-Newsletter
Audience: • Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and
community leadersContent: members news, tools and resources• Opportunity to match ads to a story that is most • relevant to your customersCirculation: 6,200+ subscribers• 30% average open rate• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every quarter; •
limited availability
Banner Advertisement: $300/issue- 550 px x 100 px
Banner Advertisement*
*Placement dependent upon content and is subject to change.
Small Sidebar
Ad
LargeSidebar
Ad
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Print Advertising: Arts LinkMember Quarterly Magazine
*Dates and placement subject to change and availability.
Half Page: $900/issue- 7.75” x 4.75”
Full Page: $1,800/issue- 8.5” x 11”
Back Cover Half Page: $1,200/issue- 7.75” x 4.75”
Contract Artwork Issue DeliversSpring: January 17 February 12 End of MarchSummer: April 6 May 7 End of June(Alt. Fall/Winter): (August 18) (September 9) (End of October)
Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 2,500 mailed; 6,000 emailed• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis; limited availability on select placements•
ADD ON! Banner in Arts Link EmailBanner Ad: $100/issue- 550 px x 55 px- Open rate: 31%
Full Page*8.5” x 11”
Back Cover Half Page*
7.75” x 4.75”
Ad
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Standardbenefits:One 6-foot skirted table, with two chairs • and electicityOne complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word • descriptionOnline: company, logo, URL and 35-word • descriptionMobile app: company, URL and 35-word • descriptionLogo included in promotional Convention • email Attendee list PDF (name, title, company, •
Events: Annual ConventionSan Francisco, CAJune 16–18, 2017
TABLE TOP EXHIBIT
Main Convention: $1,800Public Art Preconference: $1,800Main Convention w/Preconference: $2,400
Save $100! Early-bird deadline: 3/28Final contract deadline: 4/18Description, logo, URL deadline: 4/18
PowerPack!upgradebenefits:$100Program Listing: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•
The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakehold-ers and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials, and community leaders.
SPONSORSHIPSponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2017 Annual Convention Sponsorship Prospectusfor the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.
For more information, contact us at [email protected] or call 202.371.2830
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Half Page: $1,000Full Page: $1,750Inside Front: $2,250Inside Back: $2,250Back Cover: $2,500
Contract deadline: 4/7Artwork deadline*: 4/14
PROGRAM ADVERTISEMENT
Reserve a table top exhibit and receive 10% off a program ad!
*See the 2016 Annual Convention Prospectus for artwork specs.
Events: Annual ConventionSan Francisco, CAJune 16–18, 2017
Sidebar Advertisement: $450/month- 220 px x 220 px
Banner Advertisement: $625/month- 680 px x 100 px
Audience: • artists, patrons, board mem-bers, planners, foundation and corporate
representatives, elected officials and more
• Placement on conference home, sched-ule pages and all session pages11,900 pageviews/month• Artwork specs: JPEG, PNG, GIF; static or • animated Ads run on a per issue basis every • month; limited availability
Placement in Annual Convention on-• site programDistributed to• all Annual Convention and preconference attendees
WEB ADVERTISING
Full Page8.5” x 11”Half Page
7.75” x 4.75”
SidebarAd
Banner Advertisement
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Events: National Arts Marketing Project ConferenceMemphis, TN
November 10–13, 2017
Standardbenefits:One 6-foot skirted table, with two chairs • and electicityOne complimentary registration• Two discount registrations, $300 each• Program: company, URL and 35-word de-• scriptionOnline: company, logo, URL and 35-word • descriptionMobile app: company, URL and 35-word • descriptionLogo included in promotional Convention • emailAttendee list PDF (name, title, company, • and email)
TABLE TOP EXHIBITMain Conference: $1,650
Final contract deadline: 9/5Description, logo, URL deadline: 9/5
Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2017 NAMP Conference Sponsorship Prospectusfor the full list of options: artsmarketing.org/conference/sponsor-exhibit-advertise.
PowerPack!upgradebenefits:$100Program Listing: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•
The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this engaged audience to promote your business, organization, or product.
SPONSORSHIP
For more information, contact us at [email protected] or call 202.371.2830
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Half Page7.75”x 4.75”
Full Page8.5” x 11”
Half Page: $800Full Page: $1,300Inside Front: $1,750Inside Back: $1,750Back Cover: $2,300
Contract deadline: 8/5Artwork deadline*: 8/19
PROGRAM ADVERTISEMENT
Reserve a table top exhibit and receive 10% off a program ad!
*See the 2016 NAMP Conference Prospectus for artwork specs.
WEB ADVERTISINGAudience: arts marketers, •
communications professionals, arts leaders, and decision-makers
New Drupal 7 website promoted in • Americans for the Arts emails and social
media 4,800 average pageviews/month• Ads run on a per issue basis every month; • limited availability
CONFERENCE WEB PACKAGEPlacement across schedule and sessions • pages
TOOLS AND RESOURCES WEB PACKAGEPlacement on E-news, Resource and Work-• shop pages
Events: National Arts Marketing Project ConferenceMemphis, TN
November 10–13, 2017
Sidebar Advertisement: $450/month- 276 px x 245 px
Placement in NAMP onsite program• Distributed to all NAMP conference attendees•
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SidebarAd
SidebarAd
Brand new Drupal 7 website with expanded arts marketing resources
Americans for the Arts1000 Vermont Avenue, NW 6th Floor
Washington, DC 20005Telephone: 202.371.2830
Fax: [email protected]
www.AmericansForTheArts.org
For more information about advertising opportunities with Americans for the Arts, contact us at [email protected] or call 202.371.2830.