media information four local farmers. for local farmers....households across taranaki, manawatu,...
TRANSCRIPT
Four local Farmers.For local farmers.
MEDIA INFORMATION
NZFarmer.co.nz NZFarmer.co.nz/Dairy AgTrader.co.nz
For more information or to make a booking, please contact your Stuff Account Manager
Proudly published in association with
Canterbury Farmer is published monthly, inserted into NZFarmer and delivered monthly to over 14,000 farm income-dependant households across greater Canterbury, Nelson, Tasman, Marlborough and the West Coast.
Otago Southland Farmer is a stand alone publication delivered fortnightly to 21,000 farmers and lifestylers across Otago and Southland.
Waikato Farmer is published monthly, inserted into NZFarmer and delivered to 24,000 farm income-dependant households across the greater Waikato, Bay of Plenty and South Auckland.
Central Districts Farmer is published monthly, inserted into NZFarmer, and delivered to 18,000 farm income-dependant households across Taranaki, Manawatu, Whanganui, Hawkes Bay and Horowhenua.
Reach the right rural audience for your businessFour local Farmers reaching every farmer in the four major farming regions ...
National rural solutions
NZFarmer The nation’s weekly farming community newspaper — delivered free to 76,000 farm income-dependant households nationally.
AgTrader New Zealand’s biggest tractor and farm machinery notice board.76,000 copies distributed monthly with NZFarmer.
NZDairyFarmer A trusted source for dairy industry news and on-farm advice. Delivered free to over 25,000 dairy farms nationally every month.
Stuff.co.nz / NZFarmer.co.nz Geo-Connect With Geo-Connect advertisers can target online customers across New Zealand through Stuff.co.nz, NZFarmer.co.nz and top local sites such as WaikatoTimes.co.nz, Press.co.nz and SouthlandTimes.co.nz.
24,000
18,000
14,000
21,000
FARMING HOUSEHOLDS
FARMING HOUSEHOLDS
FARMING HOUSEHOLDS
FARMING HOUSEHOLDS
24,000*READERSHIP
*Nielsen CMI Fused Q3 16 – Q2 17. Average Issue Readership 15+
26,000*READERSHIP
15,000*READERSHIP
27,000*READERSHIP
Full page (37x7)370mm deep x 262mm wide
$2590
Double page spread (37x14)370mm deep x 542mm wide
$4000($7.72 / ccm)
10x3100mm x 110mm
$280
SECOND SECTION
Half double page spread (20x14)200mm deep x 542mm wide
$2590
Half page (H) 200mm x 262mm
$1400
14x7 140mm x 262mm
$980
Quarter page (H)100mm x 262mm
$700
20x3200mm x 110mm
$600
234+
$3600$3000$2400
234+
$2331$1942.50$1554
234+
$2331$1942.50$1554
234+
$1260$1050$840
20x4 200mm x 148mm
$840
234+
$720$600$480
234+
$882$735$588
234+
$540$450$360
234+
$630$525$420
10x4100mm x 148mm
$420
234+
$378$315$252
234+
$252$210$168
RATES / COLUMN-CMCasual rate
$10 per ccm
2-buy discount 10%
$9 per ccm
3-buy discount 25%
$7.50 per ccm
4-buy discount 40%
$6 per ccm
All rates include colour. Rates effective from February 2017 and exclude GST. Rates are per regional Farmer publication.
PREMIER FRONT SECTION POSITIONS AND RATESFront page solus
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
7 x 7 strip
Half page (horizontal)
Quarter page (horizontal)
Full page
Half page (horizontal)
Half page (horizontal)
or Full page
70 x 262mm
200 x 262mm
100 x 262mm
370 x 262mm
200 x 262mm
200 x 262mm
370 x 262mm
$1260
$1540**
$770*
$2700*
$1540**
$1400
$2700
FRONT SECTION
FRONT + MIDDLE SECTION ADVERTISING COLUMN WIDTHS Cols 1 2 3 4 5 6 7mm 34 72 110 148 186 224 262
Junior page 280mm x 186mm
$1400
234+
$1260$1050$840
10x2100mm x 72mm
$200
234+
$180$150$130
No advertising (Editorial opinion page)
Page 9
Page 10 (On the farm)
Page 11 (On the farm)
Page 12 (On the farm)
Page 13 (On the farm)
Page 14
Page 15
Outside back cover
Four page wrap
Half page (horizontal)
Half page (horizontal)
Half page (horizontal)
Half page (horizontal)
28 x 5
10 x 7
Full page
200 x 262mm
200 x 262mm
200 x 262mm
200 x 262mm
280 x 186mm
100 x 262mm
370 x 262mm
$1400
$1400
$1400
$1400
$1400
$700
$2850**
$8000* 5% loading ** 10% loading
Variable size options – talk to your advertising representative
Variable size options – talk to your advertising representative
2017 PUBLICATION DATES & DEADLINES
Annual spend $2.5K $5K+ $10K+ $15K+ $25K+ $50K+ $75K+ $100K+ $150K+ $250K+ $500K+
Discount 10% 12.5% 15% 17.5% 20% 22.5% 25% 27.5% 30% 35% 40%
WAIKATO FARMER + CENTRAL DISTRICTS FARMER + CANTERBURY FARMER
22 Jan 2018
19 Feb
19 Mar
16 Apr
14 May
11 Jun*
16 Jul
13 Aug
10 Sep
8 Oct
12 Nov
10 Dec
21 Jan 2019
9 Jan
5 Feb (Mon)
6 Mar
3 Apr
1 May
29 May
3 Jul
31 Jul
28 Aug
25 Sep
30 Oct
27 Nov
8 Jan
10 Jan
7 Feb
7 Mar
4 Apr
2 May
30 May
4 Jul
1 Aug
29 Aug
26 Sep
31 Oct
28 Nov
9 Jan
PUBLISHING DATE BOOKING DEADLINE MATERIAL DEADLINE
*Note: Early deadlines apply to Waikato Farmer Fieldays Edition:– Booking deadline 22 May– Material deadline 23 May– Publishing 11 June
Early deadline due to Waitangi Day
OTAGO SOUTHLAND FARMER – FORTNIGHTLY ON FRIDAYPUBLISHING DATE (FRIDAY)
BOOKING DEADLINE (2PM TUESDAY)
MATERIAL DEADLINE (10AM THURSDAY)
19 Jan 2018
2 Feb
16 Feb
2 Mar
16 Mar
30 Mar
13 Apr
27 Apr
11 May
25 May
8 Jun
22 Jun
6 Jul
20 Jul
3 Aug
17 Aug
31 Aug
14 Sep
28 Sep
12 Oct
26 Oct
9 Nov
23 Nov
7 Dec
18 Jan 2019
16 Jan
30 Jan
13 Feb
27 Feb
13 Mar
26 Mar(Mon)
10 Apr
24 Apr
8 May
22 May
5 Jun
19 Jun
3 Jul
17 Jul
31 Jul
14 Aug
28 Aug
11 Sep
25 Sep
9 Oct
23 Oct
6 Nov
20 Nov
4 Dec
18 Dec
18 Jan
1 Feb
15 Feb
1 Mar
15 Mar
28th Mar (Wed)
12 Apr
26 Apr
10 May
24 May
7 Jun
21 Jun
5 Jul
19 Jul
2 Aug
16 Aug
30 Aug
13 Sep
27 Sep
11 Oct
25 Oct
8 Nov
22 Nov
6 Dec
20 Dec
ANNUAL SPEND DISCOUNTS Digital search optimisation service for print advertisements$50+GST per month* Advertisements appearing within Stuff's print products are also published digitally on Neighbourly.co.nz. These advertisements are also search engine optimised to boost the chance of reaching potential customers online and improve organic search rankings.
*Effective from December 2016. A flat handling fee of $50+GST per month is charged to applicable advertisers. The monthly fee is the same regardless of the number of ads published each month in our print products.
INSERTSINSERT PRICING
$75 per 1000
$70 per 1000
$65 per 1000
$60 per 1000
One publication
Two publications
Three publications
Four publications
For insert specifications please talk to your advertising representative.
Use our regional farming publications as a trusted vehicle to deliver your flyers and catalogues to your desired rural market.
Early deadline due to Easter
Advertising Terms and ConditionsPlease refer to advertise.stuff.co.nz/advertising-terms-and-conditions
NEWSPAPER ADVERTISING SPECIFICATIONS
DIGITAL DELIVERYStuff’s newsprint publications will accept print ready
advertising material via the following delivery methods
only:
AdTracker online (ATOL)
ATOL is Stuffs web interface to the production system
and is the preferred method for supplying print ready
material.
It’s an easy-to-use, no-charge service. Contact your Stuff
representative for your login details and visit
stuff.dpsadtrackercloud.co.nz
Tech support:
Adstream
Tech support:
P 09 281 3662
adstream.co.nz
Adsend
Tech support:
P +61 3 9690 2488
adsend.co.nz
AdCompose
Tech support:
P 0800 ADCOMPOSE (0800 232 667)
CampaignTrack
Tech support:
P 0508 2267 244
campaigntrack.co.nz
Booking Enquiries E [email protected]
Technical Spec Enquiries E [email protected]
Classified Advertising Please refer relevant contact information at:
advertise.stuff.co.nz/classified-advertising
Additional Information Please refer relevant publication/tab at:
advertise.stuff.co.nz
Postscript compatible (acceptable software)
Adobe lnDesign
Adobe Illustrator
Corel Draw
FreeHand
QuarkXPress
Not Postscript compatible (unacceptable software)
Microsoft Word
Microsoft Powerpoint
Microsoft Publisher
Adobe Photoshop
Note: Adobe Photoshop should be used for image manipulation only.
General
PDF version
Postscript level
ICC compliant
Colour model
1.3
3
No
CMYK only
Fonts & Type
Font embedding required
Font subsetting allowed
Minimum pt. size for colour type
Minimum weight for colour type
Maximum plates allowed for colour type
Minimum point size for reversed coloured type
Minimum weight for reversed colour type
Maximum plates allowed for reversed colour type
Minimum point size for single colour type (100% C, M,Y or K)
Yes
Yes
12pt
Bold
3
12pt
Bold
3
6pt
Images
Format
Minimum resolution for colour images at published size
Minimum resolution for greyscale images at published size
Minimum resolution for black & white (single bit) images
Maximum ink weight
Embedded ICC profiles
Spot colours
Extra channels, transfer curves, or compression
File types: .eps, .tif or .jpg
150dpi
150dpi
600dpi
240%
No
No
No
Files should be created using these applications, saved and supplied as separate, single page PDFs. Ensure supplied artwork is the same as the booking size, with no elements overhanging, additional white space or crop marks. For bleed publications, please refer to the specific rate card/media pack for ad sizes and bleed requirements.
To create PDFs for our advertising specifications, the following distiller job options are available to download and load into your InDesign program:
Newsprint distiller job options advertise.stuff.co.nz/s/Stuff-NP.joboptions
Magazine distiller job options advertise.stuff.co.nz/s/Stuff-MAGS.joboptions
Logos
Format CMYK vector (preferred for best reproduction) or bitmap
QR Codes
Colour model B&W only