media guide 2018 - weekly toyo keizai · 2018. 3. 16. · media scale 3 searched by google...

TOYO KEIZAI ONLINE

MEDIA GUIDE 2018

1

Media Data

OYO KEIZAI ONLINE is the most popular andfresh economic news site in Japan operatedby Toyokeizai, Inc. which publishes the WeeklyT

Toyo Keizai, a weekly magazine that boasts over 120 years of history.

It covers domestic and international topics ranging from business and investments to self-development and lifestyles with more than 100 staff writers and article contributors and has established its reputation in the corporate analysis by the staff writers in particular.

It surpasses others in the news sites operated by business magazines with 265 million page views and 38 million unique users, and its articles are frequently shared on SNS.

The readers range from the top management to the ambitious and innovative business persons working at the frontline. They lead full personal, as well as business, lives and their average annual household income is over $90,000.

http://toyokeizai.net/

Weekly Toyo Keizai

2

Media Scale

3Searched by Google Analytics

Since the renewal of Toyo Keizai Online in November 2012, the numbers of unique browsers (UB) and page views (PV) have been growing, and we are now the No.1 business magazine media in Japan.Our strengths lie in the categories of business, politics, and economics, but our readership ranges from young people to corporate chairpersons and presidents.

PV UB

Oct

2016 2017

Nov Dec Jan Feb Mar Jun Jul Aug Sep OctApr

37,922,207 UB

265,445,264 PV

Oct 2017

May

User Profile

4

39 years old

Living in big city

College graduate

Married

Dual income

Have kidsOwn home

Have car

Around 1,000

employees

Manufacturing company

Section/

department

chief level

Have many chances

Domestic and abroad

Business trips

About

$210,600Financial assets

Interested in

gold and

global investments

Several times

a year

Vacations(domestic

and abroad)

Interests

Fashion and

watches

40.1％ are

Femalereaders

Target:1,000 persons who have a job and read Toyo Keizai OnlinePeriod: March 6-8, 2017Source: Web questionnaire by Rakuten Research

【Survey information】

User Profile: General Information

Gender

Male

Female

Age

25 - 34

35 - 44

45 - 54

Average 39 years

65+18 - 2455 - 64

Occupation Average household income

US$1=100 yen

Under $50,000

Average$101,300

$50,000 – $100,000

$100,000 – $150,000

$150,000 – $200,000

$200,000 – $500,000

$500,000 – $1,000,000

Over $1,000,000 No answer

18.0(%)10.04.0 8.02.0 12.0 14.0 16.0

Manufacturing

Service

Information system

Education

Medical

Finance

Purchasing, Distribution

Sales

Construction

Real estate

Transport

Insurance

Welfare

Infrastructure

16.8%

8.6%

8.4%

6.7%

5.0%

4.5%

4.4%

4.2%

4.1%

3.0%

2.6%

2.5%

2.2%

1.5%

5

User Profile: General Information

Position at workplace

Chairperson, president level

Staff member

Division

manager level

Department

manager level

Section chief,

senior staff level

Board member level

Other

English/Foreign languages

18.0(%)10.04.0 8.02.0 12.0 14.0 16.0

Have experience

of studying abroad

Use English for

business

Go abroad on business

trips

Have experience

of working abroad

Can use business

English

Have experience of living

abroad in childhood

Want to join foreign

section

16.1%

13.4%

12.6%

11.3%

10.1%

7.2%

6.1%

3.3%

Work with foreign section

or partner

Place of business trip

Hobby

60.0(%)40.020.0 30.010.0 50.0

Trip 52.8%

Outdoor 22.9%

Watching sport 23.9%

Shopping 23.9%

Eating out 27.4%

Driving, touring by

motorbike or bike33.8%

Watching movies

Internet

Reading books

41.1%

Listening to music 46.0%

44.0%

43.1%

Foreign

Domestic

China

United States

South Korea

Taiwan

Hong Kong

10.0 40.0(%)20.0 30.0

34.5%

27.4%

21.3%

16.4%

12.7%

Tokyo

Osaka

Aichi

Kanagawa

Fukuoka

20.0 60.0(%)40.0

46.3%

31.9%

17.3%

16.6%

12.7%

6

Ad

7

Advertising Menu: Display Ads

Ad

Rectangle Ads

The rectangular ad is displayed in a conspicuous position to catch the attention of viewers.

Display Position Period Impressions Fee（w/o tax） Size

PC rectangle RotationTop page

Article pagesFrom 1 week 500,000 imp ¥1,000,000 Width 300 × Height 250px

Smartphone rectangle

Rotation Article pages From 1 week 500,000 imp ¥1,000,000 Width 300 × Height 250px

Ad

8


Targeted Rectangular Ads

It is possible to target rectangular ads only at specific viewers.

Ad


Target by category

RotationTop page


Target bysegment


AdAd

9

Display on upper part

both TOP page and

Article page

Top page Article page


Smartphone Top Panel

Your ad occupies the most conspicuous position on the smartphone page.


SmartphoneTop panel

RotationTop page

Article pagesFrom 1 week 1,000,000 imp ¥2,000,000 Width 320 × Height 100px

10

PC top page

Still image ad

PC article page

Still image ad Video ad

Smartphone article page

Video ad

Advertising Menu: Rich Ads

Billboard

The placement of a still image or video in the most conspicuous position ensures a big impact.


PC still image RotationTop page


PC still image &video

Rotation Article pages From 1 week 200,000 imp ¥1,600,000Still image

Width 300 × Height 250px

Smartphonevideo


11


PC Double Rectangle

These ads are double the size of normal rectangular ads.

Top page Article page

AdAd


PC DoubleRectangle

RotationTop page


12

Video ad


Smartphone InRead Video Ads

InRead video ads are displayed within an article.


SmartphoneInRead ad

Within 15-30

secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px

13


PC InRead adWithin 15-30

secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px


PC InRead Video Ads

InRead video ads are displayed within an article.

Video ad

14


Smartphone Interstitial Ads

Interstitial ads are displayed at the time of accessing the top page.


Smartphone Interstitial Ads

Within 5 seconds

Top page From 1 week 100,000 imp ¥1,000,000 Width 320 × Height 404px

Ad

15


PC Interstitial Ads

Interstitial ads are displayed at the time of accessing the top page.

Ad


PC interstitial ads

Within 15 seconds

Top page From 1 week 150,000 imp ¥1,500,000 Width 640 × Height 480px

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media guide 2018 - weekly toyo keizai · 2018. 3. 16. · media scale 3 searched by google...

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