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Media and Public Relations

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Corporate Training Materials All of our training products are fully customizable and are perfect for one day and half day workshops. You can easily update or insert your own content to make the training more relevant to participants. Our material is completely customizable and is backed up by a 90 day 100% no questions ask money back guarantee!

With our training courseware you are able to: • Add your name and logo (and remove ours). • Add your own content to make the training more relevant to your clients (i.e. using

examples and case studies from within your organization or city) • Train unlimited users within your organization. • No Annual Renewal Fees • Download training material on your time from our secure servers

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TABLE OF CONTENTS Preface .............................................................................................................................................. 3

What is Courseware? ................................................................................................................................ 3

How Do I Customize My Course? .............................................................................................................. 3

Materials Required ................................................................................................................................... 4

Maximizing Your Training Power .............................................................................................................. 5

Icebreakers ........................................................................................................................................ 6

Icebreaker: Friends Indeed ........................................................................................................................ 7

Training Manual Sample ..................................................................................................................... 8

Sample Module: Networking For Success ................................................................................................. 9

Instructor Guide Sample ................................................................................................................... 13

Sample Module: Networking For Success ............................................................................................... 14

Activities ......................................................................................................................................... 21

Quick Reference Sheets .................................................................................................................... 25

Certificate of Completion ................................................................................................................. 27

PowerPoint Sample .......................................................................................................................... 29

Full Course Table of Contents ........................................................................................................... 33

Preface

What is Courseware? Welcome to Corporate Training Materials, a completely new training experience!

Our courseware packages offer you top-quality training materials that are customizable, user-friendly, educational, and fun. We provide your materials, materials for the student, PowerPoint slides, and a take-home reference sheet for the student. You simply need to prepare and train!

Best of all, our courseware packages are created in Microsoft Office and can be opened using any version of Word and PowerPoint. (Most other word processing and presentation programs support these formats, too.) This means that you can customize the content, add your logo, change the color scheme, and easily print and e-mail training materials.

How Do I Customize My Course? Customizing your course is easy. To edit text, just click and type as you would with any document. This is particularly convenient if you want to add customized statistics for your region, special examples for your participants’ industry, or additional information. You can, of course, also use all of your word processor’s other features, including text formatting and editing tools (such as cutting and pasting).

To remove modules, simply select the text and press Delete on your keyboard. Then, navigate to the Table of Contents, right-click, and click Update Field. You may see a dialog box; if so, click “Update entire table” and press OK.

(You will also want to perform this step if you add modules or move them around.)

If you want to change the way text looks, you can format any piece of text any way you want. However, to make it easy, we have used styles so that you can update all the text at once.

If you are using Word 97 to 2003, start by clicking the Format menu followed by Styles and Formatting. In Word 2007 and 2010 under the Home tab, right-click on your chosen style and click Modify. That will then produce the Modify Style options window where you can set your preferred style options.

For example, if we wanted to change our Heading 1 style, used for Module Titles, this is what we would do:

Now, we can change our formatting and it will apply to all the headings in the document.

For more information on making Word work for you, please refer to Word 2007 or 2010 Essentials by Corporate Training Materials.

Materials Required All of our courses use flip chart paper and markers extensively. (If you prefer, you can use a whiteboard or chalkboard instead.)

We recommend that each participant have a copy of the Training Manual, and that you review each module before training to ensure you have any special materials required. Worksheets and handouts are included within a separate activities folder and can be reproduced and used where indicated. If you would like to save paper, these worksheets are easily transferrable to a flip chart paper format, instead of having individual worksheets.

We recommend these additional materials for all workshops:

• Laptop with projector, for PowerPoint slides

• Quick Reference Sheets for students to take home

• Timer or watch (separate from your laptop)

• Masking tape

• Blank paper

Maximizing Your Training Power We have just one more thing for you before you get started. Our company is built for trainers, by trainers, so we thought we would share some of our tips with you, to help you create an engaging, unforgettable experience for your participants.

• Make it customized. By tailoring each course to your participants, you will find that your results will increase a thousand-fold.

o Use examples, case studies, and stories that are relevant to the group.

o Identify whether your participants are strangers or whether they work together. Tailor your approach appropriately.

o Different people learn in different ways, so use different types of activities to balance it all out. (For example, some people learn by reading, while others learn by talking about it, while still others need a hands-on approach. For more information, we suggest Experiential Learning by David Kolb.)

• Make it fun and interactive. Most people do not enjoy sitting and listening to someone else talk for hours at a time. Make use of the tips in this book and your own experience to keep your participants engaged. Mix up the activities to include individual work, small group work, large group discussions, and mini-lectures.

• Make it relevant. Participants are much more receptive to learning if they understand why they are learning it and how they can apply it in their daily lives. Most importantly, they want to know how it will benefit them and make their lives easier. Take every opportunity to tie what you are teaching back to real life.

• Keep an open mind. Many trainers find that they learn something each time they teach a workshop. If you go into a training session with that attitude, you will find that there can be an amazing two-way flow of information between the trainer and trainees. Enjoy it, learn from it, and make the most of it in your workshops.

And now, time for the training!

Icebreakers

Each course is provided with a wide range of interactive Icebreakers. The trainer can utilize an Icebreaker to help facilitate the beginning of the course, as it helps “break the ice” with the participants. If the participants are new to each other, an icebreaker is a great way to introduce everyone to each other. If the participants all know each other it can still help loosen up the room and begin the training session on positive note. Below you will see one of the icebreakers that can be utilized from the Icebreakers folder.

Icebreaker: Friends Indeed

Purpose

Have the participants moving around and help to make introductions to each other.

Materials Required

• Name card for each person • Markers

Preparation

Have participants fill out their name card. Then, ask participants to stand in a circle, shoulder to shoulder. They should place their name card at their feet. Then they can take a step back. You as the facilitator should take the place in the center of the circle.

Activity

Explain that there is one less place than people in the group, as you are in the middle and will be participating. You will call out a statement that applies to you, and anyone to whom that statement applies must find another place in the circle.

Examples:

• Friends who have cats at home • Friends who are wearing blue • Friends who don’t like ice cream

The odd person out must stand in the center and make a statement.

The rules:

• You cannot move immediately to your left or right, or back to your place. • Let’s be adults: no kicking, punching, body-checking, etc.

Play a few rounds until everyone has had a chance to move around.

Training Manual Sample

On the following pages is a sample module from our Training Manual. Each of our courses contains twelve modules with three to five lessons per module. It is in the same format and contains the same material as the Instructor Guide, which is then shown after the Training Manual sample, but does not contain the Lesson Plans box which assists the trainer during facilitation.

The Training Manual can be easily updated, edited, or customized to add your business name and company logo or that of your clients. It provides each participant with a copy of the material where they can follow along with the instructor.

Sample Module: Networking For Success Networking is an effective way to spread your value through those around you. Understanding the basic mechanics of networking will increase you success in delivering the right message about yourself to others. In this module, you will learn how to do the following:

• Minimize you nervousness

• Using business cards effectively

• Remember names

The way of the world is meeting people through other people.

Robert Kerrigan

Minimizing Nervousness

Being nervous is a common occurrence when meeting new people, but being overly nervous when meeting people could be seen as a negative trait. You should always try to minimize being nervous. Nervousness comes from fear of the unknown. Meeting new people brings a level of not knowing and this could cause nervousness to manifest. While being a little nervous is normal, extreme nervousness could result in a very negative experience for both you and the other people you are

meeting.

Being with someone who is obviously nervous is reason enough to move on to the next person. Visible nervousness like excessive sweating, breathing heavy, twitches, etc. could be very distracting and affect your ability to network effectively.

Here are five quick steps to help reduce nervousness:

1. Prepare for the event. The more prepared you are, the less nervous you will be. Gather as much data about the event and create a plan. Avoid putting yourself in situations that will cause you to scramble at the last moment.

2. Think positively before and throughout the event. Avoid thinking negative thoughts or worse case scenarios. This type of thinking will only increase your nervousness.

3. Practice what you are going to say and do. This is a common technique for public speaking and it helps reduce the fear of speaking in public. This works the same for networking events.

4. When at the event, focus on the present. Avoid thinking ahead. Make small goals that you want to achieve at the event. Thinking about future events because of the event could result in unneeded stress.

5. Finally, remember to breathe deeply and monitor you physical reaction to the situation. Take breaks and refresh.

Using Business Cards Effectively

Everyone carries business cards and they are usually given out when networking. The goal of this lesson is to make the best use of your business card. Using business cards should not only be used for specific networking events or contain basic contact information.

Here are eight ways to increase the effectiveness of your business cards:

1. Always keep business cards on you even when you are on your personal time. This will enable you to give someone your card when an unexpected meeting occurs.

2. Always carry your business cards in a special holder. This will keep them neat and presentable at all times.

3. Take advantage of bulletin boards at restaurants and other public areas where they allow the placement of business cards.

4. Whenever you have to use a piece of scrap paper, use the back of your business card. This way the person receiving the card (even if they are not the intended party) will take it with them and keep it. This could lead to him or her giving it to someone else in the future.

5. Put something useful on the back of your business card. Perhaps you can put your mission statement or inspirational quote.

6. Always include a business card in all your correspondences. This will give the recipient something to put in their wallets.

7. Get business cards for all your employees of your business or department.

8. Always give a business card to every new person you meet, even if they are not your intended audience.

Your business cards are an effective tool for networking. The basic idea is to make them interesting and to give them out whenever possible.

Remembering Names

When you are meeting people, it will be important for you to remember names correctly. Forgetting someone’s name could be seen as a common problem and this is usually forgiven. However, when you are able to remember names, people will find this a positive trait and they will be impressed.

Use the CARE model to help you remember names better.

• Commit to remember names: making a conscious effort to remember names will make this a priority when meeting people. You may need to write this down as a goal. Later in this workshop, we will learn how to make SMART goals.

• Associate names to other things and events: when meeting someone new try to associate that person’s name to the event or place where you met them. When you do this, you will begin the memorizing process.

• Repeat their names: throughout your conversation with the new person repeat their names as much as possible without being too obvious. Make sure you use their name when you say good-bye.

• Engage yourself in the conversation: when a person introduces himself or herself and they say their name, become engaged in the conversation and focus on learning about that person, and focus on learning their name using the techniques discussed previously. Avoid thinking about what you are going to say next or about other things in general. Remained focused and you will remember names better.

Instructor Guide Sample

On the following pages is a sample module from our Instructor Guide. It provides the instructor with a copy of the material and a Lesson Plans box. Each Instructor Guide and Training Manual mirrors each other in terms of the content. They differ in that the Instructor Guide is customized towards the trainer, and Training Manual is customized for the participant.

The key benefit for the trainer is the Lesson Plan box. It provides a standardized set of tools to assist the instructor train that particular lesson. The Lesson Plan box gives an estimated time to complete the lesson, any materials that are needed for the lesson, recommended activities, and additional points to assist in delivering the lessons such as Stories to Share and Delivery Tips.

Sample Module: Networking For Success Networking is an effective way to spread your value through those around you. Understanding the basic mechanics of networking will increase you success in delivering the right message about yourself to others. In this module, you will learn how to do the following:

• Minimize you nervousness

• Using business cards effectively

• Remember names

The way of the world is meeting people through other people.

Robert Kerrigan

Minimizing Nervousness

Estimated Time 5 Minutes

Topic Objective Participants will understand how to reduce nervousness.

Topic Summary The following five steps will help you reduce your nervousness: prepare breath, think positively, practice, and focus on the present.

Materials Required Handout: Minimizing Nervousness

Planning Checklist • Prepare enough handouts for all participants

Recommended Activity

1. Review talking points

2. Distribute handouts

3. Solicit questions

Stories to Share None

Delivery Tips None

Review Questions • What are other techniques you can use to reduce nervousness?

Acknowledge all answers and then continue.

Being nervous is a common occurrence when meeting new people, but being overly nervous when meeting people could be seen as a negative trait. You should always try to minimize being nervous. Nervousness comes from fear of the unknown. Meeting new people brings a level of not knowing and this could cause nervousness to manifest. While being a little nervous is normal, extreme nervousness could result in a very negative experience for both you and the other people you are meeting.

Being with someone who is obviously nervous is reason enough to move on to the next person. Visible nervousness like excessive sweating, breathing heavy, twitches, etc. could be very distracting and affect your ability to network effectively.






5. Finally, remember to breathe deeply and monitor you physical reaction to the situation. Take breaks and refresh.

Using Business Cards Effectively


Topic Objective Participants will understand how to use business cards effectively.

Topic Summary

There are eight ways in using your business cards effectively and there they are:

• Keep them on you all the time • Keep them neat • Place them on bulletin boards • Put your cards in all your mail • Use them as scrap paper • Put something useful on the back of the card • Get business cards for all your employees • Give your cards out anywhere you go.

Materials Required Handout: Using Business Cards Effectively, flipchart and markers

Planning Checklist • Prepare enough handouts for all participants


1. Have participants work in groups of four or fives

2. Instruct participants to brainstorm how to use business cards effectively for networking.

3. Allow 2 to 3 minutes

4. Review talking points

Stories to Share None

Review Questions

• What useful information could you put on the back of your business cards?

Motivation quotes, personal brand statement, etc.

Everyone carries business cards and they are usually given out when networking. The goal of this lesson is to make the best use of your business card. Using business cards should not only be used for specific networking events or contain basic contact information.

Here are eight ways to increase the effectiveness of your business cards:

1. Always keep business cards on you even when you are on your personal time. This will enable you to give someone your card when an unexpected meeting occurs.






7. Get business cards for all your employees of your business or department.

8. Always give a business card to every new person you meet, even if they are not your intended audience.

Your business cards are an effective tool for networking. The basic idea is to make them interesting and to give them out whenever possible.

Remembering Names


Topic Objective Participants will understand how to remember names better.

Topic Summary

When you use the CARE method to remembering names, you will demonstrate to other that you do care. CARE stands for the following:

• Commit to remember names

• Associate names to other things

• Repeat the name

• Engage yourself when you first hear someone’s name

Materials Required Handout: CARE, index cards and pens

Planning Checklist • Prepare handouts, cards and pens for all participants


1. Distribute handouts to all participants.

2. Allow them a 1 minute to review handout.

3. Instruct participants to jot down some benefits to remembering names.

4. Allow 1 minute

5. Go around the room and have participants share their answers.

6. Review talking points.

Review Questions • What questions do you have?

Respond to all questions and then continue.

When you are meeting people, it will be important for you to remember names correctly. Forgetting someone’s name could be seen as a common problem and this is usually forgiven. However, when you are able to remember names, people will find this a positive trait and they will be impressed.


• Commit to remember names: making a conscious effort to remember names will make this a priority when meeting people. You may need to write this down as a goal. Later in this workshop, we will learn how to make SMART goals.

• Associate names to other things and events: when meeting someone new try to associate that person’s name to the event or place where you met them. When you do this, you will begin the memorizing process.

• Repeat their names: throughout your conversation with the new person repeat their names as much as possible without being too obvious. Make sure you use their name when you say good-bye.

• Engage yourself in the conversation: when a person introduces himself or herself and they say their name, become engaged in the conversation and focus on learning about that person, and focus on learning their name using the techniques discussed previously. Avoid thinking about what you are going to say next or about other things in general. Remained focused and you will remember names better.

Activities

During the facilitation of a lesson Worksheet or Handout may be utilized to help present the material. If a lesson calls for a Worksheet or Handout it will be listed in the Lesson Plan box under Materials Required. The trainer can then utilize the Activities folder for the corresponding material and then provide it to the participants. They are all on separate Word documents, and are easily edited and customized.

Below you will see the Worksheets or Handouts that are utilized during the training of the above lesson. They are located in the Activities folder and can be easily printed and edited for the participants.

Sample Worksheet: Minimizing Nervousness






5. Finally, remember to breathe deeply and monitor you physical reaction to the situation. Take

breaks and refresh.

Notes:

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

Sample Worksheet: Using Business Cards Effectively

1. Always keep business cards on you even when you are on your personal time. This will enable you give someone your card when an unexpected meeting occurs.






7. Get business cards for all your employees of your business or department. 8. Always give a business card to every new person you meet, even if they are not your intended

audience.

Sample Worksheet: CARE


• Commit to remember names- making a conscious effort to remember names will make this a priority when meeting people. You may need to write this down as a goal. Later in this workshop, we will learn how to make SMART goals.

• Associate names to other things and events- when meeting someone new try to associate that person’s name to the event or place where you met them. When you do this, you will begin the memorizing process.

• Repeat their names- throughout your conversation with the new person repeat their names as much as possible without become too obvious. Make sure you use their name when you say good-bye.

• Engage yourself in the conversation- when a person introduces himself or herself and they say their name, become engaged in the conversation and focus on learning about that person, and focus on learning their name using the techniques discussed previously. Avoid thinking about what you are going to say next or about other things in general. Remained focused and you will remember names better.

Quick Reference Sheets

Below is an example of our Quick reference Sheets. They are used to provide the participants with a quick way to reference the material after the course has been completed. They can be customized by the trainer to provide the material deemed the most important. They are a way the participants can look back and reference the material at a later date.

They are also very useful as a take-away from the workshop when branded. When a participant leaves with a Quick Reference Sheet it provides a great way to promote future business.

Making a Great First Impression

In order to do this you

should use the Five B’s. The Five B’s are the following:

• Be on time: when you are on time, you demonstrate to the other person that you care about their time and value them.

• Be yourself: when you are yourself, you come across sincere and show you want to build an honest relationship with the person.

• Be positive: when you are positive you create an inviting environment. When you have a negative attitude, people will want to drift away from you.

• Be courteous: when you are polite and courteous, people will remember this aspect and create a lasting positive impression.

• Be brief: when you are talking, avoiding taking too much time.

Gauging the Impending Crisis Level

Here are some simple steps to gauging a crisis when it occurs:

• What happened? Your goal here is to determine what actually happened. Ask several resources and contacts. Take notes and compare the information. If you see discrepancies then the crisis has not been clearly assessed yet. Continue until you obtain consistent answers.

• Why did it happen? The reasons for the crisis may not be easy to determine. However, gaining this information could avoid more problems to occur and reduce further damage.

• Who is impacted? This is essential to obtain because anyone involved in the crisis will need some form of communication management to happen. If customers are affected, then you may need to make an announcement to the public. If employees are involved, you may need to contact their families.

• What are the ramifications? Once you obtain the first three pieces of information, you will need to sit down and determine the ramifications. Here are some things to consider:

• Who is liable? Determine if your company or someone else is liable and seek legal counsel as soon as possible.

How Information Will be Distributed

The basic communication plan includes the following elements: • Party to contact • How should they be contacted (ex. email, letter, phone or in person) • What should be communicated • When should they be communicated • Who is responsible or owner for communicating to that party • The date this party was actually contacted

Media and Public Relations

www.corporatetrainingmaterials.com © Corporate Training Materials

http://www.corporatetrainingmaterials.com/

Certificate of Completion

Every course comes with a Certificate of Completion where the participants can be recognized for completing the course. It provides a record of their attendance and to be recognized for their participation in the workshop.

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PowerPoint Sample

Below you will find the PowerPoint sample. The slides are based on and created from the Training Manual. PowerPoint slides are a great tool to use during the facilitation of the material; they help to focus on the important points of information presented during the training.

Full Course Table of Contents

Preface ..............................................................................................................................................4

What is Courseware? ................................................................................................................................ 4

How Do I Customize My Course? .............................................................................................................. 4

Materials Required ................................................................................................................................... 6

Maximizing Your Training Power .............................................................................................................. 6

Module One: Getting Started .............................................................................................................8

Housekeeping Items.................................................................................................................................. 8

The Parking Lot ......................................................................................................................................... 9

Workshop Objectives ................................................................................................................................ 9

Action Plans and Evaluations .................................................................................................................. 10

Module Two: Networking for Success (I) ........................................................................................... 11

Creating an Effective Introduction .......................................................................................................... 11

Making a Great First Impression ............................................................................................................ 13

Module Three: Networking For Success (II) ....................................................................................... 15

Minimizing Nervousness ......................................................................................................................... 15

Using Business Cards Effectively ............................................................................................................. 17

Remembering Names ............................................................................................................................. 19

Module Four: The Meet and Greet ................................................................................................... 21

The Three-Step Process ........................................................................................................................... 21

The Four Levels of Conversation ............................................................................................................. 23

Case Study (I) .......................................................................................................................................... 25

Case Study (II) ......................................................................................................................................... 27

Module Five: Dressing for Success .................................................................................................... 29

The Meaning of Colors ............................................................................................................................ 29

Interpreting Common Dress Codes ......................................................................................................... 30

Deciding What to Wear .......................................................................................................................... 32

Module Six: Writing ......................................................................................................................... 34

Business Letters ...................................................................................................................................... 34

Writing Proposals ................................................................................................................................... 36

Reports .................................................................................................................................................... 37

Executive Summaries .............................................................................................................................. 39

Module Seven: Setting Goals ............................................................................................................ 41

Understanding Goals .............................................................................................................................. 41

SMART Goals .......................................................................................................................................... 43

Helping Others with Goal Setting ........................................................................................................... 44

Module Eight: Media Relations ......................................................................................................... 46

Television ................................................................................................................................................ 46

Print ........................................................................................................................................................ 48

Web Presence, Blogs & the Internet ....................................................................................................... 49

Module Nine: Issues and Crisis Communication Planning .................................................................. 51

Gauging the Impending Crisis Level ........................................................................................................ 51

Providing Feedback and Insights ............................................................................................................ 53

How Information Will be Distributed ...................................................................................................... 54

Tracking the Overall Effect ..................................................................................................................... 55

Module Ten: Social Media (The PR Toolkit) ....................................................................................... 58

Blogs ....................................................................................................................................................... 58

Wikis ....................................................................................................................................................... 60

Podcasts .................................................................................................................................................. 61

Social Bookmarks .................................................................................................................................... 62

RSS Feeds ................................................................................................................................................ 63

Module Eleven: Employee Communications ..................................................................................... 64

Verbal Communication ........................................................................................................................... 64

Non-Verbal Communication Skills (Body Language) .............................................................................. 65

Email Etiquette ....................................................................................................................................... 67

Negotiation Skills .................................................................................................................................... 68

Making an Impact ................................................................................................................................... 70

Module Twelve: Wrapping Up .......................................................................................................... 72

Words from the Wise .............................................................................................................................. 72

Parking Lot .............................................................................................................................................. 72

Action Plans and Evaluations .................................................................................................................. 72

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