MEDIA RATES 2020

MARKET

In the Ipsos-study „Der Private Baumarkt“ („the private construction market“) the pu-blishing house Fachschriften-Verlag supplies since 2002 current, representative market data. Every two years 250 persons planning to build a house and 500 persons involved in renovation are questioned.

8,3% of the private persons planning to build a house want a swimming pool.more precisely: 8,3 percent of the asked persons or 140.000 persons in Germany who want to build a house in the next

two years, plan with a swimming pool or naturepool.

6,5% of the private persons planning to build a house want a sauna / infrared cabin.more precisely: 6,5 percent of the asked persons or 107.000 persons in Germany who want to build a house in the next

two years, plan to build their house including a sauna or infrared cabin.

5,1% of the persons involved in renovation are planning to to build a wellness area or a swimming pool. more precisely: 5,1% of the asked persons planning a renovation in 2018 or 562.000 persons in Germany have the wel-

lness area / swimming pool / sauna or whirlpool at the heart of the renovation measure (PBM 2018).

Distribution Profit with SCHWIMMBAD+SAUNA from exclusive and various distribution channels

• Model-home exhibition „Eigenheim und Garten“ in Munich, Stuttgart, Frankfurt and in Switzerland with

more than 250.000 visitors per year

• Mode-home exhibition „Blaue Lagune“ in Vienna

• All important fairs and exhibitions in the german-speaking area

• Specialist retailers, hotels and bath industry

• Subscribers, newsstand sales and direct orders

• The big circulation at the specialist retailers assures a maximum on-site availibility for end consumers

• Bundle activities, f. e. Schwimmbad+Sauna sold together with Hausträume or other magazines

from our publishing house

• Supply of 118 subsidiaries of Bauhaus

• Digital E-Paper on readly.com and sharemagazines.de

THE MAGAZINEFor almost 50 years SCHWIMMBAD+SAUNA is required

reading and market-leading magazine with a most ex-

clusive target group: Home owners and home builders,

who already own a pool facility, who are planning their

renovation or extension, and those who are occupied with

the installation.

GOLDEN WAVE

SCHWIMMBAD+SAUNA offers as the only

magazine in the german market the Golden

Wave, a reward for outstanding producers

and retailers in eight categories. The import-

ance of this reward is shown by multiple uses

for the advertising campaigns of produceres.

USER-CONTACTS

You can profit from 2,5 million contacts

in total per year which you can reach with

SCHWIMMBAD+SAUNA in combination

with schwimmbad.de.

EDITORIAL TEAM

SCHWIMMBAD+SAUNA differentiates by top level

features of producers and products. The biggest editorial

team with 5 specialised editors and 1 Online editor is

your exclusive partner for any request or information.

EXCLUSIVE MEDIA PARTNERSHIP- Bundesverband Schwimmbad & Wellness (BSW)

- Wellness Stars Deutschland e.V.

- Deutscher Saunabund e.V.

- Österreichischer Verband der

Schwimmbad- und Saunawirtschaft

- International Pool & Spa Press Alliance

PROFILE

Founded in:

1968

Circulation:

30.000 copies + 7.000 ePaper

Issues:

6 times per year

format:

210 mm × 297 mm

Processing:

Perfect binding

Cover-price

5,50 €

Peter Lang, Joachim Scheible, Ruth Mayr (v.l.n.r.)

2,5Mio.Kontakte

Wellness

FACTSSCHWIMMBAD+SAUNA: The right setting for your appearance

Quality journalistic content – Editorial Media – fi ts extraordinarily to high-priced pro-ducts: the more expensive to buy, the more intensive is the information process.

Pools, saunas, whirlpools, wellness: placed in the top segment.

62% of the population is convinced, that editorial media, in the

form of print and digital offers from the publishing houses sup-

plies reliable information to form an own opinion. The advertising

impact is strongly infl uenced by the perception of the medium.

Editorial Media offer for the marketeers quality, creative and secure

settings for brand communication. Its strengths are reliability, sympathy,

involvement, viewability and creativity.

Study by PricewaterhouseCoopers „Bevölkerungsbefragung zur Nutzung von

Online-Medienangeboten, 2019.

66% of the advertising in Editorial Media is being perceived.

Only if the message is perceived and understood, it can unfold its effect.

In Editorial Media advertising is not only longer viewable, but it also

arrives where it should. 50% perceive it and are able to identify it correct-

ly (compared with Social Media 26%, Functional Media 19%).

Results from GfK „Crossmedia Panel“.

Elites read magazines: high affi nity to magazines according to

socio-economic aspects.

The higher the social status of a person, the more they use magazines:

61,5% of the highest social position (education, professional position and

net household income) read very frequently magazines.

Source: b4p 2018-2

Affinität zu Zeitschriften nach sozio-ökonomischen Segmenten

TOPICS & DATES

ISSUE

3-4/2020 5-6/2020 7-8/2020 9-10/2020 11-12/2020 1-2/2021

First date of sale

22.02.20 25.04.20 20.06.20 22.08.20 24.10.20 19.12.20

Ad-closing time

13.01.20 16.03.20 11.05.20 13.07.20 07.09.20 09.11.20

Closing time for loose & bound ins

20.01.20 23.03.20 18.05.20 20.07.20 14.09.20 16.11.20

TOPIC SPECIALS

3-4/2020 5-6/2020 7-8/2020 9-10/2020 11-12/2020 1-2/2021

Energy saving eco-logic & sustainable

Garden Trends, Outside Living

Wellness-Alpin Massage &Relax

Types of sauna and bathing forms

Concrete, Liner and tiles pools

Topic

Water treatment und Pool care

Pool cover & roo-fing

Fitness by the pool andsports & sauna

Pool restruction Whirlpool & Swimspas

Pool and Wellness Design trends

Topic

series part 2:The journey to own a pool -planning, consulting

Series part 3:The journey to own a pool - construc-tion

Series part 4:The own pool in everyday life

Prefabricated Pools Measurement and control

Attractions & expe-rience

Events

Tulln fair various fairs GaLaBau Interbad Stuttgart,Piscine Global Lyon

All issues include subjects like f. e. photo reportages of In- / Outdoor pools, Swim Spas, Whirlpools, nature pools and much more ...

FORMATS & PRICES 1

valid from 01.01.2020

Job offers

1/1 Area size 184 x 276 6.500 €Bleed size 210 x 297

1/2 hoch, 2-sp. Area size 90 x 276 3.700 €Bleed size 102 x 297

1/2 quer, 4-sp. Area size 184 x 136Bleed size 210 x 147

1/3 hoch, 1-sp. Area size 58 x 276 2.700 €Bleed size 70 x 297

1/3 quer, 4-sp. Area size 184 x 89

Bleed size 210 x 100

1/4 hoch, 2-sp.* Area size 90 x 136 2.000 €1/4 quer, 4-sp.* Area size 184 x 66

1/8 quer, 2-sp.* Area size 90 x 66 1.100 €

1/8 quer, 4-sp.* Area size 184 x 31

All prices plus VAT. All measures in mm (width x height).* bleed: Format (width x height) plus 3 mm bleed at all sizes.

1/4 hoch, 2-sp. Area size 90 x 136 800 €

1/4 quer, 4-sp. Area size 184 x 66

WEITERES: Further formats available on request

Offer ads with a box number possible 20 €

SAMPLE

All prices plus VAT.* bleed: Format (bridth x height) plus 3 mm bleed at all sizes.

FORMATS & PRICES 2

valid from 01.01.2020

Our combined offer for retailers

A special service for our readers is the address index. In each issue we publish qualified swimming pool retailers listed by postal codes. These insertions are additionally published on www.schwimmbad.de.

Basic Profile

- address insertion in 6 issues

- Company Logo, 1 reference image, contact address

- Standardized, SEO-optimized retailer profile on

www.schwimmbad.de including radius search

- 5 highly qualified leads

- 2 specimen copies 900 €

Premium Profile

Like the Basic Profile plus:

- 4 reference images

- Link to the company´s website

- Link to editorial articles on www.schwimmbad.de

- 10 qualified leads included

1.400 €

Basic Profile

Premium Profile

schwimmbad.de

FORMATS & PRICES 3

gültig ab 01.01.2020

Inserts Price total circulation

1 sheet / 2 pages 4.500 €

2 sheets / 4 pages 5.000 €

4 sheets / 8 pages 5.500 €

8 sheets / 16 pages 7.100 €

Format: Trimsize: 210 x 297 mm plus 5 mm head bleed and 3 mm for the other

sides.. All measures in mm (width x height)

Weight: Minimum weight for 1 sheet: 115 g/qm, for 2 or more sheets: 90 g/

qm.

More information: Supplements and inserts must be suitable for mechanical process. Sample

necessary upon commission. Upper weights on demand. Only complete

circulation. Delivery address will be told in time.. All prices VAT excluded.

Supplements Price circulation

up to 30 g 3.050 € Total circulation

Minimum format 148 x 105 mm

Maximum format 195 x 285 mm

Discounts: All bookings within one business year. No discounts for supplements and inserts.

General terms & conditions: The general terms and conditions are valid with regard to advertisting in maga-zines as well as the additional terms and conditions of the publishing company. Invoices per Mail as PDF, spe-cimen copy by post.

EG Ust.-Id. Nr: DE 147321116, Steuer-Nr. 90487/48675.

Special placement: Obligatory 10 % surcharge. Not possible for ads smaller than 1/2 page.

Ad smaller than 1/4 pages can be placed on ads aggregation pages.

ONLINE

valid from 01.01.2020

CPT billing:

billing per 1.000 views. Period freeley selectable. Availability

on request.

Minimum booking: 20.000 Ad Impressions

Format

Cost-per thous-

and contacts

(CPT)Skyscraper 35 €

Rectangle 35 €

Leaderboard 35 €

Super Leaderbord 35 €

Ad Bundle (Skyscaper, Rectangle &

Leaderboard)

25 €

Halfpage 60 €

Wallpaper 60 €

Leaderboard

728 x 90

Skyscraper160 x 600

Rectangle300 x 250

Super Leaderboard728 x 90

Halfpage300 x 600

Wallpaper728 x 90 + 160 x 600

Mobile Ad320 x 150

ONLINE-SPECIALS

valid from 01.01.2020

Native Advertisement

Present your topics in a certain editorial environment.

- exclusively developed content

- SEO-consulting and optimizing for optimal results

(including consulting about selection of the keywords)

- Integration of Call-to-Action-Buttons

- Links inside the text – generating qualfied backlinks for

the customers

- Unlimitied term on all channels

(Website Desktop/Mobil, Facebook, Instagram, Pinterest)

Price 3.990 €

Video production

Present your company, your product or your project in an

exclusively produced video.

- For projects, product presentations, events etc.

- Includes all services (script, takes, cuts, music)

- you get a video in a specially own branded version

- Video will be displayed on all FSV Social-Media-channels

(Wellness Trends TV, Facebook, Instagram, Pinterest) and

also presented in our magazines

Price 3.990 €

In addition: 5 x 360° Panorama takes, surcharge 500 €

CONTACT

Fachschriften-Verlag GmbH & Co. KG

Company address

Höhenstraße 17, 70736 Fellbach Tel. 0711/5206-1, Fax 0711/5206-300 www.fachschriften-verlag.de anzeigen@fachschriften.de

Editorial Team

Peter Lang, chief editor Tel. +49 711/5206-273 lang@fachschriften.de

Joachim Scheible Tel. +49 711/5206-258 scheible@fachschriften.de

Ruth Mayr Tel. +49 711/5206-282 mayr@fachschriften.de

Advertising

Marijan LazicTel. +49 711/5206-233lazic@fachschriften.de

Duygu DoganTel. +49 711/5206-209dogan@fachschriften.de

Julia SkoraTel. +49 711/5206-266skora@fachschriften.de

Julia JansTel. +49 711/5206-283jans@fachschriften.de

MAGAZINES & WEBSITES

magazines & websites from the market leader for house builder & owner

MAGAZINE & WEBSITES

Magazine & Websites vom Marktführer für Bauherren & Renovierer

9/10-2019€ 5,50 · sfr 9,00 Österreich € 5,90BeNeLux € 6,60Slowakei € 7,70

FACHSCHRIFTENVERLAGFACHSCHRIFTENVERLAGFACHSCHRIFTENVERLAG

9/10-2019€ 5,50 · sfr 9,00Österreich € 5,90BeNeLux € 6,60Slowakei € 7,70

POOL | WELLNESS | OUTSIDE | NATURPOOL

WIE SIE IHREN POOL AUF TEMPERATUR BRINGEN

WHIRLPOOLS UND IHRE WOHLTUENDE WIRKUNG

001_Titelseite_09-10-2019_NEUNEU.indd 1 06.08.19 12:17

FACHSCHRIFTENVERLAG

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FLUVO: XANAS IN AKTIONFotobericht über die neue Gegenstromanlage von Schmalenberger. Seite 206

JUBILÄUM BEI LEIDENFROSTDie österreichische Pool-Manufaktur feiert ihr 70 -jähriges Firmenjubiläum. Seite 208

SOMMERFEST BEI WWOWhirlpools World feiert sein Sommerfest mit Aqua Queen-Casting. Seite 212

9/10·2018

Lovibond® - Das Original www.lovibond.com

Scuba II Pool Wasser Analytik

ChlorpH-WertCyanursäureAlkalitätBrom

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www.schwimmbad-technik.de

FUSION ABGESEGNET Zodiac und Fluidra sind seit Juli ein gemeinsames Unternehmen – die ersten Veränderungen für den deutschen Markt zeichnen sich ab. S. 200 DIE NEUE FLUIDRA

PROFI

SCHW

IMMBAD+ SAUNA

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Mehr Informationen unter www.fachschriften-verlag.deFor more information refer to www.fachschriften-verlag.de