media information 2020 · 2016 reach 200,000 readers sold circulation 31,780 copies frequency of...

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MEDIA INFORMATION 2020

The magazine for e-mountain bikers

PRICE LIST No. 5

MEDIA SALES

Our contact persons can be found at www.dk-mediasales.de/kontakt-radsport

DELIUS KLASING VERLAG

Siekerwall 2133602 Bielefeld, Germanyfon +49 521 559 0

EDITORIAL OFFICE

Editor in Chief Josh Welz [email protected]. 15 D81369 Munich, Germany

SPECIFICATIONSPrint: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

2SUMMARY

EMTB PRINT

The magazine 3

Readership 4

Dimensions / Rates

Publication schedule 5

Editorial section 6

Ad Specials 7

Test label 8

DK-Brand-Combination 9

EMTB DIGITAL

EMTB App 10

EMTB App FlexSlider 11

Display Ads 12

Video Advertising 13

Newsletter 14

Content Marketing

Sponsored News 15

Advertorial 16

EVENTS 17

Clickcontent

for instantinformation

https://www.dk-mediasales.de/kontakt-radsport?lang=en

https://www.dk-mediasales.de/kontakt-radsport?lang=en

3THE MAGAZINE

EMTB 15

DDie Macht der Gewohnheit ist stark – und verhindert manch schönen

Moment. Generationen von Bikern pilgern an den Gardasee oder nach Finale Ligure. Und tun dies immer und immer wieder. Klar, der Weg zum Tremalzo ist ein Traum, in der Mecki-Bar wird man von Mary geherzt, Gelati und Espressi im Flora schmecken fantastisch, und auf die Pizza im Bavaria ist auch immer Verlass. Der Mensch ist ein Gewohnheitstier und weiß eben gerne, was ihn erwartet. Uns geht das nicht anders: Test-Bikes einladen, ab über den Brenner und die bewährte Testrunde abspulen. Für diesen Test von acht E-MTB-Allroundern aber haben wir unsere einge-fahrenen Muster durchbrochen: statt Road to Riva, ein Roadtrip in uns unbekannte Bike-Regionen. Und eines vorweg: Es hat sich gelohnt.

Unsere Begleiter: acht aktuelle E-Mountainbikes mit rund 150 Milli-metern Federweg und Alu-Rahmen, aufgeteilt in zwei Preisgruppen. Um 4300 Euro und rund 5500 Euro. Welche Modelle schlagen sich auf rup-pigen Pfaden am besten, welche auf gebauten Flowtrails? Und: Ist der Fahrspaß wirklich eine Frage des Preises? In der Preis-Leistungsklasse: Canyons Spectral:On 7.0, das für seine starke Ausstattung bekannt ist. Das Ghost SL AMR X S 3.7, dessen großer und teurer Bruder mit Carbon-Rahmen uns in mehreren Tests begeisterte. Und das Giant Trance E+ 2 Pro mit Yamaha-Antrieb. Besonders spannend in der 5500-Euro-Katego-rie: Kann das hochdekorierte und viel gelobte Specialized Levo, das be-kanntermaßen nicht zu den Schnäppchen am Markt zählt, auch in dieser Preisklasse und mit Alu-Rahmen glänzen?

Irgendwo in Slowenien. Zwei Minuten bis zum Ziel, verkündet unser Navigationsgerät. Kaum vorstellbar, dass wir hier richtig sein sollen. Wir holpern einen ruppigen Schotterweg hinauf, ich dirigiere unseren voll

1 The Wu heißt die neueste Trail-Kreati-on am Hochwechsel, Panorama inklusive. Trail-Designer Philipp Wiedhofer lässt den Flug über die Wellen lässig aussehen, dabei sind derartige Spielein-lagen nicht gerade die Stärke des eher behäbigen Bulls E-Stream Evo.

2 Dixi und Anej: Vater und Sohn Strucl haben den Trailpark Jamnica ins Leben gerufen und leiten das Ecohotel Koroš. Die beiden Slowenen sind hilfs-bereit und haben immer einen Trail- oder Touren-Tipp in der Hinterhand.

3 Helene Frühwirth ist erfolgreiche Downhill-Bikerin und inzwischen für Haibike auf dem E-MTB unterwegs. Sie zeigte uns ihre Hometrails im Wienerwald, wenige Bike-Minuten hinter ihrer Wohnung.

4 Ein Schweinestall, umfunktioniert zum Bike-Lager. Wer auf klinisch reine Bike-Keller mit Alarmanlage Wert legt, ist in Jamnica falsch. Und genau das macht den besonderen Charme des slowenischen Parks aus.

5 Legal mountain-biken, die Bauern freut’s: Die Wexl-Trails wurden im Einklang mit der Gemeinde und den Grundbesitzern konzipiert – denn grundsätzlich ist in Österreich Biken im Gelände verboten.

2

3

4

5

Text ■ Florentin Vesenbeckh Fotos ■ Markus Greber

14 EMTB

TEST

1

Published since2016

Reach200,000 readers

Sold circulation31,780 copies

Frequency of publication6× per year

Magazine size230 mm × 300 mm

ProcessingPerfect binding

Copy price€ 6.90

according to the publisher

THE MAGAZINEE-Mountainbiking is a completely new

discipline. Unique technology, special

experiences, special types. EMTB, the

magazine for electric mountain bikers,

makes use of this playground and

conveys the fascination: squeezing 100

percent riding fun out of every meter

ridden. The limits of what can be driven

on two wheels are raised. The quick

after-work round after a stressful working

day. The shared bike adventure despite

completely different fitness levels. Family

mountain tour with child trailer. EMTB

wants to inspire and inform, answers the

relevant questions about the complex

technology and delivers the most

complex comparative tests. The aim:

to guide the reader through the jungle

of technical innovations and to give him

comprehensive and competent advice.

THE MARKETMore and more companies are opting

for mountain bikes with e-support, and

growth is continuing. And rightly so,

because the potential of the market is

far from exhausted. Motors and batteries

have reached a high level of reliability

and power, the quality of e-mountain

bikes is now at a high level - even in

lower price ranges. Time for differen-

tiation: Light and sporty for ambitious

sports aficionados? Chic and simple for

style-conscious occasional bikers? Or

fully integrated and smart for lovers of

technical gadgets? As diverse as the

users of e-mountainbikes are, as variable

are the possibilities for manufacturers to

position their brands. This gives room for

new players.

4

8 TIMES approx.

the reader picks up

each issue

200,000readers are reached by EMTB

per issue

91%of our readers are men

PURCHASE CRITERIAOf all the technical characteristics battery capacity is the

most important purchase criterion for the next bike.

47.2 YEARS

is the average age of the EMTB readers

The most important factors in the choice of location for an

E-MTB-HOLIDAY are the routes, the trails and the cu-

linary offer.

3,760 EURO

average net household income

(total population 3,163 Euro)

4,789 EUROis the sum that EMTB readers want to spend on the average for the next bike. 45% want to buy the new bike

in 1-2 years.

44%of EMTB readers also ride a mountain bike

without a motor.

1,472 EUROat free disposal per month

107 MINUTESis the average reading

time per issue

GER67.7% of EMTB

readers spent their bike holidays in

Germany in the last 12 months. Austria

ranks second (41.1%), followed by Italy (31.3%) and Switzerland

(12.5%).

TRAVELLING, MOTORSPORT, MOTORCYCLE AND OUTDOOR

are the readers‘ main interests besides their EMTB

Source: AWA 2019 and Readers Survey 2019 (Market Research)

READERSHIP

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

01/2020 18.02.2020 readers survey 07.01.2020 17.01.2020

02/2020 21.04.2020 06.03.2020 18.03.2020

03/2020 16.06.2020 Special Enduro / E-Enduro 29.04.2020 12.05.2020

04/2020 18.08.2020 07.07.2020 17.07.2020

05/2020 13.10.2020 01.09.2020 11.09.2020

06/2020 08.12.2020 27.10.2020 06.11.2020

ISSUE FIRST SELLING DAYBOOKING DEADLINE AND DATA

DELIVERY FOR PRODUCT ENTRIESBOOKING DEADLINE

FOR ADSPRINT DATA DEADLINE

FOR ADS

01/2020 12.03.2020 13.01.2020 05.02.2020 13.02.2020

Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog

E-BIKE – THE CATALOGUE

https://www.dk-mediasales.de/e-bike-katalog

source: VDZ, Editorial Media Factbook 2019

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“

6DIMENSIONS / RATES

2/1 pageTrim size* 460 × 300

1/1 pageTrim size* 230 × 300

1/4 page 4-columnsTrim size* 230 × 72

1/2 page verticalTrim size* 112 × 300

1/2 page horizontalTrim size* 230 × 147

1/3 page verticalTrim size* 73 × 300

1/3 page horizontalTrim size* 230 × 97

1/4 page 1-columnTrim size* 54 × 300

1/4 page 2-columnsType area 98 × 129

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

2 adverts 3 % 2 pages 5 % 2 issues 5 %




The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%

SERIES DISCOUNTS

Series discounts, extended volume discounts and sales bonus are available

upon request.

Reprints and pdfs of editorial content on request.

Please ask for our price list.

* All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (Width x Height)

SIZE 4c / bw

1/1 5,950.00 €

1/2 3,660.00 €

1/3 2,500.00 €

1/4 2,285.00 €

2/1 8,900.00 €

POSITIONS

4c / bw

inside front cover 6,650.00 €

inside back cover 6,250.00 €

back cover 6,800.00 €

Opening Spread 9,650.00 €

App

included+ linkactivation

+ picture gallery+ videos

Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials

7AD SPECIALS

ADHESIVE INSERTS

SIZE PRICE

postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

booklet 68.00 € per thsd.

product sample from 77.00 € per thsd.

BOUND INSERTS

SIZE PRICE

2-pages 85.00 € pro Tsd.

Paper quality: 70-150 g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall.

4-pages 110.00 € per thsd.






INSERTS

WEIGHT PRICE* MAXIMUM SIZE BOOKINGMINIMUM BOOKING

SUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per thsd.

190 x 270 mm3 samples

upon issuing of the order

Partial booking based on Nielsen areas possible.

20,000 copies

Domestically, can only be booked as a whole.





*Further on request. Additional costs when booking the subscription circulation.

Transfer your insert in the APP. Find more information on page 10.


IMPORTANT DETAILS:

Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the

longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Ad Specials are not valid for discount!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.

The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).

Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total

weight, volume and pack size.

http://www.dk-mediasales.de/ad-specials

8TEST LABEL

Your product has been tested in our demanding test

procedure and received a test label. The following

conditions for using the test label for your communi-

cation are valid:

USE OF THE TEST LABEL:

We charge a license fee for the use of the test label

The license period is 24 months and begins on the day

the test label is received.

Please use the label only with reference to the source.

PLEASE NOTE THE FOLLOWING CONDITIONS:

We provide you with the reproduction template of the label as

a digital file (pdf, png, jpg and eps). Only the unchanged use

of the label in your own advertising material/online media is

permitted. You are responsible for the permissibility of the ad-

vertising use of the label under competition law. Delius Klasing

Verlag assumes no guarantee or liability for this. The publisher

must at all times be in a position to ensure the protection of

its trademarks and magazine brands. We therefore reserve

the right to terminate the agreement at any time. If Delius

Klasing makes use of it without good cause for termination, the

remuneration paid will be refunded in full.

TESTLABEL

DIGITAL USE (WEBSITE, SOCIAL MEDIA,

MAILINGS...)

PRINT AND DIGITAL USE (PRODUCT PACKAGING, PROMO-

TIONAL FLYERS...)

480.00 € 1,440.00 €

all prices plus statutory VAT

9DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %


„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE

OUTPUT MEDIUM.“

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

10EMTB APP

*further link activations according to effortAll prices exclude statutory VAT.

Sales per issue2,336

contacts per issue15,621

App user per day267

according to the publisher, Ø 2019


See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement incl. 10 link activations*

+ picture gallery + Video integration

980.00 €

App Only 1,150.00 €


11EMTB APP FLEXSLIDER

In addition to the regular advertising options in our digital Apps, we offer the

opportunity to book the FlexSlider as a display ad.

This element is a conventional slider, which can be used by advertisements as well as

for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 3 different motifs/products/functions possible

• enables sales directly out of the App

• high contact frequency and - quality

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

EXCLUSIVE (Pos. 1-3)

230.00 €per month

140.00 €per month

90.00 €per month

350.00 €per month

CROSSMEDIA DISCOUNT 10% (on App-price)


FlexSlider. . . .

Contacts per month

8,010

according to the publisher, Ø 2019

MOBILE


„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

12DISPLAY ADS WWW.EMTB-MAGAZIN.DE

Page Impressions392,315

Visits168,819

according to the publisher 08/19

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT

+ Expandable 5.00 € CPT

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount print / online 10%

(on online price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 and 120/160 × 600 59.00 €

FireplaceAd depending on the website 70.00 €

Parallax 630 x 840 (630 × 300 visible) 45.00 €

FloorAd 1200 × 200 70.00 €

Examples of formats and information on www.dk-mediasales.de/digital-ads

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

Parallax 320 × 150 45.00 €

Catfish 320 × 100 50.00 €

DESKTOP


„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

13VIDEO ADVERTISING

InPage Video Ads are great if you have video content which

should be delivered eye catching with a high reach. We deliver

a display ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full

screen or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video

which are linked and delivered by us. As a result, there is no

need for complex programming or embedding of the video in

the ad.

For the Video Banner as well as Video InRead even the delivery

of only one video is necessary.

Page Impressions392,315

Visits168,819

according to the publisher 08/19

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background depending on the website 80.00 €

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount print / online 10%

(on online price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%


Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions, test winner videos and further integration solutions.


„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“

14NEWSLETTER

Subscribers3,523

Opening rate50.22%

as of September 2019

The EMTB newsletter regularly informs the subscribers about

brand-new events, new developments on the market, and

provides a preview of the upcoming print edition.

The fact that the users have subscribed to our newsletters

on their own is the reason for exceptionally good results of

advertising in the newsletters.

Newsletter offers:

• High opening rates

• Advertising surrounded by editorial context

• Exclusiveness (max. 3 presenter placements per newsletter)

• Frequency: monthly

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

CPT = Costs per thousand subscriptions. All prices exclusive VAT.

CROSSMEDIA DISCOUNT 10% (on newsletter price)


Placement without commitment.

15

Quelle: VDZ, Editorial Media Factbook 2019

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

1,250.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

CONTENT MARKETING

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,150.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

16CONTENT MARKETING

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

A DisplayAd is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

17EVENTS

EVENT DATE PLACE WEBSITE

E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com

TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp

BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp

BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp

BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino

E-MOTIONS the E-BIKE Event

07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions

BIKE Festival Willingen 02.10.2020-04.10.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen

BIKE Festival Saalfelden Leogang

11.09.2020-13.09.2020Saalfelden Leogang (A)

www.dk-mediasales.de/bike-festival-saalfelden

BIKE Cross- Country-Camp

October 2020 St. Englmar

media information 2020 · 2016 reach 200,000 readers sold circulation 31,780 copies frequency of...

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