Media Future Week

Almere13 - 16 May 2013

Te

ch

no

log

y - F

uT

ur

e - e

co

no

mic

s

This Media Future Week 2013 impression is a publication of iMMovator Cross Media Network.

Thank youWe want to thank everyone who helped us to make this third edition of the Media Future Week a great and involving week again, especially Willemijn Phielix and Manon van der Sar for the programme and co-creation, Monique van Dusseldorp as our host, everybody at Events in Business for the event logistics, Mark Janssen for the photographs, all the team coaches for creating great results, the speakers for their inspiration, the workshop coaches for their experience, the case partners for their support and involvement, Streamzilla for streaming the event, The Amsterdam Campus for its financial support, our event partners, innovation partners, The Future Now project for the business modeling, the Universities of Applied Science and last but certainly not least the participants.

iMMovator team: Marlies Hakvoort, Mira Boh, Frank Abrahams, Frank VisserLayout: Helmi ScheepersPhotography: Mark Janssen – ECP, Frank Visser – Cozimo

About the Media Future Week .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

CtrlS .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Cases.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Tech Monday, May 13th. . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Future Tuesday, May 14th. . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Economics Wednesday, May 15th. . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Presentation Thursday, May 16th. . . . . . . . . . . . . . . . . . . . . . . . . . 22

Final presentations. . . . . . . . 26

Social media.. . . . . . . . . . . . . . . . . . . 30

MFW online. . . . . . . . . . . . . . . . . . . . . . 31

DisclaimerAll text in this publication is based on information collected by iMMovator and is carefully processed. If an error was made, or claimants names were omitted, please contact iMMovator. Despite the care taken in putting this publica-tion together, errors may appear. The publisher nor the edi-tor can accept any liability for any damage that might occur related to any error in this publication. In this publication brand names may occur. These are not marked by a trade-mark symbol because they merely serve as an illustration of products or services discussed in the event. There is no intent to infringe on rights of trademark holders in any way.

Colophon Contents

IMMOVATOR CROSS MEDIA EXPERTISE CENTRE IS CO-FINANCED

WITH SUPPORT OF THE EUROPEAN FUND FOR REGIONAL

DEVELOPMENT OF THE EUROPEAN COMMISSION

Welcome to this offline recap of the third edition of the Media Future Week. The Media Future Week is in English from now on. And there are other things that have changed to make sure that we can take that next step to a next level event. So what are these changes, and why did we implement them?

Speakers’ lectures have already been in English in the past editions. Next year we want to bring in more international participants, and we might organise an international MFW, both with the help of the international contacts of the 11 participating Universities of Applied Science. For this, we need to do all communication in English, and that is what we created this year. We’re prepared for an international future.

Apart from the language we also changed the programme from a linear sequence of events to an iterative setup with three presentation sessions. To rinse and repeat is the motto. First present to other participants, then to the dragons and finally to the case partners. In each stage, resetting your ideas for the next step.

The third change I want to bring to your attention is the CtrlS we built for the MFW13. From the start, we tried to capture the story of the participants. In MFW11 we used a blog. In MFW12 we used Tumblr. In MFW13 Frank Abrahams designed our own storification set-up. You can read more about this on the next pages.

See you in 2014 for a freshly rinsed and repeated MFW14!

Frank Visser, Creative director Media Future Week

Rinse and repeat

Visiting addressMediacentrum/MC3MediaparkSumatralaan 451217 GP Hilversume: info@immovator.nl t: +31 35 6777 507

Postal addressiMMovatorPostbus 1241200 AC Hilversum

M E D I A F U T U R E W E E K

universities of applied sciences

event partners

supported by

organized by

Sar&

jiffy 2013.indd 1 5/3/13 4:09 PM

2 3

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

The Media Future Week has a number of outputs. Some are easily defined like the pecha kucha presentations of the cases, while others like the learnings about group dynamics are harder to grasp and quantify. To give insights in the processes the participants go through, blogging during the week has been stimulated. Now blogging is one thing, but to create something from it is something else. In the MFW11 we had team blogs that were updated by the teams, but there was no cross-team-programme interaction. So in the MFW12 we tried to improve on this by using Tumblr and tags to be able to re-trace the steps taken. Although all data is still available on the website, the goal of being able to look back into the week had not yet been achieved.

Fast Forward to the MFW13 where MFW11 participant Frank Abrahams from the NHL offered to design a whole new CtrlS for us. Based on his learnings from his CMD education and his talent to not only design, but also do research and tech-nically implement his findings, we gave him the assignment to design a new CtrlS.

The CtrlS designed for MFW13 centres around easy input by open social media the participants use like Twitter,

During the Media Future Week, 150 students, teachers and lecturers of Universities of Applied Science educations media & entertainment, ICT, media & arts a.o. delve into the future of media. In a four-day-12+hours-a-day programme we look at the economic, technical and social impact of media, and the way in which this influences us as media consumers, and as media professionals.

Media Future Week’s purpose is to bring participants to the next level in their field and enforce the relationship between education and media industry. We want to shape the coopera-tion between students, teachers, professors, professionals and the media industry. To this end multi-disciplinary teams

Instagram, Vine, email etc., so that all kinds of content are covered. For each input medium a grabber is configured that grabs all content with the #MFW13 hash to our own website were tags are added for easy retrievability. Tags include team numbers, speakers names, the kind of medium used etc., so a whole story can be re-created from the website.

A final edit is compiled manually to give an overview of each team during the week. It was a great exercise and we look forward on again bringing this a step further for the MFW14.

work on outside cases reflecting trends in future society. Ultimately, participants achieve a higher level of thought about their responsibility and impact as media professionals.

Because media play such an important role in todays’ modern society, cases that are worked on look at the crossover between media and a relevant societal topic like ageing, energy, mobility etc. The cases come from leading organisations that want to reflect on their solutions from the viewpoint of future media professionals, to improve their offerings in 5-10 years time.

As a learning experience, the process is at least as important as the final product. The teams are supported throughout the week by presentations of inspiring national and inter-national speakers. The keynote coaches are available for reflection. A lot of attention is given to team coaching and programme preparation to achieve the best results and generate an experience that is remembered long after the event. Two alumni of the first two editions have been participating in organising this third edition, a trend that we’d like to build on to make the Media Future Week a movement of media professionals.

CtrlS About the Media Future Week

4 5

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Almere Smart Society“Almere Smart Society” is a movement, for and by the people, that strives for an urban society that fully uses the potential of ICT to improve living. The project team is think-ing about how ICT can make city life better, easier, more affordable and nicer.

The city of Almere wants to know how social media can make living, working, learning and playing better and nicer in Almere in 2018.

The result of the team’s efforts will be a compelling vision and practical strategy. The vision is where you find your

Anders op Weg“Anders op Weg” is a project that aims to minimise lost time in traffic by changing travel behaviour. The project team is thinking about the wants and needs of the commuter in 1, 5 and 10 years.

The “Anders op weg” team want to know if and how gaming and new media campaigns can be used to change peoples’ mobility behaviour definitively and have them stay out of traffic jams.

The case result will be a scenario of what commuting and recreational mobility looks like in 5-10 years. This scenario

passion and emotion, combined with your unique skills. The strategy is your plan, with your goals, and what to do when. A concrete example, as output, needs to show the proof of the pudding.

The people living, working, playing and learning in Almere will benefit from these outcomes. They live in different systems: like living in smart homes; taking care of your per-sonal well being by smart healthcare; or lifelong learning by smart education. The teams may take a trans-sectoral approach, across systems and domains. However the exam-ple may also be an application within a single domain or system, like work or urban design and planning. It is up to the teams to find a smart approach with the greatest impact on urban life in Almere 2018.

describes a vision for the means that are then used to influ-ence commuting behaviour and staying out of traffic jams, supported with a business model and prototype.

The outcomes are meant to inspire companies that want to develop new products in this area.

The Future Now“The Future Now” is a project that researches how media companies can anticipate fast changing media trends in technology and society to secure their own future business impact. The project team is thinking about what directions media companies should choose to develop their products.

The participants in “The Future Now” would like to know what a media company should be able to facilitate in two years time, looking back from what it should be able to do in 10 years time.

The work by the MFW team results in vision of how we will handle several “viewing” devices (from public to personal), a view on a future typical TV evening and a strategy and business model for a future product of a content producing company.

The media companies participating in “The Future Now” will be inspired by this product idea and its business model.

Cases

6 7

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Liander Opens Data“Liander” manages the energy distribution network in a large part of The Netherlands. It has a large responsibility to society to provide the people with environmentally safe gas and electricity, in a low cost and innovative way. Liander is thinking about its future innovations, that are legally limited to better managing the energy network so to pre-vent misuse of its geographical monopoly that is a logical consequence of the large infrastructural investments needed.

Liander wishes to know how it will be able to make better use of the data it can possibly generate. This needs to be done through the use of Open Data working methods so this data can be used for the transition to a more sustain-able energy industry.

Will its networks remain as dependable when data about them is made public? Will this lead to a faster and better energy transition and will it create possibilities new for society as a whole?

This case should result in a number of demos of applications that could be produced using open energy data, a step by step plan of which datasets to roll out when, and a roll-out scenario for specific target groups. All this with its core goal

Sixpac“Sixpac” is a project aimed at making people move through gameplay, in their daily life. The project team is thinking about what kind of applications and combinations of applications should be developed that generate incentives for people to move. This can be either in the public space or more specifically for VMBO scholars in school.

The “Sixpac” participants would like to know what a PlayFit Store that logically combines all kinds of applications aimed at making people move more would look like.

of a dependable energy delivery in mind. Liander offers the teams several datasets to develop the outcome with through www.liander.nl/opendata.

The results should form an overview of the workings, products and marketing of a PlayFit Store, of possible market segments of user types, but also of possible uses of data generated by these apps, and an underlying busi-ness model to pay for it all.

This product will be an example for future “quantified self” shops aiming at getting people to move during their daily living, working and learning.

8 9

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Steven van Belleghem

Monday morning May 13th, Media Future Week 2013 has started. Frank Visser wished everyone a warm welcome and kicked MFW13 off. 120 participants, 5 cases and 50 working hours ahead of us, let’s get started! Willemijn Phielix, together with Manon van der Sar, presented the creative process the participants are diving in. Get out of your comfort zone and let the magic happen! After the introductions host Monique van Dusseldorp introduced Steven van Belleghem, our first keynote coach. Steven told us about marketing in the year 2020, where everything is about extreme customer centricity, selling without selling and technology as a facilitator. You can view his lecture and presentation when clicking through the ‘insider’ entries on our website: www.mediafutureweek.nl/category/insider/

Tech Monday, May 13th

.speaker....... .c0-creation....... .masterclass....... .break

The co-creation floor on the 5th

09.00 10.00 11.00 12.00 13.00 14.00 15.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00

welcome

09.30 hall

10.00 flevotorium

10.30 flevotorium

19.00 team HQ

20.00 co-creation floor

11.30 team HQ

13.30 team HQ

15.30 team HQ

16.30 flevotorium

kick-off Stevenvan.Belleghem

co-creation shareteam case co-creationJanjaap

Ruijssenaars,Maarten.den.Braber

&.Marc.Koetse

10 11

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

The cases were introduced by the different case partners on Monday afternoon. One team had to work with a briefing through Skype because its case partner wasn’t able to make it to Almere in time, but this went very well on two big 3x4m screens and the auditorium PA system. MFW13 hosted five cases for the teams to work on. The cases came from several organisations with a near future problem, the teams have worked on cases from a media, ICT and arts perspective. The cases are about future TV viewing, smart society, gameplay and open data.

After the case introductions the teams had some time to get to know each other and start thinking about the concepts they are going to develop during Media Future Week. To give

them some inspiration and demonstrate that nothing is im-possible, three creators entered the stage: Janjaap Ruijsse-naars (architect Universe Architecture), Maarten den Braber (Quantified Self expert) and Marc Koetse (Holst Centre, ex-pert in printed electronics). Janjaap presented his landscape house, a house based on the infinite Mobius band, of which the mathematically difficult parts will be printed with the use of a 3D printer. Maarten introduced us to the Quantified Self; Self-improvement has never been easier, thanks to apps and devices that measure all your everyday activities. Marc presented the world of printed electronics; from flexible to stretchable to wearable electronics that will change our lives beyond imagination in the coming 10 years.

Check-in Janjaap Ruijssenaars

Finding visuals

Maarten den Braber

12 13

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Tuesday we focussed on future perspectives. First of all, Scott Smith (@Changeist) inspired us with his talk about flat pack future(s), how to be critical at futures outlined by ‘ubercompanies’. In their corporate videos on the future we’re all beautiful in our perfect houses with smart objects. We need to take back agency. This lecture was published on Wired and Boingboing after the Media Future Week. All over the world people began to like this video of his speech and enjoyed the inspiration Scott brought to the stage during the Media Future Week. It became our most watched video ever! After his inspirational speech, Scott joined the teams for the rest of the day to coach them with their cases.

Future Tuesday, May 14th

.speaker....... .c0-creation....... .masterclass....... .break

Scott Smith Scott Smith coaching the teams

09.00 10.00 11.00 12.00 13.00 14.00 15.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00

Scott.Smith share co-creationco-creationJustien

Marseille&.Martijn.de.Waal

co-creation co-creationdragons’.den the.dialogue

the.dialogue dragons’.den09.00

flevotorium19.00

team HQ19.30

team HQ10.00

team HQ11.45

flevotorium13.30

team HQ

16.00 flevotorium

16.45 team HQ

16.00 team HQ

16.45 flevotorium

14 15

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

The dragons discussing the first round of ideas

Before lunch, two other speakers presented their perspec-tive on the media future. According to Justien Marseille the future consists of an endless amount of content curated by users. Receiving over sending! Connecting everything with everybody, we direct our own life and neighbourhood. Martijn de Waal provided us with some very interesting examples of how to visualise data in the city for social use. From a climate wall to a tree that drops a leaf every time somebody passes. These urban screens bring a community together and could bring issues back in public space.

In the afternoon the teams prepared themselves for an exciting session at the end of the day: Dragons’ Den! Four media professionals sat down in the Flevotorium to hear the teams pitch their ideas and provide them with feedback. Thumbs up, neutral or down was the reaction each team received after which a short feedback round followed. According to the tweets this session was very useful. It was a very important step in our new iterative approach of the week. This was the first serious test of the newly developed ideas. Rinse and repeat.

Teams presented their first iterations on Tuesday afternoonMartijn de Waal

Justien Marseille

16 17

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Wednesday is traditionally all about economics and business models. After the Dragons’ Den they started work on their final ideas and one important part is the underlaying business model. The outcome maybe financial, but societal benefits count just as much. The first keynote speaker of the day was Seth – two times Emmy Award winner – Shapiro. Seth took us on a tour to the business models of the past and we have taken a look into the future. Seth shows us how business models may be unclear at first view, but work because of something they create on another level. A lot is changing in the media industry. Second screen is the new TV, over the top is the new cable, community is the new network and data is the new advertising.

Economics Wednesday, May 15th

.speaker....... .c0-creation....... .masterclass....... .break

09.00 10.00 11.00 12.00 13.00 14.00 15.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00

Seth.Shapiro MaschaDriessen

business.modeling-.pecha.kucha-.visualising-.prototyping

co-creation marketplace co-creation

09.00 flevotorium

12.00 flevotorium

13.30 / atrium13.45 / 1st floor

15.30 1st floor

09.50 team HQ

16.30 team HQ & 1st floor

19.30 team HQ

Seth ShapiroEarly morning listening to Seth Shapiro’s lecture

18 19

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

After his inspiring speech, Seth visited the teams to support them with his knowledge about the media industry, cultures and business models. He even had some personal sessions with some of the participants.

Mascha Driessen was the second Wednesday speaker. She has a lot of experience in the broadcast industry, where she has worked for RTL Nederland, Endemol and YouTube. She told us all about the ins and outs of online video. Her conclusions: create moments that matter, be relevant, make better and faster decisions and create scale and speed.

Wednesday afternoon was programmed with workshops business modeling ran by our partner Novay and the ‘The Future Now’ project, pecha kucha, visualisation and proto-typing. We had 3D printers from Protospace on the first floor that could be used to visualise the concepts, coached by Jelle and Menno. It was a very creative afternoon where concepts became concrete.

Seth Shapiro coaching the teams on Wednesday Visualising the ideas for the pecha kucha presentations

Creating a 3D printed model

Prototyping a working model

Mascha Driessen

20 21

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

Vincent Reinders

Thursday was D-Day, the morning to prepare the final presen-tations and in the afternoon: showtime! The atmosphere on the co-creation floor was intense. People were getting nervous, last minute hesitations came to mind and the teams were in search for the best visualisation that fitted well in the presentation. The wifi-network was used so heavily that it had to be reset several times. Around noon it was all done, the presentations were handed in and the last speaker made his presence on stage: Vincent Reinders from 22tracks.

The young entrepreneur told us the story of 22tracks, a music database that features 22 tracks from 22 genres. Selected by well-know DJ’s, the songs are in the list for about a month. Then new songs enter the lists. The concept was so successful in the Netherlands that 22tracks expanded to Brussels, London and Paris. Vincent’s advice to all students with a great idea was to start fast!

Presentation Thursday, May 16th

.speaker....... .c0-creation....... .masterclass....... .break

09.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00

co-creation upload VincentReinders

energizer presentations presentations wrap-up

09.00 flevotorium

11.30 team HQ

12.30 flevotorium

14.00 team HQ

14.30 flevotorium

15.45 flevotorium

16.45 flevotorium

Final preparations for the presentations Co-creation standard kit

22 23

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

After a lunch and an Asian energiser, it was up to the teams! The ten teams presented their concepts and ideas to the case partners. A lot of well-thought ideas were presented. Life is a playground, with a new augmented reality game and a special kinetic space in your office. Traffic will be controlled with a personalised app, and since we don’t own a car anymore in the future, transport types will be shared. Almere is going to be a spontaneous gaming city that has its own superhero. The knowledge and data of Liander will turn on the lights in developing countries and will be used to make devices smarter. A traditional media evening in 2020 will consist of a 3D printed dinner prepared by your

grandma and specifically selected video content that meets our needs.

The quality of the presentations and the creative details used were amazing. Beautiful pictures and drawings, self-made videos, even some acting on stage! MFW13 was great, and we hope that the end of Media Future Week 2013 is not the end of the energy, creativity, team work and concepts. You can read all about the team solutions for the cases in the coming pages. With the summer and perhaps the end of your study coming up, work out the details of your ideas and make them come true!

Last day, last team, the teachers...

24 25

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

through mouth-to-mouth and a mobile launch event. Woosh is easy, personal and will combine every aspect in one app so there will be no more time wasted.

Team 3, SixpacSixpac wants to market games to make people move un-consciously. The target group is the VMBO student Lars, a 14 years old boy who likes to play soccer and video games. So how to sell various Sixpac games to Lars? Google glasses, smartphones and technology will be completely integrated to our lives. Instead of buying games in a store, we can buy the games at spots all over the city. The spots are located on Lars’ daily route to school. Lars sees coins on the route through his glasses, and when he walks through them he collects points. The first 100 students that get to a game spot first, get part of the game for free. The fremium is paid for by advertisements by local stores. The route that Lars takes to get the most coins, leads him to the advertisers’ location. Life is a playground.

Team 4, Anders op WegTeam Creative Bastards looked at how to influence travel behaviour. To make it easier to travel, we need to inform travellers how long the journey will take. Youngsters use a car and do not own one anymore. MyWay is the name of the solution, it is a service to take the burden from the traveller

This is a summary of each of the the final presentations of the MFW13.

All pecha kucha videos can be found here: https://vimeo.com/groups/193086

All live presentation videos can be found here: https://vimeo.com/groups/192742

Team 1, The Future NowThe Beautiful Inventors print the love of your grandma to your home. Grandma likes to cook, but hates to eat alone. Her family lives on the other side of the country and is very busy. Grandma will transfer her love into food and the family will print it using a 3D printer. When eating, the family is wearing glasses that will show grandma sitting at the end of the table in virtual reality. There will be specific software to scan a plate of food and to transfer the information to a printer elsewhere, where the food is replicated. Money is earned by selling the software and the generated usage data. In 10 years grandma is happy because she is more part of the family than ever, and the family experiences her fine cooking again.

in an integrated way. The business model is built around the travel facilitators and the users. You have premium, silver and gold packages for light and heavy travellers. All the services are put into an app, and there is a game to make it fun to reflect on your travel behaviour. Tourists can use the app to plan their travel, but can’t use it for making reservations for cars etc. as they do not have a subscription. The solution is to give the consumer something to use instead of something to own.

Team 5, Liander Open DataLiander manages the electricity in the Netherlands and they want to open up their data, but they are not allowed to use it commercially. We have energy available, but this is not always the case for other countries. So lets use the know-ledge and data of Liander to improve international energy availability. In the coming years we have the soccer cham-pionship in Brazil. How can they avoid a power outage when too much power is used there? They have to use the data we have gathered here. The data is analysed by a pattern recognition algorithm and is put into information that is shared with other countries. And newly generated data from Brazil is again feed-backed into our platform so the added information from Brazil again contributes to our knowledge about power management. Metaphorically your lights can turn on lights in other parts of the world.

Team 2, Anders op WegThere is a lot of frustration in commuting with either car, train or bus. There are four factors that decide people’s travel experience. People have too many apps that do not combine. They want comfort and being able to work during travel. Then environment and budget are important. Woosh combines social media and your agenda and advises you which travel option is best given your preferences. It sends you push messages based on previous behaviour. The tech-nology will be applied on your car and on other future forms of transport. One business model is serving advertisements during waiting. The data will also be sold and put to good use. The marketing will be done by guerrilla marketing

Final presentations

26 27

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

is difficult. The money will come eventually, but if you don’t make the investment, you will never have customers. If we can get more content connected, we can give more to our users and our data company will grow and generate more relevant data. It will either become really big, or another big company will buy it because of the technology to deliver relevant content to you.

Team 9, Almere Smart SocietyHow can social media contribute to a better society in Almere in 2018. There is a lack of connection in the commu-nity. Our target group is very diverse with a lot of different ethnicities and income rates, and it is a young city. With helping each other we can create a tighter connected community. We created Flevoman, the hero that Almere needs and deserves. Flevoman is created by a bracelet

Team 6, Almere Smart SocietyEach city has a landmark like the Euromast, the Dom tower and ice skating. But what does Almere have? Almere Smart Society wants to bond people together, to co-create, to have a better life and more fun. Spontaneous gaming can pop-up anywhere. In a store, on the street, there are a lot of games, simple, on screens or via projections on buildings. There are competition games, individual games and crowd games. We integrate competition so people can virtually score a goal in the store window. Stores will be part of the games, and will give a percentage of their revenues to this idea. We are looking for the innovators first as they are motivating people to pick up the things they have seen first. But we also need the companies. Think of it like a flashmob, but now you are the game.

that connects all the participants in Almere. People can use the system to be entertained, to be educated, but also to be connected to the community. It also creates advertising pos-sibilities and valued data for the government. For example Joe has a flat tire on his bike. He uses his bracelet to call Flevoman. Another citizen receives a task from Flevoman to get a bicycle pump to Joe for pumping up his tire. Flevoman is your sidekick and your bracelet vibrates to indicate that he is around to help you.

Team 10, Liander Open DataLiander wants to prepare for the rising stress in the network that is caused by new clients like electric cars, solar panels etc. Renewable sources like the sun, bio and wind need to be put to use. Liander now is a one-direction company that only delivers, but it needs to transport energy produced by the users also. They need a buffer that stores energy locally in the neighbourhood. They will have smarter devices in the home like refrigerators with screens that can tell them how it is doing. But also urban screens that can tell you about the consumption in the neighbourhood. They can also display the expected number of sun hours and can also be used for advertising to pay for them. So we have cheaper energy, a reliable network, durable green energy, insights and tailor made offers for the consumer in the neighbour-hood. We call it social energy.

Team 7, SixpacIf you stand up, clap 7 times and sit down again, you have moved! 45% of people will be overweight in 2020. So how to make movement an integral part of your daily routine. The kinetic hub is a space in an office where people can work. It is dynamic, it evolves and stimulates movement. Like standing up, clapping and sitting down. Things in the wall make you move. In 2020 there are no chairs anymore. Everything in the kinetic hub moves, nothing is physical anymore, everything moves by gestures and touch. Sixpac makes that end users become more productive and have less sick days so insurances can go down. There is subcon-scious movement, unconstrained innovative technology and a creative and innovative environment. This results in a healthier society. There is a large target group and insurers and employers will be enthusiast. Sixpac and the kinetic hub make people move.

Team 8, The Future NowIf you come home from a long day at work and you turn on your tv, your screen should know what you want to watch. It needs to analyse your behaviour and feed you the relevant soccer game if you have bought beer and chips. Our applica-tion will collect data and make it relevant, put it into context and put it back to the user. There are privacy and copyright issues and this will have to be sorted. The business model

28 29

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

“You know when your at tech conference when there’s a queue in front of the men’s bathroom instead of the woman’s. #MFW13”

Tom Ravesloot - 13 May 2013 - 8:52 AM - via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Vanmiddag #mfw13 in Almere. Masterclasses voor 150 mediatalenten HBO. 7 studenten #cmda participeren. Topevent!”

harry zengerink - 15 May 2013 - 12:03 AM - via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“#mfw13 dit is echt de gaafste week van het jaar. megainteressant! #team3”Sanne Maarsingh - 13 May 2013 - 8:31 AM -

via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Leuk, #mensus komt even langs bij #mfw13. We doen echt iets goed met de Mfw als alumni graag terugkomen! #cmdlwd”

Eric Voigt - 16 May 2013 - 4:07 AM - via Twitter - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Zeer inspirerende en motiverende dagen hier! Ik geniet! #MFW13”Tomas - 15 May 2013 - 1:36 PM - via Twitter

For.all.presentations,.pictures,.tweets,.etc..about..the.Media.Future.Week.2013,.please.visit:..www.mediafutureweek.nl/mfw13media

For.more.information,.please.contact.us.through..info@mediafutureweek.nl

“Fun @mediafutureweek, giving a talk this morning, then working with each of the 10 project teams. Great students, killer

questions! #mfw13”Scott Smith - 14 May 2013 - 5:31 AM - via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Bizar goede #mfw13 gehad. Toffe sprekers, geweldig team en gepitcht aan Seth Shapiro. Wat een ervaring. Nu de boel even laten

bezinken :)”Gabriël van Vemde - 16 May 2013 - 11:53 AM - via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Being a #futurist is all about breaking and making things all the time. @changeist #mfw13”

Frank Abrahams - 14 May 2013 - 12:54 AM - via Twitter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“Veel contacten opgedaan, veel inspiratie opgedaan en het voelt als een once in a life-time experience. Complimenten voor de hele

organisatie, het was zo goed geregeld allemaal. Wél héél intensief maar de tijd vloog echt voorbij.”Sjoerd Vermaak - 16 May 2013 - 7:43 PM - via Facebook

“We did it! #mfw13 #team6 #almere”

Naomi van Pelt - 16 May 2013 - via Instagram

“#mfw13 #team10”mderkzen - 15 May 2013 - via Instagram

Social media MFW online

“Creating ideas #MFW13”janti_r - 15 May 2013 -via Instagram

Twitter: @mediafutureweek • #mfw13Facebook: www.facebook.com/mediafutureweek

Flickr: http://www.flickr.com/photos/mediafutureweek/sets/

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

30 31

me

DiA

Fu

Tu

re

We

eK A

lm

er

e >

13 - 16

mA

y 2

013

M E D I A F U T U R E W E E K

universities of applied sciences

event partners

supported by

organized by

Sar&

jiffy 2013.indd 1 5/3/13 4:09 PM